May 25, 2025 • 19 mins
Tired of cold DMs, fake funnels, and forced connections?
Mike Ashburner aka The Redneck Connector went from nearly homeless during COVID to building Hounds of Business, a trust-first community flipping the script on traditional sales. In this raw, real conversation, we unpack why spray-and-pray marketing burns out high achievers (like you), and how a single mindset shift “who over how” can transform your business in 20 minutes a day.
Whether you're a founder sick of being fake, or a high-performing woman silently collapsing behind success, this episode will hit deep.
🎯 Topics covered:
- Why you feel like a football player at a baseball game in business
- How “farming” trust beats “hunting” leads
- What happens when you treat clients like relationships, not transactions
- How to find your people—without forcing a brand that isn’t you
This is your permission slip to stop performing, and start connecting.
🔗 Connect with Mike: LinkedIn
Friends, as we wrap up today’s powerful conversation, hear me loud and clear: I’m grateful for you. You’ve chosen greatness over settling, clarity over chaos, and brilliance over burnout. Remember Great CEOs deserve NO burnout.
Did this hit home? Pass it on. Your share could be the spark someone desperately needs. Together, we’re rewriting the rules of leadership, one bold conversation at a time.
I want to hear YOUR story your wins, your struggles, your breakthroughs. My door is wide open whether you’re in Boulder or reaching out at support@ramsbybaz.com, I'm here.
Here is a gift For you Click Here
Are you ready to drop confusion, claim clarity, and step powerfully into purpose?
Let’s connect. Book a coaching session today and experience firsthand how the RAMS framework amplifies results, shatters limits, and creates lasting legacies.
This is Baz Porter, in your corner, fiercely committed to your brilliance. Keep rising, stay unstoppable, and know you’re never alone in this climb.
Until next time rise boldly.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Ladies and gentlemen, welcome back.
I am so excited.
Today I have Michael Ashburner.
He is becoming a friend.
Actually, he's an awesome humanbeing.
Come from a very checkeredbackground, hard upbringing, a
lot of adversity this is whatthis podcast stands for.
Adversity, but triumphing overadversity, rising from the ashes
(00:22):
like the phoenix Mike.
Not only is he kind andinfluential, but he's a real
person.
He's approachable.
Have a look on him on LinkedIn.
He's slowly coming.
The ambassador for the underdog, which I love about what he
does.
Mike, please tell the world whoyou are, what you do and what
you stand for.
Speaker 2 (00:42):
My turn to chop it up , boz.
I appreciate you, man, I reallydo.
I put my bat symbol in the skyin hopes that I find folks that
I can align with, make a hugeimpact.
For folks who don't know me, myname is Mike Asherbrenner.
I am affectionately andprofessionally known as the
Redneck Connector and the proudand humble leader of the Hounds
(01:03):
of Business community.
If you're all passionate and noclue, that's the best way to
sum me up, boz.
I guess I was born with thepassion to be somebody, do
something special.
Growing up as a kid in the 80swe had the internet.
We're confined to our ownlocation.
For me it was the country andtrailer parks bouncing around.
Long story short, I turned dogdew fertilizer to teach other
(01:25):
people to do the same.
I see people have an impact intheir business and their lives.
People in their 40s and 50sputting it on the line, getting
rid of their benefits at workand doing things since COVID
Think about all the things thatyou went through.
People have an impact.
They're willing to take therisk to go out there and help
homelessness justice.
They start a business, live alife of freedom.
(01:47):
You know why?
Because they don't have thetime, money and freedom to do it
.
People's pain, my pain, otherpeople's similar pain is why I
did what I did.
I did not expect to do any ofit and I fought like heck not to
do it for the longest time.
Thank you for the platform toreach people.
I hope people really benefitfrom this honest conversation
and take action, whatever thatmay be.
(02:08):
The world needs you guys.
Speaker 1 (02:14):
That's one of the things I love about you, mike.
You're so real.
But it didn't always used to belike that, did it?
Not at all.
Do you want to go back to theorigins?
Obviously not the whole lifestory of it, because we'll be
here for a very long time.
I relate to the millennialstuff, the Gen X growing up with
a hosepipe, you come home withlights turned on, et cetera,
traveling around.
A lot of people will relate tothat, but there's a reason you
(02:36):
started doing this isn't there.
You didn't just become theredneck connector.
What was the lead up to thejourney for this?
Speaker 2 (02:48):
what was the lead up to that, to the journey for this
?
