Data That Matters: Creating Impactful Real Estate Marketing Visuals

Struggling to make your real estate data stand out in a sea of generic market reports? In this episode of Rooted in Revenue, I share practical insights from my recent workshop with NRBA professionals Kelley Kesterson and Angelica Suarez, who are looking to elevate their marketing with meaningful data visualization. Discover how to transform complex market statistics into compelling visual stories that build trust and position you as the go-to expert in your local market—all using tools you already have access to, like Google Sheets. Stop wasting time on generic industry charts that mean nothing to your audience and start creating content that genuinely connects.

Key Points

1. Data with context builds trust - Generic industry charts without local relevance or explanation provide no value to your audience.
2. Simplify your data storytelling - Focus on communicating one clear message rather than overwhelming with multiple data points.
3. Use accessible tools - Google Sheets offers easy chart creation and customization without needing advanced design skills.
4. Brand your visuals - Customize colors to match your brand and include your logo so graphics remain attributed if shared.
5. Create master templates - Develop Google Slides masters with different layouts for different content types to maintain consistency.
6. Prioritize readability - Use high contrast between text and background, and consider accessibility for all viewers.
7. Post with purpose - Better to post quality content weekly than generic, contextless daily updates.
8. Establish visual consistency - Different content types should have recognizable, consistent layouts.
9. Consider format versatility - Create both square (Instagram) and rectangular (website/LinkedIn) versions of your template.
10. Show local expertise - Position yourself as the authority by translating national trends to your specific market conditions.