Rockstar CMO FM
In this 5-star rated weekly marketing podcast, host 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
Episodes
August 9, 2025 • 25 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy - The Mullet.
They discuss:
The debate around what content we should share with th...
Mark as Played
August 6, 2025 • 33 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott grabs her after day 1 of CMS Connect 25, a gathering of content management professionals in Montreal, and she shares the latest talking points from the world of content management.
Some talking points from this week:
CMSs are still valid and necessary for digital experiences, but digital experienc...
Mark as Played
August 2, 2025 • 22 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a Michelada, Ian asks Robert’s advice about providing 90-day plans during a recruitment process, and Robert shares the relaunch of his website robertrose.net.
They discuss:
...
Mark as Played
July 31, 2025 • 21 mins
This week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process.
Using the framework he and Jeff created - The 5 F’in’ Marketing Fundamentals - Ian shares how he then built the plan, the structure of the deck, and some tips on what to include.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and B...
Mark as Played
July 26, 2025 • 20 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, the topic is culture jacking, as Robert wrote a very timely piece on the Content Marketing Institute's blog: How B2B Brands Capitalize on Meme-Worthy Moments, as our LinkedIn feeds ar...
Mark as Played
July 23, 2025 • 41 mins
This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show.
In this episode, they dig into a LinkedIn post that Simon shared, referring to him catching up on some reading on campaign modelling over a beer.
Dubbed "5 things that Simon learned over a beer that we suspect he already ...
Mark as Played
July 19, 2025 • 11 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
However, this week, we have a slightly different episode as Robert couldn’t make our regular virtual bar recording, so to get our Robert Rose fix, we share something he recorded for the Content ...
Mark as Played
July 16, 2025 • 37 mins
This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports.
Yes, SIX, completely ignoring the editorial policy of 5 f’in’ things.
The six highlights they discuss:
Marketing budgets are in decline (or are they?)
Comparing apples with apples
Expectations management
Martech is down, paid me...
Mark as Played
July 13, 2025 • 18 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, the chaps discuss the complexities of marketing budgets, the importance of setting pragmatic marketing strategies, and the concept of lean marketing teams.
They explore various budg...
Mark as Played
July 2, 2025 • 28 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration.
Is it more inside baseball wordy word bullshit, a technology platform or something that organizations really care about?
Some talking points from their conversation:
Understanding content operations and orchestration
The role of technology in content o...
Mark as Played
June 28, 2025 • 26 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, on Ian’s mind is whether we should be educating LLMs with our content, and Robert suggests that there might be lessons to be learned from Google’s rise two decades ago.
They discuss:...
Mark as Played
June 25, 2025 • 35 mins
This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester.
They discuss Jeff’s 5 tips:
Why is benchmarking important?
Don’t confuse a peer set with your competitive landscape
Comparing apples with apples - STARS model
Understand what the benchmark consid...
Mark as Played
June 21, 2025 • 25 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, on Ian’s mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave...
Mark as Played
June 18, 2025 • 39 mins
This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates.
Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial...
Mark as Played
June 14, 2025 • 24 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, that Robert has some thoughts on, so that’s this ...
Mark as Played
June 11, 2025 • 36 mins
This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning.
Inspired by a recently published report from Forester that shared that, for the second consecutive year, budgets are flat or down for two-thirds of event teams.
In this episode, they discuss:
Make each event part of an existing campaign
Defining the event goals
Deter...
Mark as Played
June 7, 2025 • 38 mins
As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.
For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs - “The ART of Content Marketing” - where he shares the role content marketing ...
Mark as Played
June 4, 2025 • 34 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.
Some talking points from this week:
Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record.
The need to understand the di...
Mark as Played
June 1, 2025 • 21 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the co...
Mark as Played
May 28, 2025 • 38 mins
This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing.
In this episode, they discuss:
CMOs should shift from being just marketers to market analysts.
Understanding internal stakeholders' needs
Build credibility by creating relevant internal content
Leveragin...
Mark as Played
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