Roofing Insights Podcast
Frank conversations with Dmitry Lipinskiy and roofing industry leaders. Watch video episodes and more on our YouTube channel: https://bit.ly/RoofingInsights
Episodes
In this episode, Dmitry talks to Landon Hammonds of Perimeter Roofing.
From knocking doors on day one to leading 35 roofers across multiple states, Landon has become one of the fastest-rising leaders at Perimeter. At only 25, he has built systems, teams, and a discipline-driven mindset that separates him from the rest of the industry.
Sponsor: https://workninjas.com/
In this interview, we cover:
Landon's first day knocking d...
In this episode, Dmitry talks to Elijah Muhm, former co-owner of Roman's Roofing.
Sponsor: https://cwilsonlaw.com
Insights
00:00 – Intro
00:35 – Sponsor: Chad T. Wilson Law Firm
01:55 – How Elijah Muhm got started in roofing
04:12 – Joining Roman’s Roofing and finding early success
07:08 – The culture and lessons learned at Roman’s Roofing
10:30 – The moment everything changed: Elijah’s sudden ...
In this episode, Dmitry talks to Aldin Mejia, owner of Top Metal Supply.
Insights
00:00 – Intro
00:48 – Early life and moving to the U.S.
04:49 – Learning the trades and developing work ethic
08:48 – Starting the countertop business
12:28 – Entering metal roofing and navigating Miami-Dade approvals
18:55 – Naming the company and building the Top Metal brand
26:02 – Understanding metal roofing system types...
In this episode, Dmitry sits down with David Carroll, CEO of Dope Marketing.
Podcast Sponsor: https://agentone.roofingbusinesspartner.com/
============================
00:00 – Intro and Banter: Surviving Minnesota Winters
00:30 – First Business Hurdles: From No Job to Home Services Startup
01:22 – Reflecting on Growth: Preparation Meets Opportunity in Roofing
02:32 – Why Stick with Home Services: The U...
In this episode, Dmitry talks to Jonathan Cater, founder of Creator's Den and Chief Marketing Officer at AlphaOne Exteriors.
Video Sponsor: alivo.ai (Mention Dmitry for a deal!)
00:00 – Intro
01:59 – Coming Up
02:27 – Presentation
03:00 – Introducing John: The Quiet Force in Content Creation
08:09 – Learning From Others: The Real Key to Growth
09:00 – The Pride of Building Studios Across the Country
13:5...
In this episode, Dmitry talks to Codey Eatherton, owner of Rapid Response Roofing.
00:00 – Intro
01:00 – Sponsor: Hook Agency
02:13 – Coming Up
02:58 – From Roofer to CEO: Corey’s Journey Begins
05:10 – Hardest Challenges: Labor, Sales & Leadership
07:19 – When Growth Backfires: Losing Half the Revenue
09:44 – Scaling Too Fast & the Million-Dollar Lesson
11:43 – Money Mistakes Every Young Owner M...
In this episode, Dmitry talks to Taylor Ammons, owner of Paragon Roofing.
00:00 – Intro
00:43 – Coming Up
01:21 – Hook Agency tattoo story
03:21 – From college dropout to factory worker
08:54 – Networking beyond door knocking
09:06 – From cars to roofs: who has the better reputation?
11:23 – Creating fake damage while storm chasing
12:00 – From drug addiction to a new start
14:01 – Confident, succes...
In this episode, Dmitry talks to Heath Hicks, co-founder of The Catch-All.
00:00 – Intro
01:00 – Coming Up
01:30 – Presentation
03:00 – Talking about Heath Hicks’ legal battles
10:51 – The advice I should’ve taken
11:05 – Take 5% out every month — for life
12:09 – Biggest salary I ever had: $60K
12:47 – Ten years into roofing ownership
13:55 – Focus on profit for one year
14:45 – Transition to nex...
In this episode, Dmitry talks to John Senac, The Roof Pro.
00:00 – Intro
00:32 – Coming Up
01:02 – Presentation
01:57 – TikTok and Roofing
03:42 – What Most Roofers Miss
04:40 – Social Media vs. Websites
06:16 – Skills vs. Systems
08:30 – Identifying red flags in performance data
09:47 – Sales training vs. operations training
10:20 – Understanding the homeowner’s life cycle
11:36 – The four ty...
In this episode, Dmitry talks to Mike 'Hammer' Martinez, Founder of Call Center Doctors.
00:00 – Intro
01:49 – Work Ninjas
02:52 – Getting into sales: from telemarketing to chasing success
05:54 – The Wolf of Wall Street mindset and lessons from that culture
08:45 – Losing it all and rebuilding after business failure
12:23 – Transition into solar and life-changing years in Mexico
14:48 – Joining SVG...
