Riding Tandem

In this episode, Vivian welcomes LaPora Lindsey to talk about the power of embracing your value—whether you're an entrepreneur, an employee, or both! LaPora shares her journey of starting and restarting a business while navigating the challenges of military spouse life and frequent moves. She also dives into the ACT Framework (Awareness, Communication, Transparency) and how it can help both individuals and leaders foster a...

In this episode of Riding Tandem, Vivian dives deep into one of the eight marketing mindset shifts for entrepreneurs—letting go of the “shoulds.” Feeling overwhelmed by endless marketing advice? Vivian’s got you covered. In today’s conversation, she shares how she and Michaela learned that you don’t need to be on every platform. Instead, focus on what’s working for your business, leverage your strengths, and align your mar...

Welcome to the first episode of our Marketing Mindset Shifts for Entrepreneurs series! If you've ever thought, “I’m not a marketer”, think again. In today’s episode, Vivian Kvam is flipping that belief on its head. You’re already a marketing expert—you just don’t know it yet!

Marketing isn’t about complicated strategies, algorithms, or fancy ads. At its core, marketing is storytelling, and you tell stories every day—whe...

How do you refine your business pitch, build partnerships, and scale your business without losing your mission? In this episode, we welcome back Christi Kmecik, founder of Written Hugs Designs, to dive into her entrepreneurial journey—what’s changed, what’s working, and how she’s using storytelling to scale impact.

We discuss navigating pitch competitions, the power of product testing, vendor challenges, and balancing c...

In this conversation, Dylan Yeomans shares his journey from radio broadcasting to the insurance industry and the importance of networking in building authentic connections. He discusses the UIA Trusted Partners podcast, which serves as a platform for networking and community engagement, emphasizing the value of genuine interactions over scripted conversations. Dylan also provides insights into creating a successful podcast...

In this episode of Riding Tandem, Vivian Kvam sits down with John Albert, a third-generation business owner with deep roots in Cedar Rapids, Iowa. From managing a family business that started in 1927 to navigating the challenges of COVID-19 and eventually transitioning ownership through the successful sale of his company, John shares his remarkable journey of adaptation, leadership, and resilience.

John dives into how t...

Vivian Kvam and Machaela Clark dive into why it’s so important to have a solid marketing strategy—especially as a new year kicks off. They chat about how businesses can map out clear plans for marketing and communication, share how their consulting services have evolved, and stress the importance of truly understanding client needs.

The episode covers how their strategy sessions are structured, from identifying roadbloc...

In this episode of Riding Tandem, Vivian Kvam shares actionable insights from a recent workshop she led with SCORE mentors in Cedar Rapids, Iowa. If you’ve ever felt overwhelmed by marketing or unsure where to start, this episode is for you. She uncovers a high-level view of eight mindset shifts for marketing every entrepreneur needs to make for successful marketing. 

🚀 Plus, Vivian announces an exciting offer: free 30-min...

In this episode, Vivian Kvam chats with Becky Edwards, a CFO mindset coach, about something that every business needs but so many avoid talking about—money. Becky takes us through her journey from a corporate career to launching her own business, sharing insights on building confidence with finances and why it’s so crucial for entrepreneurs to take control of their numbers. 

Vivian and Becky dive into the challenges of ...

Want to know what it's like running a boutique in a small town? Catch our latest episode with boutique owner, Jayme Busch! She talks about building a business in rural Iowa, overcoming inventory challenges, and staying authentic.  In this episode, host Vivian Kvam chats with Jayme Busch, owner of Unique Boutique in Neola, Iowa. Jayme shares her entrepreneurial journey from selling polished rocks as a child to running a thr...

Paul Pape is a designer and fabricator of custom collectibles who can make things that no one can find. He has a background in theater design and has worked in various mediums such as sculpture, woodworking, leatherworking, 3D design, fabrication, jewelry, and metal craft. Paul's journey started in theater, where he learned to do a lot of different things. He then transitioned into creating custom collectibles and has work...

In this engaging episode of 'Riding Tandem,' host Vivian Kvam sits down with Dillon De Rozairo from Nebraska Innovation Labs. Dillon shares his journey as a non-developer in a tech-driven world, the inspiration behind the nonprofit model at Nebraska Innovation Labs, and how they're revolutionizing software and app development for startups. 

Key Topics Discussed:

- The rise and benefits of digital business cards

- Nebraska...

In this episode of Riding Tandem, Vivian Kvam chats with Josh Kropkof, CEO and co-founder of The Email Agency. Josh dives into the importance of email marketing, busting common myths and emphasizing the power of building relationships and adding personality to your emails.

Josh shares his journey of starting an email marketing business, the ups and downs he faced, and why email marketing is a must for any business. He t...

In this episode of Riding Tandem, I sit down with Maisey Haines, the creative force behind Haines Cattle and Leather. Maisey shares her inspiring journey from learning to sew at a young age to building a successful leather goods business. We delve into the challenges she faced, especially during the pandemic, and how she navigated through them with resilience and creativity. Maisey also discusses the importance of customer...

Dive into a riveting conversation with Kirsten Parker, host of the Decision Masters podcast, as she returns to discuss the art of decision-making. This episode delves into the challenges of saying no, understanding personal agency, and overcoming misconceptions about selfishness. Kirsten shares practical strategies, relatable stories, and actionable tips to help you make decisions that align with your values and vision. Wh...

In this special crossover episode, Riding Tandem and Next Chapter Podcasts bring together two dynamic hosts: Jeremiah Tittle, CEO of Next Chapter Podcasts and host of Your Next Chapter, and Vivian Kvam, host of Riding Tandem.  

Jeremiah and Vivian share their experiences, challenges, and successes in leveraging storytelling to reshape worlds and inspire change. From the evolution of podcasts to the integration of techno...

In this episode of Riding Tandem, I sat down with Dr. Nate Wiechmann and his wife/business partner, Melissa. They share their inspiring journey of building their clinic, overcoming reputation challenges, and navigating personal crises, including the premature birth of their daughter during the pandemic. Learn how they embraced technology, leveraged social media, and relied on community support to thrive. This episode is a ...

Join host Vivian Kvam in an enriching conversation with Nicole Bartlett and Vincent Rissell, the founders of O'CookieOs. Discover how they turned a family challenge into a flourishing (accidental) business, creating a gluten-free cookie-donut hybrid that's as delicious as it is innovative. Nicole and Vincent discuss the importance of viewing failures as essential learning experiences that are pivotal in shaping their entre...

In their milestone 50th episode (technically the 51st), Vivian and Michaela dive into an engaging Q&A session where they answer 25 questions that reveal more about their personal lives and the inner workings of their business. They explore the origins of their entrepreneurial journey, critical moments that shaped their careers, and how they balance the demands of work with their personal lives. The duo discusses the sk...