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November 8, 2023 • 19 mins

Ever wondered why some posts garner more engagement than others? We're about to crack the code! This week we explore the latest and greatest social media trends and how to turn them into opportunities for you to excel in network marketing.

In a world that's constantly evolving, it's crucial to adapt and keep the content we create fresh and engaging. But we also have to keep in mind how to ride this wave of current trends while remaining authentic to your brand. So, hit that play button, and let's set sail on an enlightening journey of social media trends and tools!

In this episode, you'll learn the following:
1. The current trends you can use on Instagram.
2. The benefits of embracing quick trends.
3. Using Instagram Live to engage and even sell products or services.

www.roxtalks.co
@roxtalks

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:09):
Welcome to Rock's Talks, the podcast that helps
network marketers grow theirbusiness on social media.
I'm Roxanne Wilson, socialmedia network marketing coach,
with nearly a decade ofexperience in the space, as well
as television and radioexperience, and a passion to
really help you and empower youto be the best network marketer
you can be, which means knowingyourself and knowing your brand.

Speaker 2 (00:29):
And I'm Taryn Soa, your social media sidekick.
I run all things behind thescenes at Rock's Talks, While
being the right hand woman toRoxanne, I also strategize and
manage our full social mediaplan.
So I would love to share withyou the tips, the happenings,

(00:50):
all the things going on in thesocial media world.

Speaker 1 (00:53):
Each week, we're here to give you the latest and
greatest direct selling, socialselling, network marketing,
whatever you like to call it.
The end game is for you toreally understand your business,
understand yourself and yourbrand and to rock it on social
media.
Fair bear, rox, it's literallyOctober.

(01:15):
Yeah, it is.

Speaker 2 (01:19):
Not always.

Speaker 1 (01:19):
October, it's like literally almost November.

Speaker 2 (01:25):
You know, by the time you're listening to this, it
could be literally November.

Speaker 1 (01:29):
Right.
So happy holidays everyone.
I hope you're doing well.
All that jazz and all that jazz.
I think it's time for us totalk about some social media
trends that are going on rightnow you feel good about that.

Speaker 2 (01:41):
Yeah, let's do it.
Okay, I feel good.
Since they're always changing,let's keep you guys up to date.

Speaker 1 (01:46):
Yeah, and I've been playing with things, playing,
playing, playing.
We talked about keywords alittle while back.
I'm noticing now that peopleare putting in keywords very
distinctly at the bottom oftheir captions.
Have you noticed that?

Speaker 2 (02:00):
Yes, yeah, and I work with she's not my social media
manager, but for another clientwe have like a big time social
media manager and she's doinglike the keywords at the bottom
of the posts.

Speaker 1 (02:14):
Maybe something to try.
My only confusion about that isif you just put it in the
caption like I don't know, whydid you not figure out how to
get those words in the caption?

Speaker 2 (02:23):
I don't know, you don't understand Also, yes, yeah
, I was like, but if you alreadysaid it and you hashtagged it
and you're putting it there, itjust feels to me like keyword
stuffing, cause it is whichInstagram will eventually catch
up and then be like oh, we'renot going to show Like you

(02:44):
almost kind of discredityourself.

Speaker 1 (02:50):
Yeah, but if you want to try it, you want to.
How do I pick a keyword?
Basically, think about the bigwords, like the search topics is
what you want to think.
I mean, it was the best way todescribe it.
So if you're talking about lowtalks, living, and maybe you're
talking about how metals are bad, bad, bad and they're liking

(03:11):
everything you want to at thebottom, put low talks.
You might put like cadmium orwhatever.
Is it cadmium, cadmium?
You might put some of those inthere at the bottom.
And I've seen metal detox,things like that, yeah, and then
you'd put spaces between them.
I'm seeing those nice long,straight horizontal lines

(03:34):
between them.

Speaker 2 (03:35):
Whatever that thing is called, it's on your keyboard
like above the enter.

Speaker 1 (03:39):
Yeah, Mine's above my return.
Exactly there.
That's where it is, but I don'tknow if it's.
I don't know if you have awindows, you don't know where it
is, but that's the.
That's isn't the same spot.
I don't know.

