February 25, 2025 • 18 mins
In this episode of Risky Benefits, the hosts introduce Elizabeth Fire and Timree from BEXA and Allstate, respectively. They discuss a new partnership aimed at improving healthcare for women, particularly focusing on early detection of breast cancer. The episode highlights the functionality of BEXA's handheld technology, which addresses gaps in care by providing pain-free, radiation-free breast exams. This is particularly important given the rising rates of breast cancer and the underutilization of mammograms. The conversation also covers the unique aspects of the BEXA service model, its implementation, and the logistics of bringing this solution to various workplaces, particularly those with centralized female employee populations. The episode concludes with a call to action for employers and listeners to explore BEXA's offerings and make use of the resources provided by Allstate.
To listen in and subscribe to more episodes, visit our website: fbmc.com/podcast.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
farris_1_02-18-2025_162142 (00:03):
Hey, thank you for listening in to
risky benefits, a podcast thatinforms you on all things
benefits.
We've got a saying around here.
Benefits isn't your mainbusiness.
It's ours.
Um, to tell us about BEXA, andwe are very excited today to
(00:41):
hear about how BEXA and Allstateare working together to
prioritize healthcare.
for the women most oftenoverlooked and underserved.
So without further ado today, wewill be learning and having a
recap of BEXA and what they doand their new partnership with
Allstate.
So, let's go ahead and jump oninto this.
(01:03):
Normally, I'd like to start byjust thanking both of you for
coming on, and so it'd behelpful probably for the
listeners, for us, to just learna little bit more about you
guys.
Elizabeth, why don't we startwith you, and then Timree, we
can just get a recap from you,because I know we've met you in
the past.
timerie-podell_1_02-18-202 (01:19):
What is that?
elizabeth-vire_1_02-18-20 (01:21):
going to be honest, Dr.
Mo is a, is a tough guy tofollow.
So I'll do my best today, but myname is Elizabeth fire.
I'm based in Kansas city,obviously had a very.
Recent loss of the chief.
So a little tough on that.
But, I have been in the healthcare space now for gosh,
probably close to 15 or 16years.
So I started off in the carrierspace, worked my way up to the
(01:43):
third party administrator space.
So I had only ever worked forindependent third party
administrators.
at my previous TPA, I had.
A really cool opportunity tokind of support and empower
women through a women's segmentthat we were doing.
So there's not a lot of femalesales reps out there in the
health, like the healthcareworld.
And so I had this greatopportunity to really kind of
(02:04):
connect through that came this,opportunity with Bexa.
And I thought, how could I bestsupport and empower women then
obviously revolutionizing theway that we see women's health
today through, uh, through earlydetection.
So I, uh, I just started at thebeginning of the year.
So I'm what, six weeks in andfeel like I've, um, really kind
of hit the ground running withsuch a great team.
(02:25):
So I appreciate your time andthank you.
Thanks for having me.
farris_1_02-18-2025_16 (02:29):
awesome.
Well, Elizabeth, thank you.
And really excited to learnmore.
Tim, if you don't mind, maybejust a recap.
timerie-podell_1_02-18-20 (02:35):
Sure, thanks for having me.
Excited to be here, but I havebeen in the insurance industry
for 25 years.
I started in 2002, so from 2002to 2022, I was on the broker
side.
solely focused on the publicsector, and I did everything
from account management torunning a practice and all
(02:59):
things in between.
But I've been at Allstate forthree years now, and I run the
public sector here.
So I'm responsible for thegrowth and retention of this
market.
And I work with our sales repsand brokers across the country,
really on a strategic level tobuild solutions that I needed
when I was on the broker side tobe more successful, but.
(03:21):
I also love to meet with brokersacross the country and hear what
challenges they're facing andthe needs that their clients
have so that I can buildsolutions through our products,
figure out how to solve for.
So, also we're going through anacquisition, which should be
final in the next couple ofweeks.
So we're moving to the standard.
(03:41):
And I think this is perfecttiming.
I couldn't be more excited thatwe're launching the VEXA
partnership as we are moving tothe standards.
So, I know VEXA is going to be agreat value add to their
portfolio services that theybring their clients as well.
So, excited for the discussiontoday.
farris_1_02-18-2025_16 (03:59):
Awesome.
Thank you.
So let's start by giving thelisteners a little bit of a
recap of what BEXA is.
elizabeth-vire_1_02 (04:06):
Absolutely.
