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August 26, 2025 • 15 mins

In this episode of Risky Benefits, the focus is on heart health, community wellness, and leadership beyond boardrooms. The guest, Hailey Bruce, Development Director at the American Heart Association, shares her personal journey with congenital heart defects and her professional dedication to cardiovascular health. Hailey discusses the American Heart Association's efforts in research, community engagements like the Big Bend Heart Walk, and new initiatives targeting health in the construction industry. The episode also touches on the importance of mental health, stress management, and the wide-ranging impact of cardiovascular research.

To listen in and subscribe to more episodes, visit our website: fbmc.com/podcast.

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(00:03):
Hey, thank you for listening into Risky Benefits, a podcast
that informs you on all thingsbenefits.
We've got a saying around here,benefits isn't your main
business.
It's ours.

marketing_1_07-08-2025_10341 (00:16):
hi everyone.
Thank you for listening to RiskyBenefits and welcome to this
week's episode.
Today's episode is close to ourhearts.
Literally, we are talking aboutheart health, community
wellness, and how leadershipisn't just in boardrooms, it's
on sidewalks, fun runs, and allover our community.
So our guest today is HaileyBruce.
Development director at theAmerican Heart Association and

(00:40):
the American Heart Associationis a powerhouse advocate,
community connector, and one ofthe driving forces behind
improving cardiovascular healthright here in our region.
So Haley, thank you so much forcoming in and coming on, and
let's start by you telling us alittle bit about yourself.
Thanks for having me.
So I am, I'm from Tallahassee,born and raised.

(01:03):
I actually was born withcongenital heart defects, and
I've had two open heartsurgeries myself.
So again, also, no pun intended,close to my heart as well.
It's really actually, punintended, pun intended.
Yes.
But it, really what got meobviously involved in
cardiovascular health andwellness.
And I majored in cardiovasculartechnology, so clinically I have

(01:25):
that experience, but new, I'vebeen involved with a HA locally
in Tallahassee since I wasseven.
And I'm, I turned 33 this week.
So I've been around.
Thanks.
So I've been around most of mylife at this point volunteering
for the organization and likedoing things on and off locally.
So I always knew, even though Iwas in the hospital for a little

(01:46):
bit on the clinical side, like Ialways knew that nonprofit was
the end goal for me.
So I started officially on staffback in 2015.
Was on staff for five years.
Left for a few years and didsome pharmaceutical consulting
and then started back at the endof March this year.
So I'm excited to be back andadvocating for heart health in

(02:06):
Tallahassee.
That's fantastic.
Yeah.
And what a great, like what aperfect fit for you.
Yeah.
Just given your background andeverything.
That's amazing that you've, I'vebeen able to.
Land in that role.
It is, yeah.
I definitely feel like it'swhere I'm, where I'm meant to
be.
Good, good.
Yeah.
So how do you, like, how do youexplain the American Heart
Association?
I'm sure everybody just thinks,oh, they do that heart walk.

(02:28):
Yeah.
You know, everybody's heard ofthat, but what else would you
say?
What do you guys.
It's what do you do?
Yeah.
okay, so that's a greatquestion.
First of all, one of the thingsthat I really like to tell
people is that we are the heartand Stroke association.
I think from, from everybody'sperspective, like we're just
known as a HA, but we're a HAand a SA heart is still, despite

(02:49):
all of our efforts,cardiovascular disease is still
the number one killer of allAmericans, but stroke is the
fifth killer.
So that is something that we.
Really, stroke awareness monthis in May.
And so we do a lot of advocatingaround that as well.
So that's my first little bitthat I like to tell people.
The other things that I wouldsay, so June 10th was our

(03:10):
hundred and first birthday, sowe, it was our happy birthday
today.
Happy birthday, aj.
So we've been around 101 yearsand.
Since 1949, we've invested over$5 billion in research toward
cardiovascular and strokeadvancement.
Wow.
12 million people have beenreached with nutrition
improvements in over 44communities, and we train 22