Speaker 2 (03:47):
I don't know.
I also mine's return, but Isaid enter because I know like
that's what it is on a windows.

Speaker 1 (03:53):
Yeah, that was nice of you.
I know, I thought you have await a moment.
You have a Mac.
She's trying to trick me.
Anyhow, you can play aroundwith that.
We haven't played around withit too much yet, just because
I'm just not convinced, but thatdoesn't mean you can't Right,
it's leaning.

Speaker 2 (04:08):
Give it a try.

Speaker 1 (04:09):
Give it a whirl.

Speaker 2 (04:10):
And then look at your analytics and see what's
happening in the backend Exactly.

Speaker 1 (04:16):
Uh, the other thing I've been getting.
A lot of people ask me, roxanne, how do I get my reels to have
that little?
Have you seen those reels withthe, with the cute little Asian
girl who's dancing?
And she's like, and now there'sone with this little, this
little boy, and he's dancing.
So I keep getting like peoplesaying I want to put that in
there, how do I do that?
How do I do that?
And I'm like, okay, I know howto do it now, y'all, but it's

(04:41):
takes an app, oh yeah.

Speaker 2 (04:44):
Cause it's like a little cut out video.
Yes, yes, exactly.

Speaker 1 (04:49):
It does take an app.
It takes an app.
You could try and think youcould pull it off with inside of
reels, but I don't really thinkyou can.
I think you need an app.
You need an app for that.
So, um, I think you need an appfor that If you want to put
that on there.
The app that I have startedusing for my videos is CapCut.
I enjoy CapCut quite a bit, andyou can search for cute little

(05:10):
templates and do that.
Just know that if you are thetype that goes down a rabbit
hole, this is a rabbit hole.

Speaker 2 (05:17):
It's a big rabbit hole.
I've also downloaded it andthen I deleted it.
I was like huh.

Speaker 1 (05:21):
But I do enjoy that route.
I'm not going to lie that arabbit hole is like, given it is
a rabbitting yes, well, we needyou to initiate us in all of
this and form us, so you startthat and get us all going.
I'll get you going with CapCut.
I will do that Also.
You know what I think is reallya trend that I have been

(05:43):
playing with that I am enjoyingpersonally, a couple of things.
One, when you have a new reelthat you post and you put it in
your stories, put it at the edgeof the page where they would
tap to go to the next story.
Anyway, it's a little trick.

Speaker 2 (06:00):
Oh you little trick Right.
Because, then they click thereel.

Speaker 1 (06:04):
Then they click the reel.
Thank you for your click.
We appreciate you.
That is a nice little.
I'll do a little screenshot.
I think I have one on fromtoday.
I'll do a little screenshot.
We can share it.
But that, oh, it's gone.
No, it's there.
Look it's there.
Do, do, do, do, do.
And then you got to click.
And when you go over and clickyou go to my reel, it says watch
the reel.

(06:24):
You double click but you getthere.
That's a little fun thing.
The other thing I think isinteresting is not overthinking
your reels.
We just want to think I enjoythat cap cut because you can
grab a template and just make areel.
It's an easy way to showcaseyour life, what you did Like,

(06:45):
for example, we did one, I didone, we, I did one, Not we.
We went to Barnes and Noblelast week and I grabbed the
videos that we had from it.
I made a quick one.
I say we because Scott's like,because I share it with him, and
then he has content, so he'slike all proud of himself.

Speaker 2 (07:04):
You're like no, this is just tagged content.

Speaker 1 (07:06):
This is just you collabed but whatever.
But he gets all really excited.
Lean into that, because you cando like six second, 10 second.
They don't have to be long andyou can just showcase.
This is what she did, this iswhere you were and I think it's.
I know it's pretty catchy.
So that would be something Iwould say lean into, and it
doesn't have to be this drawnout.
I'm showcasing things.

(07:28):
I'm doing a 30 minute or a 30minute, 30 second or a one
minute video.
It's like six seconds and boom.
There you have it.

Speaker 2 (07:35):
Yeah, it's good like fluffer content or engagement
content, because should youstill have like the reels you
put a little bit more time intothat, are educational and maybe
sales focused, and yes, but thatdoesn't need to be seven reels
a day because that's exhausting.
You don't ever have to postseven reels a day.

