RM 15

RM 15

Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Garen van de Beek and Lori Shefa, two of Hollywood's top entertainment marketers interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.

Episodes

January 17, 2022 53 min

We're ringing in the New Year with the guru of television marketing himself!  Our former boss at CBS, George Schweitzer joins us to talk Captain Kangaroo, the promo power of the NFL, surviving media moguls, and the ongoing seismic shifts in the television industry. 



Share
Mark as Played

Join us for a lively discussion with the always interesting former President of Mandeville Television and now President of Rosewood Television, Laurie Zaks. Laurie is living proof you should NEVER listen to people who tell you "you can't do something."  Her self-described "non-linear" career path in the entertainment industry is not only outrageously funny but inspiring.  Hey, at the end of the day, "we'...

Share
Mark as Played
November 29, 2021 39 min

Well, PRAISE BE! Emmy award winning Writer & Executive Producer, Eric Tuchman braves the unknown to join us in the bunker! We discuss The Handmaids Tale, stalking Kyle Chandler, the art of crying on camera and the marketing power of a missing belly button...plus much, much more! 

Share
Mark as Played
October 18, 2021 32 min

John Montgomery is in the bunker!  From Chicago ad exec to  Hollywood show producer - we find out about John's passion for "happy meals," why coffee & wind don't mix, living life by the Leo Burnett law, and what it was like having Academy Award winner Robin Williams play "him" in his last starring role before his death on The Crazy Ones...plus, much more.  

Share
Mark as Played
October 18, 2021 39 min

We’ve got not one but TWO of the most successful women in television and film - former Chairman of CBS Entertainment, Nina Tassler and prolific producer/director, Denise Di Novi.

And they know a lot...about a lot. Like what makes a good pitch? How do you cut thru the clutter with your marketing? Why Ben & JLO could do a movie and launch it with a single tweet.  

Now this dynamic duo have partnered up with PATMA PRODUCTIONS and ha...

Share
Mark as Played
October 17, 2021 40 min

The doctor is in! The one and only Dr. Phil joins us in our very first episode!  And we ask all the burning questions - What's a secret no one knows about you? How has Covid-19 changed daytime TV?  What's the key to your 45-year marriage?  Best advice Jay Leno ever gave you?  Favorite ad campaigns?  What's up with you and TikTok?  Why don't you ever sweat?  Grab those ear pods, lock it down and listen up!

Share
Mark as Played
May 17, 2021 1 min
Share
Mark as Played

Popular Podcasts

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Bob Saget's Here For You

    BOB SAGET’S HERE FOR YOU is a podcast that is like no other— For one, this podcast has guests who are friends of Bob’s, or just really interesting people who many of you know and love. Secondly, this podcast is unique because it goes inside Bob Saget’s mind, and then quickly filters out through his mouth. Bob has a way of calming people he has conversations with as well as being entertaining and often informative. Bob talks with his guests with genuine empathy and humor, while reaching his unusually diverse audience that he talks to as a friend, Bob is the dad with great advice, the irreverent funny guy who’s always there when you need a laugh, and the free-associative Bob who goes off on crazy tangents then returns to the subject at hand, as serious or as comedic as it may be, to wrap up each episode in a way only Bob can do. Because he really does believe, “He’s here for you."

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    The MLK Tapes

    According to the official story, on April 4th, 1968, a lone gunman assassinated Dr. Martin Luther King Jr. at the Lorraine Motel in Memphis, Tennessee. That man, James Earl Ray, pled guilty and for most people the case was closed. The MLK Tapes, a new true crime podcast from the creators of Atlanta Monster and Monster: DC Sniper, explores rare recordings of eye-witness testimony and new interviews with people who were there to reveal the true story of the plot to kill Dr. King.

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2022 iHeartMedia, Inc.

    • Help
    • Privacy Policy
    • Terms of Use
    • AdChoicesAd Choices