September 17, 2025 • 23 mins
After 16 years in business, Kim Speed was getting bored. The entrepreneur who had transformed from corporate creative director to successful brand builder was feeling stagnant, looking for "something new that I'm interested in."
Then AI arrived. And everyone said it would destroy small businesses like hers.
Instead, it made her feel like superwoman.
"As a small business owner, it has made me feel like superwoman," Kim reveals. "It has helped me to research, expand my learning, build my business, become more visible and stay visible."
But Kim's AI transformation wasn't just about tools and efficiency. It was about rediscovering the excitement of being a beginner again, the thrill of mastering something that could revolutionize everything.
"I think it has revitalized my business. It's revitalized me in that this is something new that I'm interested in... This changed everything for me."
While other entrepreneurs feared AI would replace them, Kim discovered it could amplify them. While others worried about authenticity, she learned to train AI to sound exactly like her. While others saw threat, she saw the biggest business opportunity since the internet.
Discover how Kim went from AI skeptic to AI evangelist, why she argues with her AI (and threatens to fire it), and how artificial intelligence became the renaissance her 16-year business desperately needed.
Timestamps:
[00:00] Introduction and Welcome Back
[00:51] Kim's Background and Brand Building
[01:20] Impact of AI on Small Businesses
[04:06] Challenges and Misconceptions About AI
[06:45] Effective AI Tools for Business
[13:28] Human Connection in Business
[18:25] Future of AI and Business Adaptation
[20:51] Conclusion and Final Thoughts
If You’ve Been Hooked on These Episodes… This Is for You
If this podcast has been landing deep… if each story feels like it’s peeling back something raw and real in you… then don’t ignore that.
Every guest you’ve heard made the same decision: to stop performing and start healing.
Now it’s your turn.
Take the Silent Collapse Diagnostic. It’s not a quiz. It’s a wake-up tool for women who are done pretending they’re fine.
No fluff. No journaling prompts. Just a straight-up mirror into where you’re silently collapsing behind the mask of success.
If you're serious about reclaiming your energy, your clarity, your life start there.
Because breakthrough doesn’t begin with doing more. It begins with finally seeing what’s been stealing your power.
Learn more about Baz Porter at www.bazporter.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back.
This is part two from Rice onthe Ashes.
I'm back here with Kim.
Speed is an awesome human being, entrepreneur who has walked
through fire, came back andthought, don't really like that,
I'm going to launch a business,and she actually stumbled on
her ideal client, kim.
Thank you very much for joiningme once again.
You're an awesome human being.
Can you tell everybody a bitwhere you've come from and get
(00:23):
everybody back up to date?
For those people who missed it,go and check out the link going
back at part one, becauseyou're going to want to read it
or listen to it.
Read it and listen to itdepends if you can at least
listen to it and get to know kimalso.
Her details are going to be onthere to reach out to her for
any further communication.
She's on linked LinkedIn andher website as well.
(00:44):
Kim, how are you?
And welcome back.
Can you catch everybody upplease?
Speaker 2 (00:55):
Yes, thanks, baz, great to be here.
So, for those that haven'theard, I am a brand builder.
I help entrepreneurs leveragetheir years of experience, of
knowledge, skills and talentsand passions and help them turn
that into a brand that actuallygets them clients.
Speaker 1 (01:07):
I love that A brand that actually gets them clients.
It's a rarity sometimes.
I can assure you, the journeyyou've had is quite phenomenal,
but what I want to touch on nowis changing the landscape of not
just entrepreneurial andcoaching and marketing and all
(01:28):
the above, but also corporatesectors, and it's a subject of
artificial intelligence.
Kim, I know you're dying todive into this, but how do you,
in your own words, how do yousee AI changing the face of
marketing and branding?
How has it affected youpersonally?
Speaker 2 (01:49):
first, so, as a small business owner, it has made me
feel like superwoman.
There's so much that it hashelped with.
As a small business owner.
We have so many things that wedo, we wear all hats and we have
(02:11):
to learn so much, so it hashelped me to research.
It has helped me to expand mylearning.
It has helped me to build mybusiness.
It has helped me to become morevisible and stay visible, which
is a really big thing for abrand.
(02:32):
A brand needs to be out thereand be seen and not selling all
the time.
It's not about that, but youhave to let people get to know.
You Think about it like datingYou're going to meet somebody
and you want to get to know them.
For some people it takes longerand for some people it doesn't,
but you need that period oftime where you can share with
(02:56):
people your knowledge who you'reabout.
Artificial intelligence hashelped me and helped me help
clients to be seen and get outthere with more ease and less
overwhelm and I know that soundsstrange because people are
(03:22):
going oh, artificialintelligence and the brand
doesn't seem to go together, butit does.
