August 10, 2025 • 20 mins
Success can be the loneliest prison of all. Royce Blake's voice reached millions across America's biggest radio markets for 30 years. Phoenix. San Diego. Portland. Kansas City. Everywhere he went, audiences fell in love with his authenticity, his ability to connect, his gift for making strangers feel heard.
But here's what they never knew: He was living out of a U-Haul truck.
Every few years, another station would flip formats or get sold. "Guess what guys? We're going country" or "They don't need voices anymore." And Royce would pack up his life again, leaving behind favorite doctors, mechanics, restaurants - and the few people who were starting to know the man behind the microphone.
He belonged to what he calls "the U-Haul Million Milers Club" - constantly moving, constantly starting over, constantly performing connection while living in complete disconnection. The master of making others feel heard who could never stay anywhere long enough for anyone to truly hear him.
Discover how the man who taught America to listen learned that being successful and being seen are two completely different things. And why his greatest lesson isn't about communication - it's about finally stopping the performance and letting people see your pain.
Timestamps:
[02:30] The U-Haul Million Milers Club - why he could never stay
[05:45] "We're going country" - the crushing cycle of starting over
[09:20] Making strangers feel heard while living in isolation
[14:10] The difference between being successful and being seen
[18:40] Why authenticity means showing your cracks, not your polish
If You’ve Been Hooked on These Episodes… This Is for You
If this podcast has been landing deep… if each story feels like it’s peeling back something raw and real in you… then don’t ignore that.
Every guest you’ve heard made the same decision: to stop performing and start healing.
Now it’s your turn.
Take the Silent Collapse Diagnostic. It’s not a quiz. It’s a wake-up tool for women who are done pretending they’re fine.
No fluff. No journaling prompts. Just a straight-up mirror into where you’re silently collapsing behind the mask of success.
If you're serious about reclaiming your energy, your clarity, your life start there.
Because breakthrough doesn’t begin with doing more. It begins with finally seeing what’s been stealing your power.
Learn more about Baz Porter at www.bazporter.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Ladies and gentlemen, welcome back to another episode
of Rise from the Ashes podcast.
I'm your host, baz Porter, andI'm joined today by quite a
legend in the field.
Really, his name is Royce Blakeand he had a 30-year major
market radio personality.
He turned market strategist andempowers podcasters.
(00:24):
Hosts, sharpen the interviewskills, boosting their on air
professionalism and also growingthe audience.
With over 20 years experiencein market content and content
marketing and copywriting, hisexpertise is second to none.
Royce helps podcasters unlocktheir true excellence.
(00:46):
Royce, welcome to the show andit's a pleasure to have you here
.
How are you doing today?
Speaker 2 (00:52):
Thank you so much, baz.
It's an honor to be here.
I appreciate it and I'm doingfabulous.
Speaker 1 (00:59):
The honor is mine and it's always a privilege to
speak to legends like you.
You've been around a bit,haven't you?
Speaker 2 (01:05):
in the world and in the country.
Speaker 1 (01:08):
Yeah, how did that career start?
Speaker 2 (01:09):
seasoned old, whatever you prefer, yes,
seasoned is cool.
Speaker 1 (01:15):
How did that career start originally?
How did you get into the radioside of things?
Speaker 2 (01:20):
I walked into a radio station during a school trip in
high school.
They take you out around todifferent businesses and let
people see how they work.
I'd gone into a radio stationand there was a guy with his
feet up on the control board,music jamming in the background.
He's sitting there reading thenewspaper and I just looked at
(01:42):
him and I said you get paid forthis?
And he just looked at me.
I said you get paid for this.
And he just looked at me.
He said crazy huh.
And I knew right then I'm likeman, I want this job, just
listen to music all day and donothing.
And that was back when I was 16.
And I technically got my firstjob in radio at 17 in Los
(02:04):
Angeles at a big radio stationin Los Angeles not on the air,
they were calling me the musiclibrarian.
This is back when we hadrecords, for those of you that
remember that and I would justfile records and help out with
the other disc jockeys.
