Revenue Optimization with StatsDrone

Revenue Optimization with StatsDrone

Welcome to Revenue Optimization with StatsDrone. A business podcast focused on affiliate marketing covering topics such as big data, AI, Business Intelligence, SEO and optimization of course. This podcast is brought to you by https://statsdrone.com and Odys iGaming!

Episodes

From SEO to Orchestration: Finder’s Zak Ali on AI, Marketing & Moats

April 16, 2026 • 27 mins
In this episode, we sit down with Zak Ali, General Manager (US) at Finder, to unpack how AI is fundamentally reshaping companies, workflows, and entire industries. Zak shares a candid look at how large organizations are navigating the shift, from early experimentation to a world where AI is operating at the level of full-fledged employees. We dive into the internal challenges companies face: balancing innovation across teams, mana...
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Why Boring Businesses Win and Venture Capital Doesn’t with Travis Jamison

April 7, 2026 • 29 mins
In this episode, John sits down with Travis Jamison (Capital Pad, SEO entrepreneur, investor) to unpack how building, investing, and scaling businesses is changing in the AI era. They dive into one of the biggest founder dilemmas: should you focus on one thing or juggle multiple projects? Travis shares why his biggest wins actually came from overlapping skills, not pure focus. The conversation then shifts into how AI is reshaping...
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Building AI Agent Companies: The Future of Work with Andrew Ansley

March 17, 2026 • 46 mins
In this episode, John Wright speaks with Andrew Ansley, an AI consultant focused on building agentic systems and autonomous AI workflows. The conversation explores how AI agents are changing the way companies build products, run operations, and scale teams. Andrew explains how the latest generation of AI tools allows developers and entrepreneurs to create systems that can analyze information, research problems, generate solutions...
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iGaming BI, Affiliate Analytics & the Cost of Bad Data with Lazar Petrov, iGsuite

March 2, 2026 • 30 mins
In this episode, John Wright sits down with Lazar Petrov, founder of iGsuite, to unpack one of the most overlooked problems in iGaming — the massive gap between the data operators have and the data they actually need to make profitable decisions. Lazar shares his firsthand experience building affiliate software and working with operators across Europe, explaining why most affiliate platforms still lack real BI capabilities, why onl...
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Detecting when Affiliate Programs Shave

February 23, 2026 • 6 mins
I recorded this episode because I think a lot of affiliates are about to discover something uncomfortable in their data. I was speaking with one of our customers who noticed something strange. An FTD showed up in tracking, deposits were happening, wagering was happening, net revenue was positive… but revenue share commission was zero. Zero. That should never happen unless you explicitly agreed to a 0 percent deal. In this episo...
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Is Salesforce Cooked? Vibe Coding Your Own CRM in 4 Hours

February 13, 2026 • 7 mins
AI tools have changed the game. In this episode, I break down why “vibe coding” your own CRM is not only possible, but easier than most people think. With modern cloud tools, you can replicate core CRM features in hours, not months. I share why SaaS giants like Salesforce may be more vulnerable than they appear, how on-premise data ownership is becoming critical, and why companies that don’t start building their own internal tools ...
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Affiliate Networks 2.0: Why Services, Data and Relationships Matter with Alessandro Gherardi

February 9, 2026 • 24 mins
n this episode of Revenue Optimization with StatsDrone, John Wright sits down with Alessandro Gherardi, co-founder of Fomento Agency, to unpack what it really takes to build and scale a modern affiliate network in today’s iGaming landscape. With thousands of affiliate networks competing for attention, Alessandro explains why payouts alone are no longer enough. Instead, Fomento focuses on high-value services—like access to iGaming ...
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Semantic SEO in the AI Era with Koray Tugberk GÜBÜR

January 13, 2026 • 58 mins
In this episode, John Wright sits down with Koray Tugberk GÜBÜR, one of the most respected voices in semantic SEO, to unpack how Google actually understands, ranks, and retrieves content in the age of AI. The conversation goes far beyond traditional keyword-based SEO and dives into vector search, entity relationships, topical authority, and how large language models are reshaping search as we know it. Koray explains why semantic S...
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Designing for Agents with Jason Attard. UX, CX & the Future of Affiliate Sites

