Keli Frazier-Cox: Building a Leadership Style People Want to Follow

Episode Summary
Keli Frazier-Cox is a former global executive turned executive coach, keynote speaker, and founder of Promote Leaders. In this episode, Keli shares what led her to leave a high-powered corporate career and how she now helps leaders show up with more clarity, confidence, and intention. Her insights challenge the myth that hard work alone is enough and offer a more sustainable path to leadership.

Keli Frazier-Cox’s story is rooted in both personal and professional transformation and her voice is one every ambitious woman needs to hear.

Key Takeaways:

• Why over-performing doesn’t guarantee promotion or recognition
• How to build influence without burning out
• The difference between “managing” and truly leading
• How to shift your mindset from proving yourself to knowing your value
• What it means to lead with intention in today’s workplace

Meet Keli Frazier-Cox

Keli Frazier-Cox is the founder of Promote Leaders and the creator of the Intentionally Balanced Leadership framework. With over 25 years of experience in global executive roles, including Chief Commercial Officer and Head of Learning and Development, she now works as a leadership coach and keynote speaker. Her mission is to help professionals become the kind of leaders others want to follow.

Meet Keli

How She Pivoted
Keli Frazier-Cox spent decades excelling in corporate leadership roles. But behind the impressive titles was a woman carrying the weight of over-functioning, managing perception, and navigating the unique pressure of being the only one who looked like her in the room. After hitting a personal turning point, Keli stepped away from corporate life and gave herself permission to pursue a more meaningful kind of impact.

“I was doing everything right. But I realized I was filling the wrong gap,” shared Keli Frazier-Cox on episode 30 of the Rhonda Coleman Wandel podcast.

That clarity became the foundation for Promote Leaders; a business built to support executives who want to lead with more authenticity, balance, and presence. Keli’s journey is a reminder that success is not just about elevation, it’s about alignment.

Insights for Ambitious Women
Keli offers a new model for what leadership can look like, especially for women who are tired of overworking, overproving, and being overlooked. Her framework invites high-achievers to stop performing and start leading from a place of strength, self-trust, and clear priorities.

“You don’t have to burn out to be taken seriously,” encouraged Keli Frazier-Cox on the RCW podcast

Whether you’re managing a team, navigating a promotion, or considering a bold career move, Keli’s insights are both strategic and soulful. This episode is a permission slip to do things differently and thrive because of it.

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