Rockstar CMO FM

This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss a recent report published by LinkedIn - The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness.

Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory who retur...

This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss 5 soft spots when implementing marketing technology, with something special when Jeff chooses this week's tune.

Ian’s guest this week is Melissa Moody, Co-founder and Head of Marketing at Gated, a high-growth startup that reduces unwanted emails in your inbox and benefits charities. Melis...

This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss tackling the martech industrial complex, with 6 steps for evaluating your current marketing technology and need for new tools.

Ian’s guest this week is Tim Parkin a global consultant, advisor, and executive coach. By applying more than 20 years of experience merging behavioral psychology and t...

This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss Winning During Changing Times, covering Jeff's recent article he's published on our recently revamped Rockstarcmo.com.

Ian's guest this week is Harry Morton, the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and e...

This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss a new kid on the acronym block - PLG, Product Led Growth, covering Ian's recent article on the topic.

Ian's guest this week is Simon Severino who is an author and CEO of Strategy Sprints. He helps business owners in SaaS and Services run their company more effectively which results in ...

This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester take a dip into the Rockstar CMO Swimming Pool to review some of the nominations from our guests for our portal to hell for all the BS, snake oil and overhyped trends that plague this industry we love. Should we be fishing out ABM that Kerry Cunningham and Chris Lynch nominated in episode 105 and 102...

This week, in a change to the usual setlist; Ian Truscott and regular guest, Jeff Clark, rockstar strategy advisor and former Research Director at SiriusDecisions/Forrester are joined by Simon Daniels a friend of the show, previous guest, marketing operations leader and co-host of the podcast What's MOps Got To Do With It and they discuss all things marketing operations (which you may recall is our 5th F'in' Marketing F...

This week Ian Truscott chats with our regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester as he shares some practical tips for brand research and measurement.

Ian's guest this week is Matthew Woodget, a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. He heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration,...

This week our rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings a copy of the New York Times magazine to the penthouse. He and Ian discuss the article "A.I. Is Mastering Language. Should We Trust What It Says?" (subscription required) and how this impacts marketers.

Ian's guest this week is Brand Marketing Director Jo Janssen. Jo has a fabulous marketing career, working i...

This week our resident marketing sage Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings another book to the Rockstar CMO penthouse as we dip into another classic, "The Pyramid Principle” by Barbara Minto. He and Ian Truscott discuss this structure and approach to storytelling, whether for an email or your content strategy.

Ian's guest this week is Chris Smith. Chris is the co-founder of Curaytor, a US...

This week Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, return to the first F'in' Marketing fundamental, branding. Taking inspiration from one of Jeff's favorite books Eating the Big Fish by Adam Morgan they dive into being a challenger brand and the eight credos described in the book.

In a change to the normal format, as Ian&...

This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, are inspired by listener Irene Nehrkorn-Kayn to talk about buying journey models including Gartner, AIDA Forrester and the Pedowitz Group.

Ian's guest this week is Tim Hines, a.k.a. The Marketing Starter, an author, podcast show host, keynote speaker, and consultant who ...

This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, complete the Five F'in' Marketing Fundamentals series with a discussion about Marketing Operations.

Ian's guest this week is Jill Ransome who leads the Jitterbit global marketing organization responsible for driving its growth strategy, demand generation, elevati...

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, diving into getting in harmony with our customer by understanding the customer journey.

Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Co...

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into communicating our story.

Ian chats with former VP and Principal analyst Kerry Cunningham now with account-based engagement platform 6Sense. Aside from his seven years with SiriusDecisions/Forrester advisi...

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into market research or the muse for our marketing band.

Ian chats with founders of Email Marketing Heroes Rob and Kennedy, who you might know as hosts of the very entertaining podcast, The Email Marketing Sho...

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor continue the Five F'in' Marketing Fundamentals series, this week diving into branding or what kind of band do you want to be?

Ian interviews Steffen Hedebrandt, the Co-Founder and CMO at Dreamdata, a B2B revenue attribution platform, which enables algorithmic decision making in mar...

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing fundamentals, and along the way flog marketing music analogies pretty much to death.

Ian interviews Chris Lynch, the Chief Marketing Officer at Sales Readiness Platform, Mindtickle. Chris oversees all global marketing functions,...

This week it's part two of Ian Truscott's interview with our regular expert, Jeff Clark (Principal, Strategic Advisory at Rockstar CMO). We pick up the discussion with Jeff sharing what he's learned from his time as a Research Director at SiriusDecisions /Forrester and the various CMO's he's worked for over his career. With some sage advice for new marketing leaders.

This week's guest is Gordon Glenister who ...