May 28, 2025 • 25 mins
Ever feel like you’re barking up the wrong tree in business?
In this no-fluff conversation, The Redneck Connector Mike Ashburner breaks down how chasing clients (aka “dog-catching”) is burning out entrepreneurs and what to do instead.
From his $5K positioning strategy to his Four C’s framework (Clarity, Connection, Community, Conversation), Mike unpacks how to build a business that attracts instead of performs.
The biggest mic-drop?
Rejection isn’t failure it’s self-selection. The right people opt in when you stop pretending.
🎯 What you’ll learn:
- Why your nervous system hates your current marketing strategy
- The $5.3M goal that redefines generational wealth
- How to create authentic brand gravity in just 10 minutes a day
- A free tool to start building trust, visibility, and aligned sales now
🔗 Grab Mike’s 10-minute Engagement Guide and watch your traction grow without selling your soul. Click Here and Download your Guide Now
If You’ve Been Hooked on These Episodes… This Is for You
If this podcast has been landing deep… if each story feels like it’s peeling back something raw and real in you… then don’t ignore that.
Every guest you’ve heard made the same decision: to stop performing and start healing.
Now it’s your turn.
Take the Silent Collapse Diagnostic. It’s not a quiz. It’s a wake-up tool for women who are done pretending they’re fine.
No fluff. No journaling prompts. Just a straight-up mirror into where you’re silently collapsing behind the mask of success.
If you're serious about reclaiming your energy, your clarity, your life start there.
Because breakthrough doesn’t begin with doing more. It begins with finally seeing what’s been stealing your power.
Learn more about Baz Porter at www.bazporter.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to part two of Wrestling Ashes.
I'm here with Mike.
In the last conversation wetalked about how he came from
the financial sector,understanding what branding is
and really coming into his own,and he started to join and
connect the dots betweenmarketing branding because
(00:23):
they're completely differentthings.
For those who don't know,marketing is not branding, it's
not sales and strategicallybuild his authentic business by
helping people.
And he built I'm going to askhim to explain this, but he
built the hounds on four pillows.
This is correct, isn't it, mike?
(00:43):
So you have clarity,connections, community and
conversations.
Can you go in a bit deeper ofwhat these things are and give
scenarios, if you will, of howthey help people?
Speaker 2 (00:56):
Yeah.
So in part one we talked abouthow I drove off the cliff 16
times, right Built from nothingand rejection and all that stuff
.
So, first of all, guys, focuson you when you get to your
internal, when you buildself-worth, when you cut all
that dead weight, toxicrelationships and all those
negative tapes out.
And yeah, it's a struggle, it'sa journey, and we usually don't
(01:17):
do that on purpose because it'shard.
But if that's where you're at,if you're in the fork, in the
road, do that.
Take personal responsibilityfor everything, everything.
It may not be your fault, butyou have to deal with it, and
not dealing with it is dealingwith it in a way that's not
going to bring you to life Allright.
So I've been there and donethat.
Once you get on that path, thenthe next thing is, quite
frankly, whether you believe itor not, it's truth, universal
(01:40):
law.
What the Bible teaches is ask,seek and knock.
That's true for all people.
It's like the sun comes up forall of us folks.
It's principle.
So put yourself out there, askfor it and then go out there and
look for it, let it find you.
So once you do that, once youget the mindset, or if you need
help.
I've created the four pillars ofmaster attracting, becoming a
master attractor, the four C's Icall them.
(02:01):
And the first C is clarity.
Right, and what is that?
Well, listen, we don't needpretty profiles, we don't need
pretty graphics, because we'renot trying to be influenced,
we're trying to grow a business.
Very different mindset so it'snot that we minimize the things
to grow social media is that wedon't put the car before the
horse.
What's important is that webuild a business, a model, a
(02:24):
funnel, a strategy that'scentered around social media,
linkedin, alignable, rightyoutube that we need everywhere.
So clarity comes first.
It's the foundation to buildinga house, this business.
So it attracts ideal clients.
And I'm not going to ramble onand on, but guys, think about it
dog catching.
If you put a bunch of dogs in adog catcher van on hot summer's
(02:44):
day, do they want to be there?
No, so if I'm chasing peoplearound the DMs, what
distinguishes me and my DMversus the other 10 creepy,
weird, selfish DMs that theyjust got?
There's nothing right.
So we need to dial in.
And the problem here is thatpeople say yeah, mike, I know I
need to stand out.
There's a billion active peopleon LinkedIn alone, but then we
(03:05):
do silly things to stand out.
That ruins our reputation,right?
If you post goofy kiddie memevideos day in and day out and
you're a licensed attorney whowants to connect and coach other
attorneys, you can't convinceme.
That's going to go well withyour.
That's why you're notconverting.
You might listen, you might beable to spray a machine gun in
the woods and hit a squirrelwith 8,000 bullets, but that's
not a sustainable model.
So we're teaching you how tobug zap here.
(03:26):
Get your brand dialed in andthen people will go oh, I know
what you do before I meet you.
I think I like to watch yourcontent.
I think I might like to learnmore and read your article.
Hey, I might even want to showup to your call.
That's the first step.
Does that make sense?
Boss Tracking, not dog catching.
So I teach that.
I teach that in my groupcoaching.
(03:46):
I do that for people whoalready have their stuff
together, who want to tap in andget new visibility and all
these kinds of exposure.
Then number two is connectionsConnection Listen, I'm not
talking about just accepting orsending out connection requests.
First of all, again, thescariest place on earth is the
DMs of a woman's social media,right?
(04:08):
I've seen them, oh my gosh.
So think about this.
Let me give you all a realy'all want me to give you a real
one that you can use right nowand dominate.
