June 8, 2023 • 18 mins
Welcome To Week 3 of the Road To A BILLION. The only documentation series of a 23-year-old Millionaire going through the day-to-day operations of a business and scaling up to a BILLION.
In this week's episode, I discuss how all social media platforms will become decentralized, a stellar email marketing strategy that all service-based businesses should implement, and some updates with HighKey Enterprises.
Feel free to subscribe to learn from my failures and watch the journey. I don't expect anyone to watch these videos, and I am mainly making them for documentation purposes.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Luke Lintz (00:00):
All right, this is week three of the road to a
(00:03):
billion. This has become areally, really fun series and I
am going to keep it up forprobably the rest of my life,
the only thing that's gonnachange with it is pretty much
the type of content types ofthings I'm saying, because I'm
growing as a person throughoutthese blogs, also the platform
that's been posts on right now,I'm just posting these on
YouTube, and I'm posting dailyversions on tick tock Facebook
(00:26):
reels, Instagram reels andYouTube shorts, but those will
likely change in the future, Ithink that things will be moving
towards decentralized socialmedia in the future. At what
point I can't tell. And nobodycould tell the future of that. I
just think that with so muchuncertainty in the social media
landscape right now with Tik Tokpotentially being banned in the
US. And then with things likeTwitter, being taken over by
(00:50):
Elon Musk, all their advertisersleaving content creators not
knowing what's going on with theplatform, I could totally see so
many things transitioning wherepeople are wanting more
certainty in the places wherethey're spending so much time
creating content, which couldeasily lead to a more
decentralized landscape, becausethat's what happened with
financial cryptocurrencies isthat people are wanting a more
(01:12):
safe alternative than keepingtheir money in banks and other
things because they don't feelsafe with that anymore. And they
want to decentralize components.
So that's why I think that isgonna happen with social media
in the future. But specifically,in this video, we actually have
a decent amount to run throughbecause I was crashing out work
up until Christmas time. It wasjust Christmas weekend. It's
Monday right now, December 26.
(01:34):
So day after Christmas, and alot of people were off work. So
it was able to have a lifetimedoing catch up also did some
really fun things like Kendalland I candles, my girlfriend, we
went up to Big Bear and wentskiing, we did a lot of like
family activities going todinner and stuff over the
weekend. So that was super fun.
But mainly in this I'm gonna betalking about like the work
component of things. Let's startoff with some positives, some
(01:54):
three major wins for the week isnumber one, I got access to
several new guaranteedpublications, and then also TV
media outlets for high levelclients that was just kept in
the background. Of course,there's a pre approval process
for getting our high levelclients feature on these
publications, even though wehave guaranteed access. But that
was really cool, huge forclients. And we've actually
(02:18):
already started releasing onsome of these new publications
that we just got access toanother thing is we've been
having pretty good results. Andthis is just like something
sharing pretty good results. Onthe sales side of things with
our cold email marketing. Wejust brought on a new cold email
marketer who had a ton ofexperience in cold email
marketing space, specificallyfor digital marketing agencies,
(02:39):
we never really had a goodsuccess rate with cold email
marketing. In the past, what wefound out the difference between
this one person who came instarted implementing his
processes compared to the otherpeople is the customization
component. And that when you gointo somebody's inbox, they're
most likely going to open itbecause like our previous team
still had a 60% open rate ontheir emails, like with 1000s of
(03:02):
emails being sent, they just hada horrible response rate. And
that's because they felt like abot was just sending an email.
And even myself, I can noticethat when somebody sends me an
email, I'll immediately mark itas spam or put it in my archive
section unless it has a reallycustomized component to it like
videos specifically for me whereI feel like the obligation to
take my time out of my day, likewhether it'd be like 30 seconds
(03:25):
or a minute to send a responseif they'd spent so much time
just specifically outreaching.
To me type thing, what we'vebeen using is we use the
software called instantly. It'san amazing software. If you have
Gmail accounts in your G Suiteaccount, you're gonna run
through a bunch of differentdomains, huge, cold email
marketing rabbit hole that youcan run down. But basically how
(03:47):
it works is you don't want to besending out cold emails from
your main email address likeours is Heike agency.com. That's
our main email address. That'swhere all of our team members
have, you don't want to besending out emails from that
email address, because you couldblacklist the email address even
with staying within the realmsof how many emails that you send
out per day. It's just becauseif people repeatedly mark it as
(04:07):
spam, then you can blacklist it.
