Welcome to the first episode of our Marketing Mindset Shifts for Entrepreneurs series! If you've ever thought, “I’m not a marketer”, think again. In today’s episode, Vivian Kvam is flipping that belief on its head. You’re already a marketing expert—you just don’t know it yet!
Marketing isn’t about complicated strategies, algorithms, or fancy ads. At its core, marketing is storytelling, and you tell stories every day—whether it’s recommending a restaurant, convincing your kids to eat veggies, or sharing your latest great find with a friend.
By the end of this episode, you’ll walk away with:
✅ A new perspective on marketing that makes it feel natural and effortless
✅ Real-life examples of how you’re already using marketing skills in your daily life
✅ A FREE resource to help you uncover your most powerful business stories!
📌 Grab your free download here: thetandemworks.com/promptyourstory.
Next Episode:
We’ll tackle Marketing Mindset Shift #2, another powerful shift that will change how you approach marketing. Don’t miss it!
👉 If this episode resonated with you, I’d love to hear from you! Tag me on Facebook or LinkedIn, or shoot me an email. Let’s keep the conversation going!
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Unpacking this episode min by min:
00:00 Introduction to Marketing Mindset Shifts
01:19 Reframing Marketing as Storytelling
05:39 Recognizing Your Natural Marketing Skills
12:44 Finding and Crafting Your Business Stories
16:05 Conclusion and Next Steps
Related Episodes:
#54 Connecting Through Stories For Business and Non-Profits with Jeremiah Tittle and Vivian Kvam
#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success
#26 Mastering the Art of Brainstorming: Fueling Small Business Growth
#18 Overcoming fear and betting on yourself - a candid conversation with Marianne Chance
Vivian Kvam:
Tandem Works Team:
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Riding Tandem with Vivian Kvam
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Email the team: RidingTandem@thetandemworks.com
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