Just until this point, I'm bestdescribed boss is overly
educated, pink neck, right, Idid everything I was supposed to
do to be successful.
First of all, understand.
I grew up dirt poor, I builteverything I have and I'm 43,
about to turn 44, and I hadnothing but dirt.
You can't burn dirt, and soit's a real hard place to be,
where you can't just be averageand ordinary.
(03:08):
There's something in you thatwants to leave a legacy and an
impact, and as much as I triedto minimize that, it just made
things worse.
But standing back, let's fastforward.
Up until COVID, I got intofinance.
That's a story for another day.
I sucked at it For year afteryear I was trying to bash my
(03:29):
square peg in a round hole.
I wanted to help people, folkswho no other fiduciary would
help regular people, schoolteachers, people who take care
of our kids, real people and Igot told no, 999 times out of a
thousand, to be rejected right,and to grow up like I did, with
very little self-worth, to becompletely honest, not knowing
who you were, having thesenegative tapes that play over
and over and I say this not toget empathy.
(03:50):
I say this because we thinkwe're the only ones that feel
this way, right?
So, anyway, what happened wasthat?
Covid, long story short I hadfinally built a business to
support the back office of othervice presidents.
I was making six figures.
I felt like a gazillionaire,right.
I was moving on up and thenCOVID hit.
(04:10):
They said you can't go out andplay anymore.
I said, oh my God, I'll behomeless.
Other things happen.
I share this because I wantpeople to know.
They say what do I do?
Let me give you a shortcut.
Start asking who Okay, who am Iand who can help me.
Once you understand who you areand what you stand for and
that's a hell of a journey startthere.
Don't worry about yourmarketing plan, your business
(04:31):
plan, right.
Find out what makes you whyyou're pulling this.
All right.
So what I did was I almostspent my last four grand on a
LinkedIn course.
Thank God I didn't do that.
I met this man.
He's a crazy cage fighter fromChicago.
Now, getting into the wholestory, I got a group call.
He gave me that permission.
He didn't try to sell mesomething.
He didn't try to just bash mysquare peg in a round hole and
(04:52):
do everything like this.
This was somebody who said hey,I'm going to teach you how to
do what you do in person beforeCOVID, and I'm going to teach
you.
So that was the disconnect, boz, and I want people listening.
If your business is not workingusing traditional sales tactics,
(05:14):
dms, spray and pray, artificialengagement tactics, bothering
people about stuff they don'twant to be bothered with, if
that's you that's why I createdthe antithesis there's nothing
wrong with you.
Let me tell you what happenedto me.
It's like you brought afootball to a baseball game.
Guys, you don't suck and youare cut out for business.
You are cut out for legacy anddoing something special, but you
(05:36):
got to learn the tools.
It's like when Michael Jordanwent from basketball to baseball
.
He's still a super athlete, buthow are you supposed to win a
game if you don't know the rulesand how it's played?
So what I'm saying is that Ibuilt a business community on
accident, because I didn't haveany friends three years ago, and
I built this thing.
That takes away the salespitches, that puts me pushing up
others.
You push up others and theyreflect that back to you.
(05:57):
If you don't do it in dating,you shouldn't do it in marketing
.
If we do the same stuff we seein marketing and in social media
and LinkedIn, I'll be single.
Right now, nobody have anybody.
Everything in my life thatstopped me or put me down or
challenged me.
I learned how to take that andturn it into something
profitable.
It doesn't matter what youaccomplish.
(06:18):
I built a community, anecosystem, redneck Camelot,
known as the Hounds of Businessto bring people that truly want
to help others, who truly wantto be their best selves, and
take all that nonsense, thatcookie cutter teaching and all
that stuff and roll it intosomething that we can build an
authentic business from within.
Does that make sense?
Speaker 1 (06:38):
Yeah, certainly I know to the listeners who go
deep dive into these episodes,you're speaking their language,
because a lot of these peoplehave gone through scenarios or
experiences where they've beentaken advantage of and they've
invested a lot of money intothings and they haven't received
anything.
(06:59):
The DM strategies, the massemail strategies If they're
corporate, they work, becauseyou're basically throwing shit
to a wall and hoping it sticks.
That is the old marketing way,but it doesn't work when it
comes to real relationships andlong-term business.
It's a one hit and hope Maybeyou get lucky, maybe you're not.
(07:19):
What you've created issomething that takes the
guesswork out of it and putsstrategic planning and
intentional introductions intoplace.
People like Grant Cardone andGary Vee, who I love, have built
the empires.