Speaker 1 (03:25):
I'm going to share something with you.
A very good friend and advisorin my world.
His name is peter swain, soshout out to peter.
He told me artificialintelligence is not a tool, it's
an intelligence and it shouldbe tracked as such.
Now there's a lot of peoplegoing now, going what?
(03:45):
It's a tool.
I use it for this and this.
It aids for things.
It can enhance the learning andthe knowledge, but it is still
an intelligence.
It's there to learn.
Speaker 2 (03:59):
Yes, we're learning and it's learning from us.
Speaker 1 (04:02):
Correct Amazing.
So in that is this when peoplecome to you and say artificial
intelligence, what is thechallenge that most people come
to you with?
What's there like, oh my god, Idon't know how I'm doing this.
What's that journey like forthem when they come to meet you?
Speaker 2 (04:20):
so the number one thing is I can't use artificial
intelligence.
I can't use AI to createcontent or for my business,
because it doesn't sound like meor it feels it feels slimy
because I'm trying to trickpeople.
But it really has nothing to dowith that.
It's all about using it to honeyour messaging.
(04:43):
Like you've got information,how can you make it so that
people understand it better?
How can you be more effectiveand more efficient?
That's what we can use AI for.
We can use AI for a lot ofthings in our business, like
automation and imagery and we'llget into imagery but like just
(05:05):
to organize your business and beable to communicate it to
somebody so that they get itthat you're talking to the right
people and you're talking tothem in ways that they want to
know.
That's what amazing featuresthat I have seen using AI and
branding and building your brandand helping you get out there
(05:29):
and helping you feel confidentabout what you're saying.
So there's amazing ways you cando things to train your AI to
understand you and be able tosound like you and you can have
conversations with it.
I was laughing just the otherday.
I actually was arguing with thestupid thing.
(05:51):
Yes, I finally said you havenot been thinking and go back in
this conversation and reviewand I'll be back.
Speaker 1 (06:05):
I threatened to fire mine.
I threatened to throw mine outthe window and I call her Grace.
I threat.
I threatened to fire mine.
I think throwing mine out thewindow firing and I call her
grace.
Yeah, I won't go down thatrabbit hole because we'll be
here for a very long time.
What in the?
There's many forms ofartificial intelligence.
Yeah, and we're talking the tipyeah, what's the most effective
(06:27):
that you've seen for yourspecific clients?
It doesn't have to be chat, gtp.
There's so many of them.
What is the one youpredominantly use to achieve the
outcome for your clients?
Speaker 2 (06:43):
There isn't one.
I use a combination of them,but I do suggest starting with
chat GPT, just because it's.
I think it's easy and you canstart to have conversations and
you can start to feel it out.
The other one, though, thatgoes really well with it, is
perplexity.
So I love being able toresearch.
(07:06):
I know that you can do that inchat GPT, but I love the
effectiveness of perplexity forresearch.
I have taken clients throughdoing analysis of their
competitors and they have all ofa sudden realized competitors
that they didn't even know aboutand things that they could.
It just opens this world ofthings that they could be doing
(07:28):
and thinking about for their ownbusiness and looking at
competitors maybe or not evencompetitors or other companies
that they admire and figuringout how they speak to their
clients and customers.
That I can do in perplexity.
Then I can bring it intoChatGPT and use that to build,
use that knowledge to build andI would say brainstorm and
(07:53):
ideate with chat GPT to come upwith great ways to what some new
offers that you might have orthat you should be thinking
about or different ways that youshould actually approach your
lead generation.
These kinds of things used totake forever.
Even just researching thecompetitive landscape was.
(08:17):
It took forever, and you usedto have to hire somebody and pay
them a lot of money or spend alot of your time, which, as a
small business owner, you don'thave, so you didn't do it.
Now it's whoa, as a smallbusiness owner, you don't have,
so you didn't do it.
Speaker 1 (08:30):
Now it's whoa, the first time.
What you're speaking now isawesome, because the first time
I did this and I was like, oh, Ican do this.
Yeah, it changed the whole, mywhole business model.
Everything changed withinliterally 14 hours.
(08:50):
And when you realize that youcan reverse engineer things that
have already been proven, thatare successful, that someone
else has done but not in yourvoice, not in your way, not with
your knowledge or yourexperience, suddenly like, holy,
oh, I can do this I know, andat first it feels really sneaky.
Yeah.
Speaker 2 (09:09):
And like you're doing something underhanded and you
think, am I supposed to be doingthis?
Speaker 1 (09:16):
But it's a cheat sheet.
Yes, essentially, and you'vegot to use this correctly.
