RSWC #216 Mark Keefe

Riding Shotgun With Charlie

#216

Mark Keefe

NRA Managing Director of Editorial & Public Affairs

 

Like everyone who has read any of the NRA’s magazines or watched American Rifleman, or even seen some shows on The Outdoor Channel or The History Channel, I’ve seen Mark Keefe for years. Emails between the NRA staff and me while setting up the show with Doug Hamlin (RSWC #213), I saw that Mark was on the email last. I had to ask if he would be available and interested. And he was.  I was pleasantly surprised when Mark came out before I interviewed Doug to check and make sure everything was good to go.

 

Mark has been shooting since he was young. His grandfather used to drink beef from a can. When the beer got old, they used to shoot the beer cans with the beer in them while using a BB gun. That’s quite a reactive target, for sure! As a young teenager, the family elders decided he was “old enough for the Thompson.” But it was only semi-auto until he was older. He also did some shooting in the Boy Scouts. 

 

In 1988, Mark wanted to be a Shooting Sports Director for the Boy Scouts so he could teach rifle, shotgun, and archery. To do this, he had to become an NRA Certified Instructor. In this process, he reconnected with Phil Schreier (RSWC #182). His interest in collecting historical firearms really took off. Mark told me the story about Phil getting a job volunteering at the NRA Museum and telling him that you never know where it will lead and you have to grow up sometime. The following year, Phil ended up offering Mark the weekend work at the Museum saying… you never know where it will lead and you have to grow up sometime. Mark has been there 34 years, and Phil has been there 35 years.

 

After being at the Museum a few years, he started as the assistant technical editor for some of the magazines. He worked through the ranks as associate technical editor, managing editor, and finally editor and he ran American Rifleman for 21 years. In the early 2000’s, he was encouraged to start a column so the readers could learn more about the NRA contributors. That was the beginning of The Keefe Report. He still kept reviewing guns, the current issues, and his regular duties.  

 

In the late 1990’s/early 2000’s, the NRA started having the staff and writers get out and gain experience with the firearms they were reviewing. That’s when Mark had the chance to travel the world and do some training and hunting. Learning to shoot a rifle at moving game is different from hunting in the United States. These hunting trips and experiences really gave them the chance to experience the usefulness and dependability of the firearms they were using. While using firearms in the field, he began to see why some of the designs of rifles or cocking methods or stocks were built the way they are. It made more sense once they put them to use in real situations. 

 

In the early 2000’s Mark was on a hunt with people from The Outdoor Channel. They told Mark there really needed to be an American Rifleman TV show. But he didn’t have a lot of video experience. He, his staff, and Phil came up with a plan to get the show going and what the content would be. He told me a great story about someone who went back to Europe and was able to find brass from rounds fired by Alvin York! It’s an amazing story!

 

Mark’s most recent title is the Managing Director of Editorial & Public Affairs. He’s got his hands in many things NRA and media related, from The Keefe Report to American Rifleman, but also keeping up with the new trends in social media. Mark is NRA to the core. And a firearm guy through and through. He told me after we were done f