Gary doesn't care about themoney or anything else.
(07:40):
He generally is a nice guy andvery authentic.
But people like grant cardone toyour words earlier have stepped
up and missed a few stepsbecause they have a silver spoon
up their goddamn ass.
They've reached that levelbecause they have influence and
money.
Money can't buy you credibility.
It can on paper, but not withother people, and what you've
(08:02):
done is create something that iscredible because you've added
your pizzazz into it, yourexperience, your authentic self,
and this is what I'm doing.
Do you want to join me or not?
I find very rare with youpeople like you, and there isn't
anybody that I've ever met thatare doing what you're doing in
(08:23):
the way you're doing it, and I'mgoing to say this very boldly
this is a unicorn business.
Speaker 2 (08:29):
Is that a fair?
Absolutely no.
I appreciate that.
It's encouraging because ifpeople like you and the
listeners out there, if we'redoing things that resonate with
them, then we're on track.
You make sure your listenersget real value.
I want my free stuff to beworth some of those 10, 20k
things because I want people toknow we're putting the horse
(08:49):
before the cart here.
Guys, follow me here.
You start a business.
You don't know what you'redoing because you had other
people in corporate doing allthese other tasks.
You did your tasks and then youstart a business and what
happens?
You say I'm going to start abusiness.
What should I do?
You ask someone and they sayyou should build a website.
Okay, so why did you build awebsite?
Because someone told me to.
Why is that?
(09:09):
How is that going to help you?
I don't know.
See, that's the problem, andwhen you hear people and see
things, there's two things goingon.
Either it's the wrong coursefor you.
It's not a bad course or class,but it's the wrong one for you.
Second of all, it just stinksin general, right.
And then, if you look at theclimate, here's the mantra of
the world, and I deal withpeople all the time, and it's
(09:30):
that everyone's been screwed bysomeone.
So no one trusts anyone.
So here, folks, if you're stillin, I'm going to give you this
gold nugget.
All right, go out there and dothis.
I promise you, if you work, itworks.
The concept, the mentality,comes before.
If you have the best salesscripts on earth, it won't work
unless you believe it.
So here's the deal.
Everybody expects us to saywe're great, right, and that's
(09:51):
okay.
There's nothing wrong with it.
It's advertisement.
We pay for it.
We go out there, we tell peopleand that's fine.
If you're good at that, hey, ifit ain't broke, don't fix it.
I'm jealous of you.
I'm not knocking you.
What I'm saying is this Ifyou're like me, relatively smart
guy, it's like teaching a dogto meow, good luck.
Dogs don't meow, but we try.
Here's the alternative what Iteach in my framework and my
(10:11):
group coaching, masterattraction and what I created in
the ecosystem.
They don't expect hundreds andthousands of super pros of all
walks of life with reputation tosay you're great on and offline
.
Dadgummit, you can't buy thatat the corner store.
Think about it.
This lady has built a hugebusiness.
It's a real story.
This lady has built a huge,successful business from the
(10:32):
ground up, from dirt, and shegoes out there.
I help her with my services.
She didn't do pods, she didn'tdo any of it.
She built the business.
She connected with the personbehind the screen.
She learned how to attractpeople, generate curiosity and
value.
So she grows 4,000 followers ina year and a half.
That's not bragging rights.
Five was a traditional doingthe influence.
(10:52):
And I'm not saying nobodyshould do influencer.
I'm saying if you're here tobuild a business and you're a
service-based professional, stopusing the screwdriver for
nailing jobs.
She goes out there, makes$250,000 in a year and a half.
20, 30 minutes a day doingbusiness stuff, not
attention-getting stuff.
On social media.
This woman goes out there toher 7,000 top-notch list and
(11:14):
puts on three presentations totell everybody how great I am
and they should hire me if theywant to grow.
If this is an important topic,you can't fake that.
Now, what if I wasn't the realdeal?
Do you think that lady's goingto risk her business and
livelihood, as she's fought fordecades to build?
Guys, this is the ecosystem I'mtalking about, man, you can't
fake it.
So thank you for recognizingthat, because we're not perfect
(11:34):
and we don't have all theanswers, but what we are doing
is putting the integrity backinto tools and things.
That's been misaligned.
We're leveling the playingfield for folks like you, and so
when you come in and say, whatshould I do, you're going to
have someone actually tell youwhat you need.
You don't need profileoptimization, you need branding.
You're not here to be popular,you're here to build a business.
I don't talk about me, you justbe, and that's what I'm talking
(11:57):
about.