So in the challenge that we havetoday, with, I guess, early
detection for breast cancer isthat there's nothing that really
kind of exists for earlydetection.
What I mean by that is if youkind of look at the stats, it
used to be 1 out of every 10women were diagnosed with breast
cancer.
It's now, unfortunately,increased to where we're now at
1 in every 10 women.
eight women are diagnosed withbreast cancer.
(04:27):
So for us, it's kind of thisreality of we have, we had to do
something different than whatwas in place today through
mammography.
Mammography does an amazing jobfor the women who are actually
accessing that, for servicestoday.
So if you look at women who areover the age of 40, those who
standardly receive mammograms,only 40 percent are adopting
(04:50):
mammography, 60%.
refuse to have services donewith mammography today.
So Bexa comes in and says we arein early detection for, breast
cancer exams what that means iswe're serving the gap in care.
So we're servicing those 60percent of women above the age
of 40.
We're also servicing all ofthose women that are under the
(05:10):
age of 40.
If you look today at theincrease of breast cancer
claims, there is a significantincrease for women that are of
the ages between 35 and 39.
And again, if you kind of lookat mammography, there's not a
way to have that early detectionto where we can prevent a lot of
those stage 3 or stage 4 cancersthat are starting to come out
for women under the age of 40.
(05:31):
So BEXA is a handheldtechnology, it has sensors that
measure the elasticity of breasttissue.
So we're looking for a mass andthat mass is detected through a
stiffness or hardness of breasttissue.
There's no more of theinconvenience of having to leave
your workplace or your home lifein order to go to a hospital or
an imaging center.
(05:51):
There's also no more radiation,so we can service pregnant or
breastfeeding moms.
The other part to this too isthat there's no more pain or
discomfort.
So if you can imagine about 28pounds that's being compressed
and your breast is now kind ofsquished in between two plates,
that's what mammography istoday.
I'm included in one of thesebuckets that says, I had one
(06:13):
done in my thirties, never againwas I going to have one done.
I hit my forties and sureenough, I stayed true to that
commitment.
As bad as it was of a decisionon my end not to have a
mammography done, I just, Ididn't want to go through the,
the uncomfort of, of that.
So for those women.
Again, those are the women whoare refusing to have
mammographies done for one ofthose, those buckets.
(06:34):
You also have this increase indense, breast tissue.
mammography has a bit of achallenge when reading through
dense breast tissue at times,because if you look at a
mammography image, a mass showswhite, whereas dense breast
tissue also shows white.
So, it's very hard to identifywhat is actually a mass, meaning
a cyst.
or breast cancer, so it could bea bi rate 5.
(06:57):
can read through dense breasttissue.
We can also read throughimplants, so there's no
abrasiveness whenever it comesto implants and possibly
rupturing those.
Again, we're scanning over thatbreast tissue, so making it very
easy.
Most women who come and get thisdone, about 90 percent women who
receive a BEXA breast exam willdo a survey.
We have a 98 percent NPS scoreand we also have a 95 percent
(07:19):
adoption rate for women.
farris_1_02-18-2025_162142 (07:20):
Um, So I love, love, love that you
guys are making it easy to dothe right thing, from a BEXF
(07:40):
perspective.
And I, and I love even morethat, you know, Allstate's
partnering up to make sure thattools like this are getting
used.
Timree, how did you and Allstateget involved with BEXA If you
don't mind.
Maybe just kind of give us, youknow, how'd you find out about
them?
How'd you get involved with themUm, You
timerie-podell_1_02 (08:21):
initiatives was to bring mammograms to
employees and.
They're the perfect demographic.
The, studies show thatoftentimes they're the ones not
getting their mammograms forwhatever reason.
Like Elizabeth mentioned, youknow, the discomfort, not
wanting to do it, the dreadtaking care of kids at school,
at home, if they're in a ruralarea, having to go to a hospital
(08:46):
to get one done.
So.
I tried to create a mammogramprogram where we would assist in
coordinating those mammogrambuses to go to the schools and
all state would pay forsubstitute teachers so that
there was no disruption at thoselocations when they would come
out to get their mammogram.
So we would work with localhospitals and health departments
(09:09):
to try to make it all work.
And it was extremelychallenging, you know, making
sure we could even get buses tomost areas if the timing would
line up with their wellnessfares, or even if they.