So, for those people who go,I'm going to go and research all
this.
Prompts, learn prompt.
Yeah, competitive andcomprehensive, prompt
engineering.
It's not taught very well outthere in a lot of places.
There are some are very good,there's some that are not so
(09:38):
good.
So use your due diligence.
Please don't go and run out andjust go.
Speaker 2 (09:43):
I can prompt and do the rest of it and don't just
take anybody else's promptverbatim, like you can use it to
test out, but start to createyour own yeah, yeah, because
someone once said to me you arethe prompt.
Speaker 1 (09:58):
That's interesting, and what he meant by that I
spoke to him yesterday, actually, crazy enough, what he meant by
that was it's got to be yourconcept, your knowledge, your
way of speaking into theintelligence.
So it starts to attract,extract your data and missing
points that elevate thedirection and the instruction of
(10:22):
what you're telling theartificial intelligence yeah and
I was like okay, my head hasjust exploded, how do I do this?
Speaker 2 (10:32):
And here we are again .
I think the machine is trainingus again, yeah.
Speaker 1 (10:37):
But that's just it.
So, when you're implementingsome of these strategies with
your clients, kim, what are someof the results that you're
having and you've seen in thislandscape compared to five years
ago, six years ago, where youwere like I've got to pay
$100,000 for a market research?
You had to sit on his ass forsix months and then tell me this
(10:59):
is what he's found, becausethat's essentially what they did
.
Speaker 2 (11:03):
There's a sense of confidence that comes because
there's somebody validating,there's somebody showing them
various ways to do it, givingthem options, showing them
different ways to show up.
I just like the wholebrainstorming thing is amazing
and if you open your mind to itand it takes a bit, because I
(11:28):
had a conversation, actuallywith a friend I have some
friends that are still incorporate that they don't touch
this stuff and they said, oh,I'm too old to learn this and
use it in work and I just cringebecause I'm thinking, well,
then you might as well just shutthe door and go.
You know, you got to keep.
I think this is the mostfascinating time.
(11:51):
The only other more fascinatingtime was when we started using
computers and that changedeverything.
But this is changing it fasterand even better than at that
time.
But it's a fast train and getyour ticket and get on.
Speaker 1 (12:09):
Exactly that.
Speaker 2 (12:10):
Yeah, confidence is a huge thing Confidence in what
you say and who you're speakingto, and being able to have more
content that you come up with,even for if you want to show up
and do these live videos and Iknow that we just talked about
how you can get artificialintelligence to do your videos
(12:33):
for you as you, but that's awhole other story.
But I've had it do great scriptsfor people, so that it's not
even something that you read,but it's oh yeah, this is what I
should talk about Just ideaswhere, because your mind is so
busy as an entrepreneur, you'retrying to do things to do that,
all of a sudden, they say, okay,let's get creative and make
(12:54):
some content that sounds likeyou and speaks to your ideal
client.
And sometimes you just need alittle help.
You need an assistant and it'sa great assistant that can help
you do that and you startshowing up more and people start
to see you and, like I said,you're not showing up selling
all the time.
Yeah, sure, you can make anoffer, but I see more people
(13:17):
being able to just talk aboutsome of the things that are
important to them, show who theyare.
Speaker 1 (13:23):
They're doing a lot more of that now, because of
this and the thing I thinkswitched dramatically,
especially in the personalizedservices like coaching, even
service-based businesses, lawfirms dentists, law people were
the first and smartest ones topick this up.
Speaker 2 (13:44):
I couldn't believe it .
And then I started to get smartand started asking law
questions.
Speaker 1 (13:49):
that I asking a lot of questions yeah, because that
I needed one of the things Inoticed, especially in this
space and this in this subject,was the bigger brands, people
like nike, reebok, adidas and alot of others.
Yes, they were using it, butthey weren't as popular because
(14:11):
they didn't have a personalstory.
Apple, on the other hand, had apersonal story.
It had an emotional connectionto their audience, their
customers, but it's sochallenging to try and connect a
personal story with a corporatebrand.
You can't connect a brand storyfrom a bank, or it's very you
(14:34):
can, but it's very difficult.
Like chase, for instance.
Yeah, what's their story?
They take a lot of money, theymade a lot of money, but they've
got no personal story.
Very few people know thepersonal story behind how chase
was built.
Yeah, it doesn'tresonate-year-old story from
that.
Who made a shitload of moneydoesn't resonate with the
(14:55):
millennial or Gen Z girl guywalking around with their iPhone
today.
Speaker 2 (15:01):
Yeah, it just irritates them.
Speaker 1 (15:02):
Yeah, exactly that.
