I’m excited to bring you this special edition of the Rod J BeerVentures YouTube Replay Podcast, featuring my live conversation with Tim Weaver, founder of The Brand Weaver. Tim joined me to unpack why branding isn’t just window‑dressing—it’s the foundation your brewery needs to thrive in today’s crowded market.
In our conversation, recorded live (check out the full video link above), Tim walks us through why the old days of SEO and generic branding are over—and why strategic, emotionally compelling storytelling is the real currency of beer marketing in 2025. Drawing on real client success stories, he explains how breweries have doubled revenue, racked up new trade accounts week after week, and even won national awards for rebrands LinkedIn+12brewersjournal.info+12Listen Notes+12.
We discuss:
Why stand‑out branding isn’t optional anymore—and how even small breweries can compete.
The huge opportunity lost when brand identity is reduced to just a logo.
Tim’s view: diversify your offerings or risk fading into irrelevance.
Practical, actionable moves that any brewery can implement—whether you're designing taproom posters, revamping your beer website, or redefining your storytelling.
If you're a brewer, a beer marketer, or anyone building a beer brand—this episode is full of no‑fluff insights to help you get strategic. I share my own takeaways after the chat, and Tim’s practical tips will have you rethinking everything from label copy to staff training. Tune in, grab a pint, and let’s brew something meaningful.
Check out more from Tim on the Brand Weaver website here: https://thebrandweaver.co.uk/Follow and connect more with Rod J here: rodjbeerventures.com
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