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February 19, 2025 21 mins

Welcome to the first episode of our Marketing Mindset Shifts for Entrepreneurs series! If you've ever thought, “I’m not a marketer”, think again. In today’s episode, Vivian Kvam is flipping that belief on its head. You’re already a marketing expert—you just don’t know it yet!


Marketing isn’t about complicated strategies, algorithms, or fancy ads. At its core, marketing is storytelling, and you tell stories every day—whether it’s recommending a restaurant, convincing your kids to eat veggies, or sharing your latest great find with a friend.


By the end of this episode, you’ll walk away with:
 ✅ A new perspective on marketing that makes it feel natural and effortless
 ✅ Real-life examples of how you’re already using marketing skills in your daily life
 ✅ A FREE resource to help you uncover your most powerful business stories!


📌 Grab your free download here: thetandemworks.com/promptyourstory.


Next Episode:
 We’ll tackle Marketing Mindset Shift #2, another powerful shift that will change how you approach marketing. Don’t miss it!


👉 If this episode resonated with you, I’d love to hear from you! Tag me on Facebook or LinkedIn, or shoot me an email. Let’s keep the conversation going!


🔔 Subscribe & leave a review to support the show!

 Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.


Unpacking this episode min by min: 

00:00 Introduction to Marketing Mindset Shifts

01:19 Reframing Marketing as Storytelling

05:39 Recognizing Your Natural Marketing Skills

12:44 Finding and Crafting Your Business Stories

16:05 Conclusion and Next Steps

Related Episodes:


#54 Connecting Through Stories For Business and Non-Profits with Jeremiah Tittle and Vivian Kvam


#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success


#26 Mastering the Art of Brainstorming: Fueling Small Business Growth


#18 Overcoming fear and betting on yourself - a candid conversation with Marianne Chance


Vivian Kvam:


Tandem Works Team:


FREE RESOURCES 


Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things


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Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com

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