September 24, 2025 • 22 mins
Steven Clarke's mother died broke.
But before she left, she whispered something that would dismantle billion-dollar industries: "Always give first."
Impossible advice from a woman who had nothing to give.
Today, that death-bed wisdom is feeding millions, housing the homeless, and proving that the most revolutionary business models don't come from Harvard MBA programs they come from the brutal classroom of poverty.
Steven isn't building another charity. He's not launching another "social good" startup that sounds nice but changes nothing.
He's weaponizing his mother's final lesson into the first social impact model that actually works. The first system where everyone wins more than they contribute. The first blueprint that makes solving world hunger more profitable than ignoring it.
Governments have failed. Charities have failed. Billionaire philanthropists have failed.
But a kid who grew up eating scraps just cracked the code they all missed.
This conversation will shatter everything you think you know about business, impact, and what's actually possible when you stop trying to get rich and start trying to give first.
Timestamps:
00:00 Introduction and Welcome
00:45 Stephen Clarke's Vision for the Future
01:36 Focusing on North America
02:51 Addressing Global Issues
03:15 The Food Industry and Waste
04:06 Innovative Solutions for Social Issues
07:12 The Model Explained
10:25 Collaboration and Sustainability
15:50 Overcoming Challenges
17:55 How to Get Involved
20:48 Conclusion and Final Thoughts
🎧 https://risefromtheashespodcast.com/home
If You’ve Been Hooked on These Episodes… This Is for You
If this podcast has been landing deep… if each story feels like it’s peeling back something raw and real in you… then don’t ignore that.
Every guest you’ve heard made the same decision: to stop performing and start healing.
Now it’s your turn.
Take the Silent Collapse Diagnostic. It’s not a quiz. It’s a wake-up tool for women who are done pretending they’re fine.
No fluff. No journaling prompts. Just a straight-up mirror into where you’re silently collapsing behind the mask of success.
If you're serious about reclaiming your energy, your clarity, your life start there.
Because breakthrough doesn’t begin with doing more. It begins with finally seeing what’s been stealing your power.
Learn more about Baz Porter at www.bazporter.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Ladies and gentlemen, welcome back.
This is part two from Rice onthe Ashes.
I'm back here with Kim, and KimSpeed is an awesome human being
, entrepreneur who has walkedthrough fire came back and
thought, don't really like that,I'm going to launch a business
and she actually stumbled on herideal client.
Kim, thank you very much forjoining me once again.
(00:22):
You're an awesome human being.
Can you tell everybody a bitwhere you've come from and get
everybody back up to date?
For those people who missed it,go and check out the link.
Go and look back at part one,because you're going to want to
read it or listen to it.
Read it and listen to itDepends.
If you can At least listen toit and get to know Kim.
(00:42):
Also, her details are going tobe on there to reach out to her
for any further communication.
She's on LinkedIn and herwebsite as well.
Kim, how are you?
And welcome back.
Can you catch everybody upplease?
Speaker 2 (00:55):
Yes, Thanks, Baz, Great to be here.
So, for those that haven'theard, I am a brand builder.
I help entrepreneurs leveragetheir years of experience, of
knowledge, skills and talentsand passions and help them turn
that into a brand that actuallygets them clients.
Speaker 1 (01:14):
I love that A brand that actually gets them clients.
It's a rarity sometimes.
I can assure you, the journeyyou've had is quite phenomenal,
but what I want to touch on now,um, is changing the landscape
of not just entrepreneurial andcoaching and uh marketing and
(01:37):
all the above, but alsocorporate sectors, and it's a
subject of artificialintelligence, and it's a subject
of artificial intelligence.
Kim, I know you're dying todive into this, but how do you,
in your own words, how do yousee AI changing the face of
marketing and branding?
How?
Speaker 2 (02:01):
has it affected you personally first?
So, as a small business owner,it has made me like feel like
superwoman there.
There's so much that it hashelped with.
As a small business owner, wehave so many things that we do,
we wear all the hats and, um, wehave to learn much.
(02:24):
So it has helped me to research.
It has helped me to expand mylearning.
It has helped me to build mybusiness.
It has helped me to become morevisible and stay visible.
Help me to become more visibleand stay visible, which is a
(02:46):
really big thing for a brand.
A brand needs to be out thereand be seen and not selling all
the time.
It's not about that, but youhave to let people get to know
you.
It's like think about it likedating.
You know you're going to meetsomebody and you want to get to
(03:06):
know them.
For some people it takes longerand for some people it doesn't,
but you need that period oftime where you can share with
people your knowledge who you'reabout.
And artificial intelligence hashelped me and helped me help
clients to be seen and get outthere with more ease and less
(03:34):
overwhelm.
And I know that sounds strangebecause people are going oh,
artificial intelligence and thebrand uh doesn't seem to go
together.
