Rockstar CMO FM
In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
Episodes
November 30, 2024 • 57 mins
It’s budget season, and whether your financial year kicks off in January or April, we need to think about what we are doing next year, especially as various surveys from Forrester, Gartner, and Marketing Profs indicate that B2B marketing teams will need to do more with less, a hackneyed expression that makes it no less true.
So, our host Ian Truscott joins Jeff Clark in the studio to explore 5 ideas for making the most of your ma...
Mark as Played
November 23, 2024 • 57 mins
This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode.
Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into:
Buyer Needs Analysis
Market Intelligence
Story Telling
Sales Tools
Technology
Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction.
Enjoy!
—
The ...
Mark as Played
November 16, 2024 • 33 mins
It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel.
They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss:
Personalization in B2B.
Consumers are willing to sha...
Mark as Played
November 9, 2024 • 36 mins
A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover:
Reaction to Robert’s keynote
The results from the CMI Content Marketing survey
Content technology and the ...
Mark as Played
November 2, 2024 • 56 mins
This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having:
Defined and measurable targets
Data that is curated to address business goals
Tools to make the data available
A skilled team who manages the data
Everybody in marketing is enabled to be data-driven
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, a...
Mark as Played
October 26, 2024 • 25 mins
This week, the risk of having a “just in time” podcast, as family, fate, and Comcast conspired, meant it’s a short episode due to postponed interviews with Jeff and Cathy.
So this week, we go straight to the bar as ian joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. As he recovers from Content Marketing World with a cocktail, he shares some of the highlights of last week's event...
Mark as Played
October 19, 2024 • 64 mins
This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI.
Adobe Max focuses on creativity and the use of AI tools.
AI can enhance creative processes but should not replace human creativity.
Efficiency in ma...
Mark as Played
October 16, 2024 • 22 mins
This special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are:
Founding the Marketing Podcast Network
Should you add video to your podcast?
The intentionality of listening to podcasts
The role can podcasts can play in employee engagement and enablement
Should you start a podcast?
And a great quote from Jason:
“…..it jus...
Mark as Played
October 12, 2024 • 61 mins
This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers' Journeys:
Chose a Published Model that works for your business
Data is the Ultimate Key to Success
Journey Tracking Can Predict Ability to Close
The Devil is in Persona-level Details
Journey Tracking Ensures Campaign Success
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a s...
Mark as Played
October 5, 2024 • 62 mins
This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:
Identifying Customer Needs
Defining the Audience
Setting Campaign Goals
Forming the Campaign Team
Planning the Program and Tactics
Executing and Measuring Success
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar ...
Mark as Played
September 28, 2024 • 63 mins
This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s Dreamforce.
The key points they discuss:
AI is becoming integral to every marketing job.
The job market for marketing professionals is increasingly competitive.
Remote work preferences are r...
Mark as Played
September 21, 2024 • 60 mins
In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he’s written for a book called Collecting Jellybeans, published this week. Ian’s chapter is called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age”.
They discuss how marketing leaders can make the right technology decisions, asking why, getting off the hamster wheel, implementing a strategy, ART (Awareness, Revenue, Trust), mar...
Mark as Played
September 14, 2024 • 60 mins
In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:
New Markets
Reaction to market changes
Direct and channel sales
M&A
New Category
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers...
Mark as Played
September 8, 2024 • 73 mins
In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implications for marketers when using the STARS model from Michael D Watkins’ classic business book “The First 90 Days” to evaluate your company.
STARS stands for Startups, Turnarounds, Accelerated Growth, Realignment, and Sustained Success, and when discussing “Realignment” - Ian and Jeff re...
Mark as Played
August 31, 2024 • 60 mins
In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps:
Understand the target Industry, category, or sector
Define the firmographics - things like company size and revenue
Research the business goals and needs
Discover how they solve the problem today
Learn how t...
Mark as Played
August 24, 2024 • 70 mins
This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed:
Marketing technology - and Cathy’s most recent blog post
Breaking up with your website, the relevance of our corporate websites and how that changes our content strategy across channels.
The pros and cons of fractional expertise and the ...
Mark as Played
August 17, 2024 • 64 mins
In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F’in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of B2B Market Calc.
They discuss:
// Benchmark Your Budget vs. Peers
// Separate program expenses into Campaigns vs. Shared Services
// Find your path to ROI (past and future)
// Determine if you have the right budget allocation mode
//...
Mark as Played
August 10, 2024 • 62 mins
In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals.
Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about creating content bey...
Mark as Played
August 3, 2024 • 63 mins
Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business’s needs that they’ve lifted from Michael D Watkins’ classic business book The First 90 Days—STARS:
// Startups
// Turnarounds
// Accelerated Growth
// Realignment
// Sustained Success
And discuss the challenges and opportunities for marketers working in each of these kinds of companies.
Ian then joins Ro...
Mark as Played
July 27, 2024 • 43 mins
This week with Jeff Clark away, we continue to try different things as our host Ian Truscott reads from a book chapter he’s written called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age” and would like some feedback on the topic.
Ian then joins Robert Rose, Fractional Marketing Leader, and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about refr...
Mark as Played
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