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November 15, 2023 • 23 mins

Want the inside scoop on keeping your customers? You've got to talk to them! Today we are sharing our insights and reinforcing the importance of maintaining a good relationship with your customers. We provide recommendations that not only meet customers' needs but also foster loyalty and drive more orders. Tune in for practical tips to help build and grow through customer sales.

In this episode, you'll learn the following:
1. The importance of maintaining regular communication with your customers.
2. Understand your customers' needs and changes in life, to recommend products accordingly.
3. The benefits of personalized interactions in building trust and customer satisfaction.

www.roxtalks.co
@roxtalks

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:09):
Welcome to Rock's Talks, the podcast that helps
network marketers grow theirbusiness on social media.
I'm Roxanne Wilson, socialmedia network marketing coach,
with nearly a decade ofexperience in the space, as well
as television and radioexperience, and a passion to
really help you and empower youto be the best network marketer
you can be, which means knowingyourself and knowing your brand.

Speaker 2 (00:29):
And I'm Taryn Soa, your social media sidekick.
I run all things behind thescenes at Rock's Talks, While
being the right hand woman toRoxanne, I also strategize and
manage our full social mediaplan.
So I would love to share withyou the tips, the happenings,

(00:50):
all the things going on in thesocial media world.

Speaker 1 (00:53):
Each week, we're here to give you the latest and
greatest direct selling, socialselling, marketing, whatever you
like to call it.
The end game is for you toreally understand your business,
understand yourself and yourbrand and to rock it on social
media.
You know, taira, taira, turn upmy heart.
You just said something to methat I have to just call out.

(01:15):
He said are we going in?
Are we winging it?
Do we ever actually winganything?
Yes, I don't think that my modusoperandi is winging it.
Oh, okay, I think that maybethat is the majority of the
population would be like oh mygosh, she's winging it.

(01:37):
But it's funny because there isa, you know, I do training for
a software company and one ofour clients for Penny and one of
her clients was like can you dothis video?
And we'd love for you to sendus the script.
And I laughed, and so mycoworkers kind of chuckled,
because I know script, taira,back up my notes.

(01:58):
Scripts not going to happen.
And here are the reasons why myzone of genius is to be
scriptless.
It's all in here and it'll comeout the way it needs to.
You're happy to look over itand make sure.
Legally it's.
It's all like the standards andwhatnot, but there will be no
script.
But I'm like no.
So when you said, are wewinging it, I laughed.

(02:18):
Like what are you saying?
It's all in here.

Speaker 2 (02:21):
So you're not winging it.
But I technically am mydefinition of winging it is not
having an outline.

Speaker 1 (02:31):
Most people, I think, would probably agree with you.
Yeah, I'm betting, most peoplethink yeah, okay, so I accept
that.

Speaker 2 (02:39):
Okay, good.
And when you not in the sensethat like, yeah, I don't know
what I'm going to talk abouteventually, but when you get in
the sense that like, yeah, Twominutes in, I'm going to mention
this, which you guys we'venever done, ever.

Speaker 1 (02:54):
Ever.
So it's good to see you.
I feel like it's been forever.
I know it's holiday season, sowe just need to get this out.
Happy holidays.
And if you are still wonderingwhat to do for the holidays, yo
like my holiday stuff is free.
Just go get it.

Speaker 2 (03:11):
Just go find it.
I'm sure the link is live.

Speaker 1 (03:14):
It's totally live and I'm actually going to send an
email today.
This is, of course, you're notgoing to hear this for a couple
weeks, but reminding everyonejust go get the holiday stuff.
Y'all just get it.
I'm I have no desire to sell itto you.
Just get it, just go get it,just go get it.

Speaker 2 (03:31):
Yeah, and you guys.
It's good, it's stuff we usedto sell, so the fact that you're
getting it for free like yeah,just my energies, like take it.