But I always say yes, I startedin LA and I've worked my way
(02:24):
down ever since.
So that's yeah, it was a great.
Some great disc jockey names Icould throw out, but a lot of
them have passed away at thispoint, so I don't think many
people would get it, butincredible experience.
Speaker 1 (02:39):
Starting from the top and working down is incredible,
but you've had other challengesalong the way You've been
through traveling across thecountry.
We were speaking before the air.
How did traveling affect notjust you but your whole life?
Speaker 2 (02:56):
Yes, I like to joke that I belong to the U-Haul
Million Milers Club becauseradio is very fickle, like all
of the entertainment industry,and I've never been personally
fired.
It's always been guess whatguys we're going country, or
they sold the station and it'sbecoming beautiful music and
(03:17):
they don't need voice anymore,or something like that.
And when you're in a market youonly have two choices.
Really, there's only so manystations and you, let's say
you're playing rock music,there's only three of those.
So you have to wait forsomebody to leave or get a new
program director or somethinglike that, or you can move to
(03:39):
another market and unless youhave the funds to wait around
for six months or a year,hopefully somebody leaves.
Then you got to move and soI've worked in a lot of
different markets and luckily mytalent and that sounds a little
egotistical but it's gotten meto some major markets.
(04:02):
I did morning radio in Phoenix,five years in San Diego, I was
in Portland, I was in KansasCity, I've worked in Salt Lake
City, spent a lot of time there.
So it's great on one hand butjust like anytime someone moves,
you have a favorite doctor, afavorite mechanic, favorite
restaurant they're all gone.
You have to find new ones innew cities.
(04:25):
And it's got its ups too,because every city I've been in
they have some secret jewel.
Right In Kansas City it wasbarbecue.
In Portland it was seafood youcould buy salmon fresh salmon
caught yesterday for a dollar apound or whatever it was.
And of course, san Diego haseverything.
(04:45):
There are some ups to it, and,being on the radio for so long,
I've gotten to do some amazingthings.
I've flown with the Navy BlueAngels, I broadcast the Olympics
live from Norway, freeweek-long vacations to Jamaica,
things like that.
So there are some ups, for sure.
Speaker 1 (05:08):
But that's life experience and I think that's
lacking in today's world when itcomes to different forms of
broadcasting.
People go.
Oh, some people who do ithaven't even left the country.
You have a wealth of experiencetraveling, which gives you more
talking points and morecollaboration points when you're
(05:29):
having these conversations,wouldn't you say?
Speaker 2 (05:32):
Oh, absolutely, and it's not just the places but
it's the people.
Obviously, on big radiostations too, you meet a lot of
celebrities, and I'veinterviewed over 200 celebrities
, from gosh, paul McCartney toSpringsteen to Billy Joel to
(05:52):
Richard Simmons, and juststrange, a lot of strange people
too, people that were.
We had one lady who had we weredoing weird addictions and she
liked to lick the dust offwindow blinds.
Try sitting down with someonelike that for a few minutes and
see what they have to sayInteresting conversation?
(06:13):
Absolutely, it's that growth hasbeen amazing.
I don't know.
Of course everybody remembersBob Barker.
The great host of the Price isRight, we became friends.
He finally gave me his homephone number because he loved
being on our show, because I haddone the research on him.
And it's the same thing I tellpodcasters Find a question
(06:37):
they've never been asked.
Because if you're on the radioand a celebrity comes on to
promote a book or a movie, oddsare they're on a press junket,
which means they've done 10radio stations before you and
they're getting the samequestions over and over again.
If you do enough researchyou'll find something.
(06:58):
We had Mike Tyson on andeverybody was talking about the
ear bite or some strength thing.
Guess what I found out.
You know what Mike Tyson lovesto do race pigeons.
And I asked him about that andman, he lit up and just went on
for three minutes straight aboutpigeon racing and they'd never,
(07:22):
no one ever, asked him thatbefore so now I've got a
question for you.
Speaker 1 (07:30):
When you're racing pigeons, what did you learn from
like this?
