AI-driven email outreach is more than just automation—it’s a game-changer for sales and marketing teams. But how do you deploy AI agents effectively while maintaining compliance, preserving inbox health, and ensuring human alignment?
In this episode, Chris Dutton, VP of Marketing Operations at 6sense, breaks down how his team has scaled AI email agents over the past three years, long before AI became mainstream. He shares the key lessons learned, the crawl-walk-run approach to implementation, and how AI enhances rather than replaces BDRs.
Chris unpacks the metrics that matter beyond vanity stats, the campaigns that work (and those that don’t), and the impact of AI on pipeline generation and team efficiency. From reducing BDR workload by 59% to achieving record-breaking pipeline months, this episode is packed with actionable insights on integrating AI into your outbound strategy.
In this episode, you’ll learn:
- How 6sense successfully scaled AI email agents without compromising compliance
- Why AI email agents complement BDR efforts instead of replacing them
- The key metrics that matter when measuring AI-driven outreach
- Best practices for inbox warming, campaign selection, and maintaining email health
Jump into the conversation:
(00:00) Introducing Chris Dutton and the AI email revolution
(02:16) The importance of AI agents in scaling outreach
(04:48) How 6sense started with AI email agents—cautiously
(07:24) Key metrics for success beyond open and click rates
(10:29) The three most effective AI email agent campaigns
(12:48) Common pitfalls and when not to use AI for outreach
(15:42) How 6sense centralizes AI ownership and ensures compliance
(18:20) The technical crawl-walk-run approach to AI email implementation
(22:03) Surprising AI interactions: empathy, engagement, and success stories
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