Speaker 1 (07:58):
I was going to say what world.

Speaker 2 (08:01):
Not in our world.
Not in our world.
But, it's a nice way to like.
You still want to put a reelout and put something on social
media.
Remember, social media is meantto be social Share about your
life.
It doesn't have to be so heavyall the time.

Speaker 1 (08:14):
Yes, and in addition to that, like lean into the
trends.
The trends now, I think,because we are all back moving
around, are not like learn thisdance.
That's going to take you twohours, thank God, and hopefully
you get it right and then getyour family to do it too, and
then it's not what these trendsare.
These trends are quick.
A lot of them are, dare I say,ai trends, like the yearbook

(08:35):
trend that was going around.
Did you ever do that, mm-mm, mm.
I wonder what you do, why youwant me to.

Speaker 2 (08:43):
Yeah, I wonder what you look like in high school.
How about I just show you mysenior?

Speaker 1 (08:46):
mix.
No, no, because it's not thesame, because I look adorable in
high school, according to AI.
Ai is going to make us thinkthat was my high school.
I look like I was unsaved bythe bell and I look like I was
in Clueless.
No, I don't, but I really enjoythose pictures.
I'm like, oh, I had my lifetogether.

Speaker 2 (09:02):
I want to see, like emo Taryn, like that would be
fun.

Speaker 1 (09:05):
Yeah, I mean, I think I'm an adorable emo by the way,
like all of those pictures I'mlike look at me, cute little emo
Putting it myself together.
We called it mod when I wasback in my day Mod Mod they
weren't emo they're mods.

Speaker 2 (09:19):
It was very emo in my day I come from when Facebook
started and the emo like aboveselfie was very much a thing.

Speaker 1 (09:30):
Wow, emo.
Yeah, we call it mods andstoners.
Those were the names.
Oh, ok, yeah, but those quicktrends lean into those.
What's your Roman Empire?
Is a quick and easy one whereyou can say that's still going
on.
Say what your Roman Empire is.
Well now.

Speaker 2 (09:53):
I missed that one.
Don't know what you're talkingabout there.

Speaker 1 (09:56):
So it was started on TikTok, as all trends do, and
this trend was these Gen Z yearswere asking guys, guys in their
lives, hey, how often do youthink about Roman Empire?
And the guys were saying fivetimes a week, five times a day,
all the time.
Yeah, and they were like thisis so weird.
Men think about the RomanEmpire all the fricking time,

(10:21):
Like what the heck, they do.
I'm gonna ask Jeremy, ask Jeremy, I must know, I thought Scott,
I was like I did ask Scott, wehaven't posted.
I did ask him and he was likeoh, I know this trend.
I don't know how he knew it.
But he was like I don't thinkabout the Roman Empire.
I'm like, really, Cause youwatch the Roman Empire literally
it's called the Roman Empire onNetflix at least once a month.
But the whole thing is, what isyour Roman Empire?

(10:41):
And so you can say this is myRoman Empire, what's the thing
you're thinking about all thetime?
And that's an easy like onethat you can put and then tag
Roman Empire.

Speaker 2 (10:49):
So it doesn't what's?

Speaker 1 (10:50):
your.

Speaker 2 (10:50):
Roman Empire, mine yeah Reality.
Tv Reality TV Ha ha ha, ha, ha,ha, ha ha ha.
Obviously, mine currently isAmazon.
Like I think about Amazon a lot.

Speaker 1 (11:03):
All the time like Amazon.
What do you need from me,amazon?
Yeah, that's in New York, butit's easy and you can just like
lean into that trend.
So those are some things thatyou can just-.

Speaker 2 (11:14):
Yes, that is fun.

Speaker 1 (11:15):
Yeah, one easy to do pop it in, call it a day, mm-hmm
.
Lean into the trends.
Now, if the trend does not fityou, if you like, have a
visceral action to the idea ofRoman Empire, which then we've
triggered you like repeatedly.
So I apologize, don't do it.
But if it fits you, do the dangthing, have fun with it.

