RSWC #215 Keith Berry

Riding Shotgun With Charlie

#215

Keith Barry (KB)

51Fifty Rifles/Optimum

 

At the NRA Annual Meeting, I got a message from Frank Johnson to meet him at the 51Fifty/Optimum booth. I was asked to be on Frank’s show Range Report earlier in the year, so I wanted to meet him in person. At the 51Fifty booth was Keith Berry (KB). I was very impressed at how fast Frank was able to take down their AR style rifle. Legit, I looked away to see if my bag was still on the ground and the rifle was apart. They have a Rapid Access Cam that connects the upper and lower receivers. With the flip of a lever, similar to a safety switch, you can do the lock and take the rifle apart. 

 

Recently, I got the time to go out and meet with KB. He’s only in western Mass so it wasn’t far of a drive to get together. He gave me a tour of the building and how they build their rifles. They’ve got a room in the back where they do all their videos with a number of “wall decorations” as their backdrop. 

 

KB grew up shooting since he was young, like for years old! His father ingrained the safety rules at a young age, which gave him a strong basis on safe gun handling. He progressed from BB guns, to pellet guns, to .22 rifles. His father served in Viet Nam and was much of the inspiration and motivation for the beginning of 51Fifty. Their first rifle was a tribute to KB’s dad. Once he started making rifles, he would ask his dad what he would want for this part and for that part. That’s what KB was putting together just for his dad. One of his dad’s life long goals was to become a certified gunsmith, which he achieved before passing away. 

 

Many of the rifles made by 51Fifty have been made to commemorate things like the slaying of the five Dallas police officers a few years ago. They remade the rifle for his father and added some coating to make it look distressed and used. The company that worked with them asked them to join them at SHOT Show, which they were happy to go along with.

 

Before getting into the firearm business, KB spent 20 years doing printing. Due to health issues from printing, he needed a new career. He got into working in the auto industry and financing. Within a year, he got into helping non-compliant companies and did that in five states for the next 20 years. 

 

When KB was based in Texas, there was a lot of back and forth between the Lone State and the Bay State, where the parts were being built. Building parts were in Mass while painting and assembly was in Texas.  So KB and his wife moved to New England to help run the business and the shop from here. 

 

One of the things 51Fifty prides themselves on is listening to what their customers want. Their rifles are in several countries with their troops. When they give feedback to 51Fifty, they listen, take notes, and make changes. They’re addressing issues that have been around with the AR platform since the beginning and they’re working to make superior rifles for everyone, whether in the military, law enforcement, or civilians. At their first SHOT Show, a veteran was going by their booth in a wheelchair. He couldn’t believe how fast the disassembly of the AR was done. 

 

There are several big name folks that have the 51Fifty rifles. They make a lot of specialty rifles and they donate several of them to charities. One of their rifles is a .308 and is worth about $50,000. It only gets brought out for big charity events. The engraving on it is just incredible. They are doing a big event for SHOT Show 2025, so if you’re in the media, make sure you stop by and try out their rifles. If you can’t make it, please visit thei