Let me give you $5,000 worth ofvalue here.
So there's a lady, all right,and she's an amazing person.
She's been there, done thatCredibility.
She went through hell and backand now she learned how to coach
other ladies doing it, so shedoes self-sabotage.
(04:30):
So she come to me and said, hey, a lot of the folks in my
industry are ladies in their 40sand 50s, usually menopausal,
going through life change, and Ihelp them.
And she said, do you thinkthey're on platforms like
LinkedIn?
So I went to a lady who doesthat.
She's a menopause coach, right,so she does those services.
Now think about this, folks.
This goes into authenticity.
(04:51):
If I, the redneck, if I thinkabout this, I go into her post
and make an intelligent AIcomment about menopause, who's
going to believe that stuff,guys?
Now think about it.
Think about how silly that'slike building a giant, beautiful
wedding cake that no one's seenbefore, and then you put a dog
turd on top of it.
Folks, listen, that's a Pintosteering column on a Ferrari.
Y'all getting this.
(05:12):
So what do I do instead, mike,I'm glad you asked.
This is what I did.
So I came into that post andsaid hey, I am so glad that you
are helping women who need itthe most.
Do you know my friend?
She also helps women in thesame wheelhouse in a different
way.
I think you two should connect,holy cow.
Now it goes back to what I saidin part one.
(05:33):
They expect me to say I'm great, but now they don't expect
people like this to say you'regreat.
And the question is why?
Because I teach how to.
No BS, I'm the coach, you'rethe quarterback, I call the play
, you run the play, generatecuriosity and value folks.
And I got the template.
You know why?
Because I drove off the cliff17 times.
I fell more times than youtried.
You don't want to lose yourhairline over it, I promise you.
(05:54):
And then the last two, quickly,are community.
I've already built that for you.
Merry Christmas, right?
You don't have to spend yearsbuilding a network.
Networking is like having waterall over the floor.
You make contacts.
They're stale, cold strangers.
All this.
What we do is we put them intoa glass.
We put that water in a glass.
Now we can manage it.
Now we can push people up.
(06:15):
I had a lady come in, ran oneplay, one play out of my
four-month course right Groupcoach.
She got in front of 122 idealclients within four weeks of
running that play folks.
No kidding, go, look at myrecommendations.
You'll see who it is onLinkedIn.
Where's the sales pitch?
She just loved on the rightpeople.
And you know why?
Because I told her.
(06:36):
I said listen, I'm not going topromise you this amazing woman
is going to put you on her showand hook you up if you show up
and comment, but I'm going topromise you 1000%.
It won't happen if you don'tshow up and do it.
And then, finally, conversion.
See, we're not here to singKumbaya.
We can't make the impact inthis world.
The reason the hounds exist andthis is why Boz probably has me
(06:57):
on.
I don't want to spend the next40 years paying the electric
bill.
I can't help people until Ibecome free of time and free of
money.
I have to have complete, totalfreedom and when that happens,
thousands of us heart-centeredpeople out there we can make a
serious dent in shit thatmatters Food, insecurity,
homelessness.
That's why we do what we do andI think that, boz, is why we
(07:18):
excel, overcome challenges andpeople are coming to us because
that's not no marketing pitch,buddy, that is 1000%.
And anybody out there going wow, this craziness sounds like me.
Yeah, hey, let's connect,because I don't care if you say
yes or no.
What I'm going to encourage youto do is go get the information,
check it out, test drive it.
(07:38):
Hopefully you trial and closebefore you buy them right.
Hopefully you date before youget married.
Same concept Go out there andtest things, get the info and
say this is for me or it's notfor me.
I don't sell you, I educate youand you figure it out.
You either make a wise orunwise decision.
And if you approach yourclients like that, imagine if I
gave my clients the informationcompletely transparent, caring
(08:03):
and they say, no, stop callingit rejection and call it what
the hell it is.
That's self-selection, folks.
You keep talking to more people.
You keep putting your peacockfeathers out there and if you
want that community oflike-minded people, that's what
the Hounds of Business communityis all about and that's why I
love you in it, boz, because youget it right.
All you could benefit from.
You didn't need, my course, youjust needed the ecosystem to go
(08:25):
and be you and accelerate andhelp other people that need.
Speaker 1 (08:30):
That's exactly what it does.
It does exactly what it says onthe tin and one of the things I
like about you and you saidearlier about being free.
So, for the audience out there,I'm going to give you the exact
number to create generationalwealth.
This isn't a one-time life.
The exact number is what 5.3million is generational wealth.
This isn't a one-time life.
(08:50):
The exact number is what 5.3million is generational wealth.
That means everybody in yourfamily moving forward once it's
invested.
It don't mean you earn it andthen just it.
You have to invest it properlyand nurture it.
But the actual number is 5million, 300.
That is.
That is the number today, not10 years ago, as in today April,
(09:13):
end of April, beginning of May2025, because of the economics,
the banking system and all thecorporate structures, that is
the number.
So if you can create thatwithin the next two or three
years, which is completelypossible, you reverse engineer
it.
That's what I do help peoplereverse engineer.
(09:34):
Then you can create financialfreedom generationally for
everybody moving forward.
And if it's done properly andcreated right, you can compound
it.
And for those people who don'tknow what compounding is, it's
like playing golf you start offwith $2 at the first hole and
(09:58):
you end up with $16,800 andsomething at the last hole,
Because you're doubling eachhole and it doesn't happen until
about the ninth or tenth whereyou start to see the incremental
growth.
It starts really slowly atfirst.
That's how you grow it and it'sthe same thing about business
(10:18):
community at finance, withconnections, with clarity.
You have to start off small andthen build on it, and that's
what Mike has done here.