Go out there, put your peacockfeathers out in the right way
and you get what you need.
Scale up and watch thefireworks happen.
Here's my calling card, myideal clients.
I'm at the point in my career.
You have integrity and passiontogether and you're interesting.
That's what gets my attention.
So I'm looking for Joe Roganand Oprah before they're Joe
(12:18):
Rogan and Oprah On your show.
I finally let out my secretboss.
Everybody wants the big fish.
Joe Rogan, I can see it a mileaway.
I said this is somebody who isgoing to explode and I'm going
to help them when no one elsewill.
If you have that servantmentality and you're out there
being real with people, you willfigure out whatever you need,
the next level.
So start asking who am I andwho is aligned with me?
(12:41):
And you watch your businessstart to pop.
You watch opportunities croplike corn, because this is
farming, this is harvest time.
Speaker 1 (12:48):
I love that advice, mike, because what people fail
to see sometimes is what's infront of them and asking instead
of how.
Speaker 2 (12:57):
but who Like?
Speaker 1 (12:58):
a redneck and parrot like an owl all over the place
but the thing is, without youasking who and how can you serve
, and it becomes an exchange.
Rather than ask, it's justpsychology how it will be.
Brain works, human behavior.
People are built to serveothers.
When you say who do you knowthat can help me do this?
(13:21):
It's better to ask thatquestion when you're asking
somebody to help you achieve acertain goal and you open up a
conversation.
That's key when you're buildinga business and also in any
friendship in life, and it'soverlooked so many times because
people take everything forgranted.
(13:42):
Then covid happened, whichdestroyed a lot.
It woke people up to thereality of what was going on in
the world behind media, socialmedia, people's intentions,
corporate entrepreneurship,business skills, sales,
marketing, branding everythinggot exposed for what it truly
(14:02):
was.
Most of it was bullshit.
It didn't work because it wasnot in alignment with what
people really wanted.
It didn't solve the problem.
What you're doing is solve afucking problem, but through
authentic connection.
My final word on this, becausewe go to part two in a minute.
If you have a problem, put upyour bat signal, ask for help,
(14:31):
but ask intentionally andintegrously.
So if you say something, followthrough with what you say and
you will attract people likeMike, who are willing to stick
their neck up and go Hi.
What can we do for you and helpyou accelerate, go to that next
level, but grow with you?
(14:52):
I really want to focus on whatMike's ascent is, what he's got
going on now and also what'snext for him.
Mike, do you have any finalwords before we part for part
one audience?
Please subscribe, share you'llchange someone's life and, most
importantly, download and leavea review, because I love you for
doing that yeah, hopefully Idon't spoil part I like not
(15:16):
knowing what's coming.
Speaker 2 (15:17):
That's the realest combo, right, and if we say it
again, good, we probably foreignconcept to people and I'm
appreciative of the platformbecause I know your audience is
real, that's my audience.
Quantity through quality,that's how we do it.
The redneck speech which youjust said in my opinion it's
coming at people, business andsolutions, folks from a medical
(15:38):
doctor mindset, not apharmaceutical salesman mindset.
So, for example, when I sitdown with somebody, I don't have
a pre-agenda.
Of course I want them to dobusiness with me.
But listen, there's too manybald people being sold perms out
there, right, and you know what.
The last thing you need is towaste money and time on a daggum
perm.
So what our job is, not to talkbad and be silly for likes.
(15:59):
We quietly mind our ownbusiness and build a hat in a
wig shop.
We build the antidote for thethings that don't fit.
So here's what I'm saying Ifyou have hair and you want a
perm, but there's too manypeople, I've seen people cry
once a week minimum I havesomeone crying because all this
incongruence and all that mustbe me.
Here's the question you askyourself Is this person, in my
(16:27):
opinion, trying to help me.
Are they really spending thetime invested in me as the
conversation about my needs, orare they just telling me up to
sell me, regardless of my?
If that's the answer, listen,there's 8 billion people,
gazillions of programs.
Stop around folks and that'swhy we built the hounds.
I told two people no salesscript.
You don't need me, you don'tneed any course, you don't need
(16:47):
my daggum course and you don'tneed a pretty profile.
What you need is branding.
I had a guy say don't call me afractional CFO.
I said buddy, if you don't tellus what to call you and it's
not apparent before we talk,we're going to make stuff up and
that's why you're losing 80% ofyour business.
He said what's her number?
She's the best in the businessand this man's wasting money on
things that he don't need.
