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October 19, 2025 37 mins

What does it take to create true loyalty—not just from customers, but within your business partnerships too? In this episode, Dawn from Hart Mercantile shares her journey from launching a small retail side hustle to running a thriving shop that continues to evolve with new product lines.

She opens up about how hospitality, service, and genuine connection build lasting customer relationships, and why having a solid support system—especially when working with your spouse or partner—makes all the difference. Plus, we talk about the elusive idea of balance in business… does it really exist?

[2:05] – How Dawn started her retail journey
[3:29] – Top lessons from starting her side hustle
[9:12] – Building loyalty, hospitality, and service
[18:30] – Why having a support system is key
[27:55] – The dynamics of doing business with your partner or spouse
[29:25] – What Dawn’s most excited about next

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