Speaker 2 (11:34):
Yes have fun with it.
That's what I like is just havefun with it All of it.
I'm trying to think I used tofollow this website and it would
kind of share what trends werehappening so you could pick up
on it really quick.
But honestly, if you want toquickly know what's going on,
like go into your Instagram andgo to your Explore page and

(11:56):
they'll start popping up allover the place, like it's pretty
easy to find on there.

Speaker 1 (12:02):
Mine just shows me the things I want to see right
now, which is decorating andreality TV and Yorkies.
It's very-.

Speaker 2 (12:11):
And Yorkies.
I love when I go into theRockstocks Instagram and then
I'm getting sucked into thesereality reels and I'm like what?
Which I found out Lydia andMilton stayed married from Love
is Blind because I went ontoyour Instagram and saw teaser

(12:31):
reel of the reunion and I didn'twatch it yet.
I was like, oh it's on you.

Speaker 1 (12:36):
You gotta keep up with these things.
This is love.
I literally Netflix shows comeout in the morning and I'm like,
okay, I know Scott and I aregonna watch Love is Blind
together, so I'll wait untilwe're done with work.
I would watch it at four in themorning or five in the morning.
I'm like, okay, wait, we'llwatch it together.
That's love.
I wait a whole 12 hours, whichmeans I have to stay off of my

(12:57):
Instagram because it's someonethat's listen.
That is love.

Speaker 2 (13:02):
I always thought you watched it before and then
rewatched it with him.

Speaker 1 (13:05):
I did that two weeks ago and it wasn't tows over.
I was like I already saw thisdrawing.
I was like what I'm like I'll,because not only I'll watch it,
I'll go back and like erase thatit's been watched.
So he doesn't see it.
So he's not like oh, youwatched it without me, but I did
wait for the finale for him.
Yeah.

Speaker 2 (13:25):
And he's like kind of so.
One trend that I have beenseeing is with people's reels.
Instead of like putting allthat, remember how we used to
put so many words on reels andlike time it and do all that.
Gone are the days of that.
It's now a real and it'sprobably like a B roll of them
Like in their garden and justdoing normal things and it'll

(13:47):
say like a topic and then it'slike see the caption, so easy
Figure it out yourself.

Speaker 1 (13:53):
There's yeah, I like that.
Like, figure it out yourself.
Go read what I need to tell you, making it easy and quick,
because you don't have time forthat Y'all, you don't.

Speaker 2 (14:02):
We're all back to normal life now.
We don't have time to point atmoving words.

Speaker 1 (14:07):
No, when I see that now I get weird Like, do you see
that now?
I'm like what are you doing?

Speaker 2 (14:12):
Yeah, yeah, I'm like we're beyond this.

Speaker 1 (14:15):
We are way beyond that so seeing trends that are
gone.

Speaker 2 (14:18):
That one's gone.

Speaker 1 (14:20):
Don't point at anything.
Don't point at anything.
Also, I want to just mention,because I mentioned Cap Cut
y'all.
Cap Cut is so much easier thandoing videos inside of Canva.
Canva, Canva reels like doingvideos in Canva, like I would do
Cap Cut over Canva any day forthat purpose.

(14:41):
Yeah, it's just easier, it'scap cut paid.

Speaker 2 (14:46):
There's a paid and a free.

Speaker 1 (14:47):
There's a paid and a free.
I think the free you just like.
You have a certain amount of ofcloud space, so if you just
erase it you should you couldplay with a free for quite some
time.

Speaker 2 (14:58):
Oh, yeah, yeah.
So reels are still here.
They're not, and I'll be allbut, but they're still here.

Speaker 1 (15:05):
They're still here, or video.

Speaker 2 (15:07):
And have fun with them and yeah video yeah.
Really it's video.

Speaker 1 (15:10):
And I know you guys have heard of say this, you all
have heard this, but again,lives are still a thing.
Lives are generating.
They are very much are.
So please lean into the lives,especially with all they see,
and lean into your lives, leanhard.

Speaker 2 (15:23):
Lives are actually a really good place to sell in too
.
That's a good, a good place tosell.
People are primed now, likeespecially people who are TikTok
fans.
When people go live on TikTok,that's a color selling, so bring
that over to Instagram too.
It's happening.
People buy in lives 100%.

