Welcome to Royally Unhinged THE Podcast where we go off the rails on all things, marketing, networking, and wizardry. Each episode we will fill you in on things you need to know, things you didn’t know you needed to know so buckle up and hold on tight because things are about to get Royally Unhinged!
Trade shows can be a goldmine… or a total mess.In this episode of Royally Unhinged THE Podcast, we’re breaking down the do’s, don’ts, wins, fails, and weird choices people make when it comes to booth setup and showing up as a vendor. From display mistakes to missed connection opportunities, we’re talking about what works, what doesn’t, and why some booths pull people in while others get completely ignored.If you’ve ever paid for bo...
Listener warning: this episode is definitely not PG. It includes adult humor, some inappropriate moments, and conversation that may not be suitable for younger listeners or for blasting on speaker in the office unless you are very confident in your HR department.We invited Victoria of Pink Slip Solutions on the podcast to talk about HR. 🩷💚What we got was HR solutions, spicy stories, ferocious curiosity, workplace realness, and th...
This one has heart behind it! We sat down with Mike and Stacy from Trinity Designs to talk about how their company started, why the name Trinity Designs carries so much meaning, the services they offer, the non-profit partnerships and how much they’ve grown over the last year. Their story is personal, powerful, and proof that purpose can build something incredible.It’s a conversation about business, growth, meaning, legacy, and wh...
This one is serving Big Brie Energy. 🧀 Brie is back again, and her rapid growth, the creative ways her business has gone above and beyond, and how leaning into what makes you different can become one of your biggest strengths. From memorable marketing to bold branding to all the cheesy goodness in between, this conversation is a fun look at what happens when a business fully owns its personality and uses it to stand out.This episo...
One Facebook neighborhood group situation and turns it into a much bigger conversation about online behavior, reputation management, and why social media can be such a brutal space for small businesses.What started as Paula recommending her friend for an upholstery job quickly turned into public commentary from someone claiming he hadn’t heard back. Except that wasn’t actually the case. The business had already responded and explai...
An Olympic gold medal weighs 11 pounds?! Umm no… but Paula couldn't read.
Let's get into the wild reality of Olympic medals, Ilia Malinin’s big win, and the less-than-great attitude from another men’s skater who clearly did not love the outcome. And honestly? It opened up a bigger conversation.
Because this episode is not just about the Olympics — it’s about business, mindset, and how people respond when things don’t go their...
Trader Joe’s doesn’t follow the normal rules of retail — and that might be exactly why people love it.
We’re breaking down how Trader Joe’s built a brand people are borderline obsessed with, why their marketing feels so different, and what businesses can learn from a company that wins by doing things its own way.
We get into brand loyalty, customer experience, standing out in a crowded market, and why sometimes the smartest move is i...
Some of the best marketing doesn’t look like marketing at all.
What starts as something simple… random… even a little ridiculous… can turn into something brilliant when brands lean into it the right way.
In this episode, we’re breaking down a few unexpected campaigns that prove you don’t need a massive production or complicated strategy to stand out—you just need to pay attention and move.
We talk about:
• Why the simplest ...
What if everything marketers have worshipped about branding is shifting right in front of us?During a conference, Tarah heard a piece of info from a marketer and it’s stirring the pot: “Brands don’t matter anymore.” With AI changing how people search, discover, and make decisions, is brand loyalty dying… or just evolving?We get into the real question behind the controversy:Are people still buying into brands, or are they just buyin...
Gary Vee that hits a nerve for a lot of business owners: you don’t need to spend thousands of dollars to get attention anymore.
With social media, notoriety isn’t something you have to buy — it’s something you build.
We talk about:
• Why consistency beats ad spend
• How people are overcomplicating marketing
• The real reason some brands grow while others stay invisible
• And why the internet still rewards people who just keep sho...
Would you choose candy… or a potato? 🥔🍬
A house offered trick-or-treaters a choice: candy OR a potato. And by the end of the night? They were completely out of potatoes.
Why?
That weird little Halloween experiment shows something about marketing, differentiation, and standing out in a sea of sameness. If everyone is handing out candy, maybe your business needs to be the potato.
If you’ve been trying to compete by doin...
The Brightness Hack Nobody Asked For
Have you noticed some Facebook videos looking… brighter? Flashier? Slightly strobe-y compared to the rest of your feed?
Yeah. So have we.
In this episode, we break down the weird juju happening inside the Facebook feed — videos that seem to pop brighter than everything else, almost like they’re engineered to hijack your attention.
We talk about:
• Whether this is a glitch or a growth...
What if everything we preach about digital marketing… isn’t the only way?
It’s the Amish — yes, the Amish — and how they’re building thriving businesses without websites, without ads, without social media, and without chasing algorithms.
Paula shares some firsthand experiences visiting Amish communities, and we unpack what modern entrepreneurs can learn from a business model rooted in reputation, craftsmanship, community, and...
What if trying to appeal to everyone is actually the thing holding your brand back?
In this episode, we break down the story of Vans and how they didn’t try to dominate every market — they went all-in on one community. Skateboarders. Culture. Identity. And by doing that, they built a brand that outlasted trends, competitors, and copycats.
We talk about:
• Why niche focus beats mass appeal every time
• How Vans chose soul over...
Ever scroll past a logo, ad, or campaign and think… haven’t I seen this before?
Yeah. Same.
We’re diving into the rise of copy-paste branding — from logos that feel a little too familiar to marketing campaigns that look like they came straight from someone else’s mood board. We talk about where inspiration crosses the line into imitation, why originality actually matters more than ever, and how brands can stand out without chasing wh...
Networking can be powerful or a complete waste of time. And knowing the difference matters more than people like to admit.
In this episode, we’re talking about networking red flags, real networking success stories, and how to tell whether a group is actually aligned with your goals… or just draining your energy, time, and wallet.
Not every room is the right room.
Not every group deserves your commitment.
And forcing yourself to...
There’s a trend going around where designers walk up to businesses, film their signage, logos, or storefronts, and publicly “fix” their branding for content.
And we’re gonna say it plainly: we hate it.
In this episode, we talk about why these drive-by brand critiques are rude, entitled, and completely miss the point of what branding actually is. You don’t know the story. You don’t know the audience. You don’t know the why. So...
⚠️ SPOILER ALERT ⚠️If you haven’t read or watched the Harry Potter series… this is your warning.In this episode, Paula comes in hot with questions — and Tarah does her best to defend the entire Harry Potter universe under what can only be described as a full wizarding-world interrogation.From plot holes and character motivations to “wait, WHY did that happen?” moments, we break down the series in real time, with equal parts passion...
Since it’s the holidays, we’re bringing back one of our all-time favorite episodes…and honestly, it’s even better the second time around.In this episode, we break down why the Savannah Bananas aren’t just a baseball team… they’re a masterclass in branding, fan experience, and doing business differently. From packed stadiums to viral moments, they’ve proven that when you prioritize fun, connection, and people-first thinking, everyth...
It’s Christmas Eve, so we’re revisiting the episode that started everything…Go listen to Season 2, Episode 10 first.Trust us. This replay hits harder once you hear how the story evolved.In this original episode, we unpack why Meta stopped working the way it used to…declining organic reach, ads replacing connection, and the growing sense that creators and businesses were being quietly pushed out.At the time, we just knew something f...
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