Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
Episodes
October 18, 2025 • 19 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
Chris Ross, a VP and Analyst at Gartner for CMOs, recently published on LinkedIn that their research found that 45% of consumers find personalization creepy, inspiring Ian and Robert to take a t...
Mark as Played
October 15, 2025 • 47 mins
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.
STARS is an acronym for the five common situations marketing leaders may find themselves moving into: Startup, Turnaround, Accelerated growth, Realignment, and Sustaining success.
In his book The First 90 Days, which is obviously focu...
Mark as Played
October 11, 2025 • 28 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a fierce absinthe cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute, based on a survey of 1000 marketers and ...
Mark as Played
October 8, 2025 • 41 mins
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of implementing a B2B buyer's journey, demonstrating how to put these fundamentals into practice.
Their 5 F’in’ Marketing Fundamentals are the Masterplan, Knowledge, Story, Campaign, and Machine, and they step through each one to explain how it helps you engage the buyer ...
Mark as Played
October 4, 2025 • 19 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, with a nod toward the Dude of the Big Lebowski, Robert keeps his Russian dark, and Ian asks what Robert makes of the trend for fractional marketing leadership.
Key talking points thi...
Mark as Played
October 1, 2025 • 35 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com.
They discuss:
Strategic thinking
Creative direction
AI literacy
Ethical judgment
Orchestration and collaboration
If you have any comments or thoughts on...
Mark as Played
September 27, 2025 • 24 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic cocktail, Ian congratulates Robert on 500 episodes of his podcast “This Old Marketing” that he hosts with his chum Joe Pulizzi.
They discuss what he’s learned, some o...
Mark as Played
September 24, 2025 • 38 mins
This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership.
The tables are turned as Jeff asks Ian for his 5 f’in’ things and they discuss:
Fractional is not Part-time
The client wants to solve a problem not hire a fractional
Be purposeful fractional
Be clear about ...
Mark as Played
September 20, 2025 • 27 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic cocktail, having just published his fifth book and maintained his prolific writing for Content Marketing Institute and his newsletter, Ian asks Robert about his writing...
Mark as Played
September 17, 2025 • 44 mins
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.
As a reminder, our 5 F’in’ Marketing Fundamentals are:
The Masterplan
The Knowledge
The Story
The Campaign
The Machine
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should d...
Mark as Played
September 13, 2025 • 29 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic cocktail, Ian and Robert discuss Reddit, how it is informing search results, generative AI, and how we should engage with it to support our B2B content marketing.
Some...
Mark as Played
September 10, 2025 • 35 mins
This week, Jeff Clark, former Forrester Research Director, is back, and he and our host Ian Truscott, discuss some new research into the hidden B2B buyer from Edelman, and, adhering to the Rockstar CMO editorial policy, they share 5 f’in’ things to help reach them through your thought leadership.
The five f’in’ things this week:
The "safest choice" isn't always the winning one
Develop the extended personas
Define ...
Mark as Played
September 6, 2025 • 23 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared about losing creativity in B2B marketing on Goldenhour, a LinkedIn Live event with Anthony Kennada, founder of...
Mark as Played
September 3, 2025 • 29 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott explore whether, in 2025, the term CMS (Content Management System) is still relevant to CMOs with all the other acronyms and buzzwords around content operations today.
Some talking points from this week:
With the advances in page builder solutions to deliver multi-channel and multi-language...
Mark as Played
August 30, 2025 • 18 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.
Some key points from the discussion:
AI ...
Mark as Played
August 27, 2025 • 39 mins
This week, Jeff Clark, former Forrester analyst and now Principal Analyst at Cleantech Insiders, is back from vacation, and he and our host Ian Truscott pull five f’in’ things that caught his eye from the Norwest B2B Sales & Marketing Benchmark Report that they first talked about in their budgeting discussion in episode 280.
The five discussion points:
Sales cycles are getting longer
The pressure for buyer urgency
...
Mark as Played
August 23, 2025 • 27 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction, an idea that they first discussed on this podcast back on episode 24...
Mark as Played
August 20, 2025 • 13 mins
This week, with Jeff back on holiday and emboldened by some good feedback from his last solo outing, our host Ian Truscott goes it alone and peers into the so-called dark funnel where 95% of potential buyers are hanging out with a few ideas we need to implement as B2B marketers to reach them.
Ian covers:
The dark funnel and changing buyer behavior
The decline of traditional influencers
The power of useful data and...
Mark as Played
August 16, 2025 • 22 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
Key points from their discussion:
AI is automating inefficient processe...
Mark as Played
August 13, 2025 • 35 mins
This week, our usual co-host, Jeff Clark, is back from vacation, and he and Ian Truscott dive into the latest Gartner CMO quarterly report, which is available to non-clients in exchange for an email address.
As is the editorial policy of the show, they pull 5 f’in’ things from the report that caught their eye:
Investing in Customer Understanding
Budgeting Challenges for CMOs
Maximizing ROI through Technology and ...
Mark as Played
Popular Podcasts
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
The official podcast of comedian Joe Rogan.