Want to know what it's like running a boutique in a small town? Catch our latest episode with boutique owner, Jayme Busch! She talks about building a business in rural Iowa, overcoming inventory challenges, and staying authentic. In this episode, host Vivian Kvam chats with Jayme Busch, owner of Unique Boutique in Neola, Iowa. Jayme shares her entrepreneurial journey from selling polished rocks as a child to running a thriving boutique business in a small rural town. She opens up about navigating challenges like flood damage, juggling multiple roles as a business owner, mother, and coach, and her experiences in the MLM world. Jayme offers valuable insights on building community, evolving as a business owner, and staying true to oneself through all the ups and downs.
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Unpacking this episode min by min:
00:00 From Polishing Rocks to Boutique Owner
03:00 The Evolution of Unique Boutique
06:00 Navigating Challenges in Business
08:56 Building Community and Support
11:57 The Journey to a Physical Storefront
15:04 Lessons from MLMs and Retail
18:12 Finding Your Niche in Fashion
21:00 The Importance of Slow Growth
23:57 Market Insights and Inventory Management
27:09 Balancing Life and Business
30:11 Future Aspirations and Goals
46:05 Life on the Farm: Balancing Family and Work
50:16 Navigating a Full Schedule: A Day in the Life
53:22 Building a Community: The Boutique Experience
58:16 Flexibility in Business: Adapting to Customer Needs
01:03:01 Overcoming Challenges: Lessons from Adversity
01:14:43 Misconceptions of Boutique Ownership: The Reality Behind the Glamour
01:20:15 The Importance of Authenticity: Staying True to Yourself
01:27:03 Looking Ahead: Future Aspirations and Growth
Related Episodes:
#2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience
#13 Uncharted adventures: Neal Eilers' journey to opening a storefront
List and link the title here
Vivian Kvam:
- LinkedIn - https://www.linkedin.com/in/viviankvam/
- Email Vivian - vkvam@thetandemworks.com
Jayme Busch:
- Facebook Group - https://www.facebook.com/share/g/3QVr3yPL5xs2k4xb/?mibextid=NSMWBT
- Website - www.shopubiowa.com
Tandem Works Team:
- Facebook - https://www.facebook.com/TandemWor
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