We're in school at the time.
There's so many breaks and ofcourse the summer.
So, you know, it's justextremely difficult.
And I love how this is comingback first full circle, because
(09:32):
when I was in market, meetingwith brokers in Texas, I met
with Colin from your company,FBMC and he told me about Bexa
and connected us immediatelyand.
I don't think it was fiveminutes into the conversation
that we knew we had to partnertogether.
what I've been trying to doacross the country perfectly
aligns with their growthefforts.
(09:53):
So, of course this started offwith schools for me, but because
BEX is so amazing at what theydo, we now offer it for all
clients that has a centralizedpopulation of female employees.
So, we love it.
Excited about the partnership.
through our exclusive Allstatepartnership, we are, offering a
(10:16):
kind of a, to strengthen theexperience of the member, a
concierge hotline.
And so this is a handheldexperience to assist employees
going through the process andthen even beyond that.
So, they can use this person asa, prior to the appointment for
questions, scheduling what toexpect or if this is right for
(10:37):
them.
And then after the exam, which Ifeel this is most important,
help them navigate next steps.
If they do find anything thatwas concerning, need to have any
sort of followup or furtherdiagnostic testing.
this can be extremely a scarytime for a woman, so I think
it's a really great layer ofservice to embed in this
(10:58):
program.
They don't do anything clinical,so it's, but they do everything
else.
And the hotline is available allyear long, so if anything comes
up, they have questions orconcerns, they're there to help.
The other value add is an exambank.
So for every 16 exams that anemployer pays for, all state
will pay for one.
(11:19):
So we bank those and help withsome of the, to offset some of
the employer costs.
Thanks
farris_1_02-18-2025_162142 (11:31):
the question that I was gonna ask is
as I think about our listenersis essentially More around like
What places of employment wouldreally want to hear this
message, right?
And say, okay, I really need tolook at this.
Don't get me wrong.
I don't see any reason whyanybody wouldn't look at it.
(11:52):
I, you know, if you're a placeof employment and you have women
who would be having these typesof procedures and or could be
having these types ofprocedures, fact that you
wouldn't look at this is, whywouldn't you?
but there are some populationsthat Just have a greater
population of people who requirethese scans.
maybe talk to us about thosetypes of entities.
(12:14):
What do you guys see?
elizabeth-vire_1_02-18-2025_ (12:17):
So I'll, I'll follow along.
Tim Marie public entity is byfar kind of the best niche that
we have.
And a lot of times it's becauseyou have these members that
aren't able to leave their,,company in order to go have
those breast exams done, right?
There's also an uptick,unfortunately, in breast cancer
claims.
So public entity is just idealfor us.
I think too, when we look atthis, it's manufacturing, it's
(12:39):
utilities, women ownedbusinesses who are trying to do
something.
Different in the space today,right?
Who really do want torevolutionize the way that we
seek women's health today.
those that have a 100 percentremote workforce or a really
high population remote workforcenow, it doesn't fit.
The back to service model.
(12:59):
My hope is that in a few years,we'll be able to truly kind of
live out this mission of nowoman left behind.
But that the remote workforce isreally kind of difficult for us.
And let me explain why hire ourown examiners.
So they're all experiencedstenographers with breast
imaging as a focus.
They then go through a prettyrigorous training for Bexa and
(13:19):
how to actually utilize thatdevice.
And there's a lot that goes intothat training.
It's how much pressure are youusing during the exam?
How quick are you going throughthat?
Right?
Like, there's, there's just alot of components to that.
Those examiners then come onsite to an employer's location.
We typically set up several daysand then we'll go through exams.
All we need is a 10 by 12 roomand then a power outlet.
(13:41):
We set it almost like, A spaservice, right?
So you have your massage tablewith heat warmers.
You have your spa music.
We try to make it very, verycomfortable for the female who's
having that breast exam done.
but there, if you can almostthink of it like a biometric
screening, it's that quick.
So women are in and out within30 minutes and they sign up
through a QR code as far as thetime that they want to come in.
(14:02):
This is why we can't.
Right now service those remoteworkforce is because we just
don't have one off examinersthat can hold a bunch of people
within one space.
So, again, we'll, as we continueto grow, we'll continue to
expand our examiners to whereeventually we really are making
sure that every woman is, isreceiving their back suppress
exam or has the opportunity to.
