Rounding Third: Conversations in Modern Media

Rounding Third: Conversations in Modern Media

The ability to communicate and connect with people continues to evolve at a rapid pace and we spend our time each day working in and discussing radio, podcasting, social media, video, and other marketing mediums. We want to extend some of those conversations to this podcast and use it as a way to let you in on the things we've learned, highlight the trends we're paying attention to, and share stories from the studio. Join host Ben George, Director of Podcasting at Third Wheel Media, for compelling interviews, helpful tips and much more. Check out more about Third Wheel by going to or by calling 919-378-1410.


August 14, 2023 23 mins

More and more advisors are diving into video as part of their overall marketing plan and utilizing YouTube is a strategy we often hear about. Most of the move to video came on the heels of the COVID pandemic when everyone was forced to go virtual and get comfortable on camera, and that’s continued on. 

If you’ve thought about using YouTube or just want to better understand the platform, then this episode should help provide you with...

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Here's a question we hear from business owners from time to time and one you've probably asked yourself: "There are thousands of podcasts out there already so why should I do one?"

This is a very legitimate question and one you should give some thought to before starting a show. 

Even in this sea of existing content, your show can serve a valuable purpose for your small business. Today we'...

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Business owners are always looking for marketing strategies that will provide stronger leads and better closing rates. For many of the professionals we work with, there aren't many platforms that provide a better opportunity to showcase your personality, expertise, and services like broadcast mediums. 

We have a great example of how this all comes together that we wanted to share on the podcast. One of our clients recently pass...

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Are you looking to take your podcast to the next level? Incorporating video into your podcast could be the solution you're looking for.

In this episode, we discuss the benefits of utilizing video in your podcasting efforts. From engaging with visuals and expanding your audience to monetizing your podcast, video can help take your podcast to the next level. Join us as we provide examples of how video can enhance a pod...

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Fresh off a trip to Nashville for an event with Great Legal Marketing, we're back in the office to sit down with one of the attorneys from the conference, Nick Rosenbauer.

Nick is an attorney with an estate planning business in Ohio who began podcasting with Third Wheel Media a couple of years ago. What began as just another way to connect with his prospect and client list has grown to much more than he ever anticipa...

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Many people are surprised to learn that creating a podcast takes quite a bit of time and work to produce a professional product. You have to develop an idea, sit down and record the show, edit the episode, and then mix in any music before finally publishing the show.

With all the effort involved, you might as well take advantage of each episode by creating a batch of new content from the work you've already done. It ...

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September 1, 2022 18 mins

When it comes to marketing and advertising, it's hard to deny the power of Facebook. All the data they've gathered gives advertisers a wide range of campaign options, but is it a good place to start for small businesses looking to promote their products or their podcast.

Today we're chatting with Steve Sharp of Sharp Digital Marketing to tap into his expertise on Facebook Ads. He works with financial adviso...

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As the world moves more and more virtual, so does audio and video recording. You might be surprised at how many of your favorite people or shows are doing their recording from home. The good news is most people can pull this off if they pay attention to a few key areas of the setup. On this episode, we bring back Walter Storholt to talk about how we help clients set up their home studio and find out what Walt will be doing when he ...

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July 1, 2022 13 mins

Websites are essential elements to every company these days but not every small business has the knowledge or resources to create a strong site that makes a great first impression. If you want to create a website and want to get a better understanding of the core elements that make a great design and user experience, check out our conversation today with digital content and publishing specialist Aubree Cosper.

Key topics ...

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June 1, 2022 15 mins

More and more people are trying to add video content to their company's content and marketing strategy, but not everyone feels comfortable when the camera turns on. It's called the red light syndrome and it's a mental hurdle that most people face when talking to a camera.

Today we bring on Third Wheel Media co-owner and video specialist Marc Killian to share some tips on overcoming nerves and becoming more ...

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Social media is a critical piece of any business these days but sometimes the biggest challenge is just knowing where to start. We see this all the time with business owners that want to launch a podcast. With so much on their plate already, finding the time to develop and execute a social media strategy can be overwhelming.

Today we want to simplify things for you and give you four tips on how to use social media to prom...

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April 1, 2022 17 mins

Trying to find the right sound for your podcast might be one of the toughest part of creating a show but it also might be the most important.

Music creates the energy and the vibe for the podcast and it's usually the first thing a listener will hear when they find your show. So you want to make sure you get it right.

Today we'll bring on one of our lead editors at Third Wheel Media, Dan Irving, who work...

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March 1, 2022 16 mins

When it comes to successful marketing, it's never just one thing that you can point to and give the credit to. People find you and your business through a variety of channels and often times those channels are working together in some form or fashion. Or better yet, someone might say they heard you or saw you in one place but it was actually another.

Today we're joined by John Stillman, a co-owner at Third Wheel...

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January 27, 2022 17 mins

Ben George and Walter Storholt kick off the podcast with a conversation to start the new year. With clients always looking for ways to improve their podcasts, let's share five ways to do that. Each of these is easily achievable over the course of the year and will help add a little more sizzle to your show.

Today's show rundown:

2:06 - Consistency
4:16 - Promote your show
7:40 - Tell more storie...

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