Speaker 1 (03:41):
I think I do have the temp, like, if you need like
social media templates, you canget that, you can buy that, but
other than that, all the how tostuff.

Speaker 2 (03:49):
Roxanne, yeah, talk to me, vern, your nails are red,
you noticed.

Speaker 1 (03:57):
What is going on?
I'm winging it.

Speaker 2 (04:02):
You're bringing some spice to your nails.

Speaker 1 (04:04):
No see, what happened was.
This is a really good.
I'm glad that you pointed thisout because I've forgotten at
this point.
But my girlfriend Leah has ay'all need to go check her out
on the gram.
Really, take, she's big onTikTok, which doesn't gram as
well too, for under Maxine'srevenge she has this whole like.
She has been in the beauty andshe for eons and like was there

(04:24):
and helped like companies likeToo Faced and Stuff Become a
Thing and was with Sephora andall the places all around the
world.
All and all the say she'sstarting her own beauty line and
it's for makeup, makeup for,like women over 40, super cool,
great vibe.
And she was like will you comemodel for me?
Because her prototypes had comein, or the first, like the
first round of actual productcame in.

(04:44):
And yeah, yes, I'm just likeokay, she's like we gotta get
greater nails done.
And this is big Apple red fromOPI for the look.
I haven't seen the pictures yet, but yeah.
So I was like, right, she'slike, are you okay with red?
I'm like, hey, it's for theshot, I'm cool with it.
So I have read Got to do what.
You got to do for the shot, dowhat you do for the shot.

Speaker 2 (05:05):
Wow, I'm like wait, pause a second.
There are red nails on thosefingers that are usually ombre,
or for a while they were like awedding white, you know, but
sort of rails.

Speaker 1 (05:16):
Thanks for noticing.
So I have been doing this thingfor one of my clients who is a
top leader in a low talks livingnetwork marketing company, and
I am doing a series of trainingfor her team and it's all about
getting them into that rhythm ofhow to sell frankly and how to

(05:41):
get.
Because here's the thing I knowwe always say we well, I know.
We don't always say let me goback.
I know people always.
By the way, next week I justneed everyone to know we're
going to be talking about theslimy bullshit that's going on
in network marketing right now.
Just it came to me.
I'm winging it like we might bea little gossipy, but we're
going to talk about some of thatshit.
I love some gossip.

Speaker 2 (06:01):
Okay, all right, so back to here, how to sell
schedule programming.

Speaker 1 (06:05):
It just came to me and so I had to just say that
we're going to do that, becausewe needed to call some of that
back to this, though.
So the thing is is, yeah, I leadwith the business, but the
business like, if you're leadingwith the business and
recruiting people, you wouldn't,you do not have a stable income
in, don't have one that you cancontrol, you are at the whims

(06:27):
completely of other people,which is fine if you don't need
the money, but most people rightnow need the ching ching, and
so what helps and gives you thefreedom to be able to have being
the right energy space torecruit people and to even be
able to talk about it and belike.
I believe that this, thiscompany, works is if you have a
stable customer base.

(06:48):
But you need to learn how toget that stable customer base,
and as you're doing that, yes,you're going to get team members
, but if you know that you haveX amount of dollars coming in,
if you know okay, I know thatevery month I'm going to have
approximately $200 to $500, ormaybe I'm going to have $500 to
$1,000 or whatever, depending onwhere you are.
If you know that, then you cantake some of that time and start

(07:08):
spending it on recruiting, andtruly recruiting, from a place
of abundance and not lack.
But if you're like I don't knowhow much volume I have.
You're going to be scramblingand you're going to be desperate
, make desperate.

Speaker 2 (07:23):
I agree.
I really like that you'recoming from this angle, because
I never understood lead with thebusiness, Maybe later on down
on the road.
But, like from my business viewand lens of life, it's like I
just it didn't make sense.
I'm like, no, you get yourcustomers first, you have a
solid base and you always havecustomers Always.

