I often get asked, "How do I validate my niche so I don't waste time, money, and energy?" In this episode, I’m pulling back the curtain on my "Tiny Green Light Principle" — the exact way I help clients spot early growth signals that most sellers completely overlook.
In this real client case study breakdown you'll hear—
→ The “Tiny Green Light Principle”: how I help clients spot early growth signals most sellers overlook — so they know when to double down (or pivot) with confidence.
→ how I coached a client to spot micro-proof points inside a brand-new niche — even when initial audience numbers were tiny.
→ the audience stacking strategy we used to grow her email list from 150 to 4,000 subscribers and TikTok from 0 to 1000 in less than 30 days.
→ why small shifts in messaging, offer positioning, and testing ad formats accelerated her audience growth far faster than Instagram ever did.
→ …plus how we used TikTok growth, early email signs, and niche-specific traction to validate whether her pivot was sustainable.
→ I’m also breaking down how I coach clients to collect “green light” data signals so they know when to double down *or pull back* before wasting years building the wrong business.
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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