(03:35):
million people a year in CP.
And over 19 million patients arebenefiting from quality care for
high blood pressure.
That's amazing.
So it's really holisticallyacross the globe.
It's about research advancementreally is our main target.
That's great.
Can you give us the.
Some examples of the things thatyour research has been able to

(03:57):
accomplish?
Yeah.
Yeah.
So I would say even, taking itback to my personal story, yeah.
Like I, again, I've had two openheart surgeries and there's a
potential down the road that Iwill need a valve replacement,
but because of.
Research advancement.
By the time I need a valvereplacement, it can be done
non-invasively in the cath lab.
Wow.
Which used to, you obviouslywould have to have your chest

(04:18):
cracked for that.
And there are still certainsituations where open heart
surgery is more beneficial, butthat.
Several.
Years ago that would never evenhave been an option.
Yeah.
To do it non-invasively in thecath lab as almost an outpatient
procedure.
That's incredible.
So, yeah.
you think about heart surgery.
Yep.
And you would never think thatit could be something so, yep.

(04:40):
Non-invasive.
That's amazing.
And that, you know, it's hard,like I tell people I have other
nonprofit friends locallyobviously that, that do really
great work for other nonprofitsand we talk a lot about.
Sometimes it's hard because ahaswork isn't always tangible, like
you can't always see it.
Yeah.
And so when you're trying tosell research to people, like,

(05:01):
it's really hard to comprehendthat sometimes and like really
understand what that looks like.
So yeah, it is things like,okay, this procedure used to be
invasive and now it's not.
And so putting that in layman'sterms that people can understand
it, it makes all the difference.
Absolutely.
That's, that sounds like youguys are obviously very
successful and doing a lot ofgreat work.
Yeah.

(05:21):
So thank you.
Yeah.
So obviously we all know hearthealth is typically focused
around cardiovascularcholesterol, you know, all of
that, but really it also has alot to do with mental health,
stress and social factors.
Would you say that's accurate?
Oh, a hundred percent.
Yeah, without a doubt.
Is there anything that you guysare doing that focuses around

(05:44):
bringing awareness to thosetypes of things?
Yeah, it's something that wealways talked about, but I
really think our messagingchanged a lot as did everybody
else's during COVID and postCOVID.
Yeah.
I think that mental healthawareness is something during
COVID that I think really evenmore so came to light because so
many people were isolated athome and so a HA really started.

(06:07):
Turning our messaging moretowards mental health and stress
and social factors that, thatreally do impact heart health.
And I think that a lot of peopledon't realize how much stress
can negatively impact your hearthealth.
Especially really, I mean withanybody, but especially within
the younger generation, becausethat's not something.
I think everybody thinks heartdisease has this face, it's

(06:28):
like, it's like an old peopledisease.
Mm-hmm.
And that's just not the case.
Like anybody can have stresscase and point you Yes.
Me case and point me.
I mean, we hear stories all thetime too of like younger healthy
people that are runners that arelike, that are athletes having
heart attacks, having suddencardiac arrest.
And so really the messagingbehind mental health, and stress

(06:51):
factors like we we have so manyresources on our website, it's
heart.org, but you can look upresources for workplace stress,
stress reduction, mental healthawareness.
We've got tons of differentinfographics that kind of talk
about the importance of justclearing your mind and being
able to learn how to managestress appropriately because it
does impact.
Her health so much.

(07:12):
Absolutely.
And then for the employers whomight be listening, obviously
the resources that Hailey justmentioned are great, but also,
just thinking about what youguys are doing with the
non-invasive, all of that.
Think about how much more timethat brings the employees back
into the, you know, into theworkforce.
Sure.
Less absenteeism if they have tohave a surgery.
Mm-hmm.

(07:32):
I mean, wow.
Just.
All across the board.
Yeah.
Yeah, absolutely.
Great.
So it's also, it's not justabout, surviving, it's about
thriving.
So mentally, physically, andsocially, and let's face it us
benefit folks love to have solvecomplex problems.
It's basically our cardio.
So, anyway, what do communitypartnerships mean for a HA Yeah.