He started off oh my God, I'm afish out of water.
No one's going to listen to mebut you actually found a sweet
spot that not only you enjoydoing.
It creates freedom for otherpeople, which brings me back
(10:43):
into the alignment thing withyou of who you truly are,
Because they don't do businesswith who they know and trust.
They do business with who givesthem clarity and they can see
the result in.
These are the components thatare not spoken about in
conversations because, yes, theywant to do business with who
(11:04):
they know, they like and theytrust and they can see the
clarity and the result withinthem.
That's the closing deal when itcomes to negotiation or talking
about what you do and thenbacking it up with your
alignment and your behavior.
Speaker 2 (11:25):
Dead on.
Boss.
May I share this story Becauseyou just prompted this.
God, this is real.
That's what I like stories,cause he's like he can't make up
a story.
That government really I'm notStephen King, listen.
So here it was.
I built the hounds of businessas the antidote to all the
things that I thought.
Like I said in part one, youknow that I was defective.
Nobody likes me.
(11:45):
I suck, I don't have value inmy business.
And so here's what happened.
I sat down and this isencouraging Guys.
If this is you today, it don'thave to be you tomorrow.
You just have to be willing togo through the temporary hell to
figure it out.
But it's worth it.
Let me explain this.
I had a man sit down veryaccomplished man, right and
older gentleman and he sat downwith me and he put me in this
(12:08):
sales pitch type of interaction.
Now I had built the hound so Ididn't have to do this anymore.
So here's what happened.
He started pushing me to selland I just started laughing.
Right in the middle of thesales call I just started
laughing.
He said what the hell is sofunny?
I said this right here I don'tknow how to do this sales thing.
You're putting me through andhe's watching me going.
(12:29):
Finish, right, finish thesentence.
I said that's why I built thehounds.
I said what's supposed tohappen is that you come into the
hounds, realize I'm not full ofshit.
Okay, then I asked questionslike a doctor.
Right, we diagnosed the issue,I pointed stuff and you buy it
if you want to.
So maybe you need to go in thehounds for a couple more weeks
(12:50):
and then we'll reconvene.
The man hired me on the spot.
Let me tell you something that'snot a sales pitch or a tactic,
but that was one thousandpercent truth.
See, that's the differencebetween being an oak tree and a
sea of tumbleweeds.
When you are willing to plantyour seed and not, it don't mean
you're not flexible, it meansthat you don't break your
boundaries.
Your personal creed is notnegotiable, right.
(13:12):
When that happens, you have tobe willing to let go, because if
you're saying yes to something,you're saying no to something
else.
So instead of looking at thingsagain like rejection, look at
it.
And boy, I'll be mad when Iheard this from people.
But but I'm telling you, I'vebeen here.
This is real.
This ain't some stuff you readin a book somewhere from
somebody with no clue.
Folks, this is real.
(13:33):
You will figure it out becauseI'm telling you there's folks
who said, ah, he's a nice guy,but that redneck's probably not
on my level yet.
And I worked my tail off.
(13:54):
Listen to me.
I put them.
They become the Ivan Drago,right, Rocky IV.
They became that person in mymental mirror.
And guess what happened?
Two years later, they come tome.
Now there's no way to fake it,folks.
They came to me why?
Because A they saw value andcollaboration and B nobody wants
the Pepsi to their Coke andthat's good for the consumer,
for innovation, but it's notgood for business folk.
So my point is when you, wheneverybody's going left and it's
not working and you hate whatyou're doing inside, go and
(14:14):
where's right.
First of all, start with thehounds Same as plug, but maybe
it's not the hounds, maybe thehounds is the place where you
need to go, for you to figureout where else you need to go.
And that's the freedom.
That's another freedom.
I'm not here to make you doanything.
I'm here because you needsomebody to help you.
Be you not bash your square pegin a round hole.
Speaker 1 (14:35):
So it's the mentality .
That's just it, though, and Ilove what you said earlier, and
I want to reiterate that Peopleand you mentioned Coke and Pepsi
I get people say to me Coke andPepsi.
I get people say to me I've gotfour avatars.
I know four people that I wantto do business with.
Coke have had one avatar forover a hundred years.
(14:58):
It's only in the last 10 yearsthat they've developed, or
starting to develop, a secondavatar.
They didn't know the firstperson well enough to even look
at another person for a hundredyears.
And you're selling me.
People tell me I've got threeavatars.
I've got a man and a female.
No, have one.
(15:20):
You'll attract other people,but don't confuse what your
message is.
And this is what Mike's done.
He's not confusing people.
He's got clarity about thisperson and the brand is set up
for that person.
If this sounds like you and youneed a community to come in and
(15:40):
say I want authentic people,authentic conversations without
the BS, go to Mike's communityon LinkedIn.
Go to the hounds, message him,join a call, have a conversation
, a real conversation that'sgoing to get you where you want
to get to, without the noise.
I'm endorsing it because I knowthat shit works and I don't
(16:06):
endorse shit that doesn't work.
Period, because I've been, aspeople know.
I don't endorse shit thatdoesn't work Period Because I've
been, as people know.
I've been through hell.
Come back, kiss the fuckingdevil and it's not fucking great
.
The reason I have this podcastis for people like Mike and many
others who had magnificentstories that have shed their
experiences and elevated theirlives.
(16:26):
The reason I asked Mike hereisn't because he's such.
He has a rice and mash story,but he's authentic, he knows
what he's doing and he speaksthe fucking truth and it's no
bullshit.
If you want to accelerate pointto note and I haven't got any
affiliate with this, I'm notgaining anything from it go and
(16:49):
see Mike, go and have aconversation with him.
