Your logo, colors, and website do NOT make people buy from you.
In this episode of Riding Tandem, Vivian Kvam gets real about one of the biggest myths holding entrepreneurs back with their marketing: the idea that you need perfect branding before you start marketing or making money. Spoiler alert—you don’t.
Vivian Kvam shares personal stories (including how she landed a major client before Tandem Works even had a logo or a bank account) and challenges listeners to rethink what’s truly driving sales: trust, connection, and authenticity.
✨ Here’s what you’ll learn:
✔ Why people buy from people, not brands
✔ How obsessing over branding could be slowing your growth
✔ Action steps to stop hiding and start showing up now
🔔 Subscribe & leave a review to support the show!
Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.
Unpacking this episode min by min:
00:00 Introduction to Marketing Mindset Shifts
02:22 The Importance of Authenticity Over Branding
07:22 Real-Life Examples of Success Without Perfect Branding
12:06 The Myth of Perfect Branding
17:37 Actionable Steps to Show Up Authentically
24:32 Recap and Next Steps
Related Episodes:
#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success
#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1
#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2
#71 The Secret to Selling More: Focus on the Outcome - Marketing Mindset Shift #3
Vivian Kvam:
Tandem Works Team:
FREE RESOURCES
Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things
Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up
Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: RidingTandem@thetandemworks.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!