Rockstar CMO FM
In this 5-star rated weekly marketing podcast, host 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
Episodes
July 13, 2025 • 19 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, the chaps discuss the complexities of marketing budgets, the importance of setting pragmatic marketing strategies, and the concept of lean marketing teams.
They explore various budg...
Mark as Played
July 2, 2025 • 29 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration.
Is it more inside baseball wordy word bullshit, a technology platform or something that organizations really care about?
Some talking points from their conversation:
Understanding content operations and orchestration
The role of technology in content o...
Mark as Played
June 28, 2025 • 27 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, on Ian’s mind is whether we should be educating LLMs with our content, and Robert suggests that there might be lessons to be learned from Google’s rise two decades ago.
They discuss:...
Mark as Played
June 25, 2025 • 36 mins
This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester.
They discuss Jeff’s 5 tips:
Why is benchmarking important?
Don’t confuse a peer set with your competitive landscape
Comparing apples with apples - STARS model
Understand what the benchmark consid...
Mark as Played
June 21, 2025 • 26 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, on Ian’s mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave...
Mark as Played
June 18, 2025 • 40 mins
This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates.
Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial...
Mark as Played
June 14, 2025 • 25 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, that Robert has some thoughts on, so that’s this ...
Mark as Played
June 11, 2025 • 37 mins
This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning.
Inspired by a recently published report from Forester that shared that, for the second consecutive year, budgets are flat or down for two-thirds of event teams.
In this episode, they discuss:
Make each event part of an existing campaign
Defining the event goals
Deter...
Mark as Played
June 7, 2025 • 39 mins
As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.
For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs - “The ART of Content Marketing” - where he shares the role content marketing ...
Mark as Played
June 4, 2025 • 35 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.
Some talking points from this week:
Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record.
The need to understand the di...
Mark as Played
June 1, 2025 • 22 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the co...
Mark as Played
May 28, 2025 • 39 mins
This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing.
In this episode, they discuss:
CMOs should shift from being just marketers to market analysts.
Understanding internal stakeholders' needs
Build credibility by creating relevant internal content
Leveragin...
Mark as Played
May 24, 2025 • 27 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert’s recent post...
Mark as Played
May 21, 2025 • 35 mins
This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B SaaS environment where there is reduced friction to switch.
In this episode, they discuss:
Customer loyalty in the experience economy
Five CMO considerations for customer l...
Mark as Played
May 17, 2025 • 25 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today. Some of the things the...
Mark as Played
May 14, 2025 • 39 mins
This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing marketing technology.
They cover five things to consider:
#1 Identify business needs
#2 Develop new processes.
#3 Develop new skills
#4 Manage change
#5 Measure success.
As always,...
Mark as Played
May 10, 2025 • 22 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
Based on a recent article Robert published on the Conten...
Mark as Played
May 7, 2025 • 42 mins
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days.
Some talking points from this week:
Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1
The first 30 days are about listening and building trust
The importance of a comms plan
Where measurement, data, and...
Mark as Played
May 3, 2025 • 22 mins
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will ...
Mark as Played
May 1, 2025 • 36 mins
This week, Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of the 5 F’in’ Marketing Fundamentals - The Campaign.
The Machine, roughly equates to Marketing Operations a role that Jeff knows well, having created several marketing operations teams before going on to advise enterprises through his work at Sirius Decisions and Forrester.
In this episode, Ian and Jeff step through the five cylind...
Mark as Played
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