The reason this conversationstarted up was Mike commented on
my post about three months agofour months ago, probably a bit
longer than that.
I didn't know who the fuck hewas and I went oh that's nice.
And I clicked on his profile.
The first thing that struck meis he's real.
(17:10):
He's real.
The second thing that struck mehe was open to a conversation
and he didn't try to sell mesomething.
That's what I like about Mikeand what he does in the
communities.
He's not the same, he's not adifferent person off camera.
He's the same person my memoryis too bad.
Speaker 2 (17:37):
It takes a lot to lie , man, I can't do it.
Speaker 1 (17:40):
It takes a different kind of person to run a business
effectively.
Take a leaf out of a cone.
Don't go wide, go focused, godeep within one person and
understand them.
Everything else will fall intoplace then you can expand.
Speaker 2 (18:07):
Yeah, then on then, once you master, see, everybody
wants to be a jack of all trades.
No master of one leads to amaster of two and three
organically.
So thank you for that, becausethat means a lot, man, I feel
the same because I want to dealwith real people.
People say who, what industry?
Now let me tell you, if you'resaying I wonder if Mike's for me
, maybe the hounds and maybewhat I do and the services, if
you're a coach, guide, expert,advisor, entrepreneur, small
(18:29):
business, before I knew what Iwas doing, you might as well
have said sell used bags ofpotato chips.
Quite frankly, so it doesn'tmatter, because here's why it
hinges.
It hinges on principles.
Think about this and I'll stop.
But I want people to get this,because everything out there is
just a dog and pony show.
(18:50):
Think about this, folks Gravityis a principle, right.
It's a law, universal to all ofus.
If Boz and I jump off a10-story building, what's going
to happen?
Squish, yeah, it's not going tosay Mikey or Redneck, and he,
boz is this, and that it doesn'tcare.
And so the laws and principles,the true stuff, that works,
right.
(19:10):
Why do you say?
It's like saying I know,exercise and diets and nutrition
work for other people, but whenI put my name in there instead
of theirs, it won't work.
That's called delusion.
I had to wake up to that.
So what we're saying is no, isit going to be easy?
Hell, no, ok, it don't have tobe complicated.
So once the complication isresolved, once you have
affordable it's affordable andaccessible Once you fit in and
(19:34):
you're in a place that allowsfor that organic farming style
growth in your life and yourbusiness, then you can grow.
See, it's like trying to planta seed in the desert.
That's why you don't see tomatoplants in the desert.
It's the wrong environment.
So if you're out there, justcookie cutters, services and
courses, people telling a dog tomeow, telling you to do this
(19:54):
kind of content, when you hatethat kind of content, all of
these things that you just deepdown hate and it's reinforcing a
negative thought pattern.
It's a self-fulfilling prophecy, because now people are hanging
up on you and getting grumpyand you're saying see, it has to
be true because I suck, or thiswouldn't be happening.
No, jack, so you're facing atsunami.
Either wish it away, keep doingstuff and get drowned, or learn
(20:18):
how to surf on tsunamis, folks,and that's what this is about.
This is why Boz does what hedoes.
This is why I do what I do andthat's why we're here, because I
don't need anything.
What I want is for folks to stopCats stop barking.
Welcome home.
No strays out there, right?
So if you're out there feelingthis and you're like, thank God,
someone said this out loud,give us a test drive.
(20:40):
And if we're not, for you,dadgummit, I'll walk you
somewhere.
If I know of a better fit, justget out there and make this
impact.
This world ain't going to getbetter unless we do some shit
about it.
Way bigger than money.
Speaker 1 (20:53):
I love that.
Thank you very much, mike, andyour time, I know, is very
precious because I hope busy youare To my audience.
thank you very much for joiningus.
Thank you very much for being apart of my world from Mike,
from myself, from everybody, allthe guests.
This is your platform and Ireally appreciate your sharing
your input.
But if you have a guest and youwant someone to appear, message
(21:15):
me, happy to have a look at itand see if they're a good fit.
This is about you, not about meselling something.
It's a real conversation andelevating the guests into where
they want to be and where theywant to get to.
One of the things I love aboutmike is it's authentic and if
you are serious about growingyour business the links are
(21:37):
below in the descriptions, inthe blogs, wherever you listen
to this there's links there Goand have a conversation.
It's not going to charge you,it's not going to bite your neck
head off, but go and have aconversation.
So I really encourage you doingthat, mike.
Do you have any final wordsbefore we wrap up for today?
Speaker 2 (21:55):
Absolutely.
We'll put the links in thecomments wherever you're seeing
this, and I have a freeengagement guide so I'm giving
this to you so you can see itfor yourself.
Test drive, test me Too manypeople talking.
You go out there seven to 10days and you practice this for
10 minutes and tell me if theneedle don't move.
And if that's the case and yougo wow, I'm interested, I'm
seriously trying to build, I'mready to go forward, reach out
(22:17):
and get the guide.
Also, we have a hounds ofbusiness group call folks.
We have media networks.
We have things that work, toolsthat everybody's got, a tool,
but we have things that areintentional to help you move the
needle, whatever you'restruggling with in those four C
pillars, because those are thefour C's of building a business
from dirt and I'm not going topester you.
(22:38):
I had two people sit with methe other day.
I didn't even know them becauseI don't pester you.
Listen, if you see value,you'll call me and maybe I'll
send you somewhere else, butthat's it.
If this resonates with you on aheart level, then welcome home.
And if it doesn't, the nexttime you hear someone complain
about I'm not cut out forbuilding a business.
I stink at marketing.
I stink at networking.
(22:59):
Hey, I know a redneck.
Why don't we go chest him out?