In this episode, Dmitry talks to Eric Ellison, Founder of Ichor.
00:00 – Intro
00:29 – Welcome back to the RoofingInsights Podcast
01:04 – From rookie to $5.7M in the first year, scaling to $14M – how it happened
02:12 – The storm that boosted the business
03:30 – Before roofing – Eric’s entrepreneur journey
04:00 – Struggles, mentors & marketing start
05:00 – Downsides of growing too fast
05:35 – W...
In this episode, Dmitry talks to Bill Meyers, former rep for Evolve Construction.
00:00 – Intro
03:28 – Whistleblowing in roofing
03:57 – Fake damage & insurance restoration exposed
05:23 – Caught on camera: creating damage for claims
07:29 – The iPhone used as a tool to damage homes
10:09 – Bag of ice, Airbnb, and manufactured storm damage
12:36 – From labor department to police: when fraud gets real
In this episode, Dmitry talks to Galen Hair, Managing Partner at Insurance Claim HQ.
00:00 – Sponsor: Estimate Experts
00:07 – Coming Up
01:02 – Kicking Off: Setting the Tone
03:15 – Why This Conversation Matters
06:04 – Early Lessons Learned the Hard Way
09:18 – Breaking Down Industry Myths
12:41 – Turning Setbacks Into Opportunities
15:56 – What Nobody Tells You About Growth
19:12 – The Hidden Chal...
In this episode, Dmitry talks to Christian Vivieros, Owner of CMAC Roofing.
00:00 – Intro
00:06 – Coming Up
01:02 – First Steps in the Industry
01:52 – Stories and Connections in Houston
02:28 – Workouts, CrossFit, and Physical Discipline
03:15 – What Does Exercise Have to Do with Roofing?
04:02 – “People First”: Business Philosophy at Cmac Roofing
05:16 – Core Values: Faith, Loyalty, and Respect
07:...
In this episode, Dmitry talks to Alex Duta, Founder of Albiware.
00:00 – Roofing Business Partner
00:07 – Coming Up
00:48 – Kicking Off: The Roofing Journey Begins
05:14 – Early Struggles and Breakthrough Moments
09:40 – Building a Strong Team from the Ground Up
14:06 – Why Company Culture Defines Long-Term Success
18:32 – Marketing Moves That Changed the Game
22:58 – Overcoming Fear and Taking Big R...
In this episode, Dmitry talks to Jared Litchin, CEO of Radiant Roofing.
00:00 – Sponsor: The Catch All
00:07 – Coming Up
01:00 – Meet Jared Lichtin: From Law to Roofing
06:45 – From Real Estate to Roofing Sales Success
12:30 – Implementation Over Information
15:00 – Building the Radiant Roofing Brand
20:15 – Hard Lessons Working with Contractors
25:40 – Why Customer Trust Is Everything
34:00 – Hunger...
In this episode, Dmitry talks to Kevin Kirkwood, Owner of Invictus Roofing.
00:00 – Sponsor: Job Nimbus
00:30 – Coming Up
01:09 – From Rock Stage to Roofing: Kevin Kirkwood’s Career Shift
04:10 – The Story Behind “Fox Haven” and Business Naming Lessons
07:45 – Doubling Revenue Repeatedly: What Had to Change Every Time
11:00 – Losing Control at $2M/Month (and How He Got It Back)
15:10 – Why Systemizin...
In this episode, Dmitry talks to Matthew Danskin, CEO of Restoration Referral System.
00:00 – Sponsor: GoNano
00:50 – Coming Up
01:31 – Opening Up: The Start of the Roofing Journey
05:02 – Early Struggles and Lessons Learned
08:29 – Building a Strong Company Culture
11:57 – How to Find and Keep the Right People
15:23 – The Marketing Moves That Changed Everything
18:49 – Overcoming Fear and Taki...
In this episode, Dmitry talks to Chris Zimmerman, Owner of At Your Service Roofing.
00:00 – Sponsor: RainDrop Gutter Guard
00:23 – Coming Up
01:11 – The Untold Story Behind the Roofing Journey
04:45 – Early Struggles and Key Lessons Learned
08:12 – Building a Team That Shares the Same Vision
11:39 – Why Company Culture Shapes Everything
15:06 – The Challenges of Growth in Roofing
18:33 – How to...
In this episode, Dmitry talks to Chris Townsend, Founder of Can't Quit Consulting.
00:00 – Intro
00:36 – Starting Strong: The First Steps in Building a Roofing Business
04:28 – Lessons Learned from Early Mistakes
08:22 – Why Company Culture Shapes Long-Term Success
12:15 – Building a Team That Truly Fits
16:08 – The Role of Leadership in Growth
20:01 – Marketing That Actually Works for Roofers ...
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