Yes.
farris_1_02-18-2025_162 (14:26):
talking with Timoree and her staff,
because I, I, like, years ago, Iwas buying a life insurance
policy, right, and they sent anurse to the house who took my
blood in order to get thatpolicy.
Fast forward another time.
I was looking at upgrading alife insurance policy.
They sent me to a local blooddraw place to have that done and
(14:50):
it would be interesting like thecarriers already have to get
like blood draws in manycircumstances, and they're
filtering people to someone.
It'd be interesting like.
In partnership with you, if wecould figure out, okay, how do
we get one of those peoplelicensed and trained to use this
tool so that when we filterpeople there, we can do both
things at one time.
elizabeth-vire_1_02-18-202 (15:11):
Yes.
farris_1_02-18-2025_162142 (15:11):
And or how do we, you know, I don't
know what that looks like, but Iknow that it happens because I
know people are often having toget the blood draws when it's
not like.
Underwritten has a group policyand a lot of carriers that sell
on an individual basis have togo through that process.
But, meaning that those peopleexist and
elizabeth-vire_1_02-18-202 (15:30):
Yes.
farris_1_02-18-2025_162142 (15:30):
a way for you guys to figure that
out.
I don't know.
But, I understand what you'resaying.
Essentially, when you havepeople that are fully remote
right now.
This tool, it's hard to get thatinto that environment, but
possibly what I'm saying is, isa way to look at it for the
future, but understood.
So if you're listening to this,you have a reasonable group of
(15:51):
people within a, in a desiredlocation, you're a target for
using the BEXA platform, becauseessentially one of those trained
people can come in and providethat service at your point of
location.
Am I understanding thatcorrectly?
elizabeth-vire_1_02-18-2025 (16:04):
You got it.
Absolutely.
farris_1_02-18-2025_1621 (16:06):
That's awesome.
thanks for coming on.
I definitely want people to knowthat this type of technology is
out there, that, organizationslike BEXA exist and
organizations like Allstate arealways looking for what's new
and latest and greatest to tryto people, survive for as many
birthdays as they can, right?
And take care of their familiesand their loved ones.
(16:27):
So, love what you're doing andYeah, thanks for coming on.
timerie-podell_1_02-18-2025 (16:31):
for having us.
elizabeth-vire_1_02-18-202 (16:31):
you.
Yes, absolutely.
Appreciate the time.
farris_1_02-18-2025_162142 (16:35):
And I always reserve like we always
reserve an additional questionfor all of our listeners and
it's really for you.
Is there anything else you'dlike our listeners to know?
elizabeth-vire_1_02-18-2025_1 (16:46):
I can go first.
I would say it's important toknow that there's no
implementation process with us,right?
Like, we, we have a call withthe client with the broker, and
then we figure out logistics forthem.
And that's it.
There is no implementation lift.
All state obviously makes thisvery easy for their clients and
working with us.
And the exam fee is.
Is it there's no additional feesthat are implied with this.
(17:09):
So, and there's no agreementsthat have to be made in place
either.
So we make this very easy withno agreement means that we can
typically kind of bypass theprocurement, like solutions that
are out there, right?
For public entities.
So again, make it very easy andall seats just done a really
great job with that.
farris_1_02-18-2025_162142 (17:23):
Very
timerie-podell_1_02-18-20 (17:24):
Yeah, I would echo that.
Just being out there and tryingto figure out solutions in a
very clunky fashion, Bexa comesin and makes it so easy.
So, you know, early detection iseverything.
And I hope that the peoplelistening will, reach out or
talk to their employers and, seeif they can make this happen for
(17:44):
them.
farris_1_02-18-2025_1621 (17:46):
That's awesome.
Well, thank you, ladies.
elizabeth-vire_1_02-18-20 (17:48):
Thank
timerie-podell_1_02-18-20 (17:48):
Thank you.
elizabeth-vire_1_02 (17:50):
Absolutely.
farris_1_02-18-2025_162142 (17:51):
you so much for all of our listeners
out there.
If you have any questions aboutthis program or about BEXA,
elizabeth, is there a placeyou'd send people to learn more
about BEXA?
elizabeth-vire_1_02-18-2025_1 (18:02):
I would go to mybexa.
com.
And then you could also go to myLinkedIn page and I'm happy to
connect you with the appropriatesales rep.