So what I found wasservice-based businesses
entrepreneurs had a newfoundsalvation within this market.
Yeah, they created a blue ocean, if they're using the correct
tools in the correct way.
Speaker 2 (15:19):
Yeah, this is so true , because this is one of the
things that I, like for years,have been saying.
We are no longer in a worldwhere we talk about do you work
B2B or do you work B2c.
There's that is non-existent,especially for a small business.
You work h2h.
It's human to human.
I've been talking about thisfor years, but it was hard for
(15:41):
people to.
How do I connect with people?
What am I going to say to them?
Speaker 1 (15:45):
this is date yeah, yeah.
Speaker 2 (15:47):
How do I go on a date ?
Swipe, yeah, swipe.
That's a whole other rabbithole, yeah that's a whole other
AI and that gets weird yeah itgets really weird.
Yeah.
Speaker 1 (16:02):
I love what you're saying.
It is human to human.
That, I think, has beenforgotten in a lot of areas and
you were speaking about it.
You were trying to tell peoplethey don't buy your product.
They buy you or a version ofyou.
Speaker 2 (16:22):
Yeah, people don't want to hire organizations or
corporations.
That's not what they're lookingfor.
And when they do work withthose people, they're looking
for the individual within thatcompany that they can have a
relationship with.
They want somebody that knowstheir name.
Speaker 1 (16:36):
Yeah, I've experienced this when I've gone
to some of the meetings I'vebeen in and they're like who are
you?
I'm Baz and you all.
How do you know our names?
Because I do my research.
Speaker 2 (16:48):
Yeah, and you can use AI to do it faster now.
Yeah, put a person's name andfind out about them and make
them feel like you're interested.
It's amazing.
All of a sudden they lean in.
Speaker 1 (17:03):
And that's just it.
That's the human connectionthere.
Yeah, suddenly, you'vepersonalized something.
One of the best emails you canever write and I know this
because I've done a lot ofresearch is name.
I saw you do something.
I know you love sailing.
Yeah, I'd like to connect withyou.
Suddenly, they're interestedbecause they know something
(17:24):
personal about them.
It's not just random Something,so they're going to read it.
And all this previous data,which was some of it was right,
some of it not so much.
Short emails for busy peopleyes, it worked for a time
timeframe, but that trend is nowchanging.
Yeah, and trends withinartificial intelligence if you
(17:48):
don't get on them, you won'thave a business in 10 years.
Speaker 2 (17:52):
It's that simple yeah , you've got to learn it and you
know what I think it hasrevitalized my business.
It's revitalized me in thatthis is something new that I'm
interested in and noteverybody's going to be
interested in it, but I waslooking for that what's going to
(18:12):
be interesting and somethingthat I can, something new.
I was getting bored.
Speaker 1 (18:19):
This changed everything for me and what's the
future within your business andfor your clientele.
Speaker 2 (18:30):
You're going to be able to use this as a team small
businesses.
There's going to be so manyjobs that are replaced and I
know that's everybody's oh mygosh, jobs are being replaced
and what are we going to do?
There's going to be new jobsand those are the ones that
(18:51):
you're going to need to figureout and those are the ones that,
if you're a small businessowner, if you can figure out how
to deliver that or deliver in away that serves people that are
going to have those differentroles, you're going to come out
on top.
You're going to come out on top.
Speaker 1 (19:05):
I think what you're touching on now is bordering on
a genius, because what you'rejust breaking into now is
adapting to the changinglifestyle and the roles of the
future industries, becausethere's not just going to be
your predominant industries.
Your turn is.
You've got healthcare, you'vegot finance wealth.
(19:27):
You're now opening up acompletely different sector with
different roles but moreadvanced, which means there's
more money and capital goinginto this.
New ventures.
Yes, I met somebody the otherday.
She's going to be appearing onthe podcast shortly as well.
I met somebody the other dayshe's going to be appearing on
(19:48):
the podcast shortly as well.
She just designed a platform tohelp and prevent bullying and I
was like I was bullied as a kidat school.
Horrendously, I know thousands,if not millions, of people are
going through that now, but AIhas made that possible.
There is another person in ourorbit, kim, that is preventing
(20:12):
child harm, suicide.
Yeah, because AI has made thatpossible and the human-to-human
connection is also expandingthat.
Speaker 2 (20:28):
It's allowing people that you'd never have a chance
to converse with come togetheras well.
So, yes, it's going out thereas an artificial being, but then
it's pulling in real humanstogether when it matters most.
Speaker 1 (20:47):
I love that.
Kim, we're nearly at time.
Where do people find you?
What is the message you want tochange the world with, and is
there anything you'd like togive to the audience as a gift?