(07:44):
That's not something you stopdoing.

Speaker 1 (07:46):
Yeah, I agree with you, and I don't like the fact
that when people say I wantcustomers, other people are like
, well, I'm gonna, I'm abusiness builder, I'm gonna
leave with the business.
That doesn't mean that peoplewho have customers aren't
business.
Are you kidding me?
They are business as well too.
I think it's because of the waythe comp structures are set up.
I know some of the companiesprobably the one of the some of

(08:07):
the ones you all are in rightnow listening are changing their
comp plans to really encourageor they have recently changed
them to really encouragerecruiting.
And I am not against recruiting.
I think that is you do yourthing.
You don't want that as well?
Yes, and yes, that's where youyou will see the exponential
money.
Growth can happen a little bitfaster with these compensation

(08:28):
plans, but not having customersmeans you don't have that base
when you're growing, means thatyou aren't depending on other
people wanting to grow theirbusiness as well too, and also,
frankly, kind of makes you outof touch.
Suddenly.
You don't really know Likeyou're, you're you're.

(08:49):
You don't know about theproduct, you don't know about
what your custom, your, your,your team members who do have
customers, what they're goingthrough because you're so far
removed.
You're up on your little cloudand great, have your cloud, do
your thing.
But it is really a good thingto remember, or take that time
to always have customers.
I agree with what you said,terin always have customers,
even if it comes to a pointwhere you're like I have 10, I

(09:11):
have a big business and I have10 customers.
Good, because those 10customers, they keep you
grounded and real.
Let's be real.

Speaker 2 (09:19):
Exactly, Yep.
I love that I had to call thatout guys.

Speaker 1 (09:22):
I do.
So, yeah, I've been doing thisweekly and it's been really
great and it's been growingbecause the buzz is happening
and other people who are like,oh, I want to be in it too, and
so we're having a good time andI'm blowing their minds, and I
love that.
I'm like, oh, blew your mind.
Blew your mind too.
Yes, this is what you're goingto do.
Here's the thing.
Anyhow, with that, and as I wasmeeting with my client and we

(09:42):
were talking about stuff,because they just had their
convention, and so I'm like tellme what happened so I can make
sure that these next weeks arereally catered to leveraging all
of the stuff from conventionand I can make that happen.
So, anyhow, I tell you all that, because something that I
realized that was coming up,bubbling up a lot, is that
people are afraid to talk totheir customers.

(10:03):
They're just afraid Ooh, yeah,it's like in general and I'm not
talking about this company, butI'm just talking about as
putting this togetherGeneralized, yes, generalized,
yeah.
So you get the customer andthen you don't talk to the
customer again and then youwonder why you don't have
consistent customers.
Or you keep reaching out topeople and they're ghosting you

(10:24):
and you don't know what to talkto them about anymore.
This works for both.
This works for the people thatyou're prospecting and it works
for your current customers.
Here's my plan, stan.
This is what I want you all todo.
Okay, I'm just going to goright into this.
What you need to do, but firstof all, talk to your customers.
They want to hear from you.
If they didn't want to talk toyou, they would have shopped

(10:44):
from Amazon.
Come on now, get real.
Talk to your customers.
That's number one.
Number two is this If you haveany customer that has been
buying from you for a year, it'stime to offer them.
This is so simple.
I started laughing.

(11:05):
It's time I'm seriously heatingup.
This is like a thing.
Now, all the people who havelike menopause things are
sending to me.
I'm not menopause, but you'relike.
You do get warm in the mornings.

Speaker 2 (11:14):
Oh boy, I do and I'm not even drinking tea, okay.

