Effective Social Media Strategies for Service Contractors and Brand Promotion with Alexander Donev

In this episode, we sit down with Alexander Donev to explore how service contractors can use social media to strengthen their brand and attract more customers. Alex, a marketing and design professional as well as a new dad, shares practical advice on building a strong online presence without feeling overwhelmed.

He explains how to choose the right platforms like Facebook, Instagram, TikTok, or LinkedIn, and why before-and-after photos, client testimonials, and project highlights can be some of the most powerful content for showcasing your work. Alex also covers the importance of a simple content calendar, the value of consistency over quantity, and how engagement and Google reviews can dramatically improve your online reputation. You’ll also hear about common pitfalls to avoid, the benefits of outsourcing social media management, and the key performance indicators that truly matter when measuring success.

This episode is full of practical steps to help contractors connect with their audience, build trust, and use social media as a tool for long-term brand growth.

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About Rocket Your Business for Trade Contractors:
The Rocket Your Business for Trade Contractors podcast brings you off-the-cuff conversations from business growth and tech experts to help you grow your trade business. Whether you just started your own business or are a veteran with an expanding team, this show will keep bringing you useful ideas, interviews, tools, and tips to help you grow.

About Estimate Rocket:
Estimate Rocket is an all-in-one software platform built for contractors and service businesses to streamline their workflow from estimate to payment. With tools for estimating, scheduling, invoicing, reporting, and client communication, Estimate Rocket helps teams stay organized, profitable, and professional. Whether you’re managing field crews, tracking sales, or monitoring profitability, Estimate Rocket gives you the clarity and control you need to grow your business with confidence.