Ever felt like you were pouring time and energy into content creation with little to show for it? You’re not alone. In this episode, I sit down with Courtney McKay, a service provider who went from feeling completely burnt out on content marketing to generating aligned leads with ease.
Courtney shares how she struggled with an overwhelming and ineffective content strategy, why she was ready to quit her business, and what ultimately led her to the Content Clarity Scan. Through this service, she discovered how to create high-converting, strategic content that actually attracts the right clients—without spending hours every week on social media.
What You’ll Learn in This Episode:
✅ The moment Courtney realized her content wasn’t working (and what was missing)✅ How she went from considering quitting to feeling confident in her marketing strategy✅ The role of strategy, adaptability, and clarity in creating sustainable content✅ Why investing in expert guidance helped her fast-track her success
"I felt like I was just spending all of my time doing content, and I really hated doing it... It got to a point where I felt like it wasn’t worth it anymore. I started my business to have fun with it, to help people, and I wasn’t getting to do that because I was drowning in content creation."
Timestamps:
00:00 – Welcome & introducing Courtney01:21 – Courtney’s marketing struggles before working with Latesha03:40 – The burnout cycle: Spending hours on content with little return04:43 – What made Courtney take the leap and invest in the Content Clarity Scan06:33 – The audit process: Breaking down what wasn’t working10:05 – The results: How her marketing transformed and why she stayed on for continued support15:20 – Courtney’s advice for other service providers feeling stuck in content creation
Resources & Mentions:
📌 Book your Content Clarity Scan 📌 Learn more about Courtney
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.