Retailgentic | Consumer Behavior & Retail Trend

This is a report deep dive, and Deloitte gave Retailgentic the exclusive first look at brand-new research: hundreds of senior merchant leaders and a thousand-plus recent online shoppers, both sides of the counter, with trend data from two years back layered in. The result is a map of where brands and consumers see the same picture and where they see completely different ones. And the data is fresh, fielded this spring, analyzed ove...

This one's a research deep dive. Forrester just published "The State of Agentic Commerce" for Q2 2026, a client-only report built on a fresh consumer survey, and its headline read like a splash of cold water: the hype is running past reality. 

We invited principal analyst Chuck Gahun on Retailgentic to defend that framing, walk through Forrester's (strict) definition of agentic commerce, and separate what consumers are actually...

In this episode, we sit down with Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY, on building an AEO foundation the right way: FAQs and catalog attributes, measuring agentic visibility, and staying human-centered in a regulated CPG world.

We start with a Shopify “side quest”, how a self-taught developer ended up in AI god mode with Claude and MCP, before getting into what OLLY actually is and ...

Scot Wingo sits down with Andrew Bell, ReFiBuy's new VP of Research and host of the new RetailPlaybook channel, for a deep dive on Alexa for Shopping, Amazon's patent playbook, and what agentic commerce optimization looks like across Amazon, Walmart, and Target.

This is a launch episode. We're announcing two things at once: Andrew Bell joining ReFiBuy as VP of Research, and the debut of RetailPlaybook. Going forward Andrew hosts Ret...

Roger Dunn has watched retail media grow up from the agency side (Mediacom, GroupM, WPP), the tech side (he launched Criteo's retail media business in Australia), and the brand side (a global retail media role at Diageo, home of Johnnie Walker, Guinness, and Baileys). Now he's Chief Commercial Officer (CCO) at Thrad, a Silicon Valley startup building the ad infrastructure for LLMs, "ChatGPT ads, but for everyone else."

In this episo...

This is an exclusive first look at ShopAgentic, and we cover a lot of ground with both co-founders. First we go over the big company news, then rewind through two decades of e-commerce history that brought Alex and Kai to this moment, and why they think the ground is shifting under the entire industry.

From there it’s a wide-ranging conversation about what changes when agents, not humans, become the buyers: how a commerce plat...

This week we have a rare double header. Scheduling conflicts meant no three-way interview, so we sat down with two Salesforce leaders back to back, both there to unpack the company’s big June release, headlined by the launch of its newest platform, Storefront Next.

First up is Nitin, who walks through the full sweep of the June release and makes the case for why, taken together, it's Salesforce's biggest commerce release in fi...

May 20th at Google Marketing Live, right before my high-level strategic chat with Nick Fox, SVP of Knowledge and Information at Google (you can read/listen to that one here), I got to sit down with Ashish Gupta, VP & GM of Merchant Shopping at Google.

If the Nick Fox conversation was the 30,000-ft strategic view of where Google is taking AI Mode, AIO, and the answer engine, this one with Ashish is the exact opposite. It’s ...

May 20th at Google Marketing Live, I was very fortunate to be able to sit down for ~20 minutes with Nick Fox, SVP of Knowledge and Information at Google. Earlier in the day he had a fireside chat with Ben Smith, Editor-in-Chief Semafor. Later that afternoon after I had time to reflect on this conversation, I had a ~20min interview with Nick.

It’s not often you get to sit down with one of the top execs at a ~$5T company so I wo...

Today at Google I/O, in her part of the larger keynote, VP/GM of Ads and Commerce, Vidhya Srinivasan announced a raft of Agentic Commerce items with the anchor new feature being Universal Cart. After Vidhya’s keynote comments, I was left with these questions that I know merchants will have too:

• Googlers talk about Universal Cart being available on surfaces like Gmail and YouTube - what’s that actually look like IRL? ...

In this episode, Scot sits with Elizabeth Lachhar to unpack Rezolve AI’s end-to-end agentic commerce platform, including its closed retail-trained LLM, Brainpower, and modules across search, discovery, conversational commerce, checkout, and loyalty.

A lot of the agentic commerce conversation focuses on offsite experiences like ChatGPT, Perplexity, Gemini, and other AI shopping agents. But there’s another major shift happ...

In this episode, we sit down with Michele Fisher (Global Director, Business Strategy for Retail & CPG) and Atanu Ghosh (Director of Agentic Commerce & AI Innovation), who sit at the intersection of Azure AI, Copilot, and real-world retail and brand Agentic Commerce implementations.

This conversation dives into how Microsoft is thinking about agentic commerce as a full operating model shift, not just a feature or channel.

From...

In this episode of Retailgentic, Stephan breaks down how agentic commerce is evolving globally, with a particular focus on Europe’s rapid adoption.

We explore why AI-driven shopping is accelerating faster than previous technology shifts, how brands are already losing visibility without realizing it, and what practical steps companies can take today to stay competitive.

From product data strategy to protocol wars to the future o...

This episode goes beyond surface-level AI hype and into how retail organizations are actually responding.

Krystina shares what she’s hearing from operators, board members, and data leaders and why the biggest risk right now is moving in the wrong direction.

At the same time, we explore how agentic commerce is reshaping traffic, discovery, and brand relationships and what that means for the future of ecommerce.

Highlights 

In this episode, we go deep into what agentic commerce actually looks like in a real-world vertical, and why grocery may be one of the most important battlegrounds.

We walk through the shift from “tools that help you shop” to systems that shop for you, and how that fundamentally changes everything from discovery to monetization.

We also unpack the tension between grocers and platforms like Instacart, the rise of retail me...

Everyone is focused on how AI helps people discover products. But what happens after that? In this episode of Retailgentic, we go deep on the missing layer of agentic commerce: checkout, payments, and fulfillment. Because it turns out, the hardest part isn’t finding the product. It’s buying it.

Rye is building what they describe as the “Stripe for commerce.” It connects AI agents, apps, and platforms to merch...

In this episode, Scot sits down with Debra to unpack what might be the most important shift in digital advertising since social media.

This isn’t theoretical. It’s happening right now, and brands that don’t understand it risk getting left out of the new chain of commerce.

Highlights 

• Why ChatGPT’s ad rollout is just the beginning, not an experiment
• The tension between trust vs. monetization in AI in...

Today we’re dropping a surprise podcast that is different than anything we’ve done before and a first of it’s kind! Scot Wingo was invited by Ben Miller, VP of Content and Strategy to participate in the first ever shoptalk debate format talk. The topic - Agentic Commerce Will AI agents transform retail?

On the pro agentic side we had Ekta Chopin, CDO at ELF Beauty and myself.  If you’re not familiar wit...

This episode explores the shift from traditional search and ecommerce flows into a new agentic commerce environment where shoppers are using AI surfaces to discover, compare, and increasingly delegate parts of the buying journey.

Ashish explains what Google was seeing internally that led to the development of UCP, why the protocol was designed to be open and ecosystem-wide, and why the ambition goes far beyond checkout. He also shar...