I'm the connector that said stopwasting time and money and go
(17:10):
see this woman, because if she'snot a good fit, she's going to
tell you and she's going to sendyou where you need to go.
Does that make sense to people?
I'm not going there.
You can go there later, boz,but you've already told us why
I'm leveling the playing fieldAccessibility and affordability.
Listen, you have no moreexcuses when you come to our
community and you learn theframework.
Now give me one reason you canbe successful, because that's
(17:32):
the hard part.
Speaker 1 (17:33):
Yeah, go ahead, mike.
I love this conversation.
If you are just tuning in now,it's the end of it.
Where have you been?
Firstly, go back and listen tothe rest of it.
Please share the message.
I will see you in part two.
Mike, you're awesome.
Thank you very much for myaudience.
Please share, subscribe,download, do the right thing and
(17:54):
change someone's life.
I'll see everybody in part two.
Mike, you're.
Ladies and gentlemen, welcome back.
I am so excited.
Today I have Michael Ashburner.
He is becoming a friend.
Actually, he's an awesome humanbeing.
Come from a very checkeredbackground, hard upbringing, a
lot of adversity this is whatthis podcast stands for.
Adversity, but triumphing overadversity, rising from the ashes
(00:22):
like the phoenix Mike.
Not only is he kind andinfluential, but he's a real
person.
He's approachable.
Have a look on him on LinkedIn.
He's slowly coming.
The ambassador for the underdog, which I love about what he
does.
Mike, please tell the world whoyou are, what you do and what
you stand for.
Speaker 2 (00:42):
My turn to chop it up , boz.
I appreciate you, man, I reallydo.
I put my bat symbol in the skyin hopes that I find folks that
I can align with, make a hugeimpact.
For folks who don't know me, myname is Mike Asherbrenner.
I am affectionately andprofessionally known as the
Redneck Connector and the proudand humble leader of the Hounds
(01:03):
of Business community.
If you're all passionate and noclue, that's the best way to
sum me up, boz.
I guess I was born with thepassion to be somebody, do
something special.
Growing up as a kid in the 80swe had the internet.
We're confined to our ownlocation.
For me it was the country andtrailer parks bouncing around.
Long story short, I turned dogdew fertilizer to teach other
(01:25):
people to do the same.
I see people have an impact intheir business and their lives.
People in their 40s and 50sputting it on the line, getting
rid of their benefits at workand doing things since COVID
Think about all the things thatyou went through.
People have an impact.
They're willing to take therisk to go out there and help
homelessness justice.
They start a business, live alife of freedom.
(01:47):
You know why?
Because they don't have thetime, money and freedom to do it
.
People's pain, my pain, otherpeople's similar pain is why I
did what I did.
I did not expect to do any ofit and I fought like heck not to
do it for the longest time.
Thank you for the platform toreach people.
I hope people really benefitfrom this honest conversation
and take action, whatever thatmay be.
(02:08):
The world needs you guys.
Speaker 1 (02:14):
That's one of the things I love about you, mike.
You're so real.
But it didn't always used to belike that, did it?
Not at all.
Do you want to go back to theorigins?
Obviously not the whole lifestory of it, because we'll be
here for a very long time.
I relate to the millennialstuff, the Gen X growing up with
a hosepipe, you come home withlights turned on, et cetera,
traveling around.
A lot of people will relate tothat, but there's a reason you
(02:36):
started doing this isn't there.
You didn't just become theredneck connector.
What was the lead up to thejourney for this?
Speaker 2 (02:48):
what was the lead up to that, to the journey for this
?
Just until this point, I'm bestdescribed boss is overly
educated, pink neck, right, Idid everything I was supposed to
do to be successful.
First of all, understand.
I grew up dirt poor, I builteverything I have and I'm 43,
about to turn 44, and I hadnothing but dirt.
You can't burn dirt, and soit's a real hard place to be,
where you can't just be averageand ordinary.
(03:08):
There's something in you thatwants to leave a legacy and an
impact, and as much as I triedto minimize that, it just made
things worse.
But standing back, let's fastforward.
Up until COVID, I got intofinance.
That's a story for another day.
I sucked at it For year afteryear I was trying to bash my
(03:29):
square peg in a round hole.
I wanted to help people, folkswho no other fiduciary would
help regular people, schoolteachers, people who take care
of our kids, real people and Igot told no, 999 times out of a
thousand, to be rejected right,and to grow up like I did, with
very little self-worth, to becompletely honest, not knowing
who you were, having thesenegative tapes that play over
and over and I say this not toget empathy.