Just phenomenal?
I'm just blowing my mind.
Speaker 2 (07:34):
You had a conversation like I still have
no idea what the rules are oranything like that, but man did,
he go off on the differentbreeds and he had names for all
his pigeons and just jumpinginto the species characteristics
and he loved it.
And I don't do impressions, butyou can imagine Mike Tyson
(07:57):
talking about pigeons.
So there were a lot of, let'ssay, voice affectations involved
.
That's incredible.
Speaker 1 (08:04):
What's one of your passions that you don't normally
talk about, but is a secret,like you keep dormant from the
whole world?
Speaker 2 (08:13):
It's hard, especially because at my core, I'm still a
marketer and I love humanpsychology, and I think too many
of us use the word I too much.
Everybody likes to, which isfine, especially if you're
interviewing someone.
That's the idea get them totalk about themselves.
But as far as I go, peopledon't know that I hold a black
(08:38):
belt in Shaito-ryu karate.
I am a brown belt in judo.
I have my private pilot'slicense.
So just weird, weird things.
That does not matter to them,and that is my basic core of all
marketing.
Every human asks the questionwhat's in it for me?
And that decides.
(08:59):
That makes the decision for youwhether you're going to watch
that YouTube video, whetheryou're going to read that
article, whether you're going towatch that TV show.
You think there for sometimesas little as a millisecond eh, I
don't like, this is not for me,and so that's the secret of
marketing.
If you get to somebody andrealize this is valuable to them
(09:23):
, then you're on the right trackand that's everything to do.
Same with podcasting, same withanything you're putting out in
the world.
You have to answer thatquestion.
That's the first thing I ask.
A new client is who is this for?
Because you're going to writeto lawyers a whole lot different
than you're going to write tothe barbecue competition coming
(09:46):
up on Sunday.
That's vital, and so manypeople just.
I love when clients say who'sthis for Everybody?
Everybody will love this.
Sorry, man, they won't.
That's not how this works,especially these days in such
splintered noise that we get asfar as inputs, from streaming to
(10:11):
gosh, even email to hey, pick aplatform Right.
Speaker 1 (10:18):
We're being inundated .
You're 100% correct.
We're bombarded with so muchinformation all of the time and
it's all marketing for something.
It's all to get us to do whatthe other person is in front of
us trying to get us to do,whether it be click on a link,
sign up to do this, and it's alloverwhelming.
But I love what you said there.
(10:39):
It's about understanding whoyou're speaking to, and that's
been a concept that you have andyou've perfected over a longer
period of time about speaking topeople you can't see, and
that's an art.
Speaker 2 (10:53):
Yes, yeah, not only that, especially on a radio,
you're live, there's no editinginvolved.
The other downside of that is,once you did something
incredible guess what, baz?
It's gone instantly.
It's gone forever.
You'll never get it back.
It's created and consumedinstantly at the same time.
(11:16):
So it's a totally differentmindset, and especially on radio
and you see this obviously onlike TV shows with teases or
cliffhangers, you have to leavethem wanting a little more.
Hang on to the commercials.
This is coming up whatever.
So that's always important too.
Speaker 1 (11:37):
No, a hundred percent .
But you've got a lot of success.
But there's been somechallenges as well on the way.
You mentioned earlier theexperience with your late
partner who had Alzheimer's.
That's horrific to live with,do you mind?
Speaker 2 (11:51):
Yes, my wife was diagnosed with Alzheimer's about
seven years ago and of courseit was hard because we were
together for decades and sheused to run a law office with
three lawyers by herself andtowards the end for those of you
who deal with Alzheimer's orany kind of dementia you realize
(12:13):
it's an insidious disease.
At the end she was wonderingwhat a doorknob was for, and
it's heartbreaking, it'scrushing.
So that has been, and of courseyou still have to put on the
happy face, especially talkingto clients or being on a program
or whatever, because guess what?
(12:34):
Nobody cares.
All they care about isthemselves.
It's human nature.
We can't change it.