Speaker 1 (03:43):
But it does.
I'm going to share somethingwith you.
A very good friend and advisorin my world.
His name is Peter Swain, soshout out to Peter.
He told me artificialintelligence is not a tool.
It's an intelligence and itshould be tracked as such.
(04:04):
Now there's a lot of peoplegoing now going what?
It's a tool.
I use it for this, this andthis.
It aids for things.
It can enhance the learning andthe knowledge, but it is still
an intelligence.
Speaker 2 (04:20):
It's there to learn we're learning and it's learning
from us.
Speaker 1 (04:25):
Correct, amazing.
So in that experience whenpeople come to you and say
artificial intelligence.
What is the challenge that mostpeople come to you with?
What's their like?
Oh my God, I don't know how I'mdoing this.
What's that journey like forthem when they come to meet you?
Speaker 2 (04:44):
So the number one thing is I can't use artificial
intelligence, I can't use AI tocreate content for my business,
because it doesn't sound like me, it feels slimy because I'm
trying to trick people.
It really has nothing to dowith that, has nothing to do
(05:12):
with that.
It's all about using it to youknow, hone your messaging, like
you've got information.
How can you make it so thatpeople understand it better?
How can you be more effectiveand more efficient?
That's what we can use AI for.
I mean, we can use AI for a lotof things in our business, like
automation and you know, imageryand we'll get into imagery but
(05:33):
like just to you know, organizeyour business and be able to
communicate it to somebody sothat they get it that you're
talking to the right people andyou're talking to them in ways
that they want to know rightpeople and you're talking to
them in ways that they're theywant to know.
(05:53):
That's what amazing features umthat I have seen using ai and
branding, um and building yourbrand and helping you get out
there and helping you feelconfident about what you're
saying.
So there's amazing ways you cando things to train your AI to
understand you and be able tosound like you and you can have
(06:16):
conversations with it.
I was laughing just the otherday.
I actually was arguing with thestupid thing, stupid thing.
Yes, I finally won.
I said you have not beenthinking and go back in this
(06:37):
conversation and review and I'llbe back.
Speaker 1 (06:38):
I threatened.
I threatened to fire mine, Ithink.
Throw mine out the windowfiring and I call her grace.
So oh yeah, um, I won't go downthat rabbit hole because we'll
be here for a very long time.
What in the?
There's many forms ofartificial intelligence yeah,
(06:59):
and we're talking the tip of myhair.
Yeah, what's the most effectivethat you've seen for your
specific clients?
It doesn't have to be chat, gtp.
There's so many of them.
What is the one youpredominantly use to achieve the
outcome for your clients?
Speaker 2 (07:22):
Well, there isn't one .
I use a combination of them,combination of them, but I do
suggest starting with chat GPT,just because it's I think it's
easy and you can start to haveconversations and you can, you
know, start to feel it out.
The other one, though, thatgoes really well with it, is
(07:45):
perplexity.
So I love being able toresearch.
I know that you can do that inchat CPT, but I love the
effectiveness of perplexity forresearch.
I have taken clients through,you know, doing analysis of
their competitors, and they have, you know, all of a sudden
(08:05):
realized competitors that theydidn't even know about and
things that they have, you know,all of a sudden realized
competitors that they didn'teven know about and things that
they could.
It just opens this world ofthings that they could be doing
and thinking about for their ownbusiness, you know, and looking
at competitors maybe or noteven competitors, or other
companies that they admire, andfiguring out how they speak to
(08:27):
their clients and customers.
That I can do in perplexity,Then I can bring it into ChatGPT
and use that to build, use thatknowledge to build, and I would
say, brainstorm and ideate withChatGPT to come up with great
ways to, um, what you know somenew, new offers that you might
(08:51):
have, or um that you should bethinking about, or different
ways that you should actually umapproach your lead generation.
Um, these kinds of things usedto take forever.
Even just researching you knowthe competitive landscape was.
(09:12):
It took forever, and you usedto have to hire somebody and pay
them a lot of money or spend alot of your time, which, as a
small business owner, you don'thave.
So you didn't do it.
Now it's like whoa, whoa.
Speaker 1 (09:27):
It's like whoa, whoa, the first time.
What you're speaking now isawesome, because the first time
I did this and I was like, oh, Ican do this.
Yeah, it changed my wholebusiness model.
Everything changed withinliterally 14 hours.
(09:48):
And when you realize that youcan reverse engineer things that
have already been proven, thatare successful, that someone
else has done but not in yourvoice, not in your way, not with
your knowledge or yourexperience, suddenly like holy,
oh, I can do this I know, and atfirst it feels really sneaky
yeah and like you're doingsomething underhanded and you
(10:09):
think am I supposed to be doingthis?
But it's a cheat sheet.
Yes, essentially, and you'vegot to use this correctly.
So, for those people who go,I'm going to go and research all
this prompts.
