What does it really take to stand out in today’s crowded marketplace? I chatted with Visibility Strategist and CEO of Creative Marketing, Tori Barker, to unpack her journey of reclaiming her business and redefining how entrepreneurs approach marketing. She shares how to elevate your brand, protect your value, and grow with confidence as a female entrepreneur.
Tori shares how she transitioned from a business partnership back to running her company on her own terms, why she shifted her focus from “marketing tactics” to true visibility strategies, and how you can apply the same mindset to grow your brand.
Whether you’re dreaming of leaving corporate or already running your own business, this conversation will give you the inspiration and tools to elevate your visibility and protect your value as a female entrepreneur.
✨ We discussed:
- Why reframing marketing as visibility is a game-changer for growth
- One simple step you can take this week to boost your brand’s visibility
- How to respond when clients say you’re “too expensive”and how to price with confidence
- Practical strategies for avoiding burnout while staying consistent
- Encouragement for women ready to leave corporate but afraid to take the leap
👉 Connect with Tori Barker:
- Website: creativemarketingconsulting.com
- LinkedIn: linkedin.com/in/toribarker
- Take the Visibility Quiz to find out how your brand stacks up: creativemarketingconsulting.com/visibility-quiz
Are you ready to make your Empowered Exit™ and break free of corporate? Learn more here: www.karinfreeland.com/life-coaching
Then book a complimentary 45-min Empowered Exit™ call!
Not ready for coaching? Get a copy of my self-help book: Grab Life by the Dreams!
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com