(03:50):
I say this because we thinkwe're the only ones that feel
this way, right?
So, anyway, what happened wasthat?
Covid, long story short I hadfinally built a business to
support the back office of othervice presidents.
I was making six figures.
I felt like a gazillionaire,right.
I was moving on up and thenCOVID hit.
(04:10):
They said you can't go out andplay anymore.
I said, oh my God, I'll behomeless.
Other things happen.
I share this because I wantpeople to know.
They say what do I do?
Let me give you a shortcut.
Start asking who Okay, who am Iand who can help me.
Once you understand who you areand what you stand for and
that's a hell of a journey startthere.
Don't worry about yourmarketing plan, your business
(04:31):
plan, right.
Find out what makes you whyyou're pulling this.
All right.
So what I did was I almostspent my last four grand on a
LinkedIn course.
Thank God I didn't do that.
I met this man.
He's a crazy cage fighter fromChicago.
Now, getting into the wholestory, I got a group call.
He gave me that permission.
He didn't try to sell mesomething.
He didn't try to just bash mysquare peg in a round hole and
(04:52):
do everything like this.
This was somebody who said hey,I'm going to teach you how to
do what you do in person beforeCOVID, and I'm going to teach
you.
So that was the disconnect, boz, and I want people listening.
If your business is not workingusing traditional sales tactics,
(05:14):
dms, spray and pray, artificialengagement tactics, bothering
people about stuff they don'twant to be bothered with, if
that's you that's why I createdthe antithesis there's nothing
wrong with you.
Let me tell you what happenedto me.
It's like you brought afootball to a baseball game.
Guys, you don't suck and youare cut out for business.
You are cut out for legacy anddoing something special, but you
(05:36):
got to learn the tools.
It's like when Michael Jordanwent from basketball to baseball
.
He's still a super athlete, buthow are you supposed to win a
game if you don't know the rulesand how it's played?
So what I'm saying is that Ibuilt a business community on
accident, because I didn't haveany friends three years ago, and
I built this thing.
That takes away the salespitches, that puts me pushing up
others.
You push up others and theyreflect that back to you.
(05:57):
If you don't do it in dating,you shouldn't do it in marketing
.
If we do the same stuff we seein marketing and in social media
and LinkedIn, I'll be single.
Right now, nobody have anybody.
Everything in my life thatstopped me or put me down or
challenged me.
I learned how to take that andturn it into something
profitable.
It doesn't matter what youaccomplish.
(06:18):
I built a community, anecosystem, redneck Camelot,
known as the Hounds of Businessto bring people that truly want
to help others, who truly wantto be their best selves, and
take all that nonsense, thatcookie cutter teaching and all
that stuff and roll it intosomething that we can build an
authentic business from within.
Does that make sense?
Speaker 1 (06:38):
Yeah, certainly I know to the listeners who go
deep dive into these episodes,you're speaking their language,
because a lot of these peoplehave gone through scenarios or
experiences where they've beentaken advantage of and they've
invested a lot of money intothings and they haven't received
anything.
(06:59):
The DM strategies, the massemail strategies If they're
corporate, they work, becauseyou're basically throwing shit
to a wall and hoping it sticks.
That is the old marketing way,but it doesn't work when it
comes to real relationships andlong-term business.
It's a one hit and hope Maybeyou get lucky, maybe you're not.
(07:19):
What you've created issomething that takes the
guesswork out of it and putsstrategic planning and
intentional introductions intoplace.
People like Grant Cardone andGary Vee, who I love, have built
the empires.
Gary doesn't care about themoney or anything else.
(07:40):
He generally is a nice guy andvery authentic.
But people like grant cardone toyour words earlier have stepped
up and missed a few stepsbecause they have a silver spoon
up their goddamn ass.
They've reached that levelbecause they have influence and
money.
Money can't buy you credibility.
It can on paper, but not withother people, and what you've
(08:02):
done is create something that iscredible because you've added
your pizzazz into it, yourexperience, your authentic self,
and this is what I'm doing.
Do you want to join me or not?
I find very rare with youpeople like you, and there isn't
anybody that I've ever met thatare doing what you're doing in
(08:23):
the way you're doing it, and I'mgoing to say this very boldly
this is a unicorn business.
Speaker 2 (08:29):
Is that a fair?
Absolutely no.
I appreciate that.
It's encouraging because ifpeople like you and the
listeners out there, if we'redoing things that resonate with
them, then we're on track.