Learn prompt, competitive andcomprehensive, prompt
(10:29):
engineering.
Engineering it's not taughtvery well out there in a lot of
places.
There are some are very good,there's some that are not so
good.
So use your due diligence.
Please don't go and run out andjust go.
Speaker 2 (10:41):
I can prompt and do the rest of it, um and don't
just take anybody else's promptverbatim, like you can use it to
test out, but start to createyour own.
Speaker 1 (10:53):
Yeah, yeah, because someone once said to me you are
the prompt.
That's interesting.
And what he meant by that Ispoke to him yesterday actually
Crazy enough.
What he meant by that, I spoketo him yesterday, actually crazy
enough.
Um, what he meant by that wasit's got to be your concept,
your knowledge, your way ofspeaking into the intelligence.
(11:15):
So it starts to attract,extract your data and missing
points, to elevate the uhdirection and the instruction of
what you're telling theartificial intelligence.
Speaker 2 (11:30):
Yeah.
Speaker 1 (11:31):
And I was like okay, my head has just exploded, how
do I do this?
Speaker 2 (11:36):
And here we are again .
I think the machine is trainingus again, yeah.
Speaker 1 (11:42):
But that's just it.
So, when you're implementingsome of these strategies with
your clients, kim, what are someof the results that you're
having and you've seen in thislandscape compared to five years
ago, six years ago, where youwere like I've got to pay
$100,000 for a market research?
You had to sit on his ass forsix months and then tell me this
(12:05):
is what he's found, becausethat's essentially what they did
months and then tell me this iswhat is found, because that's
essentially what they did.
Speaker 2 (12:12):
There's a sense of confidence that comes because
there's somebody validating,there's somebody you know,
showing them various ways to doit, giving them options, showing
them different ways to show up,I just like the whole
brainstorming thing is amazing.
And if you open your mind to itand it takes a bit, because I
(12:39):
had a conversation actually witha friend I have some friends
that are still in corporate thatyou know they don't touch this
stuff and they said, oh, youknow, I'm too old to learn this
and use it in work and I just Icringe because I'm thinking,
well then, you might as welljust like shut the door and go.
You know, you know you got tokeep.
(13:01):
I think this is the mostfascinating time.
The only other more fascinatingtime was when we started using
computers and, um, that changedeverything.
But this is changing it fasterand and even better than than at
that time.
Um, but it's a fast train andlike, get up, get your ticket
(13:26):
and get on.
Speaker 1 (13:27):
Exactly that.
Speaker 2 (13:29):
Yeah, confidence is a huge thing Confidence in what
you say and who you're speakingto, and being able to have more
content that you come up with,even if you want to show up and
do these live videos.
And I know that we just talkedabout how you can get artificial
(13:51):
intelligence to do your videosfor you as you, but that's a
whole other story.
But I've had to do greatscripts for people so that you
know it's not even somethingthat you read, but it's like oh
yeah, this is what I should talkabout.
You know just ideas where,because your mind is so busy as
an entrepreneur, you're tryingto do things, do, do, do that.
(14:13):
All of a sudden, they say, okay, let's get creative and make
some content that sounds likeyou and speaks to your ideal
client.
And sometimes you just need alittle help.
You need an assistant and it'sa great assistant that can help
you do that and you startshowing up more and people start
to see you and, like I said,you're not showing up selling
(14:35):
all the time.
Yeah, sure, you can make anoffer, but I I see more people
being able to just talk aboutsome of the things that are
important to them, show who theyare.
Um, they're doing a lot more ofthat now because of this.
Speaker 1 (14:50):
And the thing I think switched dramatically,
especially in the personalizedservices like coaching, even
service-based businesses, lawfirms, dentists.
Speaker 2 (15:07):
The law people were the first and smartest ones to
pick this up.
I couldn't believe it, and thenI started to get smart and
started using you know, askinglaw questions that I needed.
Speaker 1 (15:20):
One of the things that I noticed, especially in
this space and in this subject,was the bigger brands, people
like Nike, reebok, adidas and alot of others.
Yes, they were using it, butthey weren't as popular because
they didn't have a personalstory.
(15:40):
Apple, on the other hand, had apersonal story.
It had an emotional connectionto the their, uh, their audience
, their customers.
But you, it's so challenging totry and connect a personal
story with a corporate brand.
You can't connect a brand storyfrom a bank, or it's very you
(16:02):
can, but it's very, verydifficult.
Like chase, for instance.
Yeah, what's their story?
They take a lot of money, theymade a lot of money, but they've
got no personal story.
Well, very few people know thepersonal story behind how Chase
was built.
Yeah, but it doesn't resonate A200-year-old story from that.
Who made a shitload of moneydoesn't resonate with the
(16:24):
millennial or Gen Z girl guywalking around with their iPhone
today.