And then of course, to Timoreseteam as well.
farris_1_02-18-2025_1621 (18:12):
That's awesome.
And, you know, obviously ifyou're, if you're listening to
this and you want to lookTimoree up as well on LinkedIn,
or you can look up Kyla ormyself, and, or you can look on
our homepage at www.
fbmc.
com.
Lots of options.
You can find
timerie-podell_1_02-18- (18:27):
Awesome way.
farris_1_02-18-2025_1621 (18:28):
right.
Hey, thank you for listening in to
risky benefits, a podcast thatinforms you on all things
benefits.
We've got a saying around here.
Benefits isn't your mainbusiness.
It's ours.
Um, to tell us about BEXA, andwe are very excited today to
(00:41):
hear about how BEXA and Allstateare working together to
prioritize healthcare.
for the women most oftenoverlooked and underserved.
So without further ado today, wewill be learning and having a
recap of BEXA and what they doand their new partnership with
Allstate.
So, let's go ahead and jump oninto this.
(01:03):
Normally, I'd like to start byjust thanking both of you for
coming on, and so it'd behelpful probably for the
listeners, for us, to just learna little bit more about you
guys.
Elizabeth, why don't we startwith you, and then Timree, we
can just get a recap from you,because I know we've met you in
the past.
timerie-podell_1_02-18-202 (01:19):
What is that?
elizabeth-vire_1_02-18-20 (01:21):
going to be honest, Dr.
Mo is a, is a tough guy tofollow.
So I'll do my best today, but myname is Elizabeth fire.
I'm based in Kansas city,obviously had a very.
Recent loss of the chief.
So a little tough on that.
But, I have been in the healthcare space now for gosh,
probably close to 15 or 16years.
So I started off in the carrierspace, worked my way up to the
(01:43):
third party administrator space.
So I had only ever worked forindependent third party
administrators.
at my previous TPA, I had.
A really cool opportunity tokind of support and empower
women through a women's segmentthat we were doing.
So there's not a lot of femalesales reps out there in the
health, like the healthcareworld.
And so I had this greatopportunity to really kind of
(02:04):
connect through that came this,opportunity with Bexa.
And I thought, how could I bestsupport and empower women then
obviously revolutionizing theway that we see women's health
today through, uh, through earlydetection.
So I, uh, I just started at thebeginning of the year.
So I'm what, six weeks in andfeel like I've, um, really kind
of hit the ground running withsuch a great team.
(02:25):
So I appreciate your time andthank you.
Thanks for having me.
farris_1_02-18-2025_16 (02:29):
awesome.
Well, Elizabeth, thank you.
And really excited to learnmore.
Tim, if you don't mind, maybejust a recap.
timerie-podell_1_02-18-20 (02:35):
Sure, thanks for having me.
Excited to be here, but I havebeen in the insurance industry
for 25 years.
I started in 2002, so from 2002to 2022, I was on the broker
side.
solely focused on the publicsector, and I did everything
from account management torunning a practice and all
(02:59):
things in between.
But I've been at Allstate forthree years now, and I run the
public sector here.
So I'm responsible for thegrowth and retention of this
market.
And I work with our sales repsand brokers across the country,
really on a strategic level tobuild solutions that I needed
when I was on the broker side tobe more successful, but.
(03:21):
I also love to meet with brokersacross the country and hear what
challenges they're facing andthe needs that their clients
have so that I can buildsolutions through our products,
figure out how to solve for.
So, also we're going through anacquisition, which should be
final in the next couple ofweeks.
So we're moving to the standard.
(03:41):
And I think this is perfecttiming.
I couldn't be more excited thatwe're launching the VEXA
partnership as we are moving tothe standards.
So, I know VEXA is going to be agreat value add to their
portfolio services that theybring their clients as well.
So, excited for the discussiontoday.
farris_1_02-18-2025_16 (03:59):
Awesome.
Thank you.
So let's start by giving thelisteners a little bit of a
recap of what BEXA is.
elizabeth-vire_1_02 (04:06):
Absolutely.
So in the challenge that we havetoday, with, I guess, early
detection for breast cancer isthat there's nothing that really
kind of exists for earlydetection.
What I mean by that is if youkind of look at the stats, it
used to be 1 out of every 10women were diagnosed with breast
cancer.
It's now, unfortunately,increased to where we're now at
1 in every 10 women.
eight women are diagnosed withbreast cancer.