Speaker 1 (15:46):
I am deconstructing a little something, something
that has something to do withwhat you just said, but it's
coming soon.

Speaker 2 (15:54):
What's with all these bombs you're dropping on me
during the podcast?
Oh?

Speaker 1 (16:00):
It's our time.
Oh my God.
So behind the scenes.
Oh, I have to tell you what wasScott and I going this weekend?
To go see Taylor Swift andwe're going to the movie and
he's been wanting to ever sinceit came out and he went.
He's a Swiftie now.
He's one of those like.
He just became a Swiftie in thelast 90 days, not even 90, 60,
maybe 45.

Speaker 2 (16:21):
And he's singing the songs all the time A late
adapter.

Speaker 1 (16:24):
You know what I feel about that, but that's okay and
it's funny because we saw I waslike, all right, we'll get
tickets.
So we got tickets and they weresold out for the first weeks.
We're going the second week.
And then he saw the new like onthe news.
They were showing peoplewatching it and he's like, oh my
gosh, they're going to danceand sing the whole time.
What he's like?

(16:44):
How can I?
He's like I can't sit there andwatch that.
I'm like these tickets are notrefundable.
Buddy, you are sitting there.
Not every theater has peopledancing and singing the whole
time, but but yeah, you'reprobably gonna.

Speaker 2 (17:00):
It's a concert, it's probably going to be one of them
, yeah.

Speaker 1 (17:02):
It's a concert, you're going to be okay.
He was like, oh, what's goingon, old man, you're okay.

Speaker 2 (17:10):
That's funny.
We don't have plans to go seeit.
I need to get that on my radar.
I should do that.
That would be fun.
What we're doing today is we'regoing to boo at the zoo.
So we're going to the NashvilleZoo.
They have like a little trickor treat Halloween event and the
kids are going to wear theircostume, even though Davey's
been wearing his costume forthree weeks.

Speaker 1 (17:32):
Which makes sense Like a wedding dress.
Why do you only wear it once?
I'm with him?
Go on with your body, Right.

Speaker 2 (17:37):
Yeah, yes, and it's funny because my phone has the
little like on this day.
Literally he is in a costume inevery single video and picture
that I have this time of year.

Speaker 1 (17:50):
Oh my goodness, I love that so much.
So what is he gonna be?

Speaker 2 (17:57):
Scream oh Okay, yes, he's wearing that everywhere and
people think it's hilarious.
So many people on the streetare like, ah, it's drawing a lot
of attention, which I don'tusually like attention on the
streets, but he thinks it's socool.
Oh, that's so sweet, and hekeeps stealing like butter

(18:20):
knives or plastic knives, andI'm like what no?

Speaker 1 (18:23):
Did he watch the movie?

Speaker 2 (18:24):
Has he watched the movie?
No, but he, I don't understand.
He's always like spooky stuff,like he knows who Michael Myers
is.

Speaker 1 (18:33):
Oh Lord, okay.

Speaker 2 (18:35):
We don't.
I don't why we did actuallywatch Michael.

Speaker 1 (18:39):
I was gonna say you don't just wake up as a child
and know who Michael Myers is,and if you do, you should be
worried he watches theseYouTubers and like they'll kind
of talk about it, and so then helike talks about it like he
knows it.

Speaker 2 (18:54):
But Scary.
All right, guys, we will seeyou next week.
Can't wait to hang out with youagain.

Speaker 1 (19:02):
Bye everybody.

Speaker 2 (19:06):
Thanks for listening to another episode of Rocks
Talks.
We would love for you to helpus get this message out to other
network marketers.
If you could follow rate reviewwherever you are listening to
this episode, we would greatlyappreciate it.
And hey, if this episode speaksto you directly, take a
screenshot of you listening onyour device and post it on

(19:29):
Instagram stories.
Be sure to tag us over at RocksTalks.

Speaker 1 (19:33):
Always remember you're not ahead, you're not
behind.
You're exactly where you'resupposed to be and we'll see you
next week for another episodeof Rocks Talks.
How are you?
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