Before you give up on yourdreams and goals, right Before
you give up on that impact,before that nonprofit you could
have built to help childrendoesn't get built, dadgummit.
This is serious.
This is not a game to us.
This is serious and we need you.
So step up to the plate and,hey, plug in.
Let's do this thank you, boz.
Speaker 1 (23:20):
Thank you, you're awesome and this wouldn't be
possible without you and manyothers like you trying to change
people's lives.
This is why this exists for mylisteners.
Thank you very much for joiningme.
Thank you very much for sharingthe message.
Go and give us a review.
I love a review now and againfor myself.
Thanks very much, mike, you'reawesome and I'll look forward to
having another conversationwith you, or many more offline.
(23:43):
Enjoy, have a great daywherever you are in the world,
be safe, be well and always keepgoing.
Keep rising.
See you soon.
See you, folks.
Welcome back to part two of Wrestling Ashes.
I'm here with Mike.
In the last conversation wetalked about how he came from
the financial sector,understanding what branding is
and really coming into his own,and he started to join and
connect the dots betweenmarketing branding because
(00:23):
they're completely differentthings.
For those who don't know,marketing is not branding, it's
not sales and strategicallybuild his authentic business by
helping people.
And he built I'm going to askhim to explain this, but he
built the hounds on four pillows.
This is correct, isn't it, mike?
(00:43):
So you have clarity,connections, community and
conversations.
Can you go in a bit deeper ofwhat these things are and give
scenarios, if you will, of howthey help people?
Speaker 2 (00:56):
Yeah.
So in part one we talked abouthow I drove off the cliff 16
times, right Built from nothingand rejection and all that stuff
.
So, first of all, guys, focuson you when you get to your
internal, when you buildself-worth, when you cut all
that dead weight, toxicrelationships and all those
negative tapes out.
And yeah, it's a struggle, it'sa journey, and we usually don't
(01:17):
do that on purpose because it'shard.
But if that's where you're at,if you're in the fork, in the
road, do that.
Take personal responsibilityfor everything, everything.
It may not be your fault, butyou have to deal with it, and
not dealing with it is dealingwith it in a way that's not
going to bring you to life Allright.
So I've been there and donethat.
Once you get on that path, thenthe next thing is, quite
frankly, whether you believe itor not, it's truth, universal
(01:40):
law.
What the Bible teaches is ask,seek and knock.
That's true for all people.
It's like the sun comes up forall of us folks.
It's principle.
So put yourself out there, askfor it and then go out there and
look for it, let it find you.
So once you do that, once youget the mindset, or if you need
help.
I've created the four pillars ofmaster attracting, becoming a
master attractor, the four C's Icall them.
(02:01):
And the first C is clarity.
Right, and what is that?
Well, listen, we don't needpretty profiles, we don't need
pretty graphics, because we'renot trying to be influenced,
we're trying to grow a business.
Very different mindset so it'snot that we minimize the things
to grow social media is that wedon't put the car before the
horse.
What's important is that webuild a business, a model, a
(02:24):
funnel, a strategy that'scentered around social media,
linkedin, alignable, rightyoutube that we need everywhere.
So clarity comes first.
It's the foundation to buildinga house, this business.
So it attracts ideal clients.
And I'm not going to ramble onand on, but guys, think about it
dog catching.
If you put a bunch of dogs in adog catcher van on hot summer's
(02:44):
day, do they want to be there?
No, so if I'm chasing peoplearound the DMs, what
distinguishes me and my DMversus the other 10 creepy,
weird, selfish DMs that theyjust got?
There's nothing right.
So we need to dial in.
And the problem here is thatpeople say yeah, mike, I know I
need to stand out.
There's a billion active peopleon LinkedIn alone, but then we
(03:05):
do silly things to stand out.
That ruins our reputation,right?
If you post goofy kiddie memevideos day in and day out and
you're a licensed attorney whowants to connect and coach other
attorneys, you can't convinceme.
That's going to go well withyour.
That's why you're notconverting.
You might listen, you might beable to spray a machine gun in
the woods and hit a squirrelwith 8,000 bullets, but that's
not a sustainable model.
So we're teaching you how tobug zap here.
(03:26):
Get your brand dialed in andthen people will go oh, I know
what you do before I meet you.
I think I like to watch yourcontent.
I think I might like to learnmore and read your article.
Hey, I might even want to showup to your call.
That's the first step.
Does that make sense?
Boss Tracking, not dog catching.
So I teach that.
I teach that in my groupcoaching.
(03:46):
I do that for people whoalready have their stuff
together, who want to tap in andget new visibility and all
these kinds of exposure.
Then number two is connectionsConnection Listen, I'm not
talking about just accepting orsending out connection requests.
First of all, again, thescariest place on earth is the
DMs of a woman's social media,right?
(04:08):
I've seen them, oh my gosh.
So think about this.
Let me give you all a realy'all want me to give you a real
one that you can use right nowand dominate.
Let me give you $5,000 worth ofvalue here.
So there's a lady, all right,and she's an amazing person.
She's been there, done thatCredibility.
She went through hell and backand now she learned how to coach
other ladies doing it, so shedoes self-sabotage.
(04:30):
So she come to me and said, hey, a lot of the folks in my
industry are ladies in their 40sand 50s, usually menopausal,
going through life change, and Ihelp them.
And she said, do you thinkthey're on platforms like
LinkedIn?
So I went to a lady who doesthat.
She's a menopause coach, right,so she does those services.
Now think about this, folks.
This goes into authenticity.
(04:51):
If I, the redneck, if I thinkabout this, I go into her post
and make an intelligent AIcomment about menopause, who's
going to believe that stuff,guys?
Now think about it.
