Rise & Rank with RankPast

Rise & Rank with RankPast

Rise & Rank w/ RankPast: Google Business Profile Edition. Ready to turn your local business into a Google Maps magnet? Rise & Rank w/ RankPast is your go-to podcast for mastering the art (and science) of Google Business Profile optimization—without the jargon, stress, or boring SEO lectures. Hosted by two charismatic marketers (and their occasionally opinionated pug), this series serves up bite-sized, binge-worthy episodes packed with strategies, stories, and a healthy dose of laughs. From boosting your local visibility to fixing profile mistakes you didn’t know were hurting you, we cover it all with real examples, clever analogies, and step-by-step advice you can actually use. If you're a business owner, marketer, or just someone who wants to rank higher without losing your mind—this is your show. New episodes weekly on Tuesdays. Rankings not guaranteed, but laughs and learning are.

Episodes

May 3, 2025 3 mins
You’ve got gold in the backyard — AKA an amazing business — but if you don’t show people where to find it, what’s the point? It’s like burying treasure… and forgetting to draw the map. 🎧 Sign up below to get your free Google Business Profile Checklist and Competitor Audit Launches Tuesday, June 3rd  
Mark as Played
In Episode 3 of Rise and Rank with RankPast, Kai and Aileen dive into the visual side of your Google Business Profile—and why bad photos are basically digital sabotage. From flip-phone-quality fails to pro-level photo strategies, this episode is packed with tips on what to post (think: exterior, interior, product, team, and video content), how to make it look amazing, and why geo-tagged customer-site pics can supercharge your local...
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In Episode 2 of Rise and Rank with RankPast, Kai and Aileen break down the essential elements every Google Business Profile needs to rank locally and convert curious searchers into loyal customers. From ensuring N.A.P. (Name, Address, Phone) consistency across the web to keeping your hours accurate, defining your service areas, and writing a killer business description, this episode gives you the tools to turn your GBP into a local...
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In this kickoff episode of Rise and Rank with RankPast, hosts Kai and Aileen dive into the must-know basics of local SEO by unpacking the power of your Google Business Profile (GBP). You’ll learn why your GBP is your business’s digital storefront, how to fully optimize every section (yes, every one!), and the role of reviews, photos, and updates in boosting your local visibility. Whether you're a small local shop or a growing servi...
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In Episode 4 of Rise and Rank with RankPast, Kai and Aileen dive into how to rank on Google. Learn how to pick the right Google Business Profile categories to get found by your ideal customers—no more digital invisibility!
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In Episode 5 of Rise and Rank with RankPast, Kai and Aileen, learn the 7 types of Google Business Profile posts that boost visibility, attract clicks, and turn browsers into buyers—no stale chips included.
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In Episode 6 of Rise and Rank with RankPast, Kai and Aileen, turn customer reviews into your SEO superpower! Learn how to collect, respond, and market them to boost Google rankings and build trust.
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Turn your GBP Q&A into a trust-building, SEO-boosting machine. Episode 7 teaches you how to answer smart, seed FAQs, and spark community replies.
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Confused customers = missed sales. Episode 8 shows how Google Business Profile attributes like “Outdoor Seating” or “Wheelchair Accessible” turn browsers into buyers. Learn how to stand out, show up in more searches, and boost your local SEO in minutes.
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Your GBP listings should be working overtime—and in Ep. 9, we show you how! Learn how to write service descriptions that rank, create click-worthy product posts, and turn your listing into a high-performing digital storefront. Perfect for service and product-based businesses alike.
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