(07:54):
And how can people get involved?
Sure.
We, the two events that we havein Tallahassee the one that
everybody knows and loves is ourannual Big Bend Heart Walk.
And it is a, so we have a onemile survivor route, and then
it's, a typical 5K so threemiles.
We don't call it a run.
We've got people that love tocome out and run it, but the

(08:15):
goal of Heart Walk is that it'sfor everybody.
Any phase of their journey.
So whether you are very activeor whether you're just starting
out in your health journey.
We also have a lot of survivorsthat come, new survivors that
maybe they've just had a heartattack or maybe they've just had
open heart surgery or somebodyin their family and they're
coming to support their journey.

(08:36):
So we really like to make it a.
An event for everybody no matterwhere you are in your health
journey.
And it is it's at Cascades everyyear.
We just, we just had our eventin June, but next year we're
transitioning it to a Marchevent.
It will be in March from here onout.
So there are always sponsorshipopportunities for that.
I know FBM, FBMC has chaired inthe past and they've sponsored

(08:59):
and so it really is like a justcommunity wide event, tent table
event.
We provide activities and yeah,it's a fun time for everybody.
Fantastic March guys.
Beyond the Lookout March.
And then the other event we arebringing to Tallahassee in
October is something called HardHats with Heart and it's.
We really learned, I think, overthe last many years that we

(09:19):
really need to meet people wherethey're at.
And so historically we just dida heart walk and a gala here,
and we've decided to reallybranch out into the community.
And so we're bringing a newevent called Heart Hats With
Heart that specificallyhighlights the prevalence of
cardiovascular disease in theconstruction and blue collar
industries because I'm sure, asyou all can imagine, the health

(09:41):
of those individuals typicallyisn't.
Isn't great.
And so we're working to bringmore awareness to really.
Groups of people that, we feellike need more awareness and
attention.
So we're excited to, to diveinto that area.
That's great.
Yeah.
I bet that you know that groupof employees and individuals

(10:02):
probably is very prevalent andthis industry, but they're
probably not the ones whotypically would think, oh, let
me go to the American HeartAssociation, and, and so that's
great that you guys are bringingfor sure, focused awareness
around that.
Yeah.
We've had a lot of groups.
Asked me to come start speakingat their safety meetings to
their employees, which is reallygreat.
And these guys too, like they'reso busy that they, they're not

(10:22):
the healthiest, but they alsolike.
Really don't wanna go to thedoctor.
Mm-hmm.
So, starting to talk to them,just again, meeting them where
they're at, going to thesesafety meeting meetings, talking
to them about things like heatstroke work, what it's like to
work in the Florida heat inthese summer temperatures.
Let's hydrate with water insteadof maybe a, a red bull.
Mm-hmm.
Let's talk about knowing yournumbers and what your

(10:43):
cholesterol looks like and likeif you are feeling these
symptoms.
Let's take a little bit of timeand go to the doctor.
Yeah, absolutely.
So it's really just gettingpeople thinking about their
health awareness.
Yeah.
Yeah.
Very good.
And what about out outside ofcommunity partnerships?
Can individuals get involvedanyway?
Absolutely.
So one of the things that Ireally like to talk to people
about aside from sponsorship Iwould say the other two really

(11:06):
big ways to get involved.
So we have a workforce.
Wellbeing program calledWellbeing works better that any
company can sign up for.
And we've got a website directlyfor that that I'm happy to
provide information on.
And you companies can sign up tolearn.
Things about like mental healthin the workplace, tips for
reducing stress and burnout.