Think about how silly that'slike building a giant, beautiful
wedding cake that no one's seenbefore, and then you put a dog
turd on top of it.
Folks, listen, that's a Pintosteering column on a Ferrari.
Y'all getting this.
(05:12):
So what do I do instead, mike,I'm glad you asked.
This is what I did.
So I came into that post andsaid hey, I am so glad that you
are helping women who need itthe most.
Do you know my friend?
She also helps women in thesame wheelhouse in a different
way.
I think you two should connect,holy cow.
Now it goes back to what I saidin part one.
(05:33):
They expect me to say I'm great, but now they don't expect
people like this to say you'regreat.
And the question is why?
Because I teach how to.
No BS, I'm the coach, you'rethe quarterback, I call the play
, you run the play, generatecuriosity and value folks.
And I got the template.
You know why?
Because I drove off the cliff17 times.
I fell more times than youtried.
You don't want to lose yourhairline over it, I promise you.
(05:54):
And then the last two, quickly,are community.
I've already built that for you.
Merry Christmas, right?
You don't have to spend yearsbuilding a network.
Networking is like having waterall over the floor.
You make contacts.
They're stale, cold strangers.
All this.
What we do is we put them intoa glass.
We put that water in a glass.
Now we can manage it.
Now we can push people up.
(06:15):
I had a lady come in, ran oneplay, one play out of my
four-month course right Groupcoach.
She got in front of 122 idealclients within four weeks of
running that play folks.
No kidding, go, look at myrecommendations.
You'll see who it is onLinkedIn.
Where's the sales pitch?
She just loved on the rightpeople.
And you know why?
Because I told her.
(06:36):
I said listen, I'm not going topromise you this amazing woman
is going to put you on her showand hook you up if you show up
and comment, but I'm going topromise you 1000%.
It won't happen if you don'tshow up and do it.
And then, finally, conversion.
See, we're not here to singKumbaya.
We can't make the impact inthis world.
The reason the hounds exist andthis is why Boz probably has me
(06:57):
on.
I don't want to spend the next40 years paying the electric
bill.
I can't help people until Ibecome free of time and free of
money.
I have to have complete, totalfreedom and when that happens,
thousands of us heart-centeredpeople out there we can make a
serious dent in shit thatmatters Food, insecurity,
homelessness.
That's why we do what we do andI think that, boz, is why we
(07:18):
excel, overcome challenges andpeople are coming to us because
that's not no marketing pitch,buddy, that is 1000%.
And anybody out there going wow, this craziness sounds like me.
Yeah, hey, let's connect,because I don't care if you say
yes or no.
What I'm going to encourage youto do is go get the information,
check it out, test drive it.
(07:38):
Hopefully you trial and closebefore you buy them right.
Hopefully you date before youget married.
Same concept Go out there andtest things, get the info and
say this is for me or it's notfor me.
I don't sell you, I educate youand you figure it out.
You either make a wise orunwise decision.
And if you approach yourclients like that, imagine if I
gave my clients the informationcompletely transparent, caring
(08:03):
and they say, no, stop callingit rejection and call it what
the hell it is.
That's self-selection, folks.
You keep talking to more people.
You keep putting your peacockfeathers out there and if you
want that community oflike-minded people, that's what
the Hounds of Business communityis all about and that's why I
love you in it, boz, because youget it right.
All you could benefit from.
You didn't need, my course, youjust needed the ecosystem to go
(08:25):
and be you and accelerate andhelp other people that need.
Speaker 1 (08:30):
That's exactly what it does.
It does exactly what it says onthe tin and one of the things I
like about you and you saidearlier about being free.
So, for the audience out there,I'm going to give you the exact
number to create generationalwealth.
This isn't a one-time life.
The exact number is what 5.3million is generational wealth.
This isn't a one-time life.
(08:50):
The exact number is what 5.3million is generational wealth.
That means everybody in yourfamily moving forward once it's
invested.
It don't mean you earn it andthen just it.
You have to invest it properlyand nurture it.
But the actual number is 5million, 300.
That is.
That is the number today, not10 years ago, as in today April,
(09:13):
end of April, beginning of May2025, because of the economics,
the banking system and all thecorporate structures, that is
the number.
So if you can create thatwithin the next two or three
years, which is completelypossible, you reverse engineer
it.
That's what I do help peoplereverse engineer.
(09:34):
Then you can create financialfreedom generationally for
everybody moving forward.
And if it's done properly andcreated right, you can compound
it.
And for those people who don'tknow what compounding is, it's
like playing golf you start offwith $2 at the first hole and
(09:58):
you end up with $16,800 andsomething at the last hole,
Because you're doubling eachhole and it doesn't happen until
about the ninth or tenth whereyou start to see the incremental
growth.
It starts really slowly atfirst.
That's how you grow it and it'sthe same thing about business
(10:18):
community at finance, withconnections, with clarity.
You have to start off small andthen build on it, and that's
what Mike has done here.
He started off oh my God, I'm afish out of water.
No one's going to listen to mebut you actually found a sweet
spot that not only you enjoydoing.
It creates freedom for otherpeople, which brings me back
(10:43):
into the alignment thing withyou of who you truly are,
Because they don't do businesswith who they know and trust.
They do business with who givesthem clarity and they can see
the result in.
These are the components thatare not spoken about in
conversations because, yes, theywant to do business with who
(11:04):
they know, they like and theytrust and they can see the
clarity and the result withinthem.
That's the closing deal when itcomes to negotiation or talking
about what you do and thenbacking it up with your
alignment and your behavior.
Speaker 2 (11:25):
Dead on.
Boss.
May I share this story Becauseyou just prompted this.
God, this is real.
That's what I like stories,cause he's like he can't make up
a story.