So you want to be buying a bunchof domains. We use Google
domains to keep and store all ofour domains. And then we have a
G Suite server to hold all ofour email domains and it makes
it really, really easy. And thenwe basically have 10 different
domains that all redirect backto Heike agency.com. So we have
like Heike news.com Heikeinternational.com A bunch of
(04:30):
ones that are just miscellaneousdomains, they redirect to
highkey agency.com. And then wedo a bunch of emails across all
of those, so that we're notjeopardizing one of our main
emails. And then we have allthese emails and you can easily
upload them into instantly onceyou get into instantly it's like
literally $99 A month super easygo in there you add all the
(04:51):
emails. This isn't sponsored byinstantly or anything. Once you
have all the emails uploaded toinstantly then you have to have
a contact leads list. There's Somany different software's that
you can use for leads lists, youcan also go into Upwork, and
hire somebody to manually scrapeor go onto Fiverr and hire a VA
to manually scrape leads in yourspecific industry, it helped out
(05:12):
a ton doing that. And with thatcomponent of things, we've been
having some pretty good results.
So I'll definitely keep youposted on how that goes over the
next like month or two. Anotherwin for the week is I was able
to fully catch up on a lot of myinternal messaging. Basically, a
lot of managers on our team,were needing my help to get back
(05:34):
to specifically on the pressside of things Christmas and the
holidays in December is a reallyweird time to go through in the
PR space. Because there's somany problems that you can run
into, like, for example, somepeople go on holidays in early
December, some people are goingholidays, at the end of
(05:54):
December, some people are goingon holidays, all the way until
the beginning of January, theseare writers going on holidays,
different media ops going onholidays, vendors that we're
working with for publishing, andso literally like everything is
delayed. And there's so muchambiguity about exact timelines,
and what we pride ourselves inat high key and like literally
what I drill into with all ofour managers, and any single
(06:16):
person that we hire is likespeed of communication, and
very, very high levelcommunication, we deal with top
1% of clients and top 1% ofclients need top 1% of
communication, which is theynever have to follow up
extremely fast communication,extremely thorough
communication, and communicatingeverything in one message not in
(06:36):
multiple messages, not leavingspace for ambiguity where like,
they think things are unclearhaving everything laid on the
table. For them, it's a littlehard to do that. And a time like
December, when there is so muchstuff outside of our control,
it's hard to explain that to aclient who's not really familiar
with the landscape or like a newclient. And so definitely ran
(06:57):
into some issues there wherewe're are onboarding new
clients, and we haven't beenable to put our best foot
forward during this month,because there are so many
delays, I'm definitely gonnahave to take that into
consideration. And I took thisinto consideration last year
too. And the year before that,where it always happens during
(07:18):
Christmas. And the holidaystime, especially with bringing
on new clients is that it's sucha hard thing, where you have
such a short period of time tobuild an extremely good first
impression with a client. Andwhen the first impression is
outside of our control, it makesit extremely difficult. I just
wanted to make a note of that.
One thing that was super cool isKendall and I had a trip planned
(07:38):
to Japan, we were pendingbooking the tickets we are
having to replace booked inJapan, this is at the end of
January, we're going on like a10 day trip, they're still gonna
be working a ton, but I'veactually found it pretty good
like balance between going oncertain trips and being able to
work a ton in like the earlymorning and evenings during the
times where I'm not that focusedand productive anyways, like
(07:58):
there's a usually about like afour hour time span during the
days I think this is for mostpeople is where you know, you're
not gonna get like any focusedwork done, I have the early
mornings, and basicallyafternoons and evenings very
productive for me mid days wherethere's like a four hour span,
not that productive, I can justgo skiing or like workout or do
all my stuff during that time.
(08:22):
And then I'm paying the sameamount work as I normally would
get done. Except it's allfocused work. I've really
enjoyed that. And I've been ableto balance kind of doing really
fun things with still crashingout work, this is a cool thing,
just wanted to share it becauseit was it was fun for me to like
look into. And I always used tolook into this type of stuff as
a kid, except I've never beenable to do it. So basically, we
(08:43):
run up all of our expensesthroughout the entire company on
our American Express cards. Andso if you have a really good
American Express, like theplatinum or gold card, and you
run a lot of expenses, you canget like four times points for
grocery shopping four timespoints for restaurant expenses,
there's a bunch of ones that youget a bunch of points, we have
seven figures of points saved upfrom just spending over like the
(09:06):
past year or whatever. And it'sactually a ton of points if you
know how to use them in theright way you can transfer over
American AIMEX points. If you goto mx.com and you go to the
rewards platform, you cantransfer them over to any
partner platform we're going toJapan and the best flights to
Japan are usually with thisflight called an a.com. We
transferred the points over toan a.com we were able to book
(09:28):
some really good flights forcompletely for free. All we had
to do is like pay for the taxesand fuel charges. And so it was
really cool actually being ableto put that into action. After
thinking about for so long. It'sjust annoying that I had that in
the back of my head when I wasyounger it just that I wasn't
able to do it because I didn'teven have enough money to get
points or I don't even haveenough money to spend on
(09:49):
expenses. And so it was coolactually putting that into
action. Another thing that justcame into my mind is this is a
strategy that somebody couldactually implement for the email
marketing stuff that was talkingabout Before this is something
really cool and just thinkingcreatively. For example, if
somebody was targeting realestate agents, like your entire
business was targeting realestate agents and you want top
(10:09):
of the line real estate agents,you could go to Zillow in a
specific area, and filter byreal estate agents who like just
bought or sold a property andbasically send them a cold email
through instantly the platformthat we were talking about being
like congratulations on sellinghome number, so and so and then
you're sending a customizedemail out to them where they're
(10:31):
for sure, gonna open it. Andthen you know that they also
just got huge influx of cashbecause they made like, whatever
their cut was 2.5% 3% on thesale of the property, you know
exactly how much they made, ifit was like a six figure seven
figure like eight figureproperty, huge technique that
one of my sales managers in thepast brought up to me. And that
was just like thinkingcreatively. And there's so many
(10:52):
different ways that you could dothat based off, like whatever
your niche is. One thing thatI've learned that was pretty
cool is I was over for dinnerthis weekend at kendal's dad's
place. And it was a huge familygathering. And I was talking
with their dad. And hedefinitely is of a huge
entrepreneurial mindset. And onething that he said, which was
pretty cool is separating yourdays into three different types
of days, which are basicallyfocused days buffer days and
(11:15):
free days. And I kind of likethe thinking of that. And I'm
definitely gonna try and find away to implement that because I
agree to it when you think aboutso focus days are basically
where you're performing that'slike top the line, whatever it
is, in my line of work, it wouldprobably be stacking up sales
meetings, stacking up big, bigmanagerial decision meetings,
probably like client facing ormanagerial type work, where I'm
(11:37):
actually communicating probablyoverkill, I would have like two
or three cold days per week, andthen buffer days are getting
ready for those performancedays. And then doing backend
work all the extra work thatjust piles on type thing and
separating those. And then freedays, you're basically having
those free days that arecompletely free. And I liked it
because Michael Jordan, forexample, like any single
(12:00):
extremely good athlete or actoror any of those people, they
can't be on the basketballcourt, literally playing in a
finals game every single day,that doesn't work, like you
literally can't do that you'dburn out or you'd suck, or there
would be a component that wouldbe extremely lacking, you got to
have those preparation days, andyou got to have completely free
days to prepare for those bigtime days to have the absolute
(12:23):
best performance. And so Ireally like that. And if you
didn't know, I've been goingthrough this high performance
journal. This is basically whereI write down my weekly recaps or
write down my 90 Day goals atthe beginning. So it goes 90 Day
goals, it does weekly recaps.
And that also does daily goalsetting and daily recaps slash
like to do lists, I try and useit every day. But sometimes it
(12:47):
just doesn't even make sense touse it based off of what I'm
doing. But with these vlogs it'scoming in handy doing like
weekly recaps and I have beendoing this for the past three
and a half years, these bluejournals I call them but they're
high performance journals. Andso basically going through, I
just want to finish off thisvlog with a few things of that's
missing from our company thatI'm really trying to look to
(13:09):
implement near the beginning of2023. And I'll be keeping an
update in this vlog. One thingis the transferring of new
knowledge throughout thecompany. So we've done a really
good job at establishing I hatethe word but it's like SOPs,
basically just onboarding, a lotof material to transfer over
knowledge to new people comingon board set of expectations for
(13:29):
all people who are coming onboard. So we have all of that
completely set up. We've areally good onboarding process
for practically like all of ourdepartments, but with our fast
growing mentality and with theindustry that we're in, and how
we're constantly being at thecutting edge of everything. So
we're constantly giving ourclients access to new services,
(13:50):
like for example, when we gaveour clients access to us
delivering Google panels forthem, that was a new service
that was like a lot of ambiguitycould arise from it and actually
have to process those types ofservices, that type of stuff
always comes up. And I find thatthere's a problem with
transferring that knowledge to alot of different people in our
(14:12):
company. And so I definitelyhave to think about what the
best way to do that is in termsof when new major things come up
the best way of transferring itthat knowledge over to
everybody. So it's not just inmy head or not just into my
operation managers head but inevery single person's mind so
that they can all consider itgoing forward. Another thing is
accounting processes. This ishuge. We have our basic
(14:34):
accounting processes down likewe have a bookkeeper. We have a
CPA team in Puerto Rico thathandles all of our yearly taxes.
The problem is that we don'thave like a proper CFO in place
where we're doing likeforecasting, we're doing a lot
of stuff that's proactiveinstead of reactive. That's
something I definitely want toimplement in 2023. And I'm
actually already in the processof doing that. It's something we
(14:57):
should have definitely doneearlier, it's an excuse. But
we've had so much stuff that'shappened over the past few
years, that's taken up more timethat I've prioritized higher
than that. And then the lastthing is, and this is
practically, with any singlebusiness and isn't just with us,
but more leads coming in, wehave consistent lead flow
through the pipelines that wecurrently have it just that we
(15:19):
need to be able to get to thenext level of bringing leads in
so that we can bring on morepeople and be able to spend more
on advertising be able to andthen, of course, get more sales.
The reason we haven't increasedour lead flow in with like, for
example, direct ads, where wehaven't really done much at all
with Facebook ads, Instagramads, tick tock ads at all. And
(15:42):
the reason is because we'vestruggled to get our team on a
consistent basis of cold callingall of our leads in our
pipeline. And this is somethingthat we've been turning around
over the past couple of months.
But we find it very difficultwhen people are on strictly
commission base with no basesalary commission fee structure
(16:03):
to be extremely motivated tooutbound call when they're
getting booked on calls as well.
We had to reorient a few thingswithin our sales structure we
have setters coming onto ourteam setters are like the middle
layer of our funnel. And whensetters are coming onto the
team, they aren't given bookcalls by our STRS sales
development representatives,they aren't given book calls by
(16:25):
them until they make a certainamount of weekly outbound calls
to people already within ourpipeline. Basically, we've been
saying this up, I think it'sgoing to be rolling extremely
good going into January. And ifit does, I'll be keeping you
guys updated. Obviously, we havesuch a high lifetime value per
customer that we can justifyspending a lot in terms of
(16:48):
direct advertising to bring anew lead into the business
basically once we have thingsset with our setters doing a lot
of cold calling, it's going tobe pretty much game over we're
going to literally run everysingle ad possible YouTube ads,
Google ads, Instagram ads,anything that you can think of
so that's gonna be really cool.
(17:08):
And one last thing that wasreally cool is got delivered
this tiger thick whiskey is yougonna
see Tiger thick whiskey, supersick. These guys are a client of
ours and we're basically doingwe're doing a huge press
campaign for them across the USand internationally. Their
(17:31):
product is absolutely amazingtheir branding SIG really
looking forward to crushing thatout over the next year. You can
check them out on Instagram andon Google too. So yeah, that's
gonna be really fun. This was apretty cool video I liked it a
lot. I'd like to sharing allthis information I'm really
liking just getting this like Idon't really care about anybody
watching this I hope some peopleget some value on this and I'm
(17:53):
going to try in the futurevideos to incorporate more value
for the viewers actually becauseI want to do a combination of
giving value but then also likefor my personal purposes of just
documenting everything yeah ifyou watch this all appreciate it
and catch you on the next one.
This is vlog number three ofroad to a billion the first ever
and I don't think anybody isever going to do this again but
(18:15):
the road to a billion series ofsomebody who's actually going to
become a billionaire, so don'tpeace
All right, this is week three of the road to a
(00:03):
billion. This has become areally, really fun series and I
am going to keep it up forprobably the rest of my life,
the only thing that's gonnachange with it is pretty much
the type of content types ofthings I'm saying, because I'm
growing as a person throughoutthese blogs, also the platform
that's been posts on right now,I'm just posting these on
YouTube, and I'm posting dailyversions on tick tock Facebook
(00:26):
reels, Instagram reels andYouTube shorts, but those will
likely change in the future, Ithink that things will be moving
towards decentralized socialmedia in the future. At what
point I can't tell. And nobodycould tell the future of that. I
just think that with so muchuncertainty in the social media
landscape right now with Tik Tokpotentially being banned in the
US. And then with things likeTwitter, being taken over by
(00:50):
Elon Musk, all their advertisersleaving content creators not
knowing what's going on with theplatform, I could totally see so
many things transitioning wherepeople are wanting more
certainty in the places wherethey're spending so much time
creating content, which couldeasily lead to a more
decentralized landscape, becausethat's what happened with
financial cryptocurrencies isthat people are wanting a more
(01:12):
safe alternative than keepingtheir money in banks and other
things because they don't feelsafe with that anymore. And they
want to decentralize components.
So that's why I think that isgonna happen with social media
in the future. But specifically,in this video, we actually have
a decent amount to run throughbecause I was crashing out work
up until Christmas time. It wasjust Christmas weekend. It's
Monday right now, December 26.
(01:34):
So day after Christmas, and alot of people were off work. So
it was able to have a lifetimedoing catch up also did some
really fun things like Kendalland I candles, my girlfriend, we
went up to Big Bear and wentskiing, we did a lot of like
family activities going todinner and stuff over the
weekend. So that was super fun.
But mainly in this I'm gonna betalking about like the work
component of things. Let's startoff with some positives, some
(01:54):
three major wins for the week isnumber one, I got access to
several new guaranteedpublications, and then also TV
media outlets for high levelclients that was just kept in
the background. Of course,there's a pre approval process
for getting our high levelclients feature on these
publications, even though wehave guaranteed access. But that
was really cool, huge forclients. And we've actually
(02:18):
already started releasing onsome of these new publications
that we just got access toanother thing is we've been
having pretty good results. Andthis is just like something
sharing pretty good results. Onthe sales side of things with
our cold email marketing. Wejust brought on a new cold email
marketer who had a ton ofexperience in cold email
marketing space, specificallyfor digital marketing agencies,
(02:39):
we never really had a goodsuccess rate with cold email
marketing. In the past, what wefound out the difference between
this one person who came instarted implementing his
processes compared to the otherpeople is the customization
component. And that when you gointo somebody's inbox, they're
most likely going to open itbecause like our previous team
still had a 60% open rate ontheir emails, like with 1000s of
(03:02):
emails being sent, they just hada horrible response rate. And
that's because they felt like abot was just sending an email.
And even myself, I can noticethat when somebody sends me an
email, I'll immediately mark itas spam or put it in my archive
section unless it has a reallycustomized component to it like
videos specifically for me whereI feel like the obligation to
take my time out of my day, likewhether it'd be like 30 seconds
(03:25):
or a minute to send a responseif they'd spent so much time
just specifically outreaching.
To me type thing, what we'vebeen using is we use the
software called instantly. It'san amazing software. If you have
Gmail accounts in your G Suiteaccount, you're gonna run
through a bunch of differentdomains, huge, cold email
marketing rabbit hole that youcan run down. But basically how
(03:47):
it works is you don't want to besending out cold emails from
your main email address likeours is Heike agency.com. That's
our main email address. That'swhere all of our team members
have, you don't want to besending out emails from that
email address, because you couldblacklist the email address even
with staying within the realmsof how many emails that you send
out per day. It's just becauseif people repeatedly mark it as
(04:07):
spam, then you can blacklist it.
So you want to be buying a bunchof domains. We use Google
domains to keep and store all ofour domains. And then we have a
G Suite server to hold all ofour email domains and it makes
it really, really easy. And thenwe basically have 10 different
domains that all redirect backto Heike agency.com. So we have
like Heike news.com Heikeinternational.com A bunch of
(04:30):
ones that are just miscellaneousdomains, they redirect to
highkey agency.com. And then wedo a bunch of emails across all
of those, so that we're notjeopardizing one of our main
emails. And then we have allthese emails and you can easily
upload them into instantly onceyou get into instantly it's like
literally $99 A month super easygo in there you add all the
(04:51):
emails. This isn't sponsored byinstantly or anything. Once you
have all the emails uploaded toinstantly then you have to have
a contact leads list. There's Somany different software's that
you can use for leads lists, youcan also go into Upwork, and
hire somebody to manually scrapeor go onto Fiverr and hire a VA
to manually scrape leads in yourspecific industry, it helped out
(05:12):
a ton doing that. And with thatcomponent of things, we've been
having some pretty good results.
So I'll definitely keep youposted on how that goes over the
next like month or two. Anotherwin for the week is I was able
to fully catch up on a lot of myinternal messaging. Basically, a
lot of managers on our team,were needing my help to get back
(05:34):
to specifically on the pressside of things Christmas and the
holidays in December is a reallyweird time to go through in the
PR space. Because there's somany problems that you can run
into, like, for example, somepeople go on holidays in early
December, some people are goingholidays, at the end of
(05:54):
December, some people are goingon holidays, all the way until
the beginning of January, theseare writers going on holidays,
different media ops going onholidays, vendors that we're
working with for publishing, andso literally like everything is
delayed. And there's so muchambiguity about exact timelines,
and what we pride ourselves inat high key and like literally
what I drill into with all ofour managers, and any single
(06:16):
person that we hire is likespeed of communication, and
very, very high levelcommunication, we deal with top
1% of clients and top 1% ofclients need top 1% of
communication, which is theynever have to follow up
extremely fast communication,extremely thorough
communication, and communicatingeverything in one message not in
(06:36):
multiple messages, not leavingspace for ambiguity where like,
they think things are unclearhaving everything laid on the
table. For them, it's a littlehard to do that. And a time like
December, when there is so muchstuff outside of our control,
it's hard to explain that to aclient who's not really familiar
with the landscape or like a newclient. And so definitely ran
(06:57):
into some issues there wherewe're are onboarding new
clients, and we haven't beenable to put our best foot
forward during this month,because there are so many
delays, I'm definitely gonnahave to take that into
consideration. And I took thisinto consideration last year
too. And the year before that,where it always happens during
(07:18):
Christmas. And the holidaystime, especially with bringing
on new clients is that it's sucha hard thing, where you have
such a short period of time tobuild an extremely good first
impression with a client. Andwhen the first impression is
outside of our control, it makesit extremely difficult. I just
wanted to make a note of that.
One thing that was super cool isKendall and I had a trip planned
(07:38):
to Japan, we were pendingbooking the tickets we are
having to replace booked inJapan, this is at the end of
January, we're going on like a10 day trip, they're still gonna
be working a ton, but I'veactually found it pretty good
like balance between going oncertain trips and being able to
work a ton in like the earlymorning and evenings during the
times where I'm not that focusedand productive anyways, like
(07:58):
there's a usually about like afour hour time span during the
days I think this is for mostpeople is where you know, you're
not gonna get like any focusedwork done, I have the early
mornings, and basicallyafternoons and evenings very
productive for me mid days wherethere's like a four hour span,
not that productive, I can justgo skiing or like workout or do
all my stuff during that time.
(08:22):
And then I'm paying the sameamount work as I normally would
get done. Except it's allfocused work. I've really
enjoyed that. And I've been ableto balance kind of doing really
fun things with still crashingout work, this is a cool thing,
just wanted to share it becauseit was it was fun for me to like
look into. And I always used tolook into this type of stuff as
a kid, except I've never beenable to do it. So basically, we
(08:43):
run up all of our expensesthroughout the entire company on
our American Express cards. Andso if you have a really good
American Express, like theplatinum or gold card, and you
run a lot of expenses, you canget like four times points for
grocery shopping four timespoints for restaurant expenses,
there's a bunch of ones that youget a bunch of points, we have
seven figures of points saved upfrom just spending over like the
(09:06):
past year or whatever. And it'sactually a ton of points if you
know how to use them in theright way you can transfer over
American AIMEX points. If you goto mx.com and you go to the
rewards platform, you cantransfer them over to any
partner platform we're going toJapan and the best flights to
Japan are usually with thisflight called an a.com. We
transferred the points over toan a.com we were able to book
(09:28):
some really good flights forcompletely for free. All we had
to do is like pay for the taxesand fuel charges. And so it was
really cool actually being ableto put that into action. After
thinking about for so long. It'sjust annoying that I had that in
the back of my head when I wasyounger it just that I wasn't
able to do it because I didn'teven have enough money to get
points or I don't even haveenough money to spend on
(09:49):
expenses. And so it was coolactually putting that into
action. Another thing that justcame into my mind is this is a
strategy that somebody couldactually implement for the email
marketing stuff that was talkingabout Before this is something
really cool and just thinkingcreatively. For example, if
somebody was targeting realestate agents, like your entire
business was targeting realestate agents and you want top
(10:09):
of the line real estate agents,you could go to Zillow in a
specific area, and filter byreal estate agents who like just
bought or sold a property andbasically send them a cold email
through instantly the platformthat we were talking about being
like congratulations on sellinghome number, so and so and then
you're sending a customizedemail out to them where they're
(10:31):
for sure, gonna open it. Andthen you know that they also
just got huge influx of cashbecause they made like, whatever
their cut was 2.5% 3% on thesale of the property, you know
exactly how much they made, ifit was like a six figure seven
figure like eight figureproperty, huge technique that
one of my sales managers in thepast brought up to me. And that
was just like thinkingcreatively. And there's so many
(10:52):
different ways that you could dothat based off, like whatever
your niche is. One thing thatI've learned that was pretty
cool is I was over for dinnerthis weekend at kendal's dad's
place. And it was a huge familygathering. And I was talking
with their dad. And hedefinitely is of a huge
entrepreneurial mindset. And onething that he said, which was
pretty cool is separating yourdays into three different types
of days, which are basicallyfocused days buffer days and
(11:15):
free days. And I kind of likethe thinking of that. And I'm
definitely gonna try and find away to implement that because I
agree to it when you think aboutso focus days are basically
where you're performing that'slike top the line, whatever it
is, in my line of work, it wouldprobably be stacking up sales
meetings, stacking up big, bigmanagerial decision meetings,
probably like client facing ormanagerial type work, where I'm
(11:37):
actually communicating probablyoverkill, I would have like two
or three cold days per week, andthen buffer days are getting
ready for those performancedays. And then doing backend
work all the extra work thatjust piles on type thing and
separating those. And then freedays, you're basically having
those free days that arecompletely free. And I liked it
because Michael Jordan, forexample, like any single
(12:00):
extremely good athlete or actoror any of those people, they
can't be on the basketballcourt, literally playing in a
finals game every single day,that doesn't work, like you
literally can't do that you'dburn out or you'd suck, or there
would be a component that wouldbe extremely lacking, you got to
have those preparation days, andyou got to have completely free
days to prepare for those bigtime days to have the absolute
(12:23):
best performance. And so Ireally like that. And if you
didn't know, I've been goingthrough this high performance
journal. This is basically whereI write down my weekly recaps or
write down my 90 Day goals atthe beginning. So it goes 90 Day
goals, it does weekly recaps.
And that also does daily goalsetting and daily recaps slash
like to do lists, I try and useit every day. But sometimes it
(12:47):
just doesn't even make sense touse it based off of what I'm
doing. But with these vlogs it'scoming in handy doing like
weekly recaps and I have beendoing this for the past three
and a half years, these bluejournals I call them but they're
high performance journals. Andso basically going through, I
just want to finish off thisvlog with a few things of that's
missing from our company thatI'm really trying to look to
(13:09):
implement near the beginning of2023. And I'll be keeping an
update in this vlog. One thingis the transferring of new
knowledge throughout thecompany. So we've done a really
good job at establishing I hatethe word but it's like SOPs,
basically just onboarding, a lotof material to transfer over
knowledge to new people comingon board set of expectations for
(13:29):
all people who are coming onboard. So we have all of that
completely set up. We've areally good onboarding process
for practically like all of ourdepartments, but with our fast
growing mentality and with theindustry that we're in, and how
we're constantly being at thecutting edge of everything. So
we're constantly giving ourclients access to new services,
(13:50):
like for example, when we gaveour clients access to us
delivering Google panels forthem, that was a new service
that was like a lot of ambiguitycould arise from it and actually
have to process those types ofservices, that type of stuff
always comes up. And I find thatthere's a problem with
transferring that knowledge to alot of different people in our
(14:12):
company. And so I definitelyhave to think about what the
best way to do that is in termsof when new major things come up
the best way of transferring itthat knowledge over to
everybody. So it's not just inmy head or not just into my
operation managers head but inevery single person's mind so
that they can all consider itgoing forward. Another thing is
accounting processes. This ishuge. We have our basic
(14:34):
accounting processes down likewe have a bookkeeper. We have a
CPA team in Puerto Rico thathandles all of our yearly taxes.
The problem is that we don'thave like a proper CFO in place
where we're doing likeforecasting, we're doing a lot
of stuff that's proactiveinstead of reactive. That's
something I definitely want toimplement in 2023. And I'm
actually already in the processof doing that. It's something we
(14:57):
should have definitely doneearlier, it's an excuse. But
we've had so much stuff that'shappened over the past few
years, that's taken up more timethat I've prioritized higher
than that. And then the lastthing is, and this is
practically, with any singlebusiness and isn't just with us,
but more leads coming in, wehave consistent lead flow
through the pipelines that wecurrently have it just that we
(15:19):
need to be able to get to thenext level of bringing leads in
so that we can bring on morepeople and be able to spend more
on advertising be able to andthen, of course, get more sales.
The reason we haven't increasedour lead flow in with like, for
example, direct ads, where wehaven't really done much at all
with Facebook ads, Instagramads, tick tock ads at all. And
(15:42):
the reason is because we'vestruggled to get our team on a
consistent basis of cold callingall of our leads in our
pipeline. And this is somethingthat we've been turning around
over the past couple of months.
But we find it very difficultwhen people are on strictly
commission base with no basesalary commission fee structure
(16:03):
to be extremely motivated tooutbound call when they're
getting booked on calls as well.
We had to reorient a few thingswithin our sales structure we
have setters coming onto ourteam setters are like the middle
layer of our funnel. And whensetters are coming onto the
team, they aren't given bookcalls by our STRS sales
development representatives,they aren't given book calls by
(16:25):
them until they make a certainamount of weekly outbound calls
to people already within ourpipeline. Basically, we've been
saying this up, I think it'sgoing to be rolling extremely
good going into January. And ifit does, I'll be keeping you
guys updated. Obviously, we havesuch a high lifetime value per
customer that we can justifyspending a lot in terms of
(16:48):
direct advertising to bring anew lead into the business
basically once we have thingsset with our setters doing a lot
of cold calling, it's going tobe pretty much game over we're
going to literally run everysingle ad possible YouTube ads,
Google ads, Instagram ads,anything that you can think of
so that's gonna be really cool.
(17:08):
And one last thing that wasreally cool is got delivered
this tiger thick whiskey is yougonna
see Tiger thick whiskey, supersick. These guys are a client of
ours and we're basically doingwe're doing a huge press
campaign for them across the USand internationally. Their
(17:31):
product is absolutely amazingtheir branding SIG really
looking forward to crushing thatout over the next year. You can
check them out on Instagram andon Google too. So yeah, that's
gonna be really fun. This was apretty cool video I liked it a
lot. I'd like to sharing allthis information I'm really
liking just getting this like Idon't really care about anybody
watching this I hope some peopleget some value on this and I'm
(17:53):
going to try in the futurevideos to incorporate more value
for the viewers actually becauseI want to do a combination of
giving value but then also likefor my personal purposes of just
documenting everything yeah ifyou watch this all appreciate it
and catch you on the next one.
This is vlog number three ofroad to a billion the first ever
and I don't think anybody isever going to do this again but
(18:15):
the road to a billion series ofsomebody who's actually going to
become a billionaire, so don'tpeace
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