In Part 2 of this candid conversation, Vivian Kvam and Casey Putney go deeper into the real work of entrepreneurship—the chaos of ideas, the discipline it takes to bring just one of them to life, and what it means to price your time and energy in a way that honors both your worth and your capacity.
They unpack “shiny object syndrome,” how freedom without structure can lead to burnout, and the tension between creating from passion vs. building a sustainable business. Vivian and Casey both share the mental tug-of-war behind pricing services, the lessons they've learned from failure, and why the real growth in entrepreneurship is often internal.
Whether you're just starting out or deep in the grind, this episode is a must-listen for anyone wondering, "Am I doing this right?"
Catch Part 1 if you missed it: “The Leap...”
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Unpacking this episode min by min:
00:00 Navigating Entrepreneurial Ideas and Shiny Object Syndrome
06:11 The Rule of Five for Entrepreneurs
12:15 Prioritizing Ideas in Entrepreneurship
16:01 The Balance of Discipline and Freedom
20:25 The Importance of Execution Over Ideas
26:10 Understanding Timing in Entrepreneurship
32:44 The Unique Perspective of Entrepreneurs
37:35 Understanding Market Needs and Pricing Strategies
40:03 The Challenge of Pricing Services
43:33 Value-Based Pricing and Its Implications
44:28 The Importance of Charging for Your Time
47:23 Establishing Boundaries Through Transactions
50:19 Creative Solutions for Pricing and Value
53:33 Iterating Pricing Models
56:26 The Experimentation of Entrepreneurship
01:01:19 Navigating Client Conversations and Expectations
01:04:56 Finding Balance in Pricing Strategies
01:11:41 The Realities of Entrepreneurship
Related Episodes:
The Leap, What no one tells you before you leave the 9–5 - Casey Putney Part 1
#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3
#64 How to Build a Century-Strong Business Legacy - John Albert
Vivian Kvam:
- LinkedIn - https://www.linkedin.com/in/viviankvam/
- Email Vivian - vkvam@thetandemworks.com
- Reach out! Send your feedback and comments with this survey.
- Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct
Casey Putney:
- Facebook - https://www.facebook.com/casey.putney.3
- LinkedIn - https://www.linkedin.com/in/caseyputney/
Tandem Works Team:
- Facebook - https://www.facebook.com/TandemWorksTeam
- Instagram - https://www.instagram.com/thetandemworks/
- Email the team: RidingTandem@thetandemworks.com
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