What does it take to bring sustainability and authenticity into an everyday essential? Jen Eden, co-founder and CEO of Tampon Tribe, shares her journey of building a plastic-free, organic period care brand that’s making waves in retail. With a background in entrepreneurship, media, and marketing, Jennifer dives into what inspired her, how she connects with customers on a deeper level, and why trust and play matter in business.
In this episode, you’ll hear how she went from retail beginnings to scaling a mission-driven brand, the lessons learned along the way, and her advice for retailers looking to bring more sustainable and impactful products into their shelves.
[2:33] Jennifer’s retail journey
[4:29] What inspired her to start Tampon Tribe
[7:00] Getting in front of people to create lasting customers
[15:00] Building real trust and authentic connections with your customers
[18:40] Why customers are the best detectives
[23:09] Jennifer’s biggest lessons in scaling a business
[30:59] Finding what works for you
[32:06] The importance of play and joy in business
[36:15] Advice for retailers seeking sustainable and impactful products
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