Clueless on Rodeo Drive – The Mayor and the Costume Designer talk Fashion – As if!

Thirty years ago high schoolers dressed down, and then came the movie Clueless. In her yellow plaid kilt and many other colorful and stylish outfits, Cher Horowitz, the good-natured if meddlesome high-schooler played by Alicia Silverstone, made audiences laugh with her, love her, and envy the looks created by costume designer Mona May. 

“Everybody dressed grunge in 1994 when we were preparing the movie, and the movie set a new rule of dressing. You know, I created a whole other fashion landscape,” May tells Lyn Winter, host of Rodeo Drive –The Podcast, in a special episode to coincide with the 30-year anniversary of the movie and the launch of the third annual week-long Rodeo Drive Celebrates Fashion program spotlighting the unmatched craftsmanship and innovation in fashion on the legendary “street of dreams”.

May is joined by Beverly Hills Mayor Sharona R. Nazarian PsyD, who shares her fond memories of the film, her personal love of fashion, as well as pride in the leading role played by Beverly Hills in Clueless, which was shot in multiple locations including the Electric Fountain, the Witch's House and, of course, the iconic street of high fashion - Rodeo Drive. “I think what makes Rodeo Drive so special is that people still want to be able to come and walk here as Cher did in the movie, that it's still relevant. The stores are still spectacular. I mean, where else can you find Frank Gehry and Louis Vuitton coming together to make these beautiful buildings come to life? It's just so exciting,” says Mayor Nazarian.

May also shares her journey to becoming a costume designer and getting her big break with Clueless, followed by work on movies including Romy and Michelle, Never Been Kissed, Wedding Singer, Enchanted, House Bunny, and Stuart Little.

May was born in India and then moved with her family to Europe and then New York. She studied fashion before moving into costume design, and met Clueless writer/director Amy Heckerling while collaborating on a pilot about two party girls in New York City. 

“The pilot didn't get picked up, but we formed this incredibly creative relationship. Amy is an incredible writer, an incredible artist. She loves fashion, so we were like two birds together. So when she wrote Clueless, she called me and said, ‘I really want you to do this film. I need a very different point of view, something that's going to last a long time’.” 

May created a timeless look for the teens in the movie that took cues from L.A.’s sunny spirit and its greenery and flowers, from fashion icons, and even from the period of the book that inspired the movie, Emma, by Jane Austen. Think, empire waists and cap sleeves. Her goal was to make the young actresses feel “quintessentially feminine” while empowered. Then there was Cher’s unforgettable plaid skirt. On eyeballing “Jean Paul Gaultier yellow,” recalls May, “We had the vision. And it was perfect, because she became the queen bee, yellow sunshine, and completely the queen of the school.”

Now a new generation is getting to enjoy the film once again.

As she welcomes Clueless fans both young and old, Mayor Nazarian says of the film, “It just makes you feel really good. It uplifts you, and we need that now, I think. Everybody needs it.”  

This special edition of Rodeo Drive – The Podcast is presented by the Rodeo Drive Committee with the support of Beverly Wilshire, A Four Seasons Hotel.

Executive Producer and Host: Lyn Winter

On behalf of the Rodeo Drive Committee: Kathy Gohari

Scriptwriter and Editorial Advisor: Frances Anderton

Editor and Videographer: Hans Fjellestad

Theme music by Brian Banks

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