(04:27):
So for us, it's kind of thisreality of we have, we had to do
something different than whatwas in place today through
mammography.
Mammography does an amazing jobfor the women who are actually
accessing that, for servicestoday.
So if you look at women who areover the age of 40, those who
standardly receive mammograms,only 40 percent are adopting
(04:50):
mammography, 60%.
refuse to have services donewith mammography today.
So Bexa comes in and says we arein early detection for, breast
cancer exams what that means iswe're serving the gap in care.
So we're servicing those 60percent of women above the age
of 40.
We're also servicing all ofthose women that are under the
(05:10):
age of 40.
If you look today at theincrease of breast cancer
claims, there is a significantincrease for women that are of
the ages between 35 and 39.
And again, if you kind of lookat mammography, there's not a
way to have that early detectionto where we can prevent a lot of
those stage 3 or stage 4 cancersthat are starting to come out
for women under the age of 40.
(05:31):
So BEXA is a handheldtechnology, it has sensors that
measure the elasticity of breasttissue.
So we're looking for a mass andthat mass is detected through a
stiffness or hardness of breasttissue.
There's no more of theinconvenience of having to leave
your workplace or your home lifein order to go to a hospital or
an imaging center.
(05:51):
There's also no more radiation,so we can service pregnant or
breastfeeding moms.
The other part to this too isthat there's no more pain or
discomfort.
So if you can imagine about 28pounds that's being compressed
and your breast is now kind ofsquished in between two plates,
that's what mammography istoday.
I'm included in one of thesebuckets that says, I had one
(06:13):
done in my thirties, never againwas I going to have one done.
I hit my forties and sureenough, I stayed true to that
commitment.
As bad as it was of a decisionon my end not to have a
mammography done, I just, Ididn't want to go through the,
the uncomfort of, of that.
So for those women.
Again, those are the women whoare refusing to have
mammographies done for one ofthose, those buckets.
(06:34):
You also have this increase indense, breast tissue.
mammography has a bit of achallenge when reading through
dense breast tissue at times,because if you look at a
mammography image, a mass showswhite, whereas dense breast
tissue also shows white.
So, it's very hard to identifywhat is actually a mass, meaning
a cyst.
or breast cancer, so it could bea bi rate 5.
(06:57):
can read through dense breasttissue.
We can also read throughimplants, so there's no
abrasiveness whenever it comesto implants and possibly
rupturing those.
Again, we're scanning over thatbreast tissue, so making it very
easy.
Most women who come and get thisdone, about 90 percent women who
receive a BEXA breast exam willdo a survey.
We have a 98 percent NPS scoreand we also have a 95 percent
(07:19):
adoption rate for women.
farris_1_02-18-2025_162142 (07:20):
Um, So I love, love, love that you
guys are making it easy to dothe right thing, from a BEXF
(07:40):
perspective.
And I, and I love even morethat, you know, Allstate's
partnering up to make sure thattools like this are getting
used.
Timree, how did you and Allstateget involved with BEXA If you
don't mind.
Maybe just kind of give us, youknow, how'd you find out about
them?
How'd you get involved with themUm, You
timerie-podell_1_02 (08:21):
initiatives was to bring mammograms to
employees and.
They're the perfect demographic.
The, studies show thatoftentimes they're the ones not
getting their mammograms forwhatever reason.
Like Elizabeth mentioned, youknow, the discomfort, not
wanting to do it, the dreadtaking care of kids at school,
at home, if they're in a ruralarea, having to go to a hospital
(08:46):
to get one done.
So.
I tried to create a mammogramprogram where we would assist in
coordinating those mammogrambuses to go to the schools and
all state would pay forsubstitute teachers so that
there was no disruption at thoselocations when they would come
out to get their mammogram.
So we would work with localhospitals and health departments
(09:09):
to try to make it all work.
And it was extremelychallenging, you know, making
sure we could even get buses tomost areas if the timing would
line up with their wellnessfares, or even if they.
We're in school at the time.
There's so many breaks and ofcourse the summer.
So, you know, it's justextremely difficult.
And I love how this is comingback first full circle, because
(09:32):
when I was in market, meetingwith brokers in Texas, I met
with Colin from your company,FBMC and he told me about Bexa
and connected us immediatelyand.
I don't think it was fiveminutes into the conversation
that we knew we had to partnertogether.
what I've been trying to doacross the country perfectly
aligns with their growthefforts.
