In this episode of Riding Tandem, Vivian Kvam chats with Josh Kropkof, CEO and co-founder of The Email Agency. Josh dives into the importance of email marketing, busting common myths and emphasizing the power of building relationships and adding personality to your emails.
Josh shares his journey of starting an email marketing business, the ups and downs he faced, and why email marketing is a must for any business. He talks about his focus on e-commerce and the blend of copy and design needed for success. Plus, Josh gives practical tips for managing overwhelm and staying focused, like his mental desk exercise for prioritizing tasks.
Tune in for valuable insights on growing your business through email marketing, the challenges of entrepreneurship, and the importance of continuous learning and seeking advice.
Unpacking this episode min by min:
05:12 What is Email Marketing?
10:03 The Value of Email Marketing
16:00 Overcoming Hesitations and Starting Email Marketing
25:58 Email Marketing for E-commerce Success
33:19 Building Relationships through Email
36:24 The Unique Combination of Copy and Design in E-commerce Email Marketing
38:35 From Childhood Entrepreneurship to Starting a Business
52:22 The Challenges and Commitment of Building a Business
59:54 Selling: A Key Aspect of Business Success
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Vivian Kvam:
- LinkedIn - https://www.linkedin.com/in/viviankvam/
- Email Vivian - vkvam@thetandemworks.com
Josh Kropkof:
- Facebook - https://www.facebook.com/TheEmailAgency
- Website - https://www.theemailagency.com
- LinkedIn - https://www.linkedin.com/in/josh-kropkof/
- Podcast - https://podcasts.apple.com/us/podcast/the-email-revolution/id1621652210
Tandem Works Team:
- Facebook - https://www.facebook.com/TandemWorksTeam
- Instagram - https://www.instagram.com/thetandemworks/
- Email the team: RidingTandem@thetandemworks.com
FREE RESOURCES
https://newsletter.theemailagency.com/email-revolution
https://www.emailprofitscheatsheet.com/email-cheat-sheet
Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things
Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up
Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: RidingTandem@thetandemworks.com
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