You make sure your listenersget real value.
I want my free stuff to beworth some of those 10, 20k
things because I want people toknow we're putting the horse
(08:49):
before the cart here.
Guys, follow me here.
You start a business.
You don't know what you'redoing because you had other
people in corporate doing allthese other tasks.
You did your tasks and then youstart a business and what
happens?
You say I'm going to start abusiness.
What should I do?
You ask someone and they sayyou should build a website.
Okay, so why did you build awebsite?
Because someone told me to.
Why is that?
(09:09):
How is that going to help you?
I don't know.
See, that's the problem, andwhen you hear people and see
things, there's two things goingon.
Either it's the wrong coursefor you.
It's not a bad course or class,but it's the wrong one for you.
Second of all, it just stinksin general, right.
And then, if you look at theclimate, here's the mantra of
the world, and I deal withpeople all the time, and it's
(09:30):
that everyone's been screwed bysomeone.
So no one trusts anyone.
So here, folks, if you're stillin, I'm going to give you this
gold nugget.
All right, go out there and dothis.
I promise you, if you work, itworks.
The concept, the mentality,comes before.
If you have the best salesscripts on earth, it won't work
unless you believe it.
So here's the deal.
Everybody expects us to saywe're great, right, and that's
(09:51):
okay.
There's nothing wrong with it.
It's advertisement.
We pay for it.
We go out there, we tell peopleand that's fine.
If you're good at that, hey, ifit ain't broke, don't fix it.
I'm jealous of you.
I'm not knocking you.
What I'm saying is this Ifyou're like me, relatively smart
guy, it's like teaching a dogto meow, good luck.
Dogs don't meow, but we try.
Here's the alternative what Iteach in my framework and my
(10:11):
group coaching, masterattraction and what I created in
the ecosystem.
They don't expect hundreds andthousands of super pros of all
walks of life with reputation tosay you're great on and offline
.
Dadgummit, you can't buy thatat the corner store.
Think about it.
This lady has built a hugebusiness.
It's a real story.
This lady has built a huge,successful business from the
(10:32):
ground up, from dirt, and shegoes out there.
I help her with my services.
She didn't do pods, she didn'tdo any of it.
She built the business.
She connected with the personbehind the screen.
She learned how to attractpeople, generate curiosity and
value.
So she grows 4,000 followers ina year and a half.
That's not bragging rights.
Five was a traditional doingthe influence.
(10:52):
And I'm not saying nobodyshould do influencer.
I'm saying if you're here tobuild a business and you're a
service-based professional, stopusing the screwdriver for
nailing jobs.
She goes out there, makes$250,000 in a year and a half.
20, 30 minutes a day doingbusiness stuff, not
attention-getting stuff.
On social media.
This woman goes out there toher 7,000 top-notch list and
(11:14):
puts on three presentations totell everybody how great I am
and they should hire me if theywant to grow.
If this is an important topic,you can't fake that.
Now, what if I wasn't the realdeal?
Do you think that lady's goingto risk her business and
livelihood, as she's fought fordecades to build?
Guys, this is the ecosystem I'mtalking about, man, you can't
fake it.
So thank you for recognizingthat, because we're not perfect
(11:34):
and we don't have all theanswers, but what we are doing
is putting the integrity backinto tools and things.
That's been misaligned.
We're leveling the playingfield for folks like you, and so
when you come in and say, whatshould I do, you're going to
have someone actually tell youwhat you need.
You don't need profileoptimization, you need branding.
You're not here to be popular,you're here to build a business.
I don't talk about me, you justbe, and that's what I'm talking
(11:57):
about.
Go out there, put your peacockfeathers out in the right way
and you get what you need.
Scale up and watch thefireworks happen.
Here's my calling card, myideal clients.
I'm at the point in my career.
You have integrity and passiontogether and you're interesting.
That's what gets my attention.
So I'm looking for Joe Roganand Oprah before they're Joe
(12:18):
Rogan and Oprah On your show.
I finally let out my secretboss.
Everybody wants the big fish.
Joe Rogan, I can see it a mileaway.
I said this is somebody who isgoing to explode and I'm going
to help them when no one elsewill.
If you have that servantmentality and you're out there
being real with people, you willfigure out whatever you need,
the next level.
So start asking who am I andwho is aligned with me?
(12:41):
And you watch your businessstart to pop.
You watch opportunities croplike corn, because this is
farming, this is harvest time.
