This is the final episode of Rooted in Retail 2025, where Crystal Vilkaitis, the Wolf of Main Street, reflects on the year and shares exactly what retailers should bring into 2026—and what to leave behind. From elevating in-store experiences to mastering live selling, paid ads, and AI, this episode is packed with actionable insights to help your retail business thrive in the new year.
Crystal breaks down practical strategies to make 2026 your most successful year yet!
[2:18] - Events are exploding as people crave connection.
[5:28] - Consistency in customer experience starts with employee support & training
[9:04] - Organic reach isn’t enough; strategic ads grow visibility, foot traffic, and email lists.
[17:21] - A fast-growing retail channel; plan ahead with product themes, pre-ads, and post-event marketing.
[19:20] - Posting imperfect content builds trust, connection, and consistency.
[24:46] - AI is here to stay—tools for automation, customer insights, and efficiency.
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