Ep. 32- Practical Personalization Templates from LinkedIn's Sales Team l Fireside Friday w/ Jeff Rosset & Kelly Marberry

In this episode, Jeff Rosset is joined by Kelly Marberry, Sales leader at LinkedIn, to discuss deep sales, focusing on quality over quantity, and strategies for achieving happiness and satisfaction in sales careers. Kelly provides insights into tailoring outreach, building rapport, and crafting personalized messages to connect with prospects. The two also touch on the importance of finding joy in your work in order to put in the effort needed to get results.

Main discussion points:

- The decreasing effectiveness of mass outreach tactics (00:02:23)
- Transitioning from spray and pray to more strategic, personalized outreach (00:02:06)
- Putting in the time and effort to truly understand prospects' needs (00:03:12)
- Leveraging networks for warm introductions (00:05:34)
- Achieving happiness first to enable greater success (00:12:20)
- Simple daily practices for cultivating gratitude and joy (00:13:12)

Guest Bios:

Jeff Rosset is the CEO of Sales Assembly, a community of sales and marketing professionals in Chicago. He has over 15 years of experience in sales and business development.

Kelly Marberry is an Enterprise Account Executive at LinkedIn. She was previously with Sprout Social and helped them scale during their early growth phase. Kelly is passionate about helping sales professionals find satisfaction and happiness in their work.