It always gets back to what'sin it for me.
So, just especially years later, yeah, occasionally Time
doesn't heal all the wound, butit certainly lessens it.
(12:55):
I still get an occasional callfrom an old friend how's Lisa?
And it depends on the person.
Radio people, by the way, arenot the most politically correct
, believe it or not.
I found the same with TV, thatnice TV weatherman too, because
I've done a little TV too.
Behind the scenes, a lot ofthese guys are somewhat crazy,
(13:20):
and after my wife passed on Iused to get calls from former
radio guys I'd work with andthey would say things like why
couldn't it have been you?
That's the kind of humor we'redealing with.
Why didn't you die instead oflisa man?
Speaker 1 (13:39):
thanks for that um give me two minutes no, I'm used
to it, believe me, yeah butyou're right, people do things
for their own gratification andsatisfaction.
But that's the world of, that'sthe world of conditioning that
we live in, and I love peoplelike you who are very humble
(14:00):
when you speak.
You have a way about you that'snot just professional but it's
heart-centered and that's why Ilike people like you who really
want to give your expertise insuch a way to other people.
And you've got a wealth ofknowledge through radio,
advertising, tv, all thiscorporate stuff and that message
(14:25):
, this expertise, needs to beaired, it needs to be consumed.
People like you, they're likeThatchers.
You know that artwork cannot bepassed on unless you actually
have done the work, and you'vedone the work.
Speaker 2 (14:41):
I appreciate that and I think here's some good news
for everyone In this age of AIthat we're entering and it's
here to stay.
It's getting better every day.
I think the pendulum isswinging and it's swinging back
to real.
So people soon are going to.
On the one hand, yes, we haveAI influencers that are already
(15:04):
making money, as in fake avatars, fake people selling you things
that look entirely real butdon't exist.
So that's on the way.
But the pendulum swinging theother way, where people want
real, they want you to makemistakes.
They want you to screw up onthe air or on a podcast or in an
(15:25):
event.
If something goes wrong, that'susually what they remember.
Let's embrace real and guesswhat?
It's a lot easier to be realthan to put on an act and try to
remember it.
Speaker 1 (15:37):
A hundred percent.
I love that the reality of theworld has been lost in
consumption from the, and thereis a place for agentic AI and
systems and automations.
There always will be, becauseit's the process that helps us
rest and not work 24 hours a day.
But equally, there's a feararound speaking people's truth,
(16:00):
and you've got a differentconcept with trolls, haven't you
?
Speaker 2 (16:04):
Oh, yes, I guess I say I'm lucky, but a lot of
psychologists don't think of itthis way.
But a lot of psychologistsdon't think of it this way
(16:33):
because back in the old dayswhen radio stations you could
actually call for those of youunder I don't know I don't want
to pick a number, but you'll getthis, baz that you could
actually call a radio stationand request a song and actually
talk to the disc jockey livefree.
And after so many years on theair I have had so many requests,
I tell people just answer therequest line for a half an hour
and you'll never be worriedabout trolls again.
You'll never worry about badcomments.
Bad comments make me laugh.
Here's a trick, by the way.
(16:53):
Bad comments, bad comments makeme laugh.
(17:15):
Here's a trick, by the way.
No matter what platform you'reon, if somebody flames you, they
write a bad comment requestline somebody.
They would hang on hold for 30minutes just to yell into the
phone you suck.
And I would always answer withhey, thanks for listening.
And it drives them nuts.
Same online.
You thank them for the reach.
Go, hey, thanks a lot, baz.
(17:35):
I appreciate the boost in thereach, and that'll drive them
crazy After answering.
I've had people explain howthey were going to assault my
sister and I don't even have asister, so it's just anything
you can my brain exploding,everything you can possibly
imagine.
Speaker 1 (17:56):
Yeah, but I love what you've just said.
It's completely.
I've had that, I've beenthrough something very similar
and it's loving the haters andthey can't.
Speaker 2 (18:05):
there's no comeback from that, my greatest line I
think that I've ever heard wasan old, grumpy old newscaster
and he used to just every day atthe end of his newscasts he
would have an opinion right.
