The F'in' Marketing Podcast by Rockstar CMO
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Episodes
January 10, 2026 • 24 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, there is a story that has been doing the rounds on LinkedIn for the last three weeks, that keeps appearing in Ian’s feed from the Wall Street Journal called Companies Are Desperately Seeking ‘Stor...
Mark as Played
January 7, 2026 • 32 mins
This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken.
The fails that Jeff identifies:
Poor Reputation with internal customers
Campaigns miss their mark
Poor sales productivity
Customer lose trust
Marketing loses busine...
Mark as Played
January 3, 2026 • 23 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, as they lift their glasses to the new year, Ian and Robert dig into one of Robert’s favorite predictions for 2026, and they discuss:
AI strategy will be integrated into everyday business and ...
Mark as Played
December 31, 2025 • 20 mins
In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, our host, Ian Truscott, Managing Partner at Velocity B, shares 5 f’in’ things that stood out from this year on the podcast.
Deciding to narrow down the over 100 conversations to one topic, Ian picked AI, and the five things featured in this podcast are:
#1 - Don’t lose what you learn on the creative or learning journey by pressing the...
Mark as Played
December 20, 2025 • 22 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
However, this week, as we ease into the holidays, Ian and Robert are doing something different, not talking directly about marketing but a fascinating AI collaboration project Robert has been working on, as ...
Mark as Played
December 17, 2025 • 40 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her regular visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.
In this episode, Cathy shares her perspective on content operations and management for 2025 and predictions for 2026, and they discuss the importance of human involvement in AI-driven content creation, the challenges of personalization, and ...
Mark as Played
December 13, 2025 • 24 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
Inspired by Robert’s post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discuss the future of corporate website...
Mark as Played
December 10, 2025 • 38 mins
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, celebrate Jeff’s last episode of the year, before he takes off for the holidays, and discuss five things that stood out for them from their conversations on the show in 2025.
The five things they selected:
#1 - The buyer's AI assistant
#2 - Brand is back
#3 - Unifying marketing and sales as a revenue department...
Mark as Played
December 6, 2025 • 24 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
Inspired by an article by Robert - Content Marketing in 2026: Why Your System Matters More Than Your Content - this week, over a modern English cocktail, Ian and Robert look forward to what 2026 will bring ...
Mark as Played
December 4, 2025 • 38 mins
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, dive into a new report from 6Sense and Stein, called “Winning in the Brand to Demand Zone” authored by Marc Keating, Chief Innovation Officer at Stein, and Kerry Cunningham, Research and Thought Leadership, 6sense. That is based on an analysis of research from 1,000 6Sense customers.
It’s an extensive report, runni...
Mark as Played
November 29, 2025 • 24 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, Ian and Robert discuss whether the froth will be blown off AI and we’ll return to the fundamentals in 2026 with AI as a tool, or will the hype continue?
They discuss:
If AI's frothiness will...
Mark as Played
November 26, 2025 • 33 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.
In this episode, they discuss:
Cathy’s industry analyst perspective on Adobe's potential acquisition of Semrush
Practice vs. Insanity - Cathy’s latest research that shares four pieces of advice for meeting the experience expectati...
Mark as Played
November 22, 2025 • 25 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, over a splendid seasonal cocktail, Ian and Robert discuss the apparent shift in LinkedIn from a community platform we perceive it to be to an attention-grabbing ad platform, with reported changes ...
Mark as Played
November 19, 2025 • 40 mins
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on five forces they’ve identified:
B2B buying dynamics shift
AI moves from pilot to priority
Growth bets consolidate
The demand engine rebalances
Capability gap...
Mark as Played
November 15, 2025 • 25 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, over a seasonal cocktail with a biscuit rim (yes, it’s a thing), they discuss the idea of being good at AI - and whatever the hell that means.
They discuss a study by a University in Finland cov...
Mark as Played
November 12, 2025 • 31 mins
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, discuss creating a joined up sales and marketing team - The Revenue Department - and if we can use the ART (Awareness, Revenue and Trust) framework and their 5 F’in’ Marketing Fundamentals to guide that process.
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we sh...
Mark as Played
November 8, 2025 • 27 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a fancy martini, Ian and Robert discuss a keynote from P&G’s Marc Pritchard at this year’s ANA Masters of Marketing Conference, where he outlined his five marketing fundam...
Mark as Played
November 5, 2025 • 35 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and shares her perspective on the changing role of the CMO with our host Ian Truscott, Managing Partner at Velocity B.
Highlights from this week:
Cathy shares her experiences from various conferences, highlighting the inspiration gained from Adobe Max and emphasizing that creativity cannot be derived solely from tools like A...
Mark as Played
November 1, 2025 • 18 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.
This week, Ian learns that Robert is re-reading a marketing classic, Different by Youngme Moon, and asks why Robert keeps revisiting this book. They discuss the importance of differentiat...
Mark as Played
October 29, 2025 • 40 mins
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, take a break from their usual B2B beat to discuss marketing for non-profits, advocacy, and cause organizations.
They explore if their 5 f’in’ marketing fundamentals are relevant to this sector, and Jeff shares his experience of each of them working within non-profit organizations.
Highlights from the conversatio...
Mark as Played
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