Speaker 1 (11:18):
So here's the thing If you have anyone who's been
shopping with you for a yearmore, it is time to let them
know.
Hey, so and so you know, thelast time we did a consult to
really see what you need acustom consult was over a year
ago.
You're time for your annualreview, your annual, whatever

(11:39):
you want to call it so we canreally take a look and make sure
that we are meeting your needsfor whatever transformation you
wanted to give them, whetherit's a, a, a, a, a, a, a, a, a,
a, something from, from um, liketastefully simple, or whatever
it is Like, it doesn't matter.
You're going to give them anannual review.
You should be doing this allthe time, all the time, or every

(12:00):
year at least.
That gives you a chance toactually have a conversation
with them y'all, a conversationwhere you ask them about how
their products are working forthem, you ask them about what
changes they might have had intheir life, how their kids are
doing all the things, and thenyou're able to give them a
custom recommendation of whatproducts they should use over

(12:21):
the next year.

Speaker 2 (12:23):
Ooh, this is genius.
This is genius, but my head isgoing is this where you lead
with the business?

Speaker 1 (12:30):
No, no, I mean in let okay, not as a must have.
I don't get it.
A couple reasons.
If you go and think and I'mgonna have this conversation,
I'm gonna lead with the business, which is what most people are
gonna do, even though you didn'tmean it that way, taryn, then
you're not listening to them andthen you're just looking for
talking about the business.

(12:50):
The second thing is let's bereal.
Y'all Some of your customersthat you think I should switch
them over to being businessbuilders because I have a
promotion or I need to get myrank or I need to go on my trip,
and you move them over.
You regret, you regret.
You regret that later becausethey are not actually business
builders, they're wholesaleclients and now you're not
making as much money, but youhave to still nurture them like

(13:13):
customers to make sure they'restill buying.
So don't do it, even if itseems like don't do it Now.
If they sit there and they say,I'm actually looking to make
more money, I'm passionate aboutthis, like if they give you the
signs of this, then yes, talkto them about the business, but
this gives you an opportunity toactually look and say, okay,
you've been buying this for meand now, like Rodan Field's a

(13:35):
good example.
Rodan Field is like all high onthe hair care right now Hair,
hair, hair, hair.
Okay, they're like hierography,like they're doing the thing
right.
So if someone came in and boughtone of your regimens, your
skincare regimens, and theynever got on the hair train over
the last year, if you have anopportunity to sit down with
them and give them theconsultation number one could be

(13:57):
that they came for I don't knowsunspots or they and their skin
looks good now and they need tomove to your anti-aging regimen
.
That's one.
But they don't know thatbecause you haven't given them
that personal consultation toreevaluate.
But then, secondly, you cantalk to them about their hair
and you can showcase these arethe new products we have about

(14:19):
hair, and it's an intimateconversation, not just oh yeah,
I saw some of that stuff onsocial media, I saw that email
about it.
That all reinforces it, don'tget me wrong.
So then when you do have thatconversation, they're like oh
yes, I heard about that, that'sreal.
But they can ask you thosespecific questions about how's
that gonna help me, how's itgonna help for me?
This is what I need, blah-doo,blah-doo, blah-doo.
But here's the other thing itdoes it increases the value of

(14:44):
what you're offering them whenthey get a personal annual
review to make sure that thetransformation that they wanted
is happening and to tweak forwhat they need now.
Listen, they could be goingthrough menopause now and they
weren't when they were firstyour client.
There's all these things thatcould have changed, right?
I don't know anything aboutmenopause Because you're hot,
because I'm a nuts.
Like life is gonna be like ifthey get older, oh my gosh.

Speaker 2 (15:09):
So yeah, it is so simple.
This is gold.
I know this is gold.
The one thing that is screamingat me is are people scared to
do this?

Speaker 1 (15:21):
Yes, Is this scary?

Speaker 2 (15:23):
Talk to people.
Yes, yeah, it's like oh, now Ineed to spend like 30 minutes
with this person.