Speaker 2 (21:01):
Yes, so you can find me on LinkedIn.
That's where I'm hanging outprobably the most right now Kim
Speed on LinkedIn and I'm justgoing to say keep an open mind
and keep learning, don't beafraid, test things out.
(21:23):
This is a new world, enjoy it.
Test things out.
This is a new world, enjoy it.
And if you're a business owner,figure out how you're going to
use it, because it can make yourbusiness explode.
And I have a couple of GPTsthat I've custom made that help
people with their brand.
One is discovering who you areand the second one is finding
(21:50):
your voice, and I would love foryou to give it a whirl and test
out this AI and have some funwith it.
Speaker 1 (21:56):
Where do they find them?
Speaker 2 (21:58):
I will give you the link and have a special link for
your community, Baz Awesome.
Speaker 1 (22:03):
I appreciate your time, kim.
I appreciate your love and whatyou do for other people.
Thank you very much, thank youso much.
From my audience thank you verymuch for joining me.
It's you, it's all about you.
Please share the message.
Inspire somebody today.
Remember you are the miracle.
Have a fantastic day.
See you soon.
Welcome back.
This is part two from Rice onthe Ashes.
I'm back here with Kim.
Speed is an awesome human being, entrepreneur who has walked
through fire, came back andthought, don't really like that,
I'm going to launch a business,and she actually stumbled on
her ideal client, kim.
Thank you very much for joiningme once again.
You're an awesome human being.
Can you tell everybody a bitwhere you've come from and get
(00:23):
everybody back up to date?
For those people who missed it,go and check out the link going
back at part one, becauseyou're going to want to read it
or listen to it.
Read it and listen to itdepends if you can at least
listen to it and get to know kimalso.
Her details are going to be onthere to reach out to her for
any further communication.
She's on linked LinkedIn andher website as well.
(00:44):
Kim, how are you?
And welcome back.
Can you catch everybody upplease?
Speaker 2 (00:55):
Yes, thanks, baz, great to be here.
So, for those that haven'theard, I am a brand builder.
I help entrepreneurs leveragetheir years of experience, of
knowledge, skills and talentsand passions and help them turn
that into a brand that actuallygets them clients.
Speaker 1 (01:07):
I love that A brand that actually gets them clients.
It's a rarity sometimes.
I can assure you, the journeyyou've had is quite phenomenal,
but what I want to touch on nowis changing the landscape of not
just entrepreneurial andcoaching and marketing and all
(01:28):
the above, but also corporatesectors, and it's a subject of
artificial intelligence.
Kim, I know you're dying todive into this, but how do you,
in your own words, how do yousee AI changing the face of
marketing and branding?
How has it affected youpersonally?
Speaker 2 (01:49):
first, so, as a small business owner, it has made me
feel like superwoman.
There's so much that it hashelped with.
As a small business owner.
We have so many things that wedo, we wear all hats and we have
(02:11):
to learn so much, so it hashelped me to research.
It has helped me to expand mylearning.
It has helped me to build mybusiness.
It has helped me to become morevisible and stay visible, which
is a really big thing for abrand.
(02:32):
A brand needs to be out thereand be seen and not selling all
the time.
It's not about that, but youhave to let people get to know.
You Think about it like datingYou're going to meet somebody
and you want to get to know them.
For some people it takes longerand for some people it doesn't,
but you need that period oftime where you can share with
(02:56):
people your knowledge who you'reabout.
Artificial intelligence hashelped me and helped me help
clients to be seen and get outthere with more ease and less
overwhelm and I know that soundsstrange because people are
(03:22):
going oh, artificialintelligence and the brand
doesn't seem to go together, butit does.
Speaker 1 (03:25):
I'm going to share something with you.
A very good friend and advisorin my world.
His name is peter swain, soshout out to peter.
He told me artificialintelligence is not a tool, it's
an intelligence and it shouldbe tracked as such.
Now there's a lot of peoplegoing now, going what?
(03:45):
It's a tool.
I use it for this and this.
It aids for things.
It can enhance the learning andthe knowledge, but it is still
an intelligence.
It's there to learn.
Speaker 2 (03:59):
Yes, we're learning and it's learning from us.
Speaker 1 (04:02):
Correct Amazing.
So in that is this when peoplecome to you and say artificial
intelligence, what is thechallenge that most people come
to you with?
What's there like, oh my god, Idon't know how I'm doing this.
What's that journey like forthem when they come to meet you?
Speaker 2 (04:20):
so the number one thing is I can't use artificial
intelligence.
I can't use AI to createcontent or for my business,
because it doesn't sound like meor it feels it feels slimy
because I'm trying to trickpeople.
But it really has nothing to dowith that.