Speaker 2 (16:30):
Yeah, it just irritates them.
Speaker 1 (16:31):
Yeah, exactly that.
So what I found wasservice-based businesses.
Entrepreneurs had a newfoundsalvation within this market.
They created a blue ocean, ifthey're using the correct tools
in the correct way.
Speaker 2 (16:48):
Yeah Well, baz, this is so true because this is one
of the things that I, like foryears, have been saying.
We are no longer in a worldwhere we talk about do you work
B2B or do you work B2C.
That is non-existent,especially for a small business.
You work H2H.
It's human to human.
I've been talking about thisfor years, years, but it was
(17:10):
hard for people to you know, howdo I connect with people?
What am I going to say to them?
Um, this is yeah yeah, how do Igo on date?
yeah, that's a whole other aiand that gets weird yeah it's
(17:31):
really really weird um yeah,what you're.
I love what you're saying is.
Speaker 1 (17:35):
It is human to human.
That I think's been forgottenin a lot, in a lot of areas.
And you were speaking about it.
You were trying to tell peoplethey don't buy your product,
they buy you.
Or a version of you.
Speaker 2 (17:55):
Yeah, people don't want to hire organizations or
corporations.
That's not what they're lookingfor.
And when they do work withthose people, they're looking
for the individual within thatcompany that they can have a
relationship with.
They want somebody that knowstheir name.
Speaker 1 (18:10):
Yeah, I've experienced this when I've gone
to some of the meetings I'vebeen in.
Yeah, and they're like who areyou?
I'm Baz and you'reda-da-da-da-da-da-da-da-da.
How do you know our names?
Because I do my research.
Speaker 2 (18:24):
Yeah, and you can use AI to do it faster now.
Yeah, put a person's name inand find out about them, which
is, and make them feel like you,you have, you're interested.
It's amazing.
All of a sudden they lean inand that's just it.
Speaker 1 (18:42):
That's the human connection there.
Yeah, suddenly you'vepersonalized something.
One of the best emails you canever write and I know this
because I've done a lot ofresearch is name.
I saw you do something,something, something I know
you're.
You love sailing.
Yeah, I'd like to connect withyou.
Suddenly they're interestedbecause they know you know
(19:03):
something personal about them.
It's not just random.
You know something, so they sothey're going to read it.
And all this previous data,which some of it was right, some
of it not so much.
Short emails for busy peopleyes, it worked for a time frame,
but that trend is now changing.
(19:24):
Yeah, and trends withinartificial intelligence if you
don't get on them, you won'thave a business in 10 years.
It's that simple.
Speaker 2 (19:33):
Yeah, you've got to learn it, and you know what I
think it has revitalized mybusiness.
It's revitalized me in thatthis is something new that I'm
interested in and noteverybody's going to be
interested in it, but I waslooking for that.
(19:53):
You know what's going to beinteresting and something new.
I was getting bored.
This changed everything for me.
Speaker 1 (20:07):
What's the future you see within your business and
for your clientele?
Speaker 2 (20:13):
So what's the future you see within your business and
for your clientele?
You're going to be able to usethis as a team small businesses.
There's going to be so manyjobs that are replaced and I
know that's like everybody'slike oh my gosh, jobs are being
replaced and what are we goingto do?
There's going to be new jobsand those are the ones that
(20:36):
you're going to need to figureout and those are the ones that,
if you're a small businessowner, if you can figure out how
to deliver that or deliver in away that serves people that are
going to have those differentroles, you're going to come out
on top.
Speaker 1 (20:53):
I think what you're touching on now is, um, kind of
bordering on a genius, becausewhat you're just breaking to now
is adapting to the changinglifestyle and the role, the
roles of the future industries,because there's not just going
to be your uh, predominantlypredominant industries.
Your turn is.
You've got healthcare, you'vegot finance, wealth.
(21:16):
You're now opening up acompletely different sector with
different roles, but moreadvanced, which means there's
more money and capital goinginto this new ventures.
Yes, I met somebody the otherday day she's going to be
appearing on the podcast shortlyas well.
She just designed a platform tohelp and prevent bullying and I
(21:45):
was like, well, I was bulliedas a kid at school, horrendously
.
I know thousands, if notmillions, of people are going
through that now, but ai's madethat possible.
There is another person in our,in our orbit, kim, that is
preventing child um harm suicide.
(22:08):
Yeah, because ai has made thatpossible and the human to human
connection is also expandingthat it's allowing people that
you'd never have a chance toconverse with come together as
(22:29):
well.
Speaker 2 (22:29):
So, yes, it's going out there as an artificial being
, but then it's pulling in realhumans together when it matters
most I love that, kim.
Speaker 1 (22:42):
We're nearly at time.
Um, where do people find you?
What is the message you want tochange the world with, and is
there anything you'd like togive to the audience as a gift?
