In this bonus episode from my Instagram live, I discuss the importance of being open to switching marketing platforms, with a particular focus on Substack as an emerging platform for business owners. I shared insights on why business owners shouldn't fear starting over on new platforms and explained why Substack could be a game-changing opportunity for serious content creators and businesses.
Key Points:
• Don't fear starting over on new platforms - most modern platforms are search-based and don't require a large following
• Marketing platforms should align with your energy and communication style for better consistency
• Substack offers multiple content formats (blog, podcast, video, audio) in one platform
• Platform ownership and content control are crucial in today's changing social media landscape
• Quality of audience and networking opportunities matter more than quantity of followers
"Nothing else does that. So it's a no brainer for me... I get my email list. I get free marketing and free visibility. It has SEO. I can host my podcast for free that I've been paying $20 a month into the abyss. I can now move my private podcast... Now I can have it all in one place."
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com
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