Why Consistency Outperforms Talent in Multifamily ft. Michael Blank

On this week’s episode, Kent is joined by Michael Blank. Michael shares his winding path from software IPO riches to a painful restaurant collapse, the light-bulb moment that multifamily creates true “mailbox money,” and how a Who-Not-How mindset lets new investors scale without waiting for decades of experience or their own capital. He breaks down the most common limiting beliefs, the step-by-step “dealmaker” approach he teaches, and the underwriting levers passive investors should question (exit cap, debt, reserves, real vacancy in value-add). They wrap with why today’s risk-adjusted returns in multifamily look stronger than two years ago and how tiny daily actions—and clarity—beat “massive action” every time. 

Where to find Michael:

Website: https://TheMichaelBlank.com
Instagram: https://instagram.com/themichaelblank
Facebook: https://www.facebook.com/themichaelblank
LinkedIn: https://linkedin.com/in/mblank1
Youtube: https://youtube.com/user/ApartmentInvesting
Twitter: https://twitter.com/themichaelblank
Link to Book “Financial Freedom with Real Estate Investing”: https://bit.ly/3E1d3xG 

Key Takeaways

• Swap “How do I do this?” for “Who can help me do this?” to overcome experience and capital gaps fast.
• Consistency > intensity: tiny daily actions on deal flow or investor meetings compound into momentum.
• Underwriting sanity checks for passives: conservative exit cap, realistic vacancy during value-add, debt terms (fixed/caps, prepay penalties), and funded/replenished reserves.
• You can’t eliminate risk—manage it. Be conservative without getting stuck in analysis paralysis; commit to the next three actions, then repeat.
• Market lens: lower leverage, flat-to-down rate outlook, and a thinning new-supply pipeline improve multifamily’s risk-adjusted setup versus the zero-rate era.

Books mentioned:

• Financial Freedom with Real Estate Investing — Michael Blank
• Who Not How — Dan Sullivan
• Rich Dad Poor Dad — Robert Kiyosaki
• The Miracle Morning — Hal Elrod
• The Miracle Equation — Hal Elrod
  
  
  

Michael’s resources & free scaling course: https://thefreedompodcast.com/kent

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https://hudsoninvesting.com/

Production by Outlier Audio