Marketing isn’t about your product—it’s about the transformation your customers experience.
In this episode of Riding Tandem, we dive into Marketing Mindset Shift #3, where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success.
I’ll walk you through:
✔️ Why listing features won’t get you sales
✔️ How top brands like Apple and Martha Stewart master storytelling
✔️ A simple Transformation Story Formula to revamp your messaging
💡 Challenge: Take one piece of your marketing (website, social post, sales page) and rewrite it to focus on a client transformation. DM me your before-and-after—I'd love to see your shift!
🔗 Book a 1:1 strategy session with Vivian: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct
📌 Next Episode: Stop Hiding Behind Your Branding!
🔔 Subscribe & leave a review to support the show!
Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.
Unpacking this episode min by min:
00:00 Introduction to Marketing Mindset Shifts
01:01 The Power of Customer Transformation
09:04 Crafting Compelling Transformation Stories
15:37 Implementing Transformation in Marketing
23:13 Challenge and Recap
Related Episodes:
#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2
#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success
#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1
Vivian Kvam:
- LinkedIn - https://www.linkedin.com/in/viviankvam/
- Email Vivian - vkvam@thetandemworks.com
- Reach out! Send your feedback and comments with this survey.
- Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct
Tandem Works Team:
- Facebook - https://www.facebook.com/TandemWorksTeam
- Instagram - https://www.instagram.com/thetandemworks/
- Email the team: RidingTandem@thetandemworks.com
- Send your feedback and comments with this survey.
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Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: RidingTandem@thetandemworks.com
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