Rockstar CMO FM

Rockstar CMO FM

Does the world need another f’in' marketing podcast? Find out with me, Ian Truscott, as I chat with marketing friends old and new that I’ve met through my career as a senior marketer and trusted advisor and hopefully, along the way share some marketing street knowledge that will bring out the Rockstar CMO in you. Come say hello, we are Rockstarcmo on Twitter and LinkedIn

Episodes

July 24, 2021 61 min

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step plan.

We discuss marketing data and web metrics with Michael Loban, the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company.  He is also the co-author of Crawl, Walk, Run: Advancing Analytics Matu...

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This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao.

Dennis runs an independent B2B marketing consultancy Retention Attention, and is a content marketing, product messaging, and social media marketing expert. He is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, he runs the Bay Area Content Marketing Meetup and the Conten...

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This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall.

Keith Smith is the Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. As you’ll hear, he is also the host of The Fuel Podcast which is focused on business development and great guests from around the world of agencie...

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This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and turns the brand purpose discussion on its head as we discuss turning a purpose into a brand.

Our guest this week is award-winning marketer Margie Agin who helps B2B technology companies discover what makes them unique and find the words to say it.  She is the founder and chief strategist of Centerboard Marketing, a marke...

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This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss defining brand purpose and specifically the hackneyed term "innovative".

We've been saying at the end of the last few episodes that next week our guest will be Julia Bennett, the brand new CMO of global law firm Brown Rudnick. Well, finally schedules were aligned, the technology worked and Ian Truscot...

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Mark as Played

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand purpose. 

The topic for the interview this week is voice marketing, and we are joined by Preston So, a product architect and strategist, a digital experience futurist, a developer advocate, and a three-time SXSW speaker. Preston is also an editor at A List Apart, a columnist for CMSWire, a contributor to Sma...

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We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/Forrester Research; this week, we discuss brand messaging.

This week's interview is with Thomas Peham, VP of Marketing at Storyblok, a headless CMS vendor built for both the developer and the marketer. As you’ll hear, Thomas is a respect...

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Mark as Played

We kick off the episode with former VP Principal Analyst for Forrester Research  Julie Ogilvie who returns to dive into her marketing greatest hits and pet peeves from her fabulous career; this week, we discuss influencer marketing for B2B.

Something different this week as we get the perspective of the CEO and the C Suite, as my guest this week is Richard Medcalf founder of Xquadrant,  an executive coach & leadership consultant ...

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You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for a dive into her marketing hits and pet peeves. 

My guest this week is Christina Del Villar who is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Chris...

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This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" to discuss marketing orchestration, inspired by a tweet. Is it a hit or a miss? 

This week’s guest is Misia Tramp, VP Strategy & Insight at Metia. A British-born, Seattle adoptee, Misia is a 20-year veteran of using data to drive strategy and innovatio...

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This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" and discusses Intent Marketing. Is it a hit or a miss? 

This week’s guest, Darren Guarnaccia, the SVP of Product at Hootsuite, the global leader in Social Media management. He leads the company’s product management, product strategy, and product marketing ...

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This week, "One to Watch, One Hit Wonder or Wonderwall" returns. As my co-host, Jeff Clark, is taking a week off, David McGuire, Creative Director and Co-Owner of Radix Communications, returns to the show to fill Jeff's virtual hot seat, and we discuss A.I. writing content.   

If you are into content marketing or strategy, then you will know or maybe should know this week's guest, Margot Bloomstein, internationally a...

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This week,  we return to "One Hit Wonder or Wonderwall" with  Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Customer Journey Orchestration.

This week's interview is with Russ Powell, Founder, and MD at Sharper B2B Marketing and we discuss his career with B2B brands like Dell, Fujitsu, Atos, what marketing has in common with his career as...

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Mark as Played

This week,? we continue to discuss 'Privacy: The Marketers Dilemma' as I chat with? Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester and we talk about gaining trust along a customers journey that often starts without us.? ?

We talk a lot on this show about the relationship between marketing and sales, so this week's interview guest is? Alexander Low who has over 15 years of busi...

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Mark as Played

This week,  in our ongoing 'Privacy: The Marketers Dilemma' segment, I chat with  Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester about how brands need to earn trust with consumers who are increasingly savvy and cynical about sharing their data.

For this week's interview, we stick with the Forrester alumni as  Julie Ogilvie is former VP Principal Analyst for Forrester Research...

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Mark as Played

This week, we join the conversation about Google's decision on 3rd party cookies,  discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.

This week's interview is with Sarah Greesonbach, the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and create impactful marketing content. Sinc...

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Mark as Played

This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.

I give a three-way interview a try for the first time and welcome two guests, Dr. Christine Bailey and Jeremy Bevan. Both of whom are extremely experienced and award winning marketers who have recently started new ventures...

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This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it's a one-hit-wonder or Wonderwall while shoehorning in an excuse to quote Monty Python.

My guest this week is Dusseldorf based  Irene Nehrkorn-Kayn, is Director, Marketing at Exactag, a marketing attribution techn...

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This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.

Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing...

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This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture,  but I've had pretty much a 50/50 split of male and female guests over the year of doing this, and I'm committed to being more purposeful in continuing that.  

I chat to Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director, about outs...

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Mark as Played

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