Rockstar CMO FM
Host Ian Truscott is a techie turned CMO. While he says he's no rockstar, in this weekly podcast, he chats to the true rockstars, his chums Jeff Clark and Robert Rose, plus special guests who share a wide range of practical experience and advice that they call marketing street knowledge, It's a show that Jason Falls described as a "variety show for marketers". Learn more, follow and get the show notes at https://rockstarcmo.com.
Episodes
September 30, 2023 • 48 mins
Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach, consultant and speaker and who has now published his fourth book: Content Marketing Strategy: Harness the Power of Your Brands Voice.
Ian asks Robert about the process of writing the book ...
Mark as Played
September 23, 2023 • 57 mins
This week Jeff has a week off, and Ian is joined by Matthew Woodget, the business storytelling guy, for his third appearance on the show.
Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you’ll hear, he’s an author, and he heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures.
On this visi...
Mark as Played
September 16, 2023 • 49 mins
This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profit versus profitability, inspired by a post on LinkedIn by Jay Acunzo
Continuing last week's topic Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his approach to marketing technology, starting with capabilities.
We then wind down the week in the Rockstar CMO virtual bar and ...
Mark as Played
September 9, 2023 • 56 mins
This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profanity in marketing.
Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, turns the tables on Ian as this week Ian share's his top 5 F'in' marketing tools B2B marketers need and Jeff gives his opinion.
As usual we wind down the week in the Rockstar CMO virtual bar and get transported away...
Mark as Played
The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode
September 2, 2023 • 53 mins
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led.
Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss a recent post by his old chums at Forrester that asks is Field Marketing in Crisis? written by Daryl Wright and Nicky Briggs and shares ...
Mark as Played
August 26, 2023 • 54 mins
We return after a week away, and Ian Truscott kicks off this episode with a thought about the imposter syndrome that haunts content creators worrying about whether all of their ideas have already been written.
And, as our regular Rockstar CMO advisor, Jeff Clark is away this week, Ian's guest is Dilya Abushayeva, marketer, storyteller and founder of Mavuus. As Dilya shares in her bio:
"I’m a lover of all things marketing – but if I...
Mark as Played
August 12, 2023 • 53 mins
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead.
Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss rebranding. No prizes for guessing what inspired this conversation, but it's not just about X, Jeff shares 5 steps for rebranding and what any of us sho...
Mark as Played
August 6, 2023 • 51 mins
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations.
Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who returns from holiday to the marketing studio to discuss a new TLA from Forrester LRM (Lifecycle Revenue Marketing).
And we end the show in the Rockstar CMO virtual bar and get transported aw...
Mark as Played
July 29, 2023 • 65 mins
As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them.
Ian goes backstage with Keith Smith, Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. Keith is also the host of The Fuel Podcast which is focused on b...
Mark as Played
In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flies solo sharing his view of the friction in sales that he calls FOFU; the Fear of F'in' Up and what marketers can do to overcome it.
Continuing the theme of learning more about Ian, he shares a chat he had with Seth Goldstein, the founde...
Mark as Played
This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst experiences of B2B influences, both in their careers as analysts and as marketers at B2B technology vendors.
Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, returns for a third visit...
Mark as Played
This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff described as the "Five F’in Fundamental Faces of Our Personas".
Ian then goes back backstage with Matthew Woodget, the business story telling guy, who last appeared on episode 112. Matthew is a technologist, marketer, and storyteller whose mar...
Mark as Played
This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas.
We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that's on the lips of all marketing technologists; composability.
R...
Mark as Played
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (Ideal Customer Profile).
Ian then goes backstage with Tim Ringel, a serial entrepreneur with the passion and drive to push past the status quo. This desire to make things work the way they’re supposed to has led him to the role of Global...
Mark as Played
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares a model for measuring your brand, with some practical ideas.
Ian then goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading, a media investment firm that is powered by trade. Ian learns about how media trading works, as brands can trade...
Mark as Played
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamentals for campaign planning.
Ian then goes backstage with Jill Jago, a futurist, entrepreneur and strategic communications consultant who has worked for global design firms, including NBBJ, Arup, AECOM, and B+H. She has dedicated her career t...
Mark as Played
This week our host Ian Truscott joins Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director in the marketing studio where Jeff shares a model for customer marketing.
Ian goes backstage with Connor Altier, the Global Brand Strategy Lead at Reebok, who shares the story of his fabulous career so far, some insight into working for a B2C brand and has a great nomination for our portal to marketing hell, the Roc...
Mark as Played
This week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks the questions.
Sarah Kimmel, VP of Research at Simpler Media Group, returns to continue to dive into a new report from CMSWire, The State of the CMO – Insights from the 2023 Annual Chief Marketing Officer Survey, based on a survey of more...
Mark as Played
May 20, 2023 • 68 mins
This week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to marketing hell, nominated by our podcast guests. Find out which one Jeff fishes out to dry off in the sun and which ones he decides are doomed.
The nominations that get Jeff's attention comes from Tim Hines (episode 108), Lori Jones (...
Mark as Played
This week Ian Truscott stops by the Marketing Studio to join Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark as he shares seven steps for conducting a marketing capability gap analysis.
Ian then goes backstage with Riaz Kanani, the Founder and CEO of Radiate B2B who, as you’ll hear, has a habit and track record of building and scaling successful businesses, including creating one of the world’s large...
Mark as Played
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