Speaker 1 (15:30):
Heaven forbid, it might make a bunch more orders.
And then you get more referrals.
And, oh my gosh.
Now, yeah, I hear you.
You don't have to talk toeveryone.
But if you said to yourselfokay, I have X amount of clients
and this month I'm gonna do anannual review for 10% of them,
mm-hmm, and every month you doit for 10%, yeah, it's so good.

Speaker 2 (15:51):
I think this is genius.
I think this is a great thingto build into your business.
It's giving people thepersonalization that Amazon
can't get them, because for me,as a shopper, I get stuck
because it's like I'll see this,why, like the influencers, I
see them wearing it and it'slike you know.
It gives you that one stepcloser of what you should buy.
But then you get it in the mailand it doesn't fit your body

(16:12):
type and you're like, oh, I wishjust someone would help me do
this instead of wasting so muchtime buying the wrong thing.

Speaker 1 (16:20):
Yes, absolutely.
And then it also gives anopportunity to me.
If they're like, yeah, I reallywanted to try that, but I'm not
sure, you can say well, let mesend you a sample.
This is already a customer youhave.
Send them a freaking sample sothey can try it and then you can
move forward with it.
But yeah, it is so easy and Idon't know why we're not doing
it.
But shame, shame, shame.
But let's start doing this.

(16:41):
Y'all.
I'm not shaming you, I'm justsaying shame that we that like.
This is not something that hasbeen baked into our industry.
A lot of companies have quizzes, right, and then a lot of you
make custom quizzes, but thequiz is like I'm just doing that
to get people in and thenyou're like all right, they're
customer, they all have them,rely on the corporate emails,

(17:01):
blue, and you know, I just goingto trust that they're going to
keep on ordering and I'll sendthem things.
Thank you them for being agreat customer, and y'all keep
doing that.
But if you really want to givesomeone that custom service,
you've got to talk to them andyou've got to see how things are
going in their lives and seehow you can make sure that what

(17:22):
the great products you have arehelping them be better in
whatever way they want to bebetter.

Speaker 2 (17:28):
Yes, and I think I've said this before on the podcast
.
If not, if this is new to you,you guys, it is easier to make a
sale on someone who already isyour customer.
They already trust you, they'vealready probably gotten a
result that they wanted with theproduct.
They know the quality of theproduct.
Spend time there when you'relike, hmm, I'm not getting sales

(17:52):
that I want, okay, talk to yourcustomers.
Literally, is that simple?

Speaker 1 (17:56):
It's that simple and when you're offering to serve
them, it helps.
Now, a little tweak to that.
If you're saying, okay, roxanne, I know you mentioned earlier,
this can also work forprospecting, yeah, it totally
can, rather than going in andsaying, hey, I've got these
products, what do you want?
I'm going to put you on thispage.
I got another one of thoserecently.
All those things right.

(18:16):
How about you say, listen,wanted to touch base with you?
This is what I literally.
This goes back.
This is where it does come backto what I'm doing with the
coaching.
That team is this hey, we justhad a for them, we just had a
wellness.
I just came back from a wellnessconference and at the
conference we talked about, wehad an expert who was talking

(18:40):
about blah, blah, blah, fill inthe blank, and it got to me
thinking about the impact thatblah blah blah has on our blah,
blah, blah blah.
I wanted to just check in withyou and see how you were doing.
Are you getting, are you havingany of these symptoms, or are
you like almost like a wellnesscheck, depending on what you
walk, what you saw?
Just wanted to check in withyou and see if you wanted to

(19:03):
touch base more about some ofthose blah blah blah symptoms
and what, what, some things thatyou might be able to do to
solve it.
That is you talking abouthelping them, as opposed to you
saying buy my products.
And when you do that and whenthey say yes, by the way.
So with my client, went throughthis with her before we said,
okay, do this, she did it withinI don't know few minutes of

(19:28):
sending out four messages.
She got one appointment I justbooked one saying yes, I want to
talk, can we talk in two weeks?
And then two she hadn't heardfrom.
So that's a 50% conversion bywhich, by the way, is good.
If you're wondering if that'sgood, that's excellent.
Sending out four messages, shegot two yes, let's talk about

(19:50):
this more.
Yes, and why did she?
Because she led with I want tohelp you.
I'm checking in on how you'redoing regarding this issue and
here's why.
And can we talk?