(09:53):
So, of course this started offwith schools for me, but because
BEX is so amazing at what theydo, we now offer it for all
clients that has a centralizedpopulation of female employees.
So, we love it.
Excited about the partnership.
through our exclusive Allstatepartnership, we are, offering a
(10:16):
kind of a, to strengthen theexperience of the member, a
concierge hotline.
And so this is a handheldexperience to assist employees
going through the process andthen even beyond that.
So, they can use this person asa, prior to the appointment for
questions, scheduling what toexpect or if this is right for
(10:37):
them.
And then after the exam, which Ifeel this is most important,
help them navigate next steps.
If they do find anything thatwas concerning, need to have any
sort of followup or furtherdiagnostic testing.
this can be extremely a scarytime for a woman, so I think
it's a really great layer ofservice to embed in this
(10:58):
program.
They don't do anything clinical,so it's, but they do everything
else.
And the hotline is available allyear long, so if anything comes
up, they have questions orconcerns, they're there to help.
The other value add is an exambank.
So for every 16 exams that anemployer pays for, all state
will pay for one.
(11:19):
So we bank those and help withsome of the, to offset some of
the employer costs.
Thanks
farris_1_02-18-2025_162142 (11:31):
the question that I was gonna ask is
as I think about our listenersis essentially More around like
What places of employment wouldreally want to hear this
message, right?
And say, okay, I really need tolook at this.
Don't get me wrong.
I don't see any reason whyanybody wouldn't look at it.
(11:52):
I, you know, if you're a placeof employment and you have women
who would be having these typesof procedures and or could be
having these types ofprocedures, fact that you
wouldn't look at this is, whywouldn't you?
but there are some populationsthat Just have a greater
population of people who requirethese scans.
maybe talk to us about thosetypes of entities.
(12:14):
What do you guys see?
elizabeth-vire_1_02-18-2025_ (12:17):
So I'll, I'll follow along.
Tim Marie public entity is byfar kind of the best niche that
we have.
And a lot of times it's becauseyou have these members that
aren't able to leave their,,company in order to go have
those breast exams done, right?
There's also an uptick,unfortunately, in breast cancer
claims.
So public entity is just idealfor us.
I think too, when we look atthis, it's manufacturing, it's
(12:39):
utilities, women ownedbusinesses who are trying to do
something.
Different in the space today,right?
Who really do want torevolutionize the way that we
seek women's health today.
those that have a 100 percentremote workforce or a really
high population remote workforcenow, it doesn't fit.
The back to service model.
(12:59):
My hope is that in a few years,we'll be able to truly kind of
live out this mission of nowoman left behind.
But that the remote workforce isreally kind of difficult for us.
And let me explain why hire ourown examiners.
So they're all experiencedstenographers with breast
imaging as a focus.
They then go through a prettyrigorous training for Bexa and
(13:19):
how to actually utilize thatdevice.
And there's a lot that goes intothat training.
It's how much pressure are youusing during the exam?
How quick are you going throughthat?
Right?
Like, there's, there's just alot of components to that.
Those examiners then come onsite to an employer's location.
We typically set up several daysand then we'll go through exams.
All we need is a 10 by 12 roomand then a power outlet.
(13:41):
We set it almost like, A spaservice, right?
So you have your massage tablewith heat warmers.
You have your spa music.
We try to make it very, verycomfortable for the female who's
having that breast exam done.
but there, if you can almostthink of it like a biometric
screening, it's that quick.
So women are in and out within30 minutes and they sign up
through a QR code as far as thetime that they want to come in.
(14:02):
This is why we can't.
Right now service those remoteworkforce is because we just
don't have one off examinersthat can hold a bunch of people
within one space.
So, again, we'll, as we continueto grow, we'll continue to
expand our examiners to whereeventually we really are making
sure that every woman is, isreceiving their back suppress
exam or has the opportunity to.
Yes.
farris_1_02-18-2025_162 (14:26):
talking with Timoree and her staff,
because I, I, like, years ago, Iwas buying a life insurance
policy, right, and they sent anurse to the house who took my
blood in order to get thatpolicy.
Fast forward another time.
I was looking at upgrading alife insurance policy.
They sent me to a local blooddraw place to have that done and
(14:50):
it would be interesting like thecarriers already have to get
like blood draws in manycircumstances, and they're
filtering people to someone.
