Putting the market in go to market (GTM)

In this episode, Scott Vaughan shares why he thinks alignment is pure BS, what go to market should be defined as, and how teams should be working better together with the right ingredients in place.

Scott Vaughan is a seasoned executive focused on helping teams define and refine their overarching go-to-market (GTM) strategies and how they work together across the organization to activate them. He advises CXOs, founders, and investors on how to best breakthrough or get unstuck on their growth journeys. Scott is also an analyst for the Acceleration Economy and held multiple leadership roles in many successful organizations, including time as the Chief Marketing Officer at Integrate and UBM. You can follow Scott on LinkedIn.

REVolution is powered by Klearly and hosted by Mary Blanks and Alex Krawchick.

At Klearly, we’re here to help revenue teams work better together. Klearly’s revenue guidance system aggregates critical data sources to create a clear picture of what’s happening across your existing accounts so your team can prioritize and take immediate action. To learn more, visit us at klearly.com today.

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