Speaker 2 (20:03):
Like what's in it for you.

Speaker 1 (20:05):
No exactly the customer, but I do want to
remind you once you do have thatconversation, because then you
get those.
You're like, yes, and it's like, oh shit, I have to talk to
that person Again.
You do, but here's the thingYou're going to be listening,
you're not.
Maybe that makes you feelbetter.
You're not talking to yourcustomers, you're not talking to
your prospects.
You're listening to them andmaybe that would be.

(20:28):
You're literally asking them aquestion and letting them just
give you the information, andthen you ask them another
question and you can get veryspecific about, like, the
questions that you need to knowfrom them so that you can get
the information that you need,so that you can actually give
them a recommendation aboutbeing.
Here's my recommendation on howto help you with XYZ.

Speaker 2 (20:49):
Yeah, I like that.
That can go far in your guys'sales.
So it's like I challenge youguys to do that this week.
A who can you do it and it willreview with.
Or maybe, like you've neverdone a consultation, maybe it's
like, hey, we've been togethernow You've been using the

(21:10):
products for six months.
I would love to now do anotherconsultation, or a first
consultation even.

Speaker 1 (21:17):
Yes.
Also, I would say this Ifyou're super nervous about
listening not talking to you,but listening about do it,
practice it.
Practice it with the front.
Can you like?
Literally just practice with?
Like this is I'm really, I'mworried about this, I'm nervous
about this.
Can we do this together?
Can you just be my person?

Speaker 2 (21:37):
Mm-hmm.
Practice with your team.
Practice with someone who maybeknows nothing about products
your sister, your cousin, yoursister, cousin, Sister.
What is that?
I don't know.

Speaker 1 (21:52):
Oh, I love it.
All right, that's what I havefor you.
Enjoy that nugget of genius andas your volume grows, please
let us know Atrox talks.
Message us on the gram.
We'd love to hear it, the gram.

Speaker 2 (22:06):
We love.
Okay, do we have time for aquick behind the scenes?
Yeah, let's do it.
Okay, behind the scenes.
You guys, you need to know I'mgetting red of my red hair
tomorrow.
What, let's go in, bye-bye,you're going purple.
You'll have to see.

Speaker 1 (22:23):
Oh, I get red nails.
She says bye-bye-bye-bye to redand we cannot wait to see In a
few weeks.
We'll see it on the YouTubechannel.

Speaker 2 (22:34):
Exactly, exactly.
So stay tuned or just watch.
I mean by the time you probablywatching my reels on the Graham
, so you'll know by then.
But I'm so excited, it's a bigchange.

Speaker 1 (22:46):
I think, found a new hairstyle.
Of course, she moved, so that'sexciting.

Speaker 2 (22:49):
Whole story.

Speaker 1 (22:50):
I'll tell you guys next time, Lordy lordy, lordy,
my behind the scenes is we'removing, you're just going to
drop that bomb right now.

Speaker 2 (23:00):
I am All right.
Stay tuned for next week andwe'll tell you more.
Take care.
Thanks for listening to anotherepisode of Rock's Talks.
We would love for you to helpus get this message out to other
network marketers.
If you could follow rate reviewwherever you are listening to

(23:21):
this episode, we would greatlyappreciate it.
And hey, if this episode speaksto you directly, take a
screenshot of you listening onyour device and post it on
Instagram Stories.
Be sure to tag us over atRock's Talks.

Speaker 1 (23:35):
Always remember you're not ahead, you're not
behind, you're exactly whereyou're supposed to be and we'll
see you next week for anotherepisode of Rock's Talks MUSIC
PLAYING.
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