#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2

In this episode of Riding Tandem, Vivian dives deep into one of the eight marketing mindset shifts for entrepreneurs—letting go of the “shoulds.” Feeling overwhelmed by endless marketing advice? Vivian’s got you covered. In today’s conversation, she shares how she and Michaela learned that you don’t need to be on every platform. Instead, focus on what’s working for your business, leverage your strengths, and align your marketing efforts with your goals.

Key Points:

• The Overwhelm of “Shoulds”: Learn how the pressure to be everywhere can actually hurt your business.
• The Instagram Example: Vivian explains why TandemWorks decided to stop chasing Instagram for its results and focus on channels that truly matter.
• The Three-Part Funnel: Attract, Engage, Connect – a simple framework for creating impactful marketing strategies.
• Personal Reflection & Action: Reflect on which marketing activities you should let go of and what truly resonates with you.

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Unpacking this episode min by min: 

00:00 Introduction to Marketing Mindset Shifts

03:20 Overcoming Marketing Overwhelm

12:49 The Three-Step Marketing Funnel

17:08 Aligning Marketing with Goals and Resources

22:24 Simplifying Marketing for Success

Related Episodes:

#54 Connecting Through Stories For Business and Non-Profits with Jeremiah Tittle and Vivian Kvam

#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success

#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1

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