It's all about using it to honeyour messaging.
(04:43):
Like you've got information,how can you make it so that
people understand it better?
How can you be more effectiveand more efficient?
That's what we can use AI for.
We can use AI for a lot ofthings in our business, like
automation and imagery and we'llget into imagery but like just
(05:05):
to organize your business and beable to communicate it to
somebody so that they get itthat you're talking to the right
people and you're talking tothem in ways that they want to
know.
That's what amazing featuresthat I have seen using AI and
branding and building your brandand helping you get out there
(05:29):
and helping you feel confidentabout what you're saying.
So there's amazing ways you cando things to train your AI to
understand you and be able tosound like you and you can have
conversations with it.
I was laughing just the otherday.
I actually was arguing with thestupid thing.
(05:51):
Yes, I finally said you havenot been thinking and go back in
this conversation and reviewand I'll be back.
Speaker 1 (06:05):
I threatened to fire mine.
I threatened to throw mine outthe window and I call her Grace.
I threat.
I threatened to fire mine.
I think throwing mine out thewindow firing and I call her
grace.
Yeah, I won't go down thatrabbit hole because we'll be
here for a very long time.
What in the?
There's many forms ofartificial intelligence.
Yeah, and we're talking the tipyeah, what's the most effective
(06:27):
that you've seen for yourspecific clients?
It doesn't have to be chat, gtp.
There's so many of them.
What is the one youpredominantly use to achieve the
outcome for your clients?
Speaker 2 (06:43):
There isn't one.
I use a combination of them,but I do suggest starting with
chat GPT, just because it's.
I think it's easy and you canstart to have conversations and
you can start to feel it out.
The other one, though, thatgoes really well with it, is
perplexity.
So I love being able toresearch.
(07:06):
I know that you can do that inchat GPT, but I love the
effectiveness of perplexity forresearch.
I have taken clients throughdoing analysis of their
competitors and they have all ofa sudden realized competitors
that they didn't even know aboutand things that they could.
It just opens this world ofthings that they could be doing
(07:28):
and thinking about for their ownbusiness and looking at
competitors maybe or not evencompetitors or other companies
that they admire and figuringout how they speak to their
clients and customers.
That I can do in perplexity.
Then I can bring it intoChatGPT and use that to build,
use that knowledge to build andI would say brainstorm and
(07:53):
ideate with chat GPT to come upwith great ways to what some new
offers that you might have orthat you should be thinking
about or different ways that youshould actually approach your
lead generation.
These kinds of things used totake forever.
Even just researching thecompetitive landscape was.
(08:17):
It took forever, and you usedto have to hire somebody and pay
them a lot of money or spend alot of your time, which, as a
small business owner, you don'thave, so you didn't do it.
Now it's whoa, as a smallbusiness owner, you don't have,
so you didn't do it.
Speaker 1 (08:30):
Now it's whoa, the first time.
What you're speaking now isawesome, because the first time
I did this and I was like, oh, Ican do this.
Yeah, it changed the whole, mywhole business model.
Everything changed withinliterally 14 hours.
(08:50):
And when you realize that youcan reverse engineer things that
have already been proven, thatare successful, that someone
else has done but not in yourvoice, not in your way, not with
your knowledge or yourexperience, suddenly like, holy,
oh, I can do this I know, andat first it feels really sneaky.
Yeah.
Speaker 2 (09:09):
And like you're doing something underhanded and you
think, am I supposed to be doingthis?
Speaker 1 (09:16):
But it's a cheat sheet.
Yes, essentially, and you'vegot to use this correctly.
So, for those people who go,I'm going to go and research all
this.
Prompts, learn prompt.
Yeah, competitive andcomprehensive, prompt
engineering.
It's not taught very well outthere in a lot of places.
There are some are very good,there's some that are not so
(09:38):
good.
So use your due diligence.
Please don't go and run out andjust go.
Speaker 2 (09:43):
I can prompt and do the rest of it and don't just
take anybody else's promptverbatim, like you can use it to
test out, but start to createyour own yeah, yeah, because
someone once said to me you arethe prompt.
Speaker 1 (09:58):
That's interesting, and what he meant by that I
spoke to him yesterday, actually, crazy enough, what he meant by
that was it's got to be yourconcept, your knowledge, your
way of speaking into theintelligence.
So it starts to attract,extract your data and missing
points that elevate thedirection and the instruction of
(10:22):
what you're telling theartificial intelligence yeah and
I was like okay, my head hasjust exploded, how do I do this?
Speaker 2 (10:32):
And here we are again .
I think the machine is trainingus again, yeah.
Speaker 1 (10:37):
But that's just it.