It'd be interesting like.
In partnership with you, if wecould figure out, okay, how do
we get one of those peoplelicensed and trained to use this
tool so that when we filterpeople there, we can do both
things at one time.
elizabeth-vire_1_02-18-202 (15:11):
Yes.
farris_1_02-18-2025_162142 (15:11):
And or how do we, you know, I don't
know what that looks like, but Iknow that it happens because I
know people are often having toget the blood draws when it's
not like.
Underwritten has a group policyand a lot of carriers that sell
on an individual basis have togo through that process.
But, meaning that those peopleexist and
elizabeth-vire_1_02-18-202 (15:30):
Yes.
farris_1_02-18-2025_162142 (15:30):
a way for you guys to figure that
out.
I don't know.
But, I understand what you'resaying.
Essentially, when you havepeople that are fully remote
right now.
This tool, it's hard to get thatinto that environment, but
possibly what I'm saying is, isa way to look at it for the
future, but understood.
So if you're listening to this,you have a reasonable group of
(15:51):
people within a, in a desiredlocation, you're a target for
using the BEXA platform, becauseessentially one of those trained
people can come in and providethat service at your point of
location.
Am I understanding thatcorrectly?
elizabeth-vire_1_02-18-2025 (16:04):
You got it.
Absolutely.
farris_1_02-18-2025_1621 (16:06):
That's awesome.
thanks for coming on.
I definitely want people to knowthat this type of technology is
out there, that, organizationslike BEXA exist and
organizations like Allstate arealways looking for what's new
and latest and greatest to tryto people, survive for as many
birthdays as they can, right?
And take care of their familiesand their loved ones.
(16:27):
So, love what you're doing andYeah, thanks for coming on.
timerie-podell_1_02-18-2025 (16:31):
for having us.
elizabeth-vire_1_02-18-202 (16:31):
you.
Yes, absolutely.
Appreciate the time.
farris_1_02-18-2025_162142 (16:35):
And I always reserve like we always
reserve an additional questionfor all of our listeners and
it's really for you.
Is there anything else you'dlike our listeners to know?
elizabeth-vire_1_02-18-2025_1 (16:46):
I can go first.
I would say it's important toknow that there's no
implementation process with us,right?
Like, we, we have a call withthe client with the broker, and
then we figure out logistics forthem.
And that's it.
There is no implementation lift.
All state obviously makes thisvery easy for their clients and
working with us.
And the exam fee is.
Is it there's no additional feesthat are implied with this.
(17:09):
So, and there's no agreementsthat have to be made in place
either.
So we make this very easy withno agreement means that we can
typically kind of bypass theprocurement, like solutions that
are out there, right?
For public entities.
So again, make it very easy andall seats just done a really
great job with that.
farris_1_02-18-2025_162142 (17:23):
Very
timerie-podell_1_02-18-20 (17:24):
Yeah, I would echo that.
Just being out there and tryingto figure out solutions in a
very clunky fashion, Bexa comesin and makes it so easy.
So, you know, early detection iseverything.
And I hope that the peoplelistening will, reach out or
talk to their employers and, seeif they can make this happen for
(17:44):
them.
farris_1_02-18-2025_1621 (17:46):
That's awesome.
Well, thank you, ladies.
elizabeth-vire_1_02-18-20 (17:48):
Thank
timerie-podell_1_02-18-20 (17:48):
Thank you.
elizabeth-vire_1_02 (17:50):
Absolutely.
farris_1_02-18-2025_162142 (17:51):
you so much for all of our listeners
out there.
If you have any questions aboutthis program or about BEXA,
elizabeth, is there a placeyou'd send people to learn more
about BEXA?
elizabeth-vire_1_02-18-2025_1 (18:02):
I would go to mybexa.
com.
And then you could also go to myLinkedIn page and I'm happy to
connect you with the appropriatesales rep.
And then of course, to Timoreseteam as well.
farris_1_02-18-2025_1621 (18:12):
That's awesome.
And, you know, obviously ifyou're, if you're listening to
this and you want to lookTimoree up as well on LinkedIn,
or you can look up Kyla ormyself, and, or you can look on
our homepage at www.
fbmc.
com.
Lots of options.
You can find
timerie-podell_1_02-18- (18:27):
Awesome way.
farris_1_02-18-2025_1621 (18:28):
right.
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