Rockstar CMO FM

Rockstar CMO FM

Does the world need another marketing podcast? Probably not, but we chat with so many great marketers at Rockstar CMO it would be rude not to share as we invite you into our backstage conversations with interesting, straight-talking marketing leaders. We find out what gets their marketing mojo working and what they would chuck into the Rockstar CMO Swimming pool. Your host is Ian Truscott, the founding editor at Rockstar CMO.... Show More

Episodes

September 19, 2020 44 min

In this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige O'Neill, the CMO of Sitecore, and retires for the evening with a cocktail with Robert Rose.

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This week's dip into the virtual pages of Rockstar CMO features The Sample, a regular series where we spin the dial on the interwebs and sample what we hear based on the theme for this month's issue. 

The theme this month was the blurry lines ...

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Mark as Played

In this episode, Ian Truscott, Editor of Rockstar CMO, takes us into the Green Room, a regular series on Rockstar CMO, chats to Danish entrepreneur, podcaster, and founder of Sleeknote Emil Kristensen, and retires for the evening with a chat and a cocktail with Robert Rose.

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This week's dip into the virtual pages of Rockstar CMO features The Green Room. A regular series on Rockstar CMO where we return to some of the CMO's ...

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Mark as Played

In this episode, Ian Truscott, Editor of Rockstar CMO, discusses the latest issue of the publication, chats to Ian Lowe, VP Marketing at Crownpeak, and joins Robert Rose in the virtual bar for a cocktail.

This week saw the launch of the September issue of Rockstar CMO and Ian suggests we take a look at that.

2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure wha...

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In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual pages and suggests something to take a look at, he chats to the CMO of Recorded Future Tom Wentworth and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail.

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The story plucked out of the pages of Rockstar CMO this week is by Robert Rose The Ordinary Seat at the Extraordinary Table where Robert encourages us ...

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Mark as Played

In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages and suggests something to read, he chats to the MD of Corporate Punk Phil Lewis in the second part of his interview, and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. 

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Recently Mark Schaefer shared an article "How I was saved by my personal brand" that talks about his recent experience contracting cor...

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In this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication he suggests we take a look at, he chats the MD of Corporate Punk Phil Lewis. He then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail.

The article that Ian suggests we take a look at is by Keith Smith, The Advertist, and host of The Fuel Podcast. The article is called "There ain't half some clever bas...

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Mark as Played

This episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO story about selling cigarettes, an interview with Dr. Christine Bailey, CMO of Valitor, and finishes with a cocktail in the company of content marketing guru Robert Rose.

Ian dips into the virtual pages of Rockstar CMO to suggest something you might like and this week he plucks out the backstage interview with Oliver Pilgerstorfer, CMO of...

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Mark as Played

This is our 21st episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO and we come of age with an interview with one of our Rockstar CMO house band, making her podcasting debut, Lauren Bowden. We make a visit to The Green Room and start the weekend with a cocktail in the virtual Rockstar CMO bar.

Our visit to the Green Room has Ian recommending the most recent addition to this regular series, where we get the opinion of 6...

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Mark as Played

This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of Rockstar CMO, chats to a business development expert and coach Caroline Kay, and retires to the virtual Rockstar CMO bar with a cocktail with Robert Rose.

In the latest monthly drop of Rockstar CMO, The Miseducation of Lauryn Hill Issue, the theme was "Do good marketers need a marketing education?" and Ian riffs a little on this, before ...

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This week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a look at in the virtual pages of Rockstar CMO, brings us an interview with a rockstar marketing expert, and retires to the virtual Rockstar CMO bar with a cocktail.

The article Ian suggests you take a look at is an interview with Richards Shotton, author of The Choice Factory, in the Tales from The Tour Bus series. Aside from sharing some comments a...

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Mark as Played

In this episode, Ian Truscott, Founding Editor of Rockstar CMO, takes a flick through the virtual pages of Rockstar CMO, suggesting an article to take a look at. He chats to Jasmine Martirossian, VP, Marketing at TÜV SÜD Americas and then retires to the virtual Rockstar CMO bar to meet Robert Rose, author, speaker, and Chief Trouble Maker at The Content Advisory.

This week as we move tentatively out of lockdown, at least in the UK,...

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Mark as Played

In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to Sally Yates, CMO Xceptor, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.com

This week Ian suggests taking a look at articles on Rockstar CMO by our anonymous agency insider Adnonamau5, specifically his most recent article about the dependency some executive teams have on expensive external consult...

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Mark as Played

In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to L.Michelle Smith, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.com

This week Ian recommends you take a look at the Tales from The Tour Bus interview with Sydni Craig Hart, CEO of Smart Simple Marketing, that shares some interesting statistics of the value of diversity marketing.

The interview thi...

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Mark as Played

In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the pages of Rockstar CMO. He chats to Jane Scandurra, a senior marketing professional with more than three decades of experience working in technology, internet/online services, life sciences, and advertising and again joins Robert Rose for a cocktail.

This week Ian recommends you take a look at the Rockstar CMO Write For Us pa...

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Mark as Played

In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the latest issue of Rockstar CMO, he chats to Wendy Bryant Beswick, CMO of Service Credit Union and again joins Robert Rose for a cocktail.

From the latest issue of Rockstar CMO, Ian suggests a look at The Green Room feature where this month 5 of our Rockstar CMO's talk the Crisis Keepers, those things they've learned fr...

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In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from our publication, he chats to marketing leader David Howland and again joins Robert Rose for a cocktail.

In light of the current events in the US, if you are looking to do more than just publish a social post with a black background Ian suggests you check out a previous issue of Rockstar CMO: The People Are People Issue. This iss...

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In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests one thing we should take a look at from the latest issue. He chats to the new Head of Marketing at Basecamp Andy Didorosi. And, takes a trip to the bar with The Chief Troublemaker at The Content Advisory, Robert Rose.

The article featured this week is by Ted Rubin, which encourages us to use the current crisis to hit the reset button and shares some great examp...

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In this episode, Ian Truscott, Founding Editor of Rockstar CMO, talks about a regular feature on Rockstar CMO, the Backstage Q&A, which is pretty much why we do what we do, to share marketing street knowledge from those doing it. We've learned an awful lot about the backstory of a successful CMO, from karaoke, climbing Kilimanjaro, selling cigarettes in the playground to a former life as an opera singer.

The interview this w...

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Mark as Played

In this week's episode, Ian Truscott, Founding Editor of Rockstar CMO dips into the latest issue, suggests article you might want to take a look at, he finally gets to chat with Amber "Miss Destructo" Osborne and joins Robert Rose in the virtual bar and asks him what he's drinking. 

The article we feature this week is Getting a buzz from virtual events from Dennis Shiao, who attended a virtual event about events and ...

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Mark as Played

In this week's episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy at Spark44 and their client Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking. 

The article highlighted from Rockstar CMO is by Jane Scandurra, where she suggests that ...

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Mark as Played

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