So, when you're implementingsome of these strategies with
your clients, kim, what are someof the results that you're
having and you've seen in thislandscape compared to five years
ago, six years ago, where youwere like I've got to pay
$100,000 for a market research?
You had to sit on his ass forsix months and then tell me this
(10:59):
is what he's found, becausethat's essentially what they did
.
Speaker 2 (11:03):
There's a sense of confidence that comes because
there's somebody validating,there's somebody showing them
various ways to do it, givingthem options, showing them
different ways to show up.
I just like the wholebrainstorming thing is amazing
and if you open your mind to itand it takes a bit, because I
(11:28):
had a conversation, actuallywith a friend I have some
friends that are still incorporate that they don't touch
this stuff and they said, oh,I'm too old to learn this and
use it in work and I just cringebecause I'm thinking, well,
then you might as well just shutthe door and go.
You know, you got to keep.
I think this is the mostfascinating time.
(11:51):
The only other more fascinatingtime was when we started using
computers and that changedeverything.
But this is changing it fasterand even better than at that
time.
But it's a fast train and getyour ticket and get on.
Speaker 1 (12:09):
Exactly that.
Speaker 2 (12:10):
Yeah, confidence is a huge thing Confidence in what
you say and who you're speakingto, and being able to have more
content that you come up with,even for if you want to show up
and do these live videos and Iknow that we just talked about
how you can get artificialintelligence to do your videos
(12:33):
for you as you, but that's awhole other story.
But I've had it do great scriptsfor people, so that it's not
even something that you read,but it's oh yeah, this is what I
should talk about Just ideaswhere, because your mind is so
busy as an entrepreneur, you'retrying to do things to do that,
all of a sudden, they say, okay,let's get creative and make
(12:54):
some content that sounds likeyou and speaks to your ideal
client.
And sometimes you just need alittle help.
You need an assistant and it'sa great assistant that can help
you do that and you startshowing up more and people start
to see you and, like I said,you're not showing up selling
all the time.
Yeah, sure, you can make anoffer, but I see more people
(13:17):
being able to just talk aboutsome of the things that are
important to them, show who theyare.
Speaker 1 (13:23):
They're doing a lot more of that now, because of
this and the thing I thinkswitched dramatically,
especially in the personalizedservices like coaching, even
service-based businesses, lawfirms dentists, law people were
the first and smartest ones topick this up.
Speaker 2 (13:44):
I couldn't believe it .
And then I started to get smartand started asking law
questions.
Speaker 1 (13:49):
that I asking a lot of questions yeah, because that
I needed one of the things Inoticed, especially in this
space and this in this subject,was the bigger brands, people
like nike, reebok, adidas and alot of others.
Yes, they were using it, butthey weren't as popular because
(14:11):
they didn't have a personalstory.
Apple, on the other hand, had apersonal story.
It had an emotional connectionto their audience, their
customers, but it's sochallenging to try and connect a
personal story with a corporatebrand.
You can't connect a brand storyfrom a bank, or it's very you
(14:34):
can, but it's very difficult.
Like chase, for instance.
Yeah, what's their story?
They take a lot of money, theymade a lot of money, but they've
got no personal story.
Very few people know thepersonal story behind how chase
was built.
Yeah, it doesn'tresonate-year-old story from
that.
Who made a shitload of moneydoesn't resonate with the
(14:55):
millennial or Gen Z girl guywalking around with their iPhone
today.
Speaker 2 (15:01):
Yeah, it just irritates them.
Speaker 1 (15:02):
Yeah, exactly that.
So what I found wasservice-based businesses
entrepreneurs had a newfoundsalvation within this market.
Yeah, they created a blue ocean, if they're using the correct
tools in the correct way.
Speaker 2 (15:19):
Yeah, this is so true , because this is one of the
things that I, like for years,have been saying.
We are no longer in a worldwhere we talk about do you work
B2B or do you work B2c.
There's that is non-existent,especially for a small business.
You work h2h.
It's human to human.
I've been talking about thisfor years, but it was hard for
(15:41):
people to.
How do I connect with people?
What am I going to say to them?
Speaker 1 (15:45):
this is date yeah, yeah.
Speaker 2 (15:47):
How do I go on a date ?
Swipe, yeah, swipe.
That's a whole other rabbithole, yeah that's a whole other
AI and that gets weird yeah itgets really weird.
Yeah.
Speaker 1 (16:02):
I love what you're saying.
It is human to human.
That, I think, has beenforgotten in a lot of areas and
you were speaking about it.
You were trying to tell peoplethey don't buy your product.
They buy you or a version ofyou.
Speaker 2 (16:22):
Yeah, people don't want to hire organizations or
corporations.
