SUMMARY
Ryan Alford breaks down 8 major stories shaping business and marketing—from Shopify’s AI assistant and a historic railroad merger to PepsiCo’s prebiotic cola and Nike’s rapid sneaker lab. Plus: TikTok’s 60-minute videos, Sprite x Jalen Hurts, and more.
TAKEAWAYS
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Shopify's introduction of the AI assistant Sidekick and its impact on e-commerce.
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The merger between Union Pacific and Norfolk Southern, creating a coast-to-coast railroad network.
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PepsiCo's launch of a prebiotic cola aimed at health-conscious consumers.
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Live Nation Urban's new creator network for connecting brands with influencers.
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The increasing role of investors in the single-family housing market.
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Nike's Air Imagination Lab for rapid sneaker prototyping using 3D printing.
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Sprite's NFL marketing campaign featuring quarterback Jalen Hurts and player-led storytelling.
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TikTok's testing of longer video uploads, potentially challenging YouTube.
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The National Sports Collectors Convention in Chicago and its significance in the collectibles market.
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The overarching theme of reducing friction in business processes to enhance efficiency and customer satisfaction.
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