That government really I'm notStephen King, listen.
So here it was.
I built the hounds of businessas the antidote to all the
things that I thought.
Like I said in part one, youknow that I was defective.
Nobody likes me.
(11:45):
I suck, I don't have value inmy business.
And so here's what happened.
I sat down and this isencouraging Guys.
If this is you today, it don'thave to be you tomorrow.
You just have to be willing togo through the temporary hell to
figure it out.
But it's worth it.
Let me explain this.
I had a man sit down veryaccomplished man, right and
older gentleman and he sat downwith me and he put me in this
(12:08):
sales pitch type of interaction.
Now I had built the hound so Ididn't have to do this anymore.
So here's what happened.
He started pushing me to selland I just started laughing.
Right in the middle of thesales call I just started
laughing.
He said what the hell is sofunny?
I said this right here I don'tknow how to do this sales thing.
You're putting me through andhe's watching me going.
(12:29):
Finish, right, finish thesentence.
I said that's why I built thehounds.
I said what's supposed tohappen is that you come into the
hounds, realize I'm not full ofshit.
Okay, then I asked questionslike a doctor.
Right, we diagnosed the issue,I pointed stuff and you buy it
if you want to.
So maybe you need to go in thehounds for a couple more weeks
(12:50):
and then we'll reconvene.
The man hired me on the spot.
Let me tell you something that'snot a sales pitch or a tactic,
but that was one thousandpercent truth.
See, that's the differencebetween being an oak tree and a
sea of tumbleweeds.
When you are willing to plantyour seed and not, it don't mean
you're not flexible, it meansthat you don't break your
boundaries.
Your personal creed is notnegotiable, right.
(13:12):
When that happens, you have tobe willing to let go, because if
you're saying yes to something,you're saying no to something
else.
So instead of looking at thingsagain like rejection, look at
it.
And boy, I'll be mad when Iheard this from people.
But but I'm telling you, I'vebeen here.
This is real.
This ain't some stuff you readin a book somewhere from
somebody with no clue.
Folks, this is real.
(13:33):
You will figure it out becauseI'm telling you there's folks
who said, ah, he's a nice guy,but that redneck's probably not
on my level yet.
And I worked my tail off.
(13:54):
Listen to me.
I put them.
They become the Ivan Drago,right, Rocky IV.
They became that person in mymental mirror.
And guess what happened?
Two years later, they come tome.
Now there's no way to fake it,folks.
They came to me why?
Because A they saw value andcollaboration and B nobody wants
the Pepsi to their Coke andthat's good for the consumer,
for innovation, but it's notgood for business folk.
So my point is when you, wheneverybody's going left and it's
not working and you hate whatyou're doing inside, go and
(14:14):
where's right.
First of all, start with thehounds Same as plug, but maybe
it's not the hounds, maybe thehounds is the place where you
need to go, for you to figureout where else you need to go.
And that's the freedom.
That's another freedom.
I'm not here to make you doanything.
I'm here because you needsomebody to help you.
Be you not bash your square pegin a round hole.
Speaker 1 (14:35):
So it's the mentality .
That's just it, though, and Ilove what you said earlier, and
I want to reiterate that Peopleand you mentioned Coke and Pepsi
I get people say to me Coke andPepsi.
I get people say to me I've gotfour avatars.
I know four people that I wantto do business with.
Coke have had one avatar forover a hundred years.
(14:58):
It's only in the last 10 yearsthat they've developed, or
starting to develop, a secondavatar.
They didn't know the firstperson well enough to even look
at another person for a hundredyears.
And you're selling me.
People tell me I've got threeavatars.
I've got a man and a female.
No, have one.
(15:20):
You'll attract other people,but don't confuse what your
message is.
And this is what Mike's done.
He's not confusing people.
He's got clarity about thisperson and the brand is set up
for that person.
If this sounds like you and youneed a community to come in and
(15:40):
say I want authentic people,authentic conversations without
the BS, go to Mike's communityon LinkedIn.
Go to the hounds, message him,join a call, have a conversation
, a real conversation that'sgoing to get you where you want
to get to, without the noise.
I'm endorsing it because I knowthat shit works and I don't
(16:06):
endorse shit that doesn't work.
Period, because I've been, aspeople know.
I don't endorse shit thatdoesn't work Period Because I've
been, as people know.
I've been through hell.
Come back, kiss the fuckingdevil and it's not fucking great
.
The reason I have this podcastis for people like Mike and many
others who had magnificentstories that have shed their
experiences and elevated theirlives.
(16:26):
The reason I asked Mike hereisn't because he's such.
He has a rice and mash story,but he's authentic, he knows
what he's doing and he speaksthe fucking truth and it's no
bullshit.
If you want to accelerate pointto note and I haven't got any
affiliate with this, I'm notgaining anything from it go and
(16:49):
see Mike, go and have aconversation with him.
The reason this conversationstarted up was Mike commented on
my post about three months agofour months ago, probably a bit
longer than that.
I didn't know who the fuck hewas and I went oh that's nice.
And I clicked on his profile.
The first thing that struck meis he's real.
(17:10):
He's real.
The second thing that struck mehe was open to a conversation
and he didn't try to sell mesomething.
That's what I like about Mikeand what he does in the
communities.
He's not the same, he's not adifferent person off camera.
He's the same person my memoryis too bad.
Speaker 2 (17:37):
It takes a lot to lie , man, I can't do it.
Speaker 1 (17:40):
It takes a different kind of person to run a business
effectively.
Take a leaf out of a cone.
Don't go wide, go focused, godeep within one person and
understand them.
Everything else will fall intoplace then you can expand.