He'd have a little shortopinion piece and some of them
were really controversial.
(18:26):
And I asked him.
I said, john, you know what?
Don't people just get upset atyou?
And he turned and gave me thisphrase.
He said Royce, I don't care ifthey hate me as long as they
hate me every day.
And I'm like that's it, I'mstealing that one man.
Speaker 1 (18:45):
Yeah, I love that.
But myself and Royce, we'regoing to wrap it up for this
episode, but join us next timewhere we go into something a bit
different with Royce For myselfand Royce.
Thank you very much.
It's a pleasure and it's anhonor For my listeners.
Please share, like and comment.
You will change someone's lifeand the intellect and experience
(19:06):
from Royce can possibly changeyours.
I suggest you go and researchwho he is, click on the link and
have a little conversation withhim.
From myself, thank you verymuch for listening.
I'm Baz.
This is Royce.
Have an amazing day on purposeand I'll see you very soon.
Ladies and gentlemen, welcome back to another episode
of Rise from the Ashes podcast.
I'm your host, baz Porter, andI'm joined today by quite a
legend in the field.
Really, his name is Royce Blakeand he had a 30-year major
market radio personality.
He turned market strategist andempowers podcasters.
(00:24):
Hosts, sharpen the interviewskills, boosting their on air
professionalism and also growingthe audience.
With over 20 years experiencein market content and content
marketing and copywriting, hisexpertise is second to none.
Royce helps podcasters unlocktheir true excellence.
(00:46):
Royce, welcome to the show andit's a pleasure to have you here
.
How are you doing today?
Speaker 2 (00:52):
Thank you so much, baz.
It's an honor to be here.
I appreciate it and I'm doingfabulous.
Speaker 1 (00:59):
The honor is mine and it's always a privilege to
speak to legends like you.
You've been around a bit,haven't you?
Speaker 2 (01:05):
in the world and in the country.
Speaker 1 (01:08):
Yeah, how did that career start?
Speaker 2 (01:09):
seasoned old, whatever you prefer, yes,
seasoned is cool.
Speaker 1 (01:15):
How did that career start originally?
How did you get into the radioside of things?
Speaker 2 (01:20):
I walked into a radio station during a school trip in
high school.
They take you out around todifferent businesses and let
people see how they work.
I'd gone into a radio stationand there was a guy with his
feet up on the control board,music jamming in the background.
He's sitting there reading thenewspaper and I just looked at
(01:42):
him and I said you get paid forthis?
And he just looked at me.
I said you get paid for this.
And he just looked at me.
He said crazy huh.
And I knew right then I'm likeman, I want this job, just
listen to music all day and donothing.
And that was back when I was 16.
And I technically got my firstjob in radio at 17 in Los
(02:04):
Angeles at a big radio stationin Los Angeles not on the air,
they were calling me the musiclibrarian.
This is back when we hadrecords, for those of you that
remember that and I would justfile records and help out with
the other disc jockeys.
But I always say yes, I startedin LA and I've worked my way
(02:24):
down ever since.
So that's yeah, it was a great.
Some great disc jockey names Icould throw out, but a lot of
them have passed away at thispoint, so I don't think many
people would get it, butincredible experience.
Speaker 1 (02:39):
Starting from the top and working down is incredible,
but you've had other challengesalong the way You've been
through traveling across thecountry.
We were speaking before the air.
How did traveling affect notjust you but your whole life?
Speaker 2 (02:56):
Yes, I like to joke that I belong to the U-Haul
Million Milers Club becauseradio is very fickle, like all
of the entertainment industry,and I've never been personally
fired.
It's always been guess whatguys we're going country, or
they sold the station and it'sbecoming beautiful music and
(03:17):
they don't need voice anymore,or something like that.
And when you're in a market youonly have two choices.
Really, there's only so manystations and you, let's say
you're playing rock music,there's only three of those.
