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October 2, 2025 29 mins

What does it really take to stand out in today’s crowded marketplace? I chatted with Visibility Strategist and CEO of Creative Marketing, Tori Barker, to unpack her journey of reclaiming her business and redefining how entrepreneurs approach marketing. She shares how to elevate your brand, protect your value, and grow with confidence as a female entrepreneur. 

Tori shares how she transitioned from a business partnership back to running her company on her own terms, why she shifted her focus from “marketing tactics” to true visibility strategies, and how you can apply the same mindset to grow your brand. 

Whether you’re dreaming of leaving corporate or already running your own business, this conversation will give you the inspiration and tools to elevate your visibility and protect your value as a female entrepreneur.

✨ We discussed:

  • Why reframing marketing as visibility is a game-changer for growth
  • One simple step you can take this week to boost your brand’s visibility
  • How to respond when clients say you’re “too expensive”and how to price with confidence
  • Practical strategies for avoiding burnout while staying consistent
  • Encouragement for women ready to leave corporate but afraid to take the leap

👉 Connect with Tori Barker:


Are you ready to make your Empowered Exit™ and break free of corporate? Learn more here: www.karinfreeland.com/life-coaching

Then book a complimentary 45-min Empowered Exit™ call!

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