In this solo episode, I’m diving into a topic that comes up all the time with entrepreneurs and creatives: vanity metrics. It’s so easy to get caught up in likes, follows, and views—but those numbers don’t always tell the real story of how your business is doing. I’m breaking down the difference between what looks good and what actually moves the needle. I’ll walk you through how to shift your focus to meaningful metrics—like leads, conversions, client retention, and revenue—and how to build a simple scorecard to track what matters. If you’ve ever felt like you’re working hard but not seeing results, this episode is for you.
Here’s what I cover:
- Why surface-level metrics can be distracting (and even misleading)
- The truth about engagement—it’s not just public likes and comments
- How to separate busy work from work that actually drives results
- A simple way to build your own business scorecard
- Why revenue isn’t something to shy away from—it’s a core business metric
- How to make sure your tracking evolves with your goals
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Unpacking this episode min by min:
00:00 Introduction to Marketing Mindset Shifts
01:22 Understanding Vanity Metrics
05:39 The Lie of Vanity Metrics
11:22 Tracking What Actually Moves the Needle
17:59 Building Your Business Scorecard
21:51 Conclusion and Call to Action
Related Episodes:
#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1
#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2
#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3
Vivian Kvam:
- LinkedIn - https://www.linkedin.com/in/viviankvam/
- Email Vivian - vkvam@thetandemworks.com
Tandem Works Team:
- Facebook - https://www.facebook.com/TandemWorksTeam
- Instagram - https://www.instagram.com/thetandemworks/
- Email the team: RidingTandem@thetandemworks.com
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Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: RidingTandem@thetandemworks.com
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