So you have to wait forsomebody to leave or get a new
program director or somethinglike that, or you can move to
(03:39):
another market and unless youhave the funds to wait around
for six months or a year,hopefully somebody leaves.
Then you got to move and soI've worked in a lot of
different markets and luckily mytalent and that sounds a little
egotistical but it's gotten meto some major markets.
(04:02):
I did morning radio in Phoenix,five years in San Diego, I was
in Portland, I was in KansasCity, I've worked in Salt Lake
City, spent a lot of time there.
So it's great on one hand butjust like anytime someone moves,
you have a favorite doctor, afavorite mechanic, favorite
restaurant they're all gone.
You have to find new ones innew cities.
(04:25):
And it's got its ups too,because every city I've been in
they have some secret jewel.
Right In Kansas City it wasbarbecue.
In Portland it was seafood youcould buy salmon fresh salmon
caught yesterday for a dollar apound or whatever it was.
And of course, san Diego haseverything.
(04:45):
There are some ups to it, and,being on the radio for so long,
I've gotten to do some amazingthings.
I've flown with the Navy BlueAngels, I broadcast the Olympics
live from Norway, freeweek-long vacations to Jamaica,
things like that.
So there are some ups, for sure.
Speaker 1 (05:08):
But that's life experience and I think that's
lacking in today's world when itcomes to different forms of
broadcasting.
People go.
Oh, some people who do ithaven't even left the country.
You have a wealth of experiencetraveling, which gives you more
talking points and morecollaboration points when you're
(05:29):
having these conversations,wouldn't you say?
Speaker 2 (05:32):
Oh, absolutely, and it's not just the places but
it's the people.
Obviously, on big radiostations too, you meet a lot of
celebrities, and I'veinterviewed over 200 celebrities
, from gosh, paul McCartney toSpringsteen to Billy Joel to
(05:52):
Richard Simmons, and juststrange, a lot of strange people
too, people that were.
We had one lady who had we weredoing weird addictions and she
liked to lick the dust offwindow blinds.
Try sitting down with someonelike that for a few minutes and
see what they have to sayInteresting conversation?
(06:13):
Absolutely, it's that growth hasbeen amazing.
I don't know.
Of course everybody remembersBob Barker.
The great host of the Price isRight, we became friends.
He finally gave me his homephone number because he loved
being on our show, because I haddone the research on him.
And it's the same thing I tellpodcasters Find a question
(06:37):
they've never been asked.
Because if you're on the radioand a celebrity comes on to
promote a book or a movie, oddsare they're on a press junket,
which means they've done 10radio stations before you and
they're getting the samequestions over and over again.
If you do enough researchyou'll find something.
(06:58):
We had Mike Tyson on andeverybody was talking about the
ear bite or some strength thing.
Guess what I found out.
You know what Mike Tyson lovesto do race pigeons.
And I asked him about that andman, he lit up and just went on
for three minutes straight aboutpigeon racing and they'd never,
(07:22):
no one ever, asked him thatbefore so now I've got a
question for you.
Speaker 1 (07:30):
When you're racing pigeons, what did you learn from
like this?
Just phenomenal?
I'm just blowing my mind.
Speaker 2 (07:34):
You had a conversation like I still have
no idea what the rules are oranything like that, but man did,
he go off on the differentbreeds and he had names for all
his pigeons and just jumpinginto the species characteristics
and he loved it.
And I don't do impressions, butyou can imagine Mike Tyson
(07:57):
talking about pigeons.
So there were a lot of, let'ssay, voice affectations involved
.
That's incredible.
Speaker 1 (08:04):
What's one of your passions that you don't normally
talk about, but is a secret,like you keep dormant from the
whole world?
Speaker 2 (08:13):
It's hard, especially because at my core, I'm still a
marketer and I love humanpsychology, and I think too many
of us use the word I too much.
Everybody likes to, which isfine, especially if you're
interviewing someone.
That's the idea get them totalk about themselves.
But as far as I go, peopledon't know that I hold a black
(08:38):
belt in Shaito-ryu karate.
I am a brown belt in judo.