Speaker 1 (12:48):
I love that advice, mike, because what people fail
to see sometimes is what's infront of them and asking instead
of how.
Speaker 2 (12:57):
but who Like?
Speaker 1 (12:58):
a redneck and parrot like an owl all over the place
but the thing is, without youasking who and how can you serve
, and it becomes an exchange.
Rather than ask, it's justpsychology how it will be.
Brain works, human behavior.
People are built to serveothers.
When you say who do you knowthat can help me do this?
(13:21):
It's better to ask thatquestion when you're asking
somebody to help you achieve acertain goal and you open up a
conversation.
That's key when you're buildinga business and also in any
friendship in life, and it'soverlooked so many times because
people take everything forgranted.
(13:42):
Then covid happened, whichdestroyed a lot.
It woke people up to thereality of what was going on in
the world behind media, socialmedia, people's intentions,
corporate entrepreneurship,business skills, sales,
marketing, branding everythinggot exposed for what it truly
(14:02):
was.
Most of it was bullshit.
It didn't work because it wasnot in alignment with what
people really wanted.
It didn't solve the problem.
What you're doing is solve afucking problem, but through
authentic connection.
My final word on this, becausewe go to part two in a minute.
If you have a problem, put upyour bat signal, ask for help,
(14:31):
but ask intentionally andintegrously.
So if you say something, followthrough with what you say and
you will attract people likeMike, who are willing to stick
their neck up and go Hi.
What can we do for you and helpyou accelerate, go to that next
level, but grow with you?
(14:52):
I really want to focus on whatMike's ascent is, what he's got
going on now and also what'snext for him.
Mike, do you have any finalwords before we part for part
one audience?
Please subscribe, share you'llchange someone's life and, most
importantly, download and leavea review, because I love you for
doing that yeah, hopefully Idon't spoil part I like not
(15:16):
knowing what's coming.
Speaker 2 (15:17):
That's the realest combo, right, and if we say it
again, good, we probably foreignconcept to people and I'm
appreciative of the platformbecause I know your audience is
real, that's my audience.
Quantity through quality,that's how we do it.
The redneck speech which youjust said in my opinion it's
coming at people, business andsolutions, folks from a medical
(15:38):
doctor mindset, not apharmaceutical salesman mindset.
So, for example, when I sitdown with somebody, I don't have
a pre-agenda.
Of course I want them to dobusiness with me.
But listen, there's too manybald people being sold perms out
there, right, and you know what.
The last thing you need is towaste money and time on a daggum
perm.
So what our job is, not to talkbad and be silly for likes.
(15:59):
We quietly mind our ownbusiness and build a hat in a
wig shop.
We build the antidote for thethings that don't fit.
So here's what I'm saying Ifyou have hair and you want a
perm, but there's too manypeople, I've seen people cry
once a week minimum I havesomeone crying because all this
incongruence and all that mustbe me.
Here's the question you askyourself Is this person, in my
(16:27):
opinion, trying to help me.
Are they really spending thetime invested in me as the
conversation about my needs, orare they just telling me up to
sell me, regardless of my?
If that's the answer, listen,there's 8 billion people,
gazillions of programs.
Stop around folks and that'swhy we built the hounds.
I told two people no salesscript.
You don't need me, you don'tneed any course, you don't need
(16:47):
my daggum course and you don'tneed a pretty profile.
What you need is branding.
I had a guy say don't call me afractional CFO.
I said buddy, if you don't tellus what to call you and it's
not apparent before we talk,we're going to make stuff up and
that's why you're losing 80% ofyour business.
He said what's her number?
She's the best in the businessand this man's wasting money on
things that he don't need.
I'm the connector that said stopwasting time and money and go
(17:10):
see this woman, because if she'snot a good fit, she's going to
tell you and she's going to sendyou where you need to go.
Does that make sense to people?
I'm not going there.
You can go there later, boz,but you've already told us why
I'm leveling the playing fieldAccessibility and affordability.
Listen, you have no moreexcuses when you come to our
community and you learn theframework.
Now give me one reason you canbe successful, because that's
(17:32):
the hard part.
Speaker 1 (17:33):
Yeah, go ahead, mike.
I love this conversation.
If you are just tuning in now,it's the end of it.
Where have you been?
Firstly, go back and listen tothe rest of it.
Please share the message.
I will see you in part two.
Mike, you're awesome.
Thank you very much for myaudience.
Please share, subscribe,download, do the right thing and
(17:54):
change someone's life.
I'll see everybody in part two.
Mike, you're.
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