Speaker 2 (22:56):
Yes, so you can find me on LinkedIn.
That's where I'm hanging outprobably the most right now.
So Kim Speed on LinkedIn, andI'm just going to say keep an
(23:18):
open mind and keep learning,don't be afraid.
Test things out.
This is a new world, enjoy it,and if you're a business owner,
figure out how you're going touse it, because it can make your
business explode.
And I have a couple of GPTsthat I've custom made that help
(23:40):
people with their brand.
One is discovering who you are,and the second one is finding
your voice, and I would love foryou to give it a whirl and test
out this AI and have some funwith it.
Speaker 1 (23:57):
Where do they find them?
Speaker 2 (23:59):
I will give you the link and have a special link for
your community, Baz Awesome.
Speaker 1 (24:05):
I appreciate your time, kim.
I appreciate your love and whatyou do for other people.
Thank you very much.
Thank you so much From myaudience.
Thank you very much for joiningme.
It's you, it's all about you.
Please share the message.
Inspire somebody today.
Remember you are the miracle.
Have a fantastic day.
See you soon.
Ladies and gentlemen, welcome back.
This is part two from Rice onthe Ashes.
I'm back here with Kim, and KimSpeed is an awesome human being
, entrepreneur who has walkedthrough fire came back and
thought, don't really like that,I'm going to launch a business
and she actually stumbled on herideal client.
Kim, thank you very much forjoining me once again.
(00:22):
You're an awesome human being.
Can you tell everybody a bitwhere you've come from and get
everybody back up to date?
For those people who missed it,go and check out the link.
Go and look back at part one,because you're going to want to
read it or listen to it.
Read it and listen to itDepends.
If you can At least listen toit and get to know Kim.
(00:42):
Also, her details are going tobe on there to reach out to her
for any further communication.
She's on LinkedIn and herwebsite as well.
Kim, how are you?
And welcome back.
Can you catch everybody upplease?
Speaker 2 (00:55):
Yes, Thanks, Baz, Great to be here.
So, for those that haven'theard, I am a brand builder.
I help entrepreneurs leveragetheir years of experience, of
knowledge, skills and talentsand passions and help them turn
that into a brand that actuallygets them clients.
Speaker 1 (01:14):
I love that A brand that actually gets them clients.
It's a rarity sometimes.
I can assure you, the journeyyou've had is quite phenomenal,
but what I want to touch on now,um, is changing the landscape
of not just entrepreneurial andcoaching and uh marketing and
(01:37):
all the above, but alsocorporate sectors, and it's a
subject of artificialintelligence, and it's a subject
of artificial intelligence.
Kim, I know you're dying todive into this, but how do you,
in your own words, how do yousee AI changing the face of
marketing and branding?
How?
Speaker 2 (02:01):
has it affected you personally first?
So, as a small business owner,it has made me like feel like
superwoman there.
There's so much that it hashelped with.
As a small business owner, wehave so many things that we do,
we wear all the hats and, um, wehave to learn much.
(02:24):
So it has helped me to research.
It has helped me to expand mylearning.
It has helped me to build mybusiness.
It has helped me to become morevisible and stay visible.
Help me to become more visibleand stay visible, which is a
(02:46):
really big thing for a brand.
A brand needs to be out thereand be seen and not selling all
the time.
It's not about that, but youhave to let people get to know
you.
It's like think about it likedating.
You know you're going to meetsomebody and you want to get to
(03:06):
know them.
For some people it takes longerand for some people it doesn't,
but you need that period oftime where you can share with
people your knowledge who you'reabout.
And artificial intelligence hashelped me and helped me help
clients to be seen and get outthere with more ease and less
(03:34):
overwhelm.
And I know that sounds strangebecause people are going oh,
artificial intelligence and thebrand uh doesn't seem to go
together.
Speaker 1 (03:43):
But it does.
I'm going to share somethingwith you.
A very good friend and advisorin my world.
His name is Peter Swain, soshout out to Peter.
He told me artificialintelligence is not a tool.
It's an intelligence and itshould be tracked as such.
(04:04):
Now there's a lot of peoplegoing now going what?
It's a tool.
I use it for this, this andthis.
It aids for things.
It can enhance the learning andthe knowledge, but it is still
an intelligence.
Speaker 2 (04:20):
It's there to learn we're learning and it's learning
from us.
Speaker 1 (04:25):
Correct, amazing.
So in that experience whenpeople come to you and say
artificial intelligence.
What is the challenge that mostpeople come to you with?
What's their like?
Oh my God, I don't know how I'mdoing this.
What's that journey like forthem when they come to meet you?
Speaker 2 (04:44):
So the number one thing is I can't use artificial
intelligence, I can't use AI tocreate content for my business,
because it doesn't sound like me, it feels slimy because I'm
trying to trick people.
It really has nothing to dowith that, has nothing to do
(05:12):
with that.
