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November 9, 2025 24 mins

What better way to kick off the holidays than learning from the master of Christmas cheer himself? In this special throwback episode, Santa Claus joins host Crystal Vilkaitis to share timeless tips for retailers on creating magical in-store experiences, boosting team morale, and surprising customers with moments of delight.

From setting up a North Pole nook to hosting Elf Happy Hour and adding personalized touches that make customers feel special, this episode is packed with festive ideas to help retailers make the most of the season. 

[2:05] How retailers can manage the holiday rush and stay organized
[3:12] Santa’s tips on boosting staff morale and creating a cheerful work culture
[5:12] How to create magical, Instagram-worthy in-store experiences
[7:09] Unique ideas like scavenger hunts, flash sales, and AR experiences
[10:25] Strategies to surprise and delight customers in unexpected ways
[13:32] Personalization tips that make every shopper feel special
[15:35] The future of retail and why connection will always matter most

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