Speaker 2 (18:07):
Yeah, then on then, once you master, see, everybody
wants to be a jack of all trades.
No master of one leads to amaster of two and three
organically.
So thank you for that, becausethat means a lot, man, I feel
the same because I want to dealwith real people.
People say who, what industry?
Now let me tell you, if you'resaying I wonder if Mike's for me
, maybe the hounds and maybewhat I do and the services, if
you're a coach, guide, expert,advisor, entrepreneur, small
(18:29):
business, before I knew what Iwas doing, you might as well
have said sell used bags ofpotato chips.
Quite frankly, so it doesn'tmatter, because here's why it
hinges.
It hinges on principles.
Think about this and I'll stop.
But I want people to get this,because everything out there is
just a dog and pony show.
(18:50):
Think about this, folks Gravityis a principle, right.
It's a law, universal to all ofus.
If Boz and I jump off a10-story building, what's going
to happen?
Squish, yeah, it's not going tosay Mikey or Redneck, and he,
boz is this, and that it doesn'tcare.
And so the laws and principles,the true stuff, that works,
right.
(19:10):
Why do you say?
It's like saying I know,exercise and diets and nutrition
work for other people, but whenI put my name in there instead
of theirs, it won't work.
That's called delusion.
I had to wake up to that.
So what we're saying is no, isit going to be easy?
Hell, no, ok, it don't have tobe complicated.
So once the complication isresolved, once you have
affordable it's affordable andaccessible Once you fit in and
(19:34):
you're in a place that allowsfor that organic farming style
growth in your life and yourbusiness, then you can grow.
See, it's like trying to planta seed in the desert.
That's why you don't see tomatoplants in the desert.
It's the wrong environment.
So if you're out there, justcookie cutters, services and
courses, people telling a dog tomeow, telling you to do this
(19:54):
kind of content, when you hatethat kind of content, all of
these things that you just deepdown hate and it's reinforcing a
negative thought pattern.
It's a self-fulfilling prophecy, because now people are hanging
up on you and getting grumpyand you're saying see, it has to
be true because I suck, or thiswouldn't be happening.
No, jack, so you're facing atsunami.
Either wish it away, keep doingstuff and get drowned, or learn
(20:18):
how to surf on tsunamis, folks,and that's what this is about.
This is why Boz does what hedoes.
This is why I do what I do andthat's why we're here, because I
don't need anything.
What I want is for folks to stopCats stop barking.
Welcome home.
No strays out there, right?
So if you're out there feelingthis and you're like, thank God,
someone said this out loud,give us a test drive.
(20:40):
And if we're not, for you,dadgummit, I'll walk you
somewhere.
If I know of a better fit, justget out there and make this
impact.
This world ain't going to getbetter unless we do some shit
about it.
Way bigger than money.
Speaker 1 (20:53):
I love that.
Thank you very much, mike, andyour time, I know, is very
precious because I hope busy youare To my audience.
thank you very much for joiningus.
Thank you very much for being apart of my world from Mike,
from myself, from everybody, allthe guests.
This is your platform and Ireally appreciate your sharing
your input.
But if you have a guest and youwant someone to appear, message
(21:15):
me, happy to have a look at itand see if they're a good fit.
This is about you, not about meselling something.
It's a real conversation andelevating the guests into where
they want to be and where theywant to get to.
One of the things I love aboutmike is it's authentic and if
you are serious about growingyour business the links are
(21:37):
below in the descriptions, inthe blogs, wherever you listen
to this there's links there Goand have a conversation.
It's not going to charge you,it's not going to bite your neck
head off, but go and have aconversation.
So I really encourage you doingthat, mike.
Do you have any final wordsbefore we wrap up for today?
Speaker 2 (21:55):
Absolutely.
We'll put the links in thecomments wherever you're seeing
this, and I have a freeengagement guide so I'm giving
this to you so you can see itfor yourself.
Test drive, test me Too manypeople talking.
You go out there seven to 10days and you practice this for
10 minutes and tell me if theneedle don't move.
And if that's the case and yougo wow, I'm interested, I'm
seriously trying to build, I'mready to go forward, reach out
(22:17):
and get the guide.
Also, we have a hounds ofbusiness group call folks.
We have media networks.
We have things that work, toolsthat everybody's got, a tool,
but we have things that areintentional to help you move the
needle, whatever you'restruggling with in those four C
pillars, because those are thefour C's of building a business
from dirt and I'm not going topester you.
(22:38):
I had two people sit with methe other day.
I didn't even know them becauseI don't pester you.
Listen, if you see value,you'll call me and maybe I'll
send you somewhere else, butthat's it.
If this resonates with you on aheart level, then welcome home.
And if it doesn't, the nexttime you hear someone complain
about I'm not cut out forbuilding a business.
I stink at marketing.
I stink at networking.
(22:59):
Hey, I know a redneck.
Why don't we go chest him out?
Before you give up on yourdreams and goals, right Before
you give up on that impact,before that nonprofit you could
have built to help childrendoesn't get built, dadgummit.
This is serious.
This is not a game to us.
This is serious and we need you.
So step up to the plate and,hey, plug in.
Let's do this thank you, boz.
Speaker 1 (23:20):
Thank you, you're awesome and this wouldn't be
possible without you and manyothers like you trying to change
people's lives.
This is why this exists for mylisteners.
Thank you very much for joiningme.
Thank you very much for sharingthe message.
Go and give us a review.
I love a review now and againfor myself.
Thanks very much, mike, you'reawesome and I'll look forward to
having another conversationwith you, or many more offline.
(23:43):
Enjoy, have a great daywherever you are in the world,
be safe, be well and always keepgoing.
Keep rising.
See you soon.
See you, folks.
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