It's all about using it to youknow, hone your messaging, like
you've got information.
How can you make it so thatpeople understand it better?
How can you be more effectiveand more efficient?
That's what we can use AI for.
I mean, we can use AI for a lotof things in our business, like
automation and you know, imageryand we'll get into imagery but
(05:33):
like just to you know, organizeyour business and be able to
communicate it to somebody sothat they get it that you're
talking to the right people andyou're talking to them in ways
that they want to know rightpeople and you're talking to
them in ways that they're theywant to know.
(05:53):
That's what amazing features umthat I have seen using ai and
branding, um and building yourbrand and helping you get out
there and helping you feelconfident about what you're
saying.
So there's amazing ways you cando things to train your AI to
understand you and be able tosound like you and you can have
(06:16):
conversations with it.
I was laughing just the otherday.
I actually was arguing with thestupid thing, stupid thing.
Yes, I finally won.
I said you have not beenthinking and go back in this
(06:37):
conversation and review and I'llbe back.
Speaker 1 (06:38):
I threatened.
I threatened to fire mine, Ithink.
Throw mine out the windowfiring and I call her grace.
So oh yeah, um, I won't go downthat rabbit hole because we'll
be here for a very long time.
What in the?
There's many forms ofartificial intelligence yeah,
(06:59):
and we're talking the tip of myhair.
Yeah, what's the most effectivethat you've seen for your
specific clients?
It doesn't have to be chat, gtp.
There's so many of them.
What is the one youpredominantly use to achieve the
outcome for your clients?
Speaker 2 (07:22):
Well, there isn't one .
I use a combination of them,combination of them, but I do
suggest starting with chat GPT,just because it's I think it's
easy and you can start to haveconversations and you can, you
know, start to feel it out.
The other one, though, thatgoes really well with it, is
(07:45):
perplexity.
So I love being able toresearch.
I know that you can do that inchat CPT, but I love the
effectiveness of perplexity forresearch.
I have taken clients through,you know, doing analysis of
their competitors, and they have, you know, all of a sudden
(08:05):
realized competitors that theydidn't even know about and
things that they have, you know,all of a sudden realized
competitors that they didn'teven know about and things that
they could.
It just opens this world ofthings that they could be doing
and thinking about for their ownbusiness, you know, and looking
at competitors maybe or noteven competitors, or other
companies that they admire, andfiguring out how they speak to
(08:27):
their clients and customers.
That I can do in perplexity,Then I can bring it into ChatGPT
and use that to build, use thatknowledge to build, and I would
say, brainstorm and ideate withChatGPT to come up with great
ways to, um, what you know somenew, new offers that you might
(08:51):
have, or um that you should bethinking about, or different
ways that you should actually umapproach your lead generation.
Um, these kinds of things usedto take forever.
Even just researching you knowthe competitive landscape was.
(09:12):
It took forever, and you usedto have to hire somebody and pay
them a lot of money or spend alot of your time, which, as a
small business owner, you don'thave.
So you didn't do it.
Now it's like whoa, whoa.
Speaker 1 (09:27):
It's like whoa, whoa, the first time.
What you're speaking now isawesome, because the first time
I did this and I was like, oh, Ican do this.
Yeah, it changed my wholebusiness model.
Everything changed withinliterally 14 hours.
(09:48):
And when you realize that youcan reverse engineer things that
have already been proven, thatare successful, that someone
else has done but not in yourvoice, not in your way, not with
your knowledge or yourexperience, suddenly like holy,
oh, I can do this I know, and atfirst it feels really sneaky
yeah and like you're doingsomething underhanded and you
(10:09):
think am I supposed to be doingthis?
But it's a cheat sheet.
Yes, essentially, and you'vegot to use this correctly.
So, for those people who go,I'm going to go and research all
this prompts.
Learn prompt, competitive andcomprehensive, prompt
(10:29):
engineering.
Engineering it's not taughtvery well out there in a lot of
places.
There are some are very good,there's some that are not so
good.
So use your due diligence.
Please don't go and run out andjust go.
Speaker 2 (10:41):
I can prompt and do the rest of it, um and don't
just take anybody else's promptverbatim, like you can use it to
test out, but start to createyour own.
Speaker 1 (10:53):
Yeah, yeah, because someone once said to me you are
the prompt.
That's interesting.
And what he meant by that Ispoke to him yesterday actually
Crazy enough.
What he meant by that, I spoketo him yesterday, actually crazy
enough.
Um, what he meant by that wasit's got to be your concept,
your knowledge, your way ofspeaking into the intelligence.
(11:15):
So it starts to attract,extract your data and missing
points, to elevate the uhdirection and the instruction of
what you're telling theartificial intelligence.
Speaker 2 (11:30):
Yeah.
Speaker 1 (11:31):
And I was like okay, my head has just exploded, how
do I do this?
Speaker 2 (11:36):
And here we are again .
I think the machine is trainingus again, yeah.
Speaker 1 (11:42):
But that's just it.
So, when you're implementingsome of these strategies with
your clients, kim, what are someof the results that you're
having and you've seen in thislandscape compared to five years
ago, six years ago, where youwere like I've got to pay
$100,000 for a market research?
You had to sit on his ass forsix months and then tell me this
(12:05):
is what he's found, becausethat's essentially what they did
months and then tell me this iswhat is found, because that's
essentially what they did.
Speaker 2 (12:12):
There's a sense of confidence that comes because
there's somebody validating,there's somebody you know,
showing them various ways to doit, giving them options, showing
them different ways to show up,I just like the whole
brainstorming thing is amazing.
And if you open your mind to itand it takes a bit, because I
(12:39):
had a conversation actually witha friend I have some friends
that are still in corporate thatyou know they don't touch this
stuff and they said, oh, youknow, I'm too old to learn this
and use it in work and I just Icringe because I'm thinking,
well then, you might as welljust like shut the door and go.
You know, you know you got tokeep.
(13:01):
I think this is the mostfascinating time.
The only other more fascinatingtime was when we started using
computers and, um, that changedeverything.
But this is changing it fasterand and even better than than at
that time.
Um, but it's a fast train andlike, get up, get your ticket
(13:26):
and get on.
Speaker 1 (13:27):
Exactly that.
Speaker 2 (13:29):
Yeah, confidence is a huge thing Confidence in what
you say and who you're speakingto, and being able to have more
content that you come up with,even if you want to show up and
do these live videos.
And I know that we just talkedabout how you can get artificial
(13:51):
intelligence to do your videosfor you as you, but that's a
whole other story.
But I've had to do greatscripts for people so that you
know it's not even somethingthat you read, but it's like oh
yeah, this is what I should talkabout.
You know just ideas where,because your mind is so busy as
an entrepreneur, you're tryingto do things, do, do, do that.
(14:13):
All of a sudden, they say, okay, let's get creative and make
some content that sounds likeyou and speaks to your ideal
client.
And sometimes you just need alittle help.
You need an assistant and it'sa great assistant that can help
you do that and you startshowing up more and people start
to see you and, like I said,you're not showing up selling
(14:35):
all the time.
Yeah, sure, you can make anoffer, but I I see more people
being able to just talk aboutsome of the things that are
important to them, show who theyare.
Um, they're doing a lot more ofthat now because of this.
Speaker 1 (14:50):
And the thing I think switched dramatically,
especially in the personalizedservices like coaching, even
service-based businesses, lawfirms, dentists.
Speaker 2 (15:07):
The law people were the first and smartest ones to
pick this up.
I couldn't believe it, and thenI started to get smart and
started using you know, askinglaw questions that I needed.
Speaker 1 (15:20):
One of the things that I noticed, especially in
this space and in this subject,was the bigger brands, people
like Nike, reebok, adidas and alot of others.
Yes, they were using it, butthey weren't as popular because
they didn't have a personalstory.
(15:40):
Apple, on the other hand, had apersonal story.
It had an emotional connectionto the their, uh, their audience
, their customers.
But you, it's so challenging totry and connect a personal
story with a corporate brand.
You can't connect a brand storyfrom a bank, or it's very you
(16:02):
can, but it's very, verydifficult.
Like chase, for instance.
Yeah, what's their story?
They take a lot of money, theymade a lot of money, but they've
got no personal story.
Well, very few people know thepersonal story behind how Chase
was built.
Yeah, but it doesn't resonate A200-year-old story from that.
Who made a shitload of moneydoesn't resonate with the
(16:24):
millennial or Gen Z girl guywalking around with their iPhone
today.
Speaker 2 (16:30):
Yeah, it just irritates them.
Speaker 1 (16:31):
Yeah, exactly that.
So what I found wasservice-based businesses.
Entrepreneurs had a newfoundsalvation within this market.
They created a blue ocean, ifthey're using the correct tools
in the correct way.
Speaker 2 (16:48):
Yeah Well, baz, this is so true because this is one
of the things that I, like foryears, have been saying.
We are no longer in a worldwhere we talk about do you work
B2B or do you work B2C.
That is non-existent,especially for a small business.
You work H2H.
It's human to human.
I've been talking about thisfor years, years, but it was
(17:10):
hard for people to you know, howdo I connect with people?
What am I going to say to them?
Um, this is yeah yeah, how do Igo on date?
yeah, that's a whole other aiand that gets weird yeah it's
(17:31):
really really weird um yeah,what you're.
I love what you're saying is.
Speaker 1 (17:35):
It is human to human.
That I think's been forgottenin a lot, in a lot of areas.
And you were speaking about it.
You were trying to tell peoplethey don't buy your product,
they buy you.
Or a version of you.
Speaker 2 (17:55):
Yeah, people don't want to hire organizations or
corporations.
That's not what they're lookingfor.
And when they do work withthose people, they're looking
for the individual within thatcompany that they can have a
relationship with.
They want somebody that knowstheir name.
Speaker 1 (18:10):
Yeah, I've experienced this when I've gone
to some of the meetings I'vebeen in.
Yeah, and they're like who areyou?
I'm Baz and you'reda-da-da-da-da-da-da-da-da.
How do you know our names?
Because I do my research.
Speaker 2 (18:24):
Yeah, and you can use AI to do it faster now.
Yeah, put a person's name inand find out about them, which
is, and make them feel like you,you have, you're interested.
It's amazing.
All of a sudden they lean inand that's just it.
Speaker 1 (18:42):
That's the human connection there.
Yeah, suddenly you'vepersonalized something.
One of the best emails you canever write and I know this
because I've done a lot ofresearch is name.
I saw you do something,something, something I know
you're.
You love sailing.
Yeah, I'd like to connect withyou.
Suddenly they're interestedbecause they know you know
(19:03):
something personal about them.
It's not just random.
You know something, so they sothey're going to read it.
And all this previous data,which some of it was right, some
of it not so much.
Short emails for busy peopleyes, it worked for a time frame,
but that trend is now changing.
(19:24):
Yeah, and trends withinartificial intelligence if you
don't get on them, you won'thave a business in 10 years.
It's that simple.
Speaker 2 (19:33):
Yeah, you've got to learn it, and you know what I
think it has revitalized mybusiness.
It's revitalized me in thatthis is something new that I'm
interested in and noteverybody's going to be
interested in it, but I waslooking for that.
(19:53):
You know what's going to beinteresting and something new.
I was getting bored.
This changed everything for me.
Speaker 1 (20:07):
What's the future you see within your business and
for your clientele?
Speaker 2 (20:13):
So what's the future you see within your business and
for your clientele?
You're going to be able to usethis as a team small businesses.
There's going to be so manyjobs that are replaced and I
know that's like everybody'slike oh my gosh, jobs are being
replaced and what are we goingto do?
There's going to be new jobsand those are the ones that
(20:36):
you're going to need to figureout and those are the ones that,
if you're a small businessowner, if you can figure out how
to deliver that or deliver in away that serves people that are
going to have those differentroles, you're going to come out
on top.
Speaker 1 (20:53):
I think what you're touching on now is, um, kind of
bordering on a genius, becausewhat you're just breaking to now
is adapting to the changinglifestyle and the role, the
roles of the future industries,because there's not just going
to be your uh, predominantlypredominant industries.
Your turn is.
You've got healthcare, you'vegot finance, wealth.
(21:16):
You're now opening up acompletely different sector with
different roles, but moreadvanced, which means there's
more money and capital goinginto this new ventures.
Yes, I met somebody the otherday day she's going to be
appearing on the podcast shortlyas well.
She just designed a platform tohelp and prevent bullying and I
(21:45):
was like, well, I was bulliedas a kid at school, horrendously
.
I know thousands, if notmillions, of people are going
through that now, but ai's madethat possible.
There is another person in our,in our orbit, kim, that is
preventing child um harm suicide.
(22:08):
Yeah, because ai has made thatpossible and the human to human
connection is also expandingthat it's allowing people that
you'd never have a chance toconverse with come together as
(22:29):
well.
Speaker 2 (22:29):
So, yes, it's going out there as an artificial being
, but then it's pulling in realhumans together when it matters
most I love that, kim.
Speaker 1 (22:42):
We're nearly at time.
Um, where do people find you?
What is the message you want tochange the world with, and is
there anything you'd like togive to the audience as a gift?
Speaker 2 (22:56):
Yes, so you can find me on LinkedIn.
That's where I'm hanging outprobably the most right now.
So Kim Speed on LinkedIn, andI'm just going to say keep an
(23:18):
open mind and keep learning,don't be afraid.
Test things out.
This is a new world, enjoy it,and if you're a business owner,
figure out how you're going touse it, because it can make your
business explode.
And I have a couple of GPTsthat I've custom made that help
(23:40):
people with their brand.
One is discovering who you are,and the second one is finding
your voice, and I would love foryou to give it a whirl and test
out this AI and have some funwith it.
Speaker 1 (23:57):
Where do they find them?
Speaker 2 (23:59):
I will give you the link and have a special link for
your community, Baz Awesome.
Speaker 1 (24:05):
I appreciate your time, kim.
I appreciate your love and whatyou do for other people.
Thank you very much.
Thank you so much From myaudience.
Thank you very much for joiningme.
It's you, it's all about you.
Please share the message.
Inspire somebody today.
Remember you are the miracle.
Have a fantastic day.
See you soon.
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