Turn Customer Experience Into Your Best Marketing Tool – a Retail Chat with Dan Gingiss

Dan Gingiss is an international keynote speaker, customer experience coach, and author who believes that remarkable customer experiences are the best form of marketing. His latest book, Becoming the Experience Maker, has just hit the shelves—and it was an absolute joy to chat with him on the podcast.

In today’s competitive retail landscape, customer experience is your superpower. It’s the one thing your competitors can’t copy—because it comes from you, your team, and the values that set your business apart.

In this episode, Dan breaks down his WISE framework (Witty, Immersive, Shareable, Extraordinary) and shows how small, low-cost changes can turn forgettable transactions into unforgettable moments that spark loyalty and word-of-mouth buzz.

Whether you run a boutique store, manage multiple locations, or sell online, you’ll walk away with practical tips and inspiring ideas to help you:

• Create clever (not cringey) brand moments that leave a lasting impression
• Make in-store and online experiences feel immersive and intentional
• Design touchpoints customers want to share on social media
• Stand out with just a little extra care and creativity

This episode is full of lightbulb moments that will help you rethink how you connect with your customers—without blowing the budget.

Dan’s Books:

Becoming the Experience Maker 

The Experience Maker

Connect with Dan:

Instagram: @dgingiss

LinkedIn: www.linkedin.com/in/dangingiss

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers