June 19, 2025 • 15 mins
Struggling to get more clients to actually book those discovery calls? You’re not alone. Many women entrepreneurs leave their corporate jobs only to find themselves overwhelmed trying to grow a business from scratch—with no big ad budget, team, or clear strategy.
I’m breaking down 5️⃣ simple, organic ways to boost client bookings—no complicated funnels or ad strategy required. If you’re a female coach, consultant, or service provider who’s tired of spinning your wheels, this is your game plan.
You’ll learn:
💡 Why an ignored or nonexistent email list is costing you clients—and how to fix it fast
💡 What to say in your social posts to actually drive call bookings (hint: clarity wins!)
💡 How to use personal outreach and voice notes to stand out in a noisy market
💡 Creative referral strategies that bring in warm leads with ease
💡 Where to put your “Book a Call” link so you never miss an opportunity
Consistency and clarity are your best tools to get more consults and close more sales. Start implementing these five strategies today—and watch your calendar fill up.
Ready for more support? Book a call with me today!
If you're looking for additional support through coaching, visit my website to learn more about working together and my signature program EDIT Your Life™: www.karinfreeland.com/life-coaching
Then book a call here!
Not ready for coaching? Get a copy of my self-help book: Grab Life by the Dreams!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Karin Freeland (00:00):
Welcome to Rock Your Reinvention, where I help
high-achieving career women likeyou get unstuck, make your
corporate exit strategy, andsuccessfully transition to your
next chapter.
Hi, I'm your host, KarinFreeland, a certified life coach
and corporate exit strategist.
Whether you want to start abusiness, become a speaker, or
something else, I'm here to giveyou the tools and strategies to
(00:23):
shift your mindset, build yourconfidence, and take bold
actions so you can rock yourreinvention.
Ready?
Let's go.
Welcome back to Rock YourReinvention.
Today, we're going to betalking about an important topic
around how to get more clientsto book calls.
Now, I work with a lot of womenwho leave corporate and start
(00:46):
their own business from scratch.
In other words, they don't goout and buy an existing business
that's already turning aprofit.
They want to start something ontheir own.
So from speaking to consultingpractices and coaching to online
service providers, I havesupported a lot of women who
(01:06):
want to build and scale theirbusiness organically.
meaning they don't havethousands of dollars to invest
in aggressive Facebook ads,which is what a lot of people
are teaching on Instagram.
And in today's economicclimate, where everybody seems
to have less disposable income,you need clear strategies for
(01:28):
growing your business, but alsogetting a max return on your
energy.
And I call this ROE, and I talkabout it in my book, Grab Life
by the Dreams.
There's a lot of different waysto grow a business out there,
but you can't do them all, atleast not well and not without a
(01:49):
sizable team or withoutcompletely going into burnout.
And besides, no one wants tofeel like they're throwing
spaghetti at the wall and justgetting nothing in return,
right?
We want to have targeted, triedand true practices that are
gonna actually put cash in ourwallets.
So I wanna provide a little bitof focus to help you get more
(02:12):
consults booked and in turn,improve your revenue and your
bank account.
Sound good?
All right, let's do it.
The first thing, is your emaillist.
When I start working with myclients, I usually find one of
two things.
Either they have an email listthat they rarely email, or they
(02:34):
haven't even bothered to startone, and they have all of their
eggs still in the social mediabasket.
Both of these are a mistake.
So starting today, let's committo emailing your database more
consistently.
See, clients, especially thosehigh-ticket clients, crave
(02:57):
consistency.
They want to know that you areserious about your business and
that you're in it for the longhaul.
And you can't do that withoutcommunicating via email at least
once a week.
Now, if you're on my list, youknow I send an email every
Thursday.
There's no right or wrong day,unless you know something about
(03:19):
your audience that would say aspecific day is bad.
So for example, a lot of myclients have busy corporate
lives and usually Mondays arecrazy.
So that's why email later inthe week.
But the point is you have gotto make sure that you are
emailing consistently.
Okay.
Now, what do you put in anemail to get more clients to
(03:42):
book calls with you?
Well, first, Why not have a CTAto sign up for a consultation
with you?
Yes, be that bold.
Clearly explain what they'llget out of the call and the
results they'll achieve byspeaking with you.
What is the value in it forthem, right?
Why should they hop on a callwith you?
(04:03):
And actually invite them tobook a call.
It's okay to send an email likethat.
Another approach you can takeis to do announcement emails to
your list.
Like, Hey, I have limited spotsopen free 30 minute
consultations to help you do X,Y, Z, whatever those results are
that you help them achieve.
Now, Pro tip here, you want tosegment your list as much as
(04:28):
possible to ensure that theleads you're getting on a call
with are interested in theresults that you offer, right?
So you really want to know whatis relevant to the different
people on your email list.
And if you aren't in a placeright now where you've segmented
your lists, that's a greatplace to start.
You can also send follow-upemails from a lead magnet.
(04:50):
Like maybe they downloadedsomething on your website and
you're like, hey, let's put thatfree training or that free
blueprint that you got intoaction.
Let's hop on a call and see howwe can move things forward.
And don't be afraid to reachout personally to clients that
you want to work with.
Personalized emails to specificprospects go a long way.
(05:10):
And it might just be somethingsimple like, hey, I'm opening up
three spots on my calendar for30-minute one-on-one
consultations and thought ofyou.
Want first dibs?
Like, I think we overthink thisa lot, right?
It's so simple and sostraightforward.
So start emailing your listmore regularly.
The second thing you can do areshort, direct social posts.
(05:33):
Now, I love social media forgrowing your business, but I
find that a lot of women aren'tdirect enough.
The CTA, the call to action, isoften missing or buried and
then it gets overlooked.
So the second way to get moreclients to book is to leverage
(05:53):
these very short, direct socialposts.
Let's face it, people arepretty busy and they don't
always have time or want to reada lengthy post, okay?
I am so guilty of starting toscroll and then I see how long
it is and I'm like, I don't carethat much.
Next.
shorten it down and a great wayto do this is by sharing a
(06:14):
client testimonial which issuper powerful because it speaks
directly to the results thatyou provide not as much about
the how because people don'tcare about the how they just
want to know that you getresults and it also shows that
others trust you right theothers have paid you for your
product service whatever it isand if you don't have
(06:35):
testimonials You know, you couldkeep it anonymous and just
share a client success storywithout giving too many details.
These can also be just plaintext posts, though, you know,
like literally just a couple ofwords.
Hey, attention, burnt outfemale professionals.
I'm offering 30 minute strategysessions to build your burnout
recovery plan.
(06:55):
Want in?
DM me strategy to claim yourspot.
So simple, so to the point,right?
I'm not trying to be clever.
It's not hard to figure outwhat I want you to do or how you
can work with me.
It's just right there.
Now, here's the thing.
Don't think you're going to doone post like this and suddenly
(07:17):
your business is going toexplode, okay?
People need to see your stuffbetween seven to 12 times before
they buy.
So you need to be consistent inleveraging this kind of posting
over a very significant periodof time, like let's say three
months.
Don't be afraid to just reachout to people either and invite
(07:37):
them to work with you in thesesocial posts.
You can tag people at mention,hey, I thought of you, right?
You just might find that thesetypes of posts perform the best.
Now, the third one is personaloutreach.
Yes.
In a world where everyone feelstotally connected yet
(08:00):
completely alone, personaloutreach will set you apart
because people are craving realhuman connection.
They want the no like trustfactor, right?
They want to be able to trustthe people that they do business
with and know them moreintimately, especially if you
(08:21):
have a high ticket or a premiumoffer, right?
Which all of my clients do.
And my personal favorite hereis to leverage voice memos in
the social media apps or even intext messages.
These are so much moreeffective because people can
really hear how much you care.
So whenever possible, go thisroute.
(08:41):
It takes a couple of extraseconds, but That's okay.
You're gonna get betterresults.
So it's gonna be well worth thetime and energy.
It might sound like, hey,Karin, thanks so much for that
like on my recent post.
I'd love to help you X, Y, Z,reinvent yourself.
How about we hop on a call andI can share more?
Let me know if you're freetomorrow.
(09:01):
This also has a sense ofurgency to it, right?
Which is helpful to get peopleto take action.
Hey, let's get on a calltomorrow, right?
Put a deadline in there.
Another way is to obviously usethe direct message function and
your social media platforms,whatever platform you prefer.
And you can send a quick noteto all the qualified leads who
(09:23):
are engaging with your brand orwatching your stories or liking,
commenting, all that goodstuff.
Maybe let them know that you'regoing to be opening up strategy
sessions.
Tell them what you specializein, why someone would want to
work with you.
The point is, You can't rely onsocial media and email alone.
(09:46):
You have to take the initiativeto reach out to clients
directly.
And I see too many womenstruggling in business because
they're missing this criticalcomponent.
Especially when their businesshas been booming for a while and
then things start to slow down,they forget that they can go be
scrappy again.
They're like, oh, but this hasall been just pouring in.
(10:07):
I mean, this happened to meprobably back around Q4 last You
know, November, December,around the election time, things
really started to slow down andI had to start going out again
and leveraging a lot of thesetactics.
But you know what?
It worked and business grewagain.
So make sure you're reachingout to people personally,
whatever that looks like.
(10:28):
If you have their phone number,pick up the phone and call
them.
The more personal, the better.
Okay, the fourth thing you cando if you want to get more
clients to book calls with youis set up referral programs.
And there's two different waysthat I teach and approach this.
So the first is the otherbusiness owners that are
(10:48):
adjacent to your offer.
So for example, I'm a lifecoach and career coach, but I am
not a resume writer.
So I have a fellow businessowner that I work with to help
my clients with their resumes,right?
So I can refer my clients toher and then she sends me a
referral fee.
You can set up something likethis in your business.
(11:11):
What service providers could begood referral partners for you
and could be sending youclients?
And of course, vice versa.
Personally, I tend to offer aflat referral fee because it
just makes it easier for me andmy rates are consistent, right?
I'm charging everybody the sameamount, but if your rates
fluctuate, you might wanna go ona percentage basis.
(11:33):
Totally up to you.
You can set up barter typethings.
I mean, whatever, but the keyis that you're getting someone
else to build your funnel foryou.
The second way I tend to lookat this is getting your clients
to refer people.
And you can get a little bitmore creative here than just a
(11:54):
referral fee, right?
It could be monetary, but itcould be a free session with you
or a prize or even acommission, right?
A percentage of what you earnfrom that referral.
And I'm not a tax professional.
So you want to check with yourCPA to see what kind of tax
implications would be, you know,a result of each, but
regardless, you just want tohave some sort of offering for
(12:17):
your clients because after all,They trusted you, they loved
your product or service, andthey could be the best referral
source for you.
I would say try to simplify theprocess though as much as
possible.
So maybe have some done for youposts or some content that they
can just plug and play.
And this is a little bit oflike a toolkit for them to use
(12:40):
so they know exactly what topost and what to share.
Make it easy for them, right?
The easier it is for them tosing your praises, the more
they're gonna participate, andthe more that you're going to
get clients, right?
Bottom line, the know, like,trust factor plays a huge role
in buying decisions, and yourdream clients likely know
(13:01):
someone who could use yourservices, right?
So encourage them to sharethose opportunities with your
network.
And the fifth way is that youcan get more clients to book
calls with you and grow yourbusiness is to make your book a
call link, your main CTA, andthen put it everywhere.
Again, we wanna make it as easyas possible for people to book
(13:26):
a call with you or to use yourservices.
But a lot of times I go topeople's websites and I struggle
to find it.
I'm like, where do I go to workwith you?
So some places that you mightwanna put this link in your
email signature, in the footerof your email templates, on your
(13:46):
website.
Maybe have it in a pop-up onyour website.
Every time you go on a podcastor an interview, share it as
your CTA.
In your bios, on every socialprofile, on every platform you
use.
Be great to see it in yourbanner or your about section on
LinkedIn.
(14:07):
If you have a link tree, put itthere.
And I'm sure you can think of afew other places that would fit
for you and your brand.
Bottom line is, I should beable to look at any of your
stuff and instantly know how tobook a call with you and how to
work with you.
Don't hide it.
Make this your number one CTAand you will see more and more
(14:31):
people start to book calls.
More calls, more closes, morerevenue.
So there you have it.
Five ways to drive more callsconsistently for your business.
First, leverage your emaillist.
Second, have some short directsocial posts inviting people to
(14:52):
work with you.
Three, always do personaloutreach whenever possible,
voice memos, text message, DMs,whatever.
Fourth, have a solid referralprogram, both with partners who
are adjacent to your offer, butalso with your clients.
And put your book a call linkeverywhere.
(15:13):
And I promise if you put thesetips into action consistently,
you are going to be booking moreconsults in no time and in turn
closing more clients.
You got this.
Welcome to Rock Your Reinvention, where I help
high-achieving career women likeyou get unstuck, make your
corporate exit strategy, andsuccessfully transition to your
next chapter.
Hi, I'm your host, KarinFreeland, a certified life coach
and corporate exit strategist.
Whether you want to start abusiness, become a speaker, or
something else, I'm here to giveyou the tools and strategies to
(00:23):
shift your mindset, build yourconfidence, and take bold
actions so you can rock yourreinvention.
Ready?
Let's go.
Welcome back to Rock YourReinvention.
Today, we're going to betalking about an important topic
around how to get more clientsto book calls.
Now, I work with a lot of womenwho leave corporate and start
(00:46):
their own business from scratch.
In other words, they don't goout and buy an existing business
that's already turning aprofit.
They want to start something ontheir own.
So from speaking to consultingpractices and coaching to online
service providers, I havesupported a lot of women who
(01:06):
want to build and scale theirbusiness organically.
meaning they don't havethousands of dollars to invest
in aggressive Facebook ads,which is what a lot of people
are teaching on Instagram.
And in today's economicclimate, where everybody seems
to have less disposable income,you need clear strategies for
(01:28):
growing your business, but alsogetting a max return on your
energy.
And I call this ROE, and I talkabout it in my book, Grab Life
by the Dreams.
There's a lot of different waysto grow a business out there,
but you can't do them all, atleast not well and not without a
(01:49):
sizable team or withoutcompletely going into burnout.
And besides, no one wants tofeel like they're throwing
spaghetti at the wall and justgetting nothing in return,
right?
We want to have targeted, triedand true practices that are
gonna actually put cash in ourwallets.
So I wanna provide a little bitof focus to help you get more
(02:12):
consults booked and in turn,improve your revenue and your
bank account.
Sound good?
All right, let's do it.
The first thing, is your emaillist.
When I start working with myclients, I usually find one of
two things.
Either they have an email listthat they rarely email, or they
(02:34):
haven't even bothered to startone, and they have all of their
eggs still in the social mediabasket.
Both of these are a mistake.
So starting today, let's committo emailing your database more
consistently.
See, clients, especially thosehigh-ticket clients, crave
(02:57):
consistency.
They want to know that you areserious about your business and
that you're in it for the longhaul.
And you can't do that withoutcommunicating via email at least
once a week.
Now, if you're on my list, youknow I send an email every
Thursday.
There's no right or wrong day,unless you know something about
(03:19):
your audience that would say aspecific day is bad.
So for example, a lot of myclients have busy corporate
lives and usually Mondays arecrazy.
So that's why email later inthe week.
But the point is you have gotto make sure that you are
emailing consistently.
Okay.
Now, what do you put in anemail to get more clients to
(03:42):
book calls with you?
Well, first, Why not have a CTAto sign up for a consultation
with you?
Yes, be that bold.
Clearly explain what they'llget out of the call and the
results they'll achieve byspeaking with you.
What is the value in it forthem, right?
Why should they hop on a callwith you?
(04:03):
And actually invite them tobook a call.
It's okay to send an email likethat.
Another approach you can takeis to do announcement emails to
your list.
Like, Hey, I have limited spotsopen free 30 minute
consultations to help you do X,Y, Z, whatever those results are
that you help them achieve.
Now, Pro tip here, you want tosegment your list as much as
(04:28):
possible to ensure that theleads you're getting on a call
with are interested in theresults that you offer, right?
So you really want to know whatis relevant to the different
people on your email list.
And if you aren't in a placeright now where you've segmented
your lists, that's a greatplace to start.
You can also send follow-upemails from a lead magnet.
(04:50):
Like maybe they downloadedsomething on your website and
you're like, hey, let's put thatfree training or that free
blueprint that you got intoaction.
Let's hop on a call and see howwe can move things forward.
And don't be afraid to reachout personally to clients that
you want to work with.
Personalized emails to specificprospects go a long way.
(05:10):
And it might just be somethingsimple like, hey, I'm opening up
three spots on my calendar for30-minute one-on-one
consultations and thought ofyou.
Want first dibs?
Like, I think we overthink thisa lot, right?
It's so simple and sostraightforward.
So start emailing your listmore regularly.
The second thing you can do areshort, direct social posts.
(05:33):
Now, I love social media forgrowing your business, but I
find that a lot of women aren'tdirect enough.
The CTA, the call to action, isoften missing or buried and
then it gets overlooked.
So the second way to get moreclients to book is to leverage
(05:53):
these very short, direct socialposts.
Let's face it, people arepretty busy and they don't
always have time or want to reada lengthy post, okay?
I am so guilty of starting toscroll and then I see how long
it is and I'm like, I don't carethat much.
Next.
shorten it down and a great wayto do this is by sharing a
(06:14):
client testimonial which issuper powerful because it speaks
directly to the results thatyou provide not as much about
the how because people don'tcare about the how they just
want to know that you getresults and it also shows that
others trust you right theothers have paid you for your
product service whatever it isand if you don't have
(06:35):
testimonials You know, you couldkeep it anonymous and just
share a client success storywithout giving too many details.
These can also be just plaintext posts, though, you know,
like literally just a couple ofwords.
Hey, attention, burnt outfemale professionals.
I'm offering 30 minute strategysessions to build your burnout
recovery plan.
(06:55):
Want in?
DM me strategy to claim yourspot.
So simple, so to the point,right?
I'm not trying to be clever.
It's not hard to figure outwhat I want you to do or how you
can work with me.
It's just right there.
Now, here's the thing.
Don't think you're going to doone post like this and suddenly
(07:17):
your business is going toexplode, okay?
People need to see your stuffbetween seven to 12 times before
they buy.
So you need to be consistent inleveraging this kind of posting
over a very significant periodof time, like let's say three
months.
Don't be afraid to just reachout to people either and invite
(07:37):
them to work with you in thesesocial posts.
You can tag people at mention,hey, I thought of you, right?
You just might find that thesetypes of posts perform the best.
Now, the third one is personaloutreach.
Yes.
In a world where everyone feelstotally connected yet
(08:00):
completely alone, personaloutreach will set you apart
because people are craving realhuman connection.
They want the no like trustfactor, right?
They want to be able to trustthe people that they do business
with and know them moreintimately, especially if you
(08:21):
have a high ticket or a premiumoffer, right?
Which all of my clients do.
And my personal favorite hereis to leverage voice memos in
the social media apps or even intext messages.
These are so much moreeffective because people can
really hear how much you care.
So whenever possible, go thisroute.
(08:41):
It takes a couple of extraseconds, but That's okay.
You're gonna get betterresults.
So it's gonna be well worth thetime and energy.
It might sound like, hey,Karin, thanks so much for that
like on my recent post.
I'd love to help you X, Y, Z,reinvent yourself.
How about we hop on a call andI can share more?
Let me know if you're freetomorrow.
(09:01):
This also has a sense ofurgency to it, right?
Which is helpful to get peopleto take action.
Hey, let's get on a calltomorrow, right?
Put a deadline in there.
Another way is to obviously usethe direct message function and
your social media platforms,whatever platform you prefer.
And you can send a quick noteto all the qualified leads who
(09:23):
are engaging with your brand orwatching your stories or liking,
commenting, all that goodstuff.
Maybe let them know that you'regoing to be opening up strategy
sessions.
Tell them what you specializein, why someone would want to
work with you.
The point is, You can't rely onsocial media and email alone.
(09:46):
You have to take the initiativeto reach out to clients
directly.
And I see too many womenstruggling in business because
they're missing this criticalcomponent.
Especially when their businesshas been booming for a while and
then things start to slow down,they forget that they can go be
scrappy again.
They're like, oh, but this hasall been just pouring in.
(10:07):
I mean, this happened to meprobably back around Q4 last You
know, November, December,around the election time, things
really started to slow down andI had to start going out again
and leveraging a lot of thesetactics.
But you know what?
It worked and business grewagain.
So make sure you're reachingout to people personally,
whatever that looks like.
(10:28):
If you have their phone number,pick up the phone and call
them.
The more personal, the better.
Okay, the fourth thing you cando if you want to get more
clients to book calls with youis set up referral programs.
And there's two different waysthat I teach and approach this.
So the first is the otherbusiness owners that are
(10:48):
adjacent to your offer.
So for example, I'm a lifecoach and career coach, but I am
not a resume writer.
So I have a fellow businessowner that I work with to help
my clients with their resumes,right?
So I can refer my clients toher and then she sends me a
referral fee.
You can set up something likethis in your business.
(11:11):
What service providers could begood referral partners for you
and could be sending youclients?
And of course, vice versa.
Personally, I tend to offer aflat referral fee because it
just makes it easier for me andmy rates are consistent, right?
I'm charging everybody the sameamount, but if your rates
fluctuate, you might wanna go ona percentage basis.
(11:33):
Totally up to you.
You can set up barter typethings.
I mean, whatever, but the keyis that you're getting someone
else to build your funnel foryou.
The second way I tend to lookat this is getting your clients
to refer people.
And you can get a little bitmore creative here than just a
(11:54):
referral fee, right?
It could be monetary, but itcould be a free session with you
or a prize or even acommission, right?
A percentage of what you earnfrom that referral.
And I'm not a tax professional.
So you want to check with yourCPA to see what kind of tax
implications would be, you know,a result of each, but
regardless, you just want tohave some sort of offering for
(12:17):
your clients because after all,They trusted you, they loved
your product or service, andthey could be the best referral
source for you.
I would say try to simplify theprocess though as much as
possible.
So maybe have some done for youposts or some content that they
can just plug and play.
And this is a little bit oflike a toolkit for them to use
(12:40):
so they know exactly what topost and what to share.
Make it easy for them, right?
The easier it is for them tosing your praises, the more
they're gonna participate, andthe more that you're going to
get clients, right?
Bottom line, the know, like,trust factor plays a huge role
in buying decisions, and yourdream clients likely know
(13:01):
someone who could use yourservices, right?
So encourage them to sharethose opportunities with your
network.
And the fifth way is that youcan get more clients to book
calls with you and grow yourbusiness is to make your book a
call link, your main CTA, andthen put it everywhere.
Again, we wanna make it as easyas possible for people to book
(13:26):
a call with you or to use yourservices.
But a lot of times I go topeople's websites and I struggle
to find it.
I'm like, where do I go to workwith you?
So some places that you mightwanna put this link in your
email signature, in the footerof your email templates, on your
(13:46):
website.
Maybe have it in a pop-up onyour website.
Every time you go on a podcastor an interview, share it as
your CTA.
In your bios, on every socialprofile, on every platform you
use.
Be great to see it in yourbanner or your about section on
LinkedIn.
(14:07):
If you have a link tree, put itthere.
And I'm sure you can think of afew other places that would fit
for you and your brand.
Bottom line is, I should beable to look at any of your
stuff and instantly know how tobook a call with you and how to
work with you.
Don't hide it.
Make this your number one CTAand you will see more and more
(14:31):
people start to book calls.
More calls, more closes, morerevenue.
So there you have it.
Five ways to drive more callsconsistently for your business.
First, leverage your emaillist.
Second, have some short directsocial posts inviting people to
(14:52):
work with you.
Three, always do personaloutreach whenever possible,
voice memos, text message, DMs,whatever.
Fourth, have a solid referralprogram, both with partners who
are adjacent to your offer, butalso with your clients.
And put your book a call linkeverywhere.
(15:13):
And I promise if you put thesetips into action consistently,
you are going to be booking moreconsults in no time and in turn
closing more clients.
You got this.
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