(11:28):
And there's all these differenttiers that as the companies like
achieve these activities andthese goals, or maybe it's a
program that you already haveimplemented that you just get
points for because you alreadyhave it implemented.
And these companies can worktowards their top tier and then
get nationally recognized.
Okay.
And it really is just about.
Holistically making companieshealthier and having these

(11:49):
resources available.
So that's a really great way andit's completely free.
And then another thing is CPRand a ED trainings for any
company.
Like I can help facilitate thatfor any company that's
interested.
And our goal is to have as manypeople in Tallahassee trained
and bystander CPR as possible.
So those are two.
I mean, obviously the CPRtraining isn't free, but it's

(12:12):
it's a resource that I feel likeeverybody should know.
Absolutely.
And this is off topic a littlebit.
Yeah.
But so CPR training, do you guysdo stuff with.
Children too, like people whowanna get babysitting certified
and things like that.
Yeah, absolutely.
So I don't provide the trainingsmyself, but I have a list of a
HA registered trainers that Iset people up with.

(12:32):
And it's, you can do infant andchild CPR as well as adult CPR.
Even for our clinical folks,they can even do advanced
cardiac life support training.
Like if it's, if it's somethingthat is, revolves around
cardiovascular training, CPRtraining, a ED training, like we
have the resources to be ableto, to set that up.
Fantastic.
Yeah.
Very cool.

(12:53):
Okay, this is a little bit fun,little lightning round okay.
What is your go-to heart healthysnack?
Ooh, okay.
My favorite one lately is TraderJoe's has this Omega trail mix
that I just started eating a fewmonths ago that I keep it on
hand all the time.
Obsessed love a good trail mix.
Omega, trader Joe's shout out.

(13:13):
So what about most underratedform of exercise Walking.
Walking.
Mm-hmm.
Yep.
So we all have talked aboutthere's a big trend right now
with weighted vest.
Yes.
Thoughts.
Feedback.
I mean, I don't know that Iwould say that I've seen
scientific research, but likehonestly, I just threw one in my
Amazon cart the other day.
Like I definitely think itincrease.

(13:34):
It increases your cardio forsure.
Yeah.
Absolutely.
okay.
One thing people should do todayfor their heart.
Move your body.
Just get up and move.
We're so sedentary.
A lot of us at our desk now.
Mm-hmm.
Like, just get up and move.
All right.
Move, get up.
Everybody.
Get up and do a jumping jobright now.
Okay.
And last one.
We got CPR training, empoweringor terrifying.

(13:56):
Empowering.
Absolutely.
Thank you.
And this is again off topic alittle bit, but I was listening
to your podcast.
Shout out.
Thanks.
Do you wanna say what it is?
so it's poured out.
My best friend, Brandi and Istarted a podcast a year ago,
and we're about to start season.
Awesome.
Congratulations.
Thank you.
Well, I was listening to anepisode earlier and just talking
about hydrating with watermm-hmm.

(14:16):
Rather than Red Bull.
Yeah.
The episode I listened to wasyou guys started talking about
seltzer waters.
Yeah.
And you have a LaCroix rightnow.
Yeah.
And you guys talked about spindrift a lot on the episode.
Mm-hmm.
Yep.
I just wanted to say, and of onethat you didn't mention mm-hmm.
Is Topo Chico.
Yes.
Is a favorite around here, thetiny bubbles.
Best carbonation.
Love it.
Gotta, anyway, I was superrandom, but No, listen, I,
you're the pro made me think ofit.

(14:38):
I, Brady has said this on thepodcast too, like, if you know
me, that is, it's like my vice,like I have a sparkling water at
all times.
Yeah, yeah.
Absolutely Love it.
So is there anything else.
That you wanna mention to ourlisteners?
No, I think you did a great jobcovering everything.
So thank you for asking suchthoughtful questions.
You have my contact information,so if anybody has questions or

(15:00):
do you wanna give a shout out toyour email or anything while we
we're here?
Yeah, so it's just Haley,H-A-L-E-Y, do Bruce, BRUC
e@heart.org.
So direct way to, to find me.
All right, well thanks Haley,and let's keep heart beating
stronger together.
And for our listeners, if youwanna learn more about this kind

(15:22):
of proactive care and yourbenefits strategy, be sure to
check out ourwebsite@www.fbmc.com.
And remember, you can find usand subscribe on any podcast
app.
Thank you.
Thank you.
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