That's not what they're lookingfor.
And when they do work withthose people, they're looking
for the individual within thatcompany that they can have a
relationship with.
They want somebody that knowstheir name.
Speaker 1 (16:36):
Yeah, I've experienced this when I've gone
to some of the meetings I'vebeen in and they're like who are
you?
I'm Baz and you all.
How do you know our names?
Because I do my research.
Speaker 2 (16:48):
Yeah, and you can use AI to do it faster now.
Yeah, put a person's name andfind out about them and make
them feel like you're interested.
It's amazing.
All of a sudden they lean in.
Speaker 1 (17:03):
And that's just it.
That's the human connectionthere.
Yeah, suddenly, you'vepersonalized something.
One of the best emails you canever write and I know this
because I've done a lot ofresearch is name.
I saw you do something.
I know you love sailing.
Yeah, I'd like to connect withyou.
Suddenly, they're interestedbecause they know something
(17:24):
personal about them.
It's not just random Something,so they're going to read it.
And all this previous data,which was some of it was right,
some of it not so much.
Short emails for busy peopleyes, it worked for a time
timeframe, but that trend is nowchanging.
Yeah, and trends withinartificial intelligence if you
(17:48):
don't get on them, you won'thave a business in 10 years.
Speaker 2 (17:52):
It's that simple yeah , you've got to learn it and you
know what I think it hasrevitalized my business.
It's revitalized me in thatthis is something new that I'm
interested in and noteverybody's going to be
interested in it, but I waslooking for that what's going to
(18:12):
be interesting and somethingthat I can, something new.
I was getting bored.
Speaker 1 (18:19):
This changed everything for me and what's the
future within your business andfor your clientele.
Speaker 2 (18:30):
You're going to be able to use this as a team small
businesses.
There's going to be so manyjobs that are replaced and I
know that's everybody's oh mygosh, jobs are being replaced
and what are we going to do?
There's going to be new jobsand those are the ones that
(18:51):
you're going to need to figureout and those are the ones that,
if you're a small businessowner, if you can figure out how
to deliver that or deliver in away that serves people that are
going to have those differentroles, you're going to come out
on top.
You're going to come out on top.
Speaker 1 (19:05):
I think what you're touching on now is bordering on
a genius, because what you'rejust breaking into now is
adapting to the changinglifestyle and the roles of the
future industries, becausethere's not just going to be
your predominant industries.
Your turn is.
You've got healthcare, you'vegot finance wealth.
(19:27):
You're now opening up acompletely different sector with
different roles but moreadvanced, which means there's
more money and capital goinginto this.
New ventures.
Yes, I met somebody the otherday.
She's going to be appearing onthe podcast shortly as well.
I met somebody the other dayshe's going to be appearing on
(19:48):
the podcast shortly as well.
She just designed a platform tohelp and prevent bullying and I
was like I was bullied as a kidat school.
Horrendously, I know thousands,if not millions, of people are
going through that now, but AIhas made that possible.
There is another person in ourorbit, kim, that is preventing
(20:12):
child harm, suicide.
Yeah, because AI has made thatpossible and the human-to-human
connection is also expandingthat.
Speaker 2 (20:28):
It's allowing people that you'd never have a chance
to converse with come togetheras well.
So, yes, it's going out thereas an artificial being, but then
it's pulling in real humanstogether when it matters most.
Speaker 1 (20:47):
I love that.
Kim, we're nearly at time.
Where do people find you?
What is the message you want tochange the world with, and is
there anything you'd like togive to the audience as a gift?
Speaker 2 (21:01):
Yes, so you can find me on LinkedIn.
That's where I'm hanging outprobably the most right now Kim
Speed on LinkedIn and I'm justgoing to say keep an open mind
and keep learning, don't beafraid, test things out.
(21:23):
This is a new world, enjoy it.
Test things out.
This is a new world, enjoy it.
And if you're a business owner,figure out how you're going to
use it, because it can make yourbusiness explode.
And I have a couple of GPTsthat I've custom made that help
people with their brand.
One is discovering who you areand the second one is finding
(21:50):
your voice, and I would love foryou to give it a whirl and test
out this AI and have some funwith it.
Speaker 1 (21:56):
Where do they find them?
Speaker 2 (21:58):
I will give you the link and have a special link for
your community, Baz Awesome.
Speaker 1 (22:03):
I appreciate your time, kim.
I appreciate your love and whatyou do for other people.
Thank you very much, thank youso much.
From my audience thank you verymuch for joining me.
It's you, it's all about you.
Please share the message.
Inspire somebody today.
Remember you are the miracle.
Have a fantastic day.
See you soon.
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