January 11, 2026 • 25 mins
Design has moved far beyond visuals and affiliate businesses that don’t adapt will fall behind. In this episode, Jason Attard (Head of CX at Game Lounge) joins John Wright to discuss the evolution from UX to CX and the rise of agentic experience (AX) designing digital products not just for users, but for AI agents that increasingly control discovery, decision-making, and navigation. They cover why great-looking sites still fail t...
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PAM for Affiliates - Player Account Management Tools

December 31, 2025 • 4 mins
What is a PAM? PAM stands for Player Account Management. These PAM tools are normally understood to be for operators as in casinos or bookmakers but affiliates can now build these for themselves. The tools of the trade are turning your newsletter from a 1 to many link solution to a 1 to 1 using dynamic variables. It is the combination of first party data and dynamic variables that gives affiliates the ability to track revenue acros...
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Replacing Tableau with AI Tools

December 12, 2025 • 5 mins
Is replacing Tableau a good thing and is it easy? As someone who's been working with Tableau for 3 years, I can confidently say there is a good chance I may never use their tools again. Unless of course it is to convert Tableau files into custom data viz and reports. Since September of this year, I've been working with tools like Lovable and Claude and I can say I'm not turning back and I'm not the only one. I've seen threads in Re...
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Claude.ai for Advanced Data Viz

November 23, 2025 • 7 mins
I'm here to officially say that tools like Claude.ai and all other AI tools are here to eat data viz tools like Tableau, Power BI, Looker Studio and more. If I were at any of these companies, I would be concerned to see if the revenue from these giants is starting to drop. Likewise, I think people working with these tools need to be spending a lot more time on the AI side of things for better analysis. You need to be using these t...
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Optimizing pages for AI Search with GEO, tips from Steve Toth

November 16, 2025 • 6 mins
I found a LinkedIn post of someone taking an account of Steve Toth's presentation recently at Chiang Mai SEO that focuses on LLM and how these new AI tools like Claude, Chat GPT and Perplexity are changing search from clicks to conversations.
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A Deeper Look at Closed Casinos

November 7, 2025 • 8 mins
This past week, I presented a keynote on why online casinos close. I did share some data that shows what is behind the scenes that would lead a casino to close at all in the first place. In this short solo cast, I share a few more insights but my work in analyzing closed casinos isn't done yet!
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The AI Shift: Why Affiliates Must Evolve Now

October 31, 2025 • 9 mins
If you haven't made a serious start in AI tools today in running and optimizing your affiliate business, you might be getting left behind. My personal take, the transformation we see today will be more profound than the internet itself. I think this is a new era of affiliate marketing beyond the new world of Google. Google isn't the dominant player it used to be and likely will continue to lose marketshare to other AI tools like ...
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Hiring a Revenue Architect for your Affiliate Business

October 24, 2025 • 3 mins
We are on the look out for a revenue architect for StatsDrone and someone who knows what it is like to negotiate deals with affiliate programs. We don't fun your standard affiliate business as we are a SaaS for affiliates, but the revenue potential could help us grow. This is something I learned from one of our customers that told me, hiring a revenue officer was one of the best decisions they made as a company that grew revenue....
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Why Online Casinos Close

October 14, 2025 • 3 mins
Why do online casinos close? There are many reasons but what should be the bigger concern is that these casinos close taking down their recurring revenue with it. How can you avoid casinos that might close beyond just asking for listing fees?
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What content makes for a great affiliate conference

October 5, 2025 • 3 mins
I've been to a lot of affiliate conferences in the last 15+ years and not all the speakers and panels are great. Some are terrible and a complete waste of time but we always hope for the best. I remember when content got so bad that I stopped going to the panels and speaker keynotes. The networking was good enough but I felt that in iGaming and affiliate marketing that things could be another level up. So what conferences are wor...
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Binary Options Affiliate Programs

September 26, 2025 • 2 mins
I used to wonder what ever happened to binary options as in 2017 to 2019, binary options was making a lot of noise but for all the wrong reasons. Many people have been arrested for fraud related to binary options but the product never disappeared. Some sites got bigger and appear to be running a legit operation getting various banking or finance licenses. With that said, it seems binary options is on the rise again as a product a...
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How Revenue Leak is Affecting Your Affiliate Business Now

September 16, 2025 • 3 mins
What is revenue leak and how is it affecting your affiliate business? In this solocast, I talk about 2 core ways in which revenue leak is hitting your bottom line if you're an iGaming affiliate. First is through data being deleted or manipulated and the 2nd is by analyzing winning players towards the end of the month. That is, winning players that consistently wipe out your commissions as suspicious behaviour.
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