I have my private pilot'slicense.
So just weird, weird things.
That does not matter to them,and that is my basic core of all
marketing.
Every human asks the questionwhat's in it for me?
And that decides.
(08:59):
That makes the decision for youwhether you're going to watch
that YouTube video, whetheryou're going to read that
article, whether you're going towatch that TV show.
You think there for sometimesas little as a millisecond eh, I
don't like, this is not for me,and so that's the secret of
marketing.
If you get to somebody andrealize this is valuable to them
(09:23):
, then you're on the right trackand that's everything to do.
Same with podcasting, same withanything you're putting out in
the world.
You have to answer thatquestion.
That's the first thing I ask.
A new client is who is this for?
Because you're going to writeto lawyers a whole lot different
than you're going to write tothe barbecue competition coming
(09:46):
up on Sunday.
That's vital, and so manypeople just.
I love when clients say who'sthis for Everybody?
Everybody will love this.
Sorry, man, they won't.
That's not how this works,especially these days in such
splintered noise that we get asfar as inputs, from streaming to
(10:11):
gosh, even email to hey, pick aplatform Right.
Speaker 1 (10:18):
We're being inundated .
You're 100% correct.
We're bombarded with so muchinformation all of the time and
it's all marketing for something.
It's all to get us to do whatthe other person is in front of
us trying to get us to do,whether it be click on a link,
sign up to do this, and it's alloverwhelming.
But I love what you said there.
(10:39):
It's about understanding whoyou're speaking to, and that's
been a concept that you have andyou've perfected over a longer
period of time about speaking topeople you can't see, and
that's an art.
Speaker 2 (10:53):
Yes, yeah, not only that, especially on a radio,
you're live, there's no editinginvolved.
The other downside of that is,once you did something
incredible guess what, baz?
It's gone instantly.
It's gone forever.
You'll never get it back.
It's created and consumedinstantly at the same time.
(11:16):
So it's a totally differentmindset, and especially on radio
and you see this obviously onlike TV shows with teases or
cliffhangers, you have to leavethem wanting a little more.
Hang on to the commercials.
This is coming up whatever.
So that's always important too.
Speaker 1 (11:37):
No, a hundred percent .
But you've got a lot of success.
But there's been somechallenges as well on the way.
You mentioned earlier theexperience with your late
partner who had Alzheimer's.
That's horrific to live with,do you mind?
Speaker 2 (11:51):
Yes, my wife was diagnosed with Alzheimer's about
seven years ago and of courseit was hard because we were
together for decades and sheused to run a law office with
three lawyers by herself andtowards the end for those of you
who deal with Alzheimer's orany kind of dementia you realize
(12:13):
it's an insidious disease.
At the end she was wonderingwhat a doorknob was for, and
it's heartbreaking, it'scrushing.
So that has been, and of courseyou still have to put on the
happy face, especially talkingto clients or being on a program
or whatever, because guess what?
(12:34):
Nobody cares.
All they care about isthemselves.
It's human nature.
We can't change it.
It always gets back to what'sin it for me.
So, just especially years later, yeah, occasionally Time
doesn't heal all the wound, butit certainly lessens it.
(12:55):
I still get an occasional callfrom an old friend how's Lisa?
And it depends on the person.
Radio people, by the way, arenot the most politically correct
, believe it or not.
I found the same with TV, thatnice TV weatherman too, because
I've done a little TV too.
Behind the scenes, a lot ofthese guys are somewhat crazy,
(13:20):
and after my wife passed on Iused to get calls from former
radio guys I'd work with andthey would say things like why
couldn't it have been you?
That's the kind of humor we'redealing with.
Why didn't you die instead oflisa man?
Speaker 1 (13:39):
thanks for that um give me two minutes no, I'm used
to it, believe me, yeah butyou're right, people do things
for their own gratification andsatisfaction.
But that's the world of, that'sthe world of conditioning that
we live in, and I love peoplelike you who are very humble
(14:00):
when you speak.
You have a way about you that'snot just professional but it's
heart-centered and that's why Ilike people like you who really
want to give your expertise insuch a way to other people.
And you've got a wealth ofknowledge through radio,
advertising, tv, all thiscorporate stuff and that message
(14:25):
, this expertise, needs to beaired, it needs to be consumed.
People like you, they're likeThatchers.
You know that artwork cannot bepassed on unless you actually
have done the work, and you'vedone the work.
Speaker 2 (14:41):
I appreciate that and I think here's some good news
for everyone In this age of AIthat we're entering and it's
here to stay.
It's getting better every day.
I think the pendulum isswinging and it's swinging back
to real.
So people soon are going to.
On the one hand, yes, we haveAI influencers that are already
(15:04):
making money, as in fake avatars, fake people selling you things
that look entirely real butdon't exist.
So that's on the way.
But the pendulum swinging theother way, where people want
real, they want you to makemistakes.
They want you to screw up onthe air or on a podcast or in an
(15:25):
event.
If something goes wrong, that'susually what they remember.
Let's embrace real and guesswhat?
It's a lot easier to be realthan to put on an act and try to
remember it.
Speaker 1 (15:37):
A hundred percent.
I love that the reality of theworld has been lost in
consumption from the, and thereis a place for agentic AI and
systems and automations.
There always will be, becauseit's the process that helps us
rest and not work 24 hours a day.
But equally, there's a feararound speaking people's truth,
(16:00):
and you've got a differentconcept with trolls, haven't you
?
Speaker 2 (16:04):
Oh, yes, I guess I say I'm lucky, but a lot of
psychologists don't think of itthis way.
But a lot of psychologistsdon't think of it this way
(16:33):
because back in the old dayswhen radio stations you could
actually call for those of youunder I don't know I don't want
to pick a number, but you'll getthis, baz that you could
actually call a radio stationand request a song and actually
talk to the disc jockey livefree.
And after so many years on theair I have had so many requests,
I tell people just answer therequest line for a half an hour
and you'll never be worriedabout trolls again.
You'll never worry about badcomments.
Bad comments make me laugh.
Here's a trick, by the way.
(16:53):
Bad comments, bad comments makeme laugh.
(17:15):
Here's a trick, by the way.
No matter what platform you'reon, if somebody flames you, they
write a bad comment requestline somebody.
They would hang on hold for 30minutes just to yell into the
phone you suck.
And I would always answer withhey, thanks for listening.
And it drives them nuts.
Same online.
You thank them for the reach.
Go, hey, thanks a lot, baz.
(17:35):
I appreciate the boost in thereach, and that'll drive them
crazy After answering.
I've had people explain howthey were going to assault my
sister and I don't even have asister, so it's just anything
you can my brain exploding,everything you can possibly
imagine.
Speaker 1 (17:56):
Yeah, but I love what you've just said.
It's completely.
I've had that, I've beenthrough something very similar
and it's loving the haters andthey can't.
Speaker 2 (18:05):
there's no comeback from that, my greatest line I
think that I've ever heard wasan old, grumpy old newscaster
and he used to just every day atthe end of his newscasts he
would have an opinion right.
He'd have a little shortopinion piece and some of them
were really controversial.
(18:26):
And I asked him.
I said, john, you know what?
Don't people just get upset atyou?
And he turned and gave me thisphrase.
He said Royce, I don't care ifthey hate me as long as they
hate me every day.
And I'm like that's it, I'mstealing that one man.
Speaker 1 (18:45):
Yeah, I love that.
But myself and Royce, we'regoing to wrap it up for this
episode, but join us next timewhere we go into something a bit
different with Royce For myselfand Royce.
Thank you very much.
It's a pleasure and it's anhonor For my listeners.
Please share, like and comment.
You will change someone's lifeand the intellect and experience
(19:06):
from Royce can possibly changeyours.
I suggest you go and researchwho he is, click on the link and
have a little conversation withhim.
From myself, thank you verymuch for listening.
I'm Baz.